Website Terminology Every Small Business Owner Should Know

In this episode of Vontainment’s Web, Marketing, and SEO Educational Series, we’re breaking down essential website terminology every small business owner should know. Whether you’re running a business in Port Charlotte, North Port, Punta Gorda, or anywhere in Southwest Florida, understanding the digital lingo can help you make better decisions, save money, and grow smarter online. We begin by demystifying common terms like **hosting** and **domain names**—explaining what they are, why they matter, and how they affect your online visibility. From there, we move into **content management systems (CMS)** like WordPress, and break down the pros and cons of using .org versus .com, plus alternatives like Shopify and Joomla. Next, we cover **SEO (search engine optimization)**—both on-page and off-page—and why creating valuable content, optimizing keywords, and building backlinks are crucial for getting found in search engines. You’ll also learn the basics of **user experience (UX)**, including design simplicity, page speed, mobile responsiveness, and why usability always trumps flashy visuals. We then explore metrics like **bounce rate**, and how tools like **Google Analytics** help you track and understand your traffic. From there, we tackle **web accessibility**, touching on alt text, keyboard navigation, and the legal implications of not being compliant. We wrap it up with must-know insights about **legal considerations**, **privacy policies**, and **website maintenance** to keep your site secure and performing well. Whether you’re just getting started or want to sharpen your online presence, this episode gives you the vocabulary and clarity to take control of your website strategy with confidence.