VO Pro: The Business of Voiceover and Voice Acting

VO Pro: The Business of Voiceover and Voice Acting

Voiceover Business Strategies That Work The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards. You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence. Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out. If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you. Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts. You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at VOPro.pro.com/newsletter SUBSCRIBE on YouTube: https://www.youtube.com/c/vopro-pro?sub_confirmation=1 The Pro Blog: https://vopro.pro/blog The VO Freedom Master Plan: https://vofreedommasterplan.com Facebook Group: https://www.facebook.com/groups/vofreedom Say Hi on Social: Instagram: https://www.instagram.com/vopro.pro LinkedIn: https://www.linkedin.com/in/paulschmidtvo/ My voiceover website: https://paulschmidtvoice.com

Episodes

December 11, 2025 13 mins

Discover the pro moves that create full-time voiceover success fast.

Miss them, and you're doomed to set yourself adrift in 2026.

If you’re done with ineffective resolutions and ready for real growth, learn what top voice actors do in January to build unstoppable momentum for the entire year.

In this video, I share six habits that set professionals apart, plus a free guide: “The 7 Deadly Sins of An...

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Ready to break the myths and launch your creative business, even as a part-time voice actor?

In this video, we’ll reveal an easy-to-follow, step-by-step blueprint: mindset shifts, simple marketing strategies, and how to land your first paying client without quitting your day job.

Whether you start with just a mic and a dream, you’ll get actionable advice to go from zero to thriving.

Forget industry gat...

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Stop blending in and start booking: this video breaks down step-by-step tactics for voice actors to turn social media into a true lead-generation machine.

Learn why typical postin” fails, which platforms actually pay off, and how to brand yourself so clients remember you.

Walk away with proven DM scripts and mistakes to avoid, plus a powerful lead magnet to shortcut your learning curve!

🚀 Get your free...

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Still quoting $75 for voiceover gigs? Stop selling yourself short and discover your true worth!

In this video, I break down exactly how much new voice actors should charge, why "exposure” rates are career poison, and the real reasons trained beginners deserve professional pay.

Learn how to price with confidence, avoid common traps, and use proven scripts to handle tough client negotiations, plus strategies ...

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Is your demo actually working… or just sitting there collecting digital dust?

In this interview, legendary UK VO demo producer Rob Bee breaks down what makes a voiceover demo book work and why so many miss the mark.

We dig into:
✅ Why most voiceover demos don’t convert
✅ When to invest (and when not to)
✅ Common mistakes voice actors make
✅ What producers and clients really listen for
✅ How to ...

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Most creative careers die in the DMs, not because of bad talent, but bad communication. If you’re a part-time voice actor, designer, or creative trying to ditch side hustles and go full-time, this episode is your wake-up call.

Cold outreach isn’t sleazy, it’s essential. You’ll learn how to message clients without sounding desperate, the psychology behind outreach fear, and how to flip rejection into opportunity.

Free Downlo...

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Can your voice over career survive these rookie mistakes? Most miss #2—don’t let that be you!

Are you pouring your heart into voice acting but not booking clients or growing your business?

Discover the top 3 business mistakes voice actors make, how to avoid them, and the exact strategies used by successful pros. Get actionable advice, industry stories, and proven marketing tips you won’t find anywhere else.
<...

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Stop chasing clients! Start attracting them with 4 proven VO marketing secrets nobody’s teaching.

Unlock the rookie mistakes sabotaging your bookings, and learn actionable marketing tactics to build a sustainable, full-time voiceover career.

Discover how to craft a magnetic brand, find clients where they actually hire, design a lead-magnet demo portfolio, automate your outreach, and harness search engines to bec...

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Stuck in side hustle mode? Learn how to finally go full-time as a thriving creative pro!

Unlock the real path from part-time freelancer to Creative CEO and stop settling for scraps. In this video, Paul Schmidt (VO Pro Creator) reveals the proven blueprint for building a sustainable, well-paid creative business without falling for internet hype or dead-end gigs.

