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June 27, 2025 62 mins

74% of CEOs think their jobs are on the line because of AI. Not because AI might replace them, but because failing to implement it successfully could cost them everything.


Merlin Bise, CTO of Inbenta and former Head of Technology at a firm acquired by the London Stock Exchange, joins us to share how Inbenta is helping enterprises modernise their customer experience. 


Merlin explains that so many AI deployments fail, not because the technology is lacking, but because companies often bet on the wrong frameworks, overlook data foundations, or underestimate the importance of testing. 


We explore how traditional rules-based systems give way to agentic frameworks that can reason, triage ambiguous queries, and even correct automation gaps in real time. Merlin walks us through the journey many enterprises take: beginning with deterministic rules, evolving to AI-powered agents, and ultimately orchestrating complex automation through agentic manager systems that oversee and improve themselves.


Security and customer experience are front and centre in this episode. Merlin breaks down the cybersecurity concerns that make enterprises hesitate and why, in most cases, those fears are rooted more in perception than reality.


Finally, we reflect on the broader trajectory of AI. While the race toward AGI dominates headlines, Merlin argues that the tools enterprises need to radically improve productivity are already here. The challenge is implementing what exists with purpose and precision.


This episode is brought to you by NLX.


NLX is a conversational AI platform enabling brands to build and manage chat, voice and multimodal applications. NLX’s patented Voice+ technology synchronizes voice with digital channels, making it possible to automate complex use cases typically handled by a human agent. When a customer calls, the voice AI guides them to resolve their inquiry through self-service using the brand’s digital asset, resulting in automation and CSAT scores well above industry average. Just ask United Airlines.


Shownotes:


Check out Inbenta: https://www.inbenta.com/


Subscribe to VUX World: https://vuxworld.typeform.com/to/Qlo5aaeW


Subscribe to The AI Ultimatum Substack: https://open.substack.com/pub/kanesimms


Get in touch with Kane on LinkedIn: https://www.linkedin.com/in/kanesimms/


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