Episode 86. All About Finding & Working with Sports Agents!

Canadian Olympian turned sports agent, Georgia Simmerling, and Maddy Price, Junior Olympian in the 200m and 400m, and Tokyo Olympian in the 400m talk about all things sports agents and representation! As a road and track cyclist as well as Alpine and Ski cross skier, and the first Canadian to ever compete in three different sports in three different Olympics, Georgia shares her experience on both sides of the athlete-agent relationship. Maddy and Georgia discuss how their relationship evolved, and give us tips on what to look for in an agent, what to avoid, and how to advocate for ourselves when beginning to work with an agency. They also share strategies for marketing ourselves on social media, and illuminate what brands might look for when partnering with athletes.

“Things are changing globally and now is the time to invest in women's sport and it's happening. TV rights are going up, sponsorship dollars are going up because there's more exposure on TV and they're seeing the opportunity  is there for women. So I'm just trying to stir the pot a little bit and have some tough conversations and they're starting to happen.” - Georgia Simmerling