Voice Of GO(r)D is pleased to welcome back to the show Mr Chace Barber, one of the founders and very public face of Edison Motors, the British Columbia based manufacturer of diesel electric hybrid trucks.
In this discussion, Chace updates us on Edison’s move to Golden BC and fills us in on why they won’t be making trucks for the American market anytime soon (Hint - the EPA and US DOT are mewling cabbages) which leads into some extended editorializing from Mr Barber you typically wouldn’t hear in Edison marketing videos. I’m happy to be an outlet! Chace also answers a few of my questions on regulation vis a vis truck design for a chapter to be included in the book.
Since recording this episode, Edison was given an interesting warning from Tesla regards a humorous piece of marketing that Edison has been using since they started. Given everything else we know about the Big Cheese at Tesla, and his KayFabe public Brolationship breakdown with the President this past week, it should come as no surprise that Tesla really do have something lodged firmly up their rear ends.
https://www.tiktok.com/@_edison.motors/video/7512111442842176824
You can find Chace and Edison all over the internet -
https://www.tiktok.com/@_edison.motors
https://www.youtube.com/@EdisonMotors
In the intro I mention an article that I was asked to provide comment for by a new (to me) Canadian online Business Magazine called The Logic. They’re a subscription based magazine but if you sign up via their website you get three free articles a month so head on over and check this out -
https://thelogic.co/news/forestry-logging-autonomous-trucks/
For more links, photos, and other intel regards Edison, head on over to the substack link for this episode -
https://autonomoustruckers.substack.com/p/updates-and-raw-opinion-chace-barber
Questions, comments, suggestions, corrections and Hate Mail are always welcomed and strongly encouraged - gordilocks@protonmail.com
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