February 20, 2025 • 38 mins
On this episode, Nellie starts a Marketing Q&A Marathon 3 episode series. Nellie, a seasoned marketer with nearly 20 years of experience, addressed various questions from the audience. Key points included the importance of brand partnerships, particularly citing Wicked's success. Nellie emphasizes leveraging both Facebook and Instagram due to their integration, recommending to focus on platforms where one feels most comfortable. Content strategy was discussed, highlighting the importance of video content and a balance between static posts and videos. Nellie also shares insights on the mini launch method, the value of giveaways, and the effectiveness of both short and long-form content, suggesting starting with short-form to test and then repurposing successful content for longer-term strategies.
We will touch on:
- Marketing Marathon Introduction
- Facebook vs. Instagram: Which is Better?
- Content Creation Strategy
- Content Planning and Scheduling
- Mini Launch Method and Giveaways
- Long-Form vs. Short-Form Content
- Energy and Strategy in Marketing
- Final Thoughts and Next Steps
Let's Take Some Action:
- Explore Nellie's mini-launch method course.
- Repurpose successful short-form content into longer-form content like YouTube videos or blog posts.
This episode is sponsored by Kristen Rourke with Busy Mom Bod. Check her out on social media and her amazing programs!!
Busy Mom Bod: https://stan.store/busymombod
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Unknown (00:01):
Hello, I'm so excited to do a marketing marathon. I
have almost 20 years ofmarketing experience, and I love
marketing, so we're gonna do amulti video series on this,
because hashtag children,hashtag it's a lot of
(00:21):
information, and there are a lotof questions that we have from
so many amazing humans. So I'vegot my laptop propped up ready
to go. I've actually not readthe questions because I wanted
them to be real and raw andauthentic and not scripted or,
(00:43):
you know, like, what I thinkpeople want me to answer. Like,
I just wanted to, like, be onthe fly and answer, and I've got
almost 20 years, so it's like, Idon't need to, like, prepare,
and I just wanted to just dosomething really raw and real. I
also know so many peoplestruggle with marketing, and is
something I love, like it issomething that is really hard
(01:04):
for me to turn off, even outsideof my business, like I am
watching all the promotions withwicked, and I'm like, bravo,
like a Bravo how they've doneeverything with wicked, all the
brand deals, All the brandpartnerships we talked about how
important brand partnershipsare. That's one of my top
(01:25):
revenue streams that I ampredicting for 2025 to be a big
deal, and you get to get yourslice of the pie. So if you have
not watched that training, thatfree training, make sure you
watch that. Because brandpartnerships are very, very
important, and brands want to dopartnerships. Hello, wicked,
right? And wicked is wicked isonly part one, which I think is
(01:49):
so smart, and they have so muchthat they're doing around the
movie that is taking theentertainment industry to a
whole another level, like it'sgenius. It's so genius. So with
that being said, enough aboutwicked and let's get to your
burning marketing questions. Ilooked at our list. We have
(02:11):
almost 150 questions, soobviously I'm not going to do
them all in one video, so we'regoing to see how many we can get
done in this video, and then youcan always come back for more in
the other videos. So, and if youhave a question that is not
asked, then feel free to send mea DM and ask your question. We
(02:33):
love to like compile these. Sothese are legit people from
wealthy mama movement worldasking these questions. These
are not questions I found fromrandom people on the internet
like these are people in ourcommunity with these specific
questions. And so I'm just happyto help, and I love to help, and
just take my brain. Take mybrain. Okay, so give me a
(02:55):
hashtag, live hashtag, replay.
Sharing is caring. So share out.
I want to give a shout out onthat note to Kristen Roark, with
busy mom BOD, she is veryinvolved in The Wealthy Mama
Movement and with Mama ingeneral, she is on a mission to
help women feel amazing in theirmom bodies and love their life,
(03:19):
love the Energy they'recreating. I know she's helped so
many people in our community andmaybe your next she's got tons
of free resources and amazingemail, uh, amazing emails that
she sends out. She's got atoothbrush squat challenge like
she is one of the best humans inthis entire world, and I'm just
(03:40):
grateful to call her a friendand a sponsor of the podcast. So
Kristen Roark, with busy mom BODand thank you. Thank you. Thank
you. I love you so much.
Alright, Kristen, we've got alot of questions to answer. I
think we can do it. Alright. Sobusy mom BOD, let's go alright.
