How can you convince your boss that an off-the-wall podcast is just what the business needs? Ask Travis Tyler!
Travis is the Sr. Digital Content Producer at PandaDoc and host of their B2B podcast, Customer Engagement Lab.
Business content and podcasts often struggle with being too dry, informational or boring to perform well online and build an audience for the company. Travis is tackling the fight to make B2B fun head on, emphasizing comedy and pushing the boundaries of what’s acceptable in a professional show.
In just one year, Travis has grown his business-comedy show into a successful content machine for PandaDoc, such that what started as a $0 project with a broken mic has now become a full-on marketing branch with a $100K production budget.
Travis is a wealth of knowledge in the business podcast and marketing space. We hope this interview will inspire many in the audio community on their own journeys.
LINKS
LinkedIn - Travis Tyler
Customer Engagement Lab Podcast at PandaDoc
PandaDoc Template for Podcast Guest Invites
(PDF Version) Travis Template for Podcast Guest Invites
How to Create a B2B Podcast - Presentation
Sounder's Links
Website https://sounder.fm/
Twitter https://twitter.com/sounder_fm
Instagram https://www.instagram.com/sounder.fm/
Facebook https://www.facebook.com/sounder.fm
LinkedIn https://www.linkedin.com/company/soun...
TIMESTAMPS
(0:30) Introduction
(2:06) Travis’ recipe to beat
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