VO Pro: The Business of Voiceover and Voice Acting

Unlock the secret to turning your voiceover demo reel into a client magnet.

Discover how a genre-specific landing page can transform your VO career from part-time hustle to full-time success.

This video breaks down the exact steps to craft a high-converting demo reel landing page that speaks directly to your ideal clients, boosts SEO, and drives bookings.

Learn how to understand your client avatar, wri...

Ready to Crush Your Next Networking Event? Here’s how.

Most voice actors walk into events with no plan—and walk out wondering why they didn’t make any real connections (or land any gigs).

In this video, I break down exactly how to network like a pro without being pushy, salesy, or awkward. Whether you’re heading to VO Atlanta, One Voice USA, or a non-VO industry event packed with potential clients, you’ll learn ho...

Want more VO clients in addition to cold emails? Learn how to create a lead magnet that builds trust, grows your email list, and positions you as the go-to voice actor in your niche.

In this video, I’ll show you how to create a simple, high-converting voiceover lead magnet from scratch. We’ll cover how to choose the right client, what format works best, how to deliver it, and how to actually get people to download it.
...

Is SEO Dead for Voice Actors in 2025? Not if you do this instead.

In this video, we break down how AI has changed the way clients search and what voice actors need to know to keep getting found online.

If your website isn’t bringing in leads, traffic, and demo listens, your SEO strategy might be stuck in the past.

Learn:
 • Why old SEO tactics don’t work anymore
 • How AI Overviews are reshaping ...

Talent Manager vs. Talent Agent for Voice Acting: What’s the Difference?

Wondering whether you need an agent, a manager, or both as a voice actor? In this video, we break down the real difference between talent agents and talent managers in the voiceover industry... what they do, what they don’t, what’s legal, and how to avoid signing with the wrong one.

If you’re confused about voice actor representation, contrac...

Want more voiceover clients in addition to cold outreach? A referral program might be the secret weapon you’re missing.

In this video, we break down how to build a referral system that actually works, not the vague “just ask your friends” advice. 

You’ll learn:
✅ What makes a referral program irresistible
✅ Who to ask
✅ How to incentivize referrals without sounding desperate
✅ Scripts, systems, and...

Struggling to stay organized in your voiceover business?

You’re not alone—and the solution isn’t more gear. It’s better systems.

In this video, I’ll walk you through the exact tools and workflows professional voice actors use to manage projects, track clients, quote confidently, and keep their VO business running like a machine. Whether you’re brand new or scaling fast, this is your behind-the-scenes look at how t...

Are you a newer voice actor struggling to market yourself? You’re not alone—but you might be making a few rookie mistakes that are costing you clients, gigs, and momentum.

In this video, we’re breaking down the biggest marketing mistakes beginners make in voiceover—and how to avoid them like a pro. From bad outreach habits to relying too much on your demo, we’re calling it all out.

Ready to book real work without ...

In this bonus VO Pro Podcast episode, I sit down with psychologist and procrastination coach Dr. Christine Li — and we dive headfirst into the mindset traps holding voice actors back from building the business (and life) they want.

Christine breaks down why imposter syndrome actually means you’re leveling up, how perfectionism masks itself as “professionalism,” and why the clutter in your space is tied to the chaos in your head. We ...

Struggling to get voiceover clients even though you’ve got the talent and the gear? You’re not alone—and it’s probably not your demo holding you back. In this video, we break down the real marketing strategies voice actors need to start booking consistently.

We’ll cover what’s actually working in 2025, what most beginners get completely wrong, and how to stand out in a saturated market without relying on casting sites.

Struggling to find voiceover clients? You’re not alone — and you’re not doing anything wrong. In this video, we break down how to find voiceover clients without relying on casting sites or burning yourself out.

Whether you’re brand new and looking for beginner voice acting clients or a seasoned talent trying to reboot your marketing, you’ll get real, actionable VO marketing tips that actually work.

Learn how to ma...

AI voices are here—and they’re not THAT awful. So where does that leave you as a professional voice actor?

In this episode, we break down exactly how to position yourself to beat AI voices and stay booked in an industry that’s changing fast. If you’ve felt the fear, the doubt, or that pit-in-your-stomach moment when you heard a robot that sounded “pretty good”… this is the video you need to watch.

👉 Discover what clients still crave...

Want to get booked more from social media — without going viral, dancing on TikTok, or posting random mic-and-headphones pics?

In this video, I’m breaking down the 4 content types that actually attract voiceover clients. These aren’t trends or fluff — they’re based on tested strategy that works in the real world.

If you’re serious about growing your VO business online, this is your playbook.

🔑 You’ll learn:
• What to post (an...

Marketing your voiceover business shouldn’t feel like selling your soul. If “promote your VO services” makes you break out in hives, this one’s for you.

In this video, we’re flipping the script on everything you think you know about marketing—so you can find voiceover clients, grow your VO business, and build real connections without feeling fake, pushy, or salesy.

💡 Whether you’re an introverted voice actor, a freelance VO pro, o...

Thinking about becoming a voice actor? Wondering if you’ve got what it takes to actually make money in the voiceover industry? 

In this video, I’m pulling back the curtain and giving you the real, no-BS, no-hype voiceover career advice you wish someone told you before you dropped cash on a mic and a dream.

💥 I’ll cover:
✅ What voice acting really is (and what it’s NOT)
✅ The truth about voiceover income potential
✅ ...

🎙️ Can AI really replace voice actors… or is that just hype?

AI-generated voices are getting scary good—and fast. But what does that mean for real working voice talent? In this video, we expose how AI is already changing the voiceover industry, the real risks to your career, and what you can do right now to stay ahead of the curve.

If you’re a voice actor wondering how to compete in a world of synthetic voices, this is the video y...

There’s a moment every voice actor dreams of—when a client emails, not for an audition, not to ask about rates, but to say, “Hey, we’ve got another project for you.” No hoops, no hurdles, no audition, just repeat business landing straight in your inbox.

If you’ve been in the game for any length of time, you know that getting work isn’t the hardest part—getting clients to come back is where the real magic happens.

So, what’s the sec...

If there’s one question every new single solitary voice actor who’s starting to seek work asks starting out it’s this: How much should I charge?

If you're just starting out, the answer isn’t as simple as “pick a number and hope for the best.” Rates in voiceover aren’t arbitrary; they’re based on industry standards, market value, and genre. 

So let’s break this down the right way, because guessing—or even worse, undercharging—c...

Why would anyone in their right mind PASS on a $1.1 million audition? And Paul, aren’t you the one always beating us over the head with, “Stand up for pro rates, “Know your worth,” “Make it worth your time,” and on and on?

First of all, who ever said I was in my right mind?

Secondly, I absolutely beat the drum of “Stand up for pro rates, “Know your worth,” and “Make it worth your time.”

So why did I pass on a 1.1 million-dollar com...