In this interview, Trey McIntyre shares his history with Adobe, Acxiom, and the world of online marketing. In this wide ranging discussion, we hit on:
- History of Acxiom and its role in digital marketing
- Adobe's tools for digital marketing
- Selling digital marketing tools to businesses
- Digital marketing using anonymized and personalized data
- Finding the right place to work
- Choosing to go into management positions
- Five pieces of advice that digital marketers should consider
To learn more about e-commerce, buy my textbook:
eCommerce: A Stakeholder Approach
Learn more about me:
http://professordrake.com
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