Social Media 101 For Small Business Owners

Social media can feel overwhelming—but it doesn’t have to be. In this episode of *Social Media 101 For Small Business Owners*, the experts at Vontainment break down what every small business needs to know about using social media effectively. We explore the four key platforms—Facebook, Instagram, TikTok, and X (formerly Twitter)—and explain how to use each one strategically. You’ll learn the best types of content for each platform, when to post, and how to match the right platform to your business goals. We’ll share specific tactics, audience insights, and posting tips to boost engagement without burning out. Beyond just content, we dive into platform-specific algorithms, the importance of consistency, and how to analyze performance. We cover essential do’s and don’ts, including how to engage with your audience authentically and what mistakes to avoid. You’ll also discover how to tell compelling stories that resonate with real people—not just the algorithm. We wrap things up with powerful tools and AI resources to help manage your social media workflow, from content creation to post scheduling and performance tracking. Whether you're just starting out or looking to level up your social strategy, this episode is packed with actionable advice to help you connect with customers, build trust, and grow your small business online. It’s not about doing everything—it’s about doing the right things well. Let’s make social media work for you.