Leadership Unboxed |​ Leadership Stories | Women Leadership | Female Founders

Join us for leadership stories from female founders, trailblazers in women leadership and entrepreneurs sharing their success stories. 

Leadership isn’t just about titles—it’s about making a lasting impact.

What makes a good impression? 

Can the right packaging—a perfectly folded, beautifully designed box—turn a simple donut into something special? Can the feel of a burger wrapper, or the weight of a coffee cup in your hand, shape not just the way we experience food, but the way we remember it?

It turns out, the answer is yes.

In this episode of Voices of Leadership, I sit down with Jennifer Appleby Vines, CEO of Georgette Packaging, to explore the fascinating intersection of branding, design, and human connection. Jennifer didn’t set out to run a packaging company, but leadership isn’t always a straight path. Jennifer started in the hospitality industry and built a successful career with the Charcoal group. She then co-founded Crumby Cookie Dough, a business that launched just as the world shut down in 2020. At the same time, she was working part-time at Georgette Packaging, a role that, at first, was just another piece of the puzzle. Until it wasn’t.

When the opportunity arose to buy the company as an employee, Jennifer took the leap. She navigated the unique transition from team member to CEO, and today, she continues to grow Georgette, helping businesses wrap their products and their stories in packaging that matters. As Jennifer has learned, great branding isn’t just about a logo or a box it’s about connection, trust, and the emotional impact of a well-crafted experience.

We also talk about turning 50. It’s not just another birthday. It’s a threshold. A shift. A moment when you start to see the world, and yourself, a little differently.

For Jennifer, it came with a revelation: what other people think really doesn’t matter. And this milestone wasn’t about age, it was about freedom.

And what is she doing with this newfound freedom?

Well, for starters…she’s dancing.

Links and Resources

Georgette Packaging Website

Georgette Instagram

Jennifer’s Instagram

LinkedIn

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Voices of Leadership Podcast

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