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October 25, 2022 32 min

Branding is a form of self-discovery. Your brand is how the world perceives you, but more importantly, how potential voice seekers will perceive you. Anne & Lau want you to put your best foot forward, and that starts with using your name and likeness to let the world know who you really are. Type casting, client feedback, and peer advice can all be tools to build your understanding of how others perceive your brand. But it doesn’t stop there! Look inside yourself to learn your core beliefs. What is it that makes you tick? Externalizing this will strengthen your brand and make it authentic, like you. Sounds challenging? Listen up Bosses, Anne & Lau are here to help…


>> It’s time to take your business to the next level, the BOSS level! These are the premiere Business Owner Strategies and Successes being utilized by the industry’s top talent today. Rock your business like a BOSS, a VO BOSS! Now let’s welcome your host, Anne Ganguzza.

Anne: Hey everyone. Welcome to the VO BOSS podcast. I'm your host Anne Ganguzza. Welcome to our business superpower series with the one and only Lau Lapides. Hey Lau.

Lau: Hey Anne.

Anne: How's it going today?

Lau: Oh, it's beyond awesome. I'm always thrilled to be on with you. I mean it's, it's --

Anne: Beyond awesome, I love it.

Lau: -- can't wait to see what's gonna happen.

Anne: I love it. Well, then I've got a question for you. Okay?

Lau: Okay. All right.

Anne: So this is a question I get asked a lot. So if you had to give three words to describe me, what would those three words be? Either my voice or something that would help to brand me. What would those three words be?

Lau: Now, are you talking about let's qualify that, is that within the profession or is that just in general as a person from the short time that we've known each other?

Anne: Well, you know what, since it's such a personal brand, like we are personal brands, I think it could be a mix of both if it needs to be. Because I think people wanna connect to the human side of Anne as well as the business side of Anne.

Lau: Okay. And by no means is it just these three words, 'cause we could probably come up with you 50 words for you, but we, we only have so much time. So we'll say three for now.

Anne: And hopefully they're good words.

Lau: Oh. Of course. Okay. So the first one that comes to my mind that I can't dismiss is feisty.

Anne: Oh, feisty!

Lau: Feisty.

Anne: I like feisty.

Lau: Feisty always goes with like fun in my mind too, but feisty --

Anne: That's a good word. Thank you.

Lau: The second one would be, I wanna say intelligent. I feel it's a little bit bland of a word. I was almost gonna say sophisticated.

Anne: Oh, so feisty, intelligent or sophisticated. I'll take those.

Lau: Seasoned.

Anne: Ooh, seasoned.

Lau: Seasoned.

Anne: That's awesome. Wow.

Lau: And those are three that come to my mind. If you gimme another five minutes, I'll come up with more. But.

Anne: I love that. Wow.

Lau: And to be perfectly transparent with our listeners, even though I feel like I've known you forever, we really have only been working together like a week. And we only met, when did we meet, a month or two ago? Right? But see, already I got so much perception of your vibe and the way you work and how you're thinking about things. And it's, it's a lot in a very short amount of time.

Anne: I love that. So if I have three words for you, and this is funny, cause look, I have not thought about this, BOSSes. I sprung this on Lau like just as you heard it. So she was kind of not anticipating either. So I'm going to say brilliant. That's one for you. And I mean brilliant in not just a sense of like intelligence, but I mean like brilliant, like sparkly.

Lau: Oh.

Anne: Like in a sparkly way.

Lau: Like how you would say about a diamond or something.

Anne: Right? Yeah. Yeah. Like brilliant.

Lau: Oh thank you. That's really sweet.

Anne: And honestly this is something maybe you're not gonna put it on your, your webpage, but we could think of a different word for it. I mean, I think you could, but beautiful really is another, and I don't mean beautiful like visually I do mean visually, but I really mean beautiful spirit. Like a beautiful spirit.

Lau: Thank you. Thank you.

Anne: Yeah, absolutely.

Lau: That means so much more to me. .

Anne: So a beautiful spirit and gosh, you know, you said feisty and I love that word. That's a great word, but I --

Lau: Isn't that a great word?

Anne: -- also feel like, like a version of feisty, a version of feisty because gosh, I'm thinking of the word, something that would resonate with -- like, no one's gonna pull the wool over your eyes.

Lau: Ooh.

Anne: Like you're not gonna s

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