You'll learn how to pick your path, specialize,...

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Stop waiting for your big break! Discover how to land your first VO clients, even if you’re brand new.

Are you tired of endless auditions and no bookings?

In this video, I reveal the proven blueprint I used to go from zero clients to a thriving voice over business.

You’ll learn why “just auditioning” is a trap, how to build a client pipeline from scratch, and the exact outreach strategies that actually ...

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Stop hustling for scraps! Discover the 3 levers every voice actor needs to go full-time (and/or level up) now!

Are you tired of winging it and hoping for the best in your voiceover career?

In this video, I reveal the three essential levers—Visibility, Trust, and Systems—that separate full-time pros from part-time hustlers.

Learn why talent alone isn’t enough, how to get noticed by clients, build lasting...

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Are you going to break the silence and lead real change in the voiceover industry?

In this frank video, I get into the uncomfortable truths facing men in VO.

Discover why silence is the biggest threat to your voiceover business, why accountability matters, and how you can take actionable steps to build a safer, more successful community.

If you’re a part-time voice actor dreaming of going full-time, or ...

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Are “work for hire” contracts stealing your future? Learn how to protect your voice and your income!

If you’re a part-time voice actor dreaming of going full-time, you can’t afford to ignore the dangers of “work for hire” contracts.

In this video, I reveal the industry’s dirtiest trick, how it’s costing you thousands, and the steps you must take to negotiate fair deals, secure usage fees, and build a sustainable ...

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Stop guessing your way to VO success. Discover the metrics that turn talent into full-time income.

Are you tired of hustling with little to show for it?

In this video, we reveal the essential business metrics every voice actor must track to go from part-time hopeful to full-time pro.

Learn how to analyze your audition-to-booking ratio, marketing ROI, client retention, and more.

Plus, get real-w...

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Unlock the secret to going full-time as a voice actor with a brand that truly converts.

This video reveals how to build a powerful voiceover brand that attracts your ideal clients, boosts your bookings, and grows your business. Learn step-by-step strategies for defining your unique selling proposition, crafting your brand voice, marketing smartly, and mastering SEO to get found online.

Whether you're juggli...

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Unlock the secret to turning your voiceover demo reel into a client magnet.

Discover how a genre-specific landing page can transform your VO career from part-time hustle to full-time success.

This video breaks down the exact steps to craft a high-converting demo reel landing page that speaks directly to your ideal clients, boosts SEO, and drives bookings.

Learn how to understand your client avatar, wri...

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Ready to Crush Your Next Networking Event? Here’s how.

Most voice actors walk into events with no plan—and walk out wondering why they didn’t make any real connections (or land any gigs).

In this video, I break down exactly how to network like a pro without being pushy, salesy, or awkward. Whether you’re heading to VO Atlanta, One Voice USA, or a non-VO industry event packed with potential clients, you’ll learn ho...

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Want more VO clients in addition to cold emails? Learn how to create a lead magnet that builds trust, grows your email list, and positions you as the go-to voice actor in your niche.

In this video, I’ll show you how to create a simple, high-converting voiceover lead magnet from scratch. We’ll cover how to choose the right client, what format works best, how to deliver it, and how to actually get people to download it.
...

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Is SEO Dead for Voice Actors in 2025? Not if you do this instead.

In this video, we break down how AI has changed the way clients search and what voice actors need to know to keep getting found online.

If your website isn’t bringing in leads, traffic, and demo listens, your SEO strategy might be stuck in the past.

Learn:
 • Why old SEO tactics don’t work anymore
 • How AI Overviews are reshaping ...

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Talent Manager vs. Talent Agent for Voice Acting: What’s the Difference?

Wondering whether you need an agent, a manager, or both as a voice actor? In this video, we break down the real difference between talent agents and talent managers in the voiceover industry... what they do, what they don’t, what’s legal, and how to avoid signing with the wrong one.

If you’re confused about voice actor representation, contrac...

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