In this episode, we talk with Fran Stacks, channel manager at Wells Fargo https://www.wellsfargo.com/. We talk about:
- What a channel manager does
- How ADA specifications impact web site design
- How the digital marketing has changed in the last 10 years
- How customer expectations have changed in the last 10 years
- What a Data Management Platform does
- and more...
To learn more about eCommerce and how marketing plays a role, check out my textbook "eCommerce: A Stakeholder Approach" https://www.prospectpressvt.com/textbooks/drake-ecommerce-a-stakeholder-approach
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