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September 17, 2025 40 mins

Today, we're joined by an individual whose roots in our community run as deep as her impact: Joan Fisk. This past May, Joan was the recipient of the 025 Oktoberfest Women of the Year Lifetime Achievement Award. Joan is a powerhouse leader. Her incredible career began right here at her family's business, the Tiger Brand Knitting Company. It’s a place that holds a surprising bit of fashion history; if you wore a Cotton Ginny or Beaver Canoe t-shirt in the '80s, you were likely wearing a piece of Joan's legacy. 


As the current CEO of the United Way, Joan is now focused on strengthening the fabric of our community. I was curious to have this conversation because, like most people I know, I understand what the United Way is and I can recognize its logo, but I didn’t fully understand its unique funding model and the many ways it can help a community.


Joan explains it as this: United Way is a little bit from a lot of people to make a difference for people that you don't even know.


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