In this episode, we are joined by two directors at C Spire; Jennifer Anderson, director of marketing, and Graham Miller, director of digital transformation. We talk about:
- How C Spire transitioned from traditional retail to the digital environment
- The difference between digital marketing, media marketing, and marketing analytics
- How marketing moves customers to the digital environment
- Developing an organizational structure that supports digital marketing through strategy, management, and execution
- How marketing and digital initiatives vary widely between wireless, fiber, and B2B applications.
- How their Continuity of Operations plan helped guide C Spire through the COVID-19 pandemic
- How the pandemic super charged their eCommerce initiatives to help deal with lockdown and social distancing requirements.
- How virtual meetings helped maintain employee relations while working from home
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