Marketing Investments with Danielle Famble

BOSSes Anne Ganguzza and Danielle Famble discuss the critical role of marketing in the voice acting industry. They explore various marketing strategies, including the importance of having a professional website, effective SEO practices, and the role of direct marketing. Learn about the impact of high-quality demos, the significance of direct marketing, and the potential returns when executed correctly. They touch on direct marketing services like VO Boss Blast, emphasizing targeted marketing without the spammy aftertaste. The BOSSes further explore the roles of online casting platforms, agent representation, and direct marketing, emphasizing the importance of diversifying marketing efforts and understanding the financial commitments involved.

00:01 - Rick MacIvor (Ad)
Hi, this is Rick MacIvor with the VO Video Village YouTube channel. You know, when I started doing voiceover, I listened to the VO Boss podcast religiously. It was my go-to source of information about the industry and I still listen to it to this day. Every week there's an amazing new guest and Anne is able to really get some great information. I just love it. So thank you so much, Anne, looking forward to next week's episode. 

00:33 - Anne Ganguzza (Host)
Hey, amazing voiceover talents. Do you ever wish boss marketing was as fun as it was being behind the mic? Well, check out my VO Boss Blast. It's designed to automate and make your marketing simpler. You'll benefit from your very own target marketed list, tailored to meet your goals and your brand the VO Boss Blast. Find out more at voboss dot com. 

01:00 - Intro (Announcement)
It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 

01:19 - Anne Ganguzza (Host)
Hey, hey everyone, Welcome to the VO Boss Podcast and the Boss Money Talk Series. Hey everyone, Welcome to the VO Boss Podcast and the Boss Money Talk Series. 

01:28
I'm your host, Anne Ganguzza, and I am ecstatic to be here once again with the one and only lovely Danielle Fanbel. Hey, anne, so good to see you. Thank you for having me back on the podcast. 

01:37
Awesome. Oh my God, it's such a pleasure talking money with you. 

01:41 - Danielle Famble (Guest)
Oh, I love it, I love it. 

01:43 - Anne Ganguzza (Host)
I love money. I love money. I still have that segment when we talked about say it along with us bosses. 

01:48 - Danielle Famble (Guest)
I love money. 

01:51 - Anne Ganguzza (Host)
So, speaking of money, we've talked a lot about investing money and receiving money and saving money, saving money, but one thing that we haven't really delved into so deeply is investing in money in the market, right? Because, in reality, we can't make money if we don't have a market to sell to, and we really need to be able to get in front of people in order to say hey, I'm here, I have a product and you are absolutely able to buy. Yeah, marketing your services, yeah are absolutely able to buy. 

02:23 - Danielle Famble (Guest)
Yeah, marketing your services. 

02:24 - Anne Ganguzza (Host)
Yeah, marketing your services. So, yes, it is absolutely related to financials, because you need to invest in marketing yourself money and time, and so I thought it'd be a good time to talk about the different types of marketing that are out there, like how is it that voice actors acquire jobs? I think there's four. Is it that? 

02:46 - Danielle Famble (Guest)
voice actors acquire jobs, I think there's four, four ways, right, Danielle? Yeah. 

02:52 - Anne Ganguzza (Host)
There's direct marketing. We'll go over all of these as we go through the podcast. So there's direct marketing there's pay to plays Sure, yeah, there's agents Okay. 

02:59 - Danielle Famble (Guest)
Yeah. 

02:59 - Anne Ganguzza (Host)
And there's one of my favorites, which actually just happened. The other day I got a direct inquiry on my website from someone that was looking to hire a voice my voice because they'd come to my website and they listened to my demos and they asked me what would it cost to do such and such, and so that would be your website slash SEO, which one of my favorite types, because I really didn't have to work hard. 

03:23
I had to work hard to get the SEO, so that I could be found, but it's nice when people find me because they've already listened to me, and so that is what I consider a warm lead. 

03:33 - Danielle Famble (Guest)
Mm-hmm. Yeah, and it's actually one that you have so much more control over as well, because you can choose what you put on your website. You can choose ho