Hot or Just Me? From Whisky to Menopause | Voices of Leadership | Leadership Stories | Women Leadership | Female Founders

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What kind of person builds a whiskey brand from scratch, launches it on Kickstarter, gets it on shelves everywhere… and then pivots to menopause wellness?

Meet Carin Luna-Ostaseski.

She’s not chasing ideas—ideas seem to chase her. In this episode, we explore the mindset of a serial entrepreneur: someone who starts, scales, sells, and starts again. Not because they have to—but because they can’t not.

Carin is the founder of Hot or Just Me?, a comprehensive online shop and trusted resource helping women navigate perimenopause and menopause with confidence. Her journey through symptoms like hot flashes, anxiety, brain fog, and night sweats inspired her to build something that makes sure no one feels alone during this transition.

But before that? Carin made history as the first American woman and Hispanic person to create a Scotch whisky—SIA Scotch Whisky—a brand launched through a record-breaking Kickstarter campaign. That venture led to the Entrepreneurial Spirit Fund, which has awarded over $350,000 in grants to underserved entrepreneurs.

Throughout our conversation, we trace her unexpected journey—from spirits to sleep aids—and uncover the mindset, stories, and clarity behind each new chapter.

We also take a deeper look at some of the most common symptoms women face during perimenopause—and start with the one Carin calls the “first domino”: sleep.

Whether you’re building a business, navigating menopause, or just trying to figure out what’s next, this conversation will leave you inspired and informed.

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Links and Resources

Hot or Just Me? Website

Sia Scotch Whisky

The Menopause Society

American Girl Books

How to Menopause by Tamsen Fadal

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