So the first question wasactually not on this list, but
someone just asked it to me, sowe'll just go ahead and mentally
(04:00):
cross that one off. So someoneasked me the question, Facebook
versus Instagram, like, whichone is a better use of their
time? So the answer here istricky, because people are
winning on both platforms.
Facebook Well, technically, metaowns Instagram, so they do
(04:25):
compliment each other. So mytheory is, how can you leverage
both without creating more workfor yourself so that you can,
you know, reach more people? Sothere's a lot of integrations
with Facebook and Instagram,since they're owned by the same
company, which is great, like mystories, for example, go to both
(04:47):
Facebook and Instagram. Worksmarter, not harder. You can
have all of your postsautomatically go to Facebook and
Instagram. So if you're willingto just click a button and.
Integrate them. I think thatthat can be a really great use
of your time. Now, with thatbeing said, there's still ways
(05:07):
to go deeper on one of theplatforms, whether it's Facebook
or Instagram, and it is apersonal choice. I made the
conscious effort to go deeper onFacebook. It's where I feel the
most comfortable. I loveFacebook groups. I love that you
can see when people's birthdaysare. I'm just I'm a Facebook
(05:29):
girly. And I honestly feel Hi,Dee. Dee's one of my favorite
Facebook groups. Actually, sheruns an amazing Facebook group.
Feel free to tag your Facebookgroup. D, I honestly, legit have
met the most amazing humans inher Facebook group, and she is
just such a woman of faith andloves to collaborate. So just
(05:50):
little shameless plug to D. So Ipersonally love Facebook. I feel
like an old granny when it comesto that, because people in my
you know, content creator,influencer world. They're such
pro Instagram, but I just havenever really like vibed with
Instagram, if I'm being superhonest. So I'm going to be very
(06:11):
biased when I answer thatquestion, but I think it's
important to choose where youfeel comfortable. Like I just
love Facebook. Most of ourbusiness comes from Facebook. I
love hanging out personally onFacebook, so I think the most
important thing that you can dois, where do you feel
comfortable? And then how canyou 10x your efforts, where you
(06:33):
already feel comfortable? Okay,so many people are hopping on
this must be a really, reallyimportant topic that people want
support on. So yay for hoppingon, and hopefully I can answer a
lot of your questions. I legit.
I'm making this a marathonseries, because I could talk
about marketing for 24 hoursstraight and not go pee someone
(06:54):
just door, dash me some food, orI could take you to the bathroom
with me. So when it comes toFacebook versus Instagram, my
personal opinion, like I said,is go where you're comfortable,
and 10x that have a strategy,connect with people, collaborate
with people like really go deep.
You're going to be so much morefinancially and emotionally and
(07:18):
energetically, better off whenyou can go deeper than wider, in
my opinion, then you canrepurpose to the other platforms
when you have time. But if youcan get better results in half
the amount of time and theenergy, like, wouldn't you do
that? And equally, you could runads on Instagram, so that way
(07:43):
you're still showing up onInstagram, but like, your
actual, like organic reach youryour time and energy is on a
platform that like you enjoy, orvice versa. So they're like, I
hate to say it, but there isn'ta wrong answer. There's just the
right answer for you. And alsoknow that you can change your
mind at any time, like, if youvibe with Facebook and then
(08:03):
something changes. Guess what?
That's the cool part about youbeing your own boss is you can
change it equally. Remember,marketing takes about a 90 day
turnaround, right? So it doesn'tmean you immediately do
something and you're going to,like, be a millionaire
overnight. Could happen. Younever know. We're not going to
say that it won't happen and butnot like, marketing is always
(08:26):
about a 90 day turnaround, ifnot longer. Like, there's been
people in my world that they'relike, I've been following you
for years, and then they justjoin the wealthy year
mentorship, right? And they'vebeen following me for years, so
you're not always going to getthe immediate validation. So
that's why it's just so muchbetter to energetically decide
(08:49):
versus decide where you thinkyou're going to, like, make a
million dollars tonight, right?
Like, be in it for the longhaul. Like, Facebook is where I
just love to hang out. So it'seasy. It's easier for me, right
as where, when I was trying tomake Instagram work so much, it
felt so hard and painful, andthat's what we like. We don't
(09:13):
want most things to feel hard,am I? Right? Ladies, there's
only a few things. Okay? So thatwas a question that I got
literally just yesterday, so Ifigured I would start with that
one. Okay, so now let's go intothe list of questions. I'm gonna
highlight them in yellow once Ianswer them, so that way I don't
forget that's just more of amental note that I'm saying.
(09:34):
Okay, so first question, Howoften did you post when you
started out? And what percentagewas static, verse, video. So
when I first started off as aentrepreneur, there was not
Facebook, so the answer is zero.
Now, with that being said, Iremember the day that I opened
(09:54):
up my Facebook account. I alsoremember the day because I
opened up a Facebook. Accountbefore I had a business,
obviously. And then I rememberthe day that I opened up my
Facebook account for thenonprofit organization that I
started that was like, my firsttaste of, you know, being a I
like to call a socialentrepreneur. Like, I'm, like,
wanting to create impact. And soI remember that day so clearly.
(10:19):
And I was like, I also remember,like, as our numbers started
climbing, I was like, if every,if every person would give $1
right? Because I think we had,like, 1000 people following us.
I was like, if every person gave$1 like, wouldn't that be so
cool, right? So when I firststarted off, we'll just go, when
I first opened up the businessaccount for the nonprofit
(10:41):
organization, barely, barely anyit was still so new. Now, when
you fast forward to when Iopened up a business account for
my online business, we'll alsotalk about that. So when I
opened up, well, I honestly juststarted promoting on my personal
(11:01):
profile. I'm looking up in theair like my like, brain is going
to, like, remember, remember,there's nothing over here. Um,
so when I first startedpromoting on my profile about,
like, you know, buy this, dothat type of thing. It there was
no rhyme or reason, because itwas also like a super chill side
(11:23):
hustle, like there wasn't thisimmediate pressure of producing.
I just honestly startednaturally sharing my fitness
journey. That's really like howI started in the online space.
And so it wasn't like this onTuesdays. We post this on
Wednesdays, we post this. I wasjust literally sharing me
(11:44):
working out, sharing what I waseating. I honestly still do
this, that same strategy. I'mjust sharing who I am, sharing
my knowledge, sharing my mylove, sharing what I love from a
product standpoint, sharing mymy my family, right, like at
(12:04):
least a little bit of them, justsharing my energy, right? And so
to me, the most authentic, real,raw content always does the
best. With that being said,having a cadence can be super
helpful, I will say. Because thequestion asked, static versus
(12:25):
video, what would you and all ofthese questions I know are so
good, even though I didn't lookat them like the team told me,
they're so good, they're sospecific too, which I love.
Like, these are not just like,surface level questions. What
would you recommend now versusthen video so that is the thing.
Throughout my whole career,nonprofit to online business, I
(12:47):
have done news interviews. I'vedone let Facebook Lives,
recorded videos, reels, stories,any type of video content now
and all the way till right now.
No matter what type it is, shortor long, you know, medium,
(13:08):
whatever it may be, edited live,it doesn't matter. Video, Video,
Video, Video, Video, if you're aproduct based business, video,
if you're a coach or mentor,absolutely. Video, if you are a
digital creator, contentcreator, duh, video, right?
Like, every type of business,the the interactiveness of
(13:31):
video, like it's it's TV, right?
When you really think about it,like there used to be channel
after channel that you could gothrough right back. I mean, they
still have it, but it's sodifferent now they're streaming
right and so social media has islike, everyone's new streaming.
It's their new TV. They'relooking to laugh, they're
(13:54):
looking to learn, they'relooking to connect. And so I
believe video is the fastest wayto go from somebody being
totally unaware of who you areto opening up their wallet and
be like, I want to be a part ofwhat you're doing, or I want to
learn from you, or I want to buythat product. Video, it just
feels so immersive. It feelslike you're sitting like, I'm
(14:19):
literally sitting in a chair,right, talking to you, looking
into the camera. You probablyfeel like we're just having a
girl conversation aboutmarketing, and we're just
sitting, you know, chitchatting, right? Can you imagine
if I would type up all thesequestions and answer them like,
there's, there's a smallpercentage of people that would
(14:42):
love that type of content, likea very, very small percentage
people love to be, I mean thisin the best way possible. They
love to be spoon fed, rightwhere you can just sit or walk
on the treadmill or drive andlisten to me. It's less. Effort,
right? If someone's demoing aproduct, you can actually like,
(15:02):
see it in real time, as ifyou're right across from them.
So hands down, video, video,video, like, all day, every day.
I don't think that will everchange. Now, does static posts
have a time and place? Yes,because not everyone's going to
take the time, especially ifthey're new to your world, to
spend 510, 20, you know, minutesor an hour. So static posts
(15:27):
still are very, very important.
I think having a good blend ofboth is the secret sauce, to be
honest. Like I love to do, youknow, a rotation. I'm not to the
point where I'm like, Okay, Idid a static post. Now I've got
to do a video. I don't do that,but I do. I am conscious of
(15:48):
making sure I have a goodvariety, and I'm using all the
tools of the social mediaplatform, because social media
platforms want you to use all oftheir tools, and when you're
utilizing all the differenttypes of tools that platform,
goes, Wow, they're reallyserious about what they're
doing. People are watching.
People are paying attention.
(16:11):
They're gonna favor your contentmore. The more you show up,
right? The more you use all thetools of the the platform,
right? Like to be the bestyou've got to you've got to do
your best and and really utilizethe the resources that you have
available, especially on socialmedia platforms. Okay? So to me,
(16:36):
it's just more of an energything. It's a vibe thing, and
that's what I did at thebeginning, and that's still what
I do. I make sure that we alwayshave content in the pipeline,
but the most real, raw,authentic, unfiltered from the
heart content. It never goes outof style, and it never will. And
when you pair that with a video,it's like the best. It's the
(17:00):
best. And everyone has it withinthemselves, and you get to put
your spin on it and your flavoron it, like some of my old
content when I was working out,like, it's so cringy, but it
worked like, and I had the mostsmall following ever, and I made
sales, but it was so quirky, itwas so silly. It was so awkward.
(17:22):
Like, I remember there was oneworkout that I did that I
stopped working out and I did,like, the hitch, like, q tip
thing. And I'm like, if I foundthat now, I'd be like, Oh my
gosh, did you just really dothat? Did you just really do
that? But guess what? I was justbeing myself. It wasn't like, oh
my gosh, let me be a dork and dothis and like, hope and pray
(17:44):
that I get sales from it. You'vegot to, like, you've got to
detach from you as a human, andsales, you as a human, are
important, and sales areimportant, but when we try to
keep them together, alwaystogether at the same exact time
this is when you lose beingauthentic, and you're trying to,
(18:04):
like, push money, and then youlose yourself, and you're really
unhappy, especially in yourmarketing or vice versa. You're
being, like, super authentic,and then like, money isn't like,
you're not, like, focusing onit. So they're both still
important. We want a goodbalance of making sure you're a
business owner, right? Likeevery day when target opens
(18:27):
their doors, they're there tomake money, right? But we can do
it with love. We can do it withbeing ethical. We can do it with
happiness. We can do it withexcitement, right? So it like
sales aren't slimy. They don'thave to be. You can be your most
authentic self and make a lot ofmoney. We just want them to co
(18:48):
exist together side by side,versus, like, always having to
be attached together and being,like, stressed about it, right?
Like, like, when I'm just myauthentic self, it works. It
works all day, every day, andeveryone gets to be their own
true, authentic flavor ofthemselves. Like, I don't expect
you to dance around and wear abunch of pink and have a bunch
(19:11):
of unicorns, like, that'sauthentic to me. Like that.
That's just who I am. Andequally, you get to be who you
are, and that's how it'sauthentic, and that's how it
works, right? It works becauseit's true to you. If it's not
true to you, it's gonna feel alittle off. Okay, so let's keep
(19:31):
going.
Someone asked, what platform doyou use for content? And then,
and then, in the parentheses,they put air table, Trello and
Asana. Um, so I've done it all.
Um, so we have a content bank oflike, all of my old content in
Trello, but I'm pretty muchdriving the front line on all of
(19:53):
our content, all of ourmarketing. Um. Yeah, and so a
lot of it lives in my brain, andI've just allowed there to be
that beautiful balance of it'sin my brain, and then they
repurpose the team repurposes itand in Trello, so that way we
can go back and use it later.
(20:19):
But I, since it's so authenticto me, it's it's gotta start
here, here and here, like thehead and the heart, and then
once I post it, then they canpull it. So most of what you
see, I would say 90, 99.9% ofwhat you see at least on
(20:40):
Facebook, because Facebook'swhere everything starts. Is from
me. It's either scheduled orposted immediately. So and I do
all of my own scheduling, likethe well, most of it so I don't
use something to start. Theyjust use something on the back
end, if that makes sense. Andthat's been huge. I love a good
(21:03):
paper planner to, like, map out,like, what are many launches?
What do I want to talk about?
How are we going to have funwith it? So I'm, like, very deep
in the planning process. Like,even the Black Friday deals that
you see, we all, like, we allwere co working that together. I
was like, I want to do a wholeparadise vibe, like we should
have recorded the behind thescenes. I get so involved in,
(21:25):
like, the creative process, thatI'm like, Oh my gosh, we should
have recorded that. Like it wasso fun from start to finish. We
started our team meeting, Ishared my vision, and we were
all co working on it together,and we're just, we got it all
done, from idea to it being livefor somebody to buy within, I
(21:48):
think, four or five hours. Andthere was three of us working
together, and like, I my sleeveswere rolled up, like, I'm a very
hands on type of CEO, like, I'mnot just sitting back doing
nothing, like I try my very bestto show as much behind the
scenes as possible, like I'm init to win it. Like, very, very
(22:08):
involved. And I want to be I mybusiness adds so much
fulfillment to my life. Whywould I not want to be involved?
Like, I know almost everythinggoing on in my business, and I
know that there will be a timeand a place where that won't
happen, based on where we'regoing and how fast we're
(22:31):
growing. But for now, like, Iwant to be as involved as I
possibly can, and I know when toask for help, and I know what
I'm good at, and I the more Idouble down on what I'm good at,
the better. Okay, so next one,do you have a plan in terms of
Monday you post? Okay? I kind ofalready talked about this, so
yes and no, we're always in somesort of mini launch okay. We
(22:56):
utilize my own method called themini launch method. So we're
always in some sort of minilaunch or mega launch. We're
always doing a giveaway. There'salways something happening. So
I, instead of working on likeMondays, I post this. Tuesdays,
I post this. I go with, what isthe launch and what marketing is
(23:18):
needed for the launch, and thatmight change mid launch, based
on how it's going. And so I'vejust allowed it to be that
process of working backwards,because if we're just posting to
post, then why are we even doingit? I so all of the extra
content like this right now isnot a part of a mini launch. I
(23:42):
want to do this. This feels goodto me. These questions are
questions that people have had,and I've been excited to answer
them. And so there's somecontent that is just truly all
about good will, like Good Willgiving back, loving on our
audience. So there's differenttypes of content. Some content
(24:02):
is the goal is to give back, tobuild trust, right? Some content
is to convert. Some content ismeant to to bring new people in.
So one of the best things thatI've learned in marketing is
have one outcome per piece ofcontent. And I'll take that even
one step further. Who is the perlike, Who are you trying to
(24:24):
focus on? So have one person inmind, like one type of person
and one outcome per piece ofcontent. Why is this important?
Because then you're able tomeasure, did the piece of
content work or not, and then,how did it work? How did it not
work? So we can tweak and modifyit. Marketing doesn't have to be
(24:46):
this big monster in the closet.
Marketing gets to be fun. Thereare lots of different ways to
acquire customers and clients.
You get to find. The themarketing modalities that
actually feel good to you, thatalign with your values, align
with your energy, align withyour goals, and then you you
(25:07):
focus on those trying to doeverything that everyone else is
doing is a recipe for wastedtime, wasted money, and it's
really hard to measure resultswhen you're trying to do
everything right, when you can,like, really hone in on a
handful of marketing modalitiesthat just really you at least
(25:28):
feel like are going to be worthyour time, worth your money,
worth your energy, then we'realready set up for success From
the very, very beginning. So Ilove to focus on, as a business
owner, what are our manylaunches? Because that we give
and ask in every mini launch,meaning, like we're giving
(25:51):
something away and we're askingfor something, and it's not
contingent, right? Like we'regiving for that energy. And then
a part of the mini launch is, isalso like, there's some sort of
promotion going on, right?
There's some sort of invitationthat's paid, right? But they're,
they're separate, if that makessense. So it's not like you have
(26:11):
to pay in order to, like, be apart of whatever giveaway is
going on. Or it's not evenalways a giveaway. It's like a
give back, but it's just allabout the energy. So it's like
giving and receiving is so, soimportant. If you don't know a
lot about my mini launch method,please, please, please take the
time to to do our mini launch.
Course, it's $7 it's so good. Ibreak down the whole strategy
(26:37):
for you and how it can benefityour business. I like it is so
good. It's so good for somebodythat just wants a simplified
strategy that is focused onorganic first, then you can use
the money launch strategy forpaid ads like you truly could,
which is great, but I wouldalways recommend it being
(26:59):
organic. First, okay. Numberfour, how often do you post
freebies and give giveaways?
What is the result of thisstrategy, if any? So I kind of
already answered that. I toldyou. I didn't. I didn't look at
these beforehand. Um, so we do agiveaway a lot, at least once a
(27:20):
week, if not multiple times aweek. It doesn't always have to
be something paid, right? Like,meaning like something physical.
You can do like printable PDFs.
You can do giveaway of a call.
You can do a virtual event, andyou're giving away tickets, or
whatever it may be. So theresult is, first and foremost. I
(27:41):
believe it's the right thing todo. You're earning. Not only are
you earning trust with youraudience, if there's a giveaway
that's attached to likebusiness, I equally think it's
just important to give back likeone of my top values is sharing
the wealth like our audiencehelps us build. They are
(28:04):
constantly tagging other people.
They're constantly sharing ourcontent. They're reaching out
with feedback and ideas likethis is truly a community, and I
believe those are the best typesof businesses, and so freebies
and giveaways, I think whateverfeels good to you, you should
(28:24):
do, like the giving and thereceiving energy has to be
balanced. If you've never feltwhat it feels like to make
$10,000 a month, go give itaway. Doesn't have to be you
write a check, but go give$10,000 worth of knowledge away.
Go give $10,000 worth of callsaway. Go give $10,000 worth of
(28:45):
PDFs or a course that you wouldnormally charge for, even if
those people that that snag thegiveaway don't turn into a
customer. That's not the goal.
The goal is for you to feel whatit feels like to go give $10,000
worth, and then you're so muchmore energetically, uh, aligned
(29:11):
with you receiving $10,000 andsome people aren't for the
energy. Woo, woo stuff. But whatI say to what I always say to
that is, have you tried it like?
Would you be mad if you went andgave away $10,000 worth of
knowledge or your time, orwhatever it may be, and then
three months later, you made$100,000
(29:34):
Have you tried it like? Can youshow me the evidence that energy
work does not work because,quite literally, I did our
strategies today behind thescenes to clear energy, and it
worked. And even if it's notalways the immediate validation,
I know that it's always workingand it just all I have so much
(29:58):
evidence of. Energy work,working that I'm just a full
like a firm believer in it. AndI think sometimes people knock
it and they're like, oh thatwoo, woo stuff, that energy
stuff doesn't work. And I'mlike, I have never felt more in
love in my business. I havenever loved our, our like our
who's in our world more. I'venever loved myself more. And
(30:22):
guess what's different? Theenergy that I am putting out
into the world, the energy ofhow I'm taking care of myself,
the energy of my home. Like it'shuge. It's so huge. So I always
love to say, like, I'm gonna,I'm an open I have an open mind
if you're gonna knock energywork in business, like, prove to
(30:45):
me that it doesn't work, like,give me enough evidence for me
to even consider that it doesn'twork. Because I do it with my
clients all the time. I do itwith myself all the time. I even
do it with my kids. Like, energyis everything. Strategy is also
important. It's 80% energy, 20%strategy, all day, every day. I
think it's even higher thanthat, but that's like a good
(31:08):
balance, 80% of what you'rewanting to do, like a big goal.
It's 80% energy, 20% strategy,all day, every day, until until
further notice. Okay, all right,let's do one more for this part
of the series. Do you think longform content performs better
(31:29):
than short form they perform itdepends. So what's your goal? If
your goal is to make quick cash,then we won't focus on long form
content. Yet. You should alwaysfirst focus personally, I think
on short term content, becauseshort term content is how you're
able to test okay, if somethingin short form content does
(31:54):
really well imagine if you putit in some sort of long form
content strategy, like Pinterestor like YouTube or like a blog
post. So short form is greatbecause you can get quicker
results, right, whether it besomebody join your email list or
(32:15):
that you're doing the manylaunch strategy and you do a
short form piece of content andthey're like, Yes, I'm
interested, or yes, I want tobuy. That's going to be your
short form content, okay, thenyou can scoop up, right? What
worked really, really well, andthen duplicate that in a longer
form content strategy. So Ibelieve, personally, from a time
(32:39):
saving standpoint, you're gonnabe so much better off focusing
on short term first, then westart doing the long term type
of content second. And you canplay with depending on if you
have a team, team members, or ifit's you alone. We would, you
know, we would eventually wantto do the long form content, but
(33:00):
you would want to put someprotocols in place so you don't
forget to do it. It's easy todo. So m on our team. Most of
her whole job is to do exactlythat. She takes content and
repurposes it to our YouTube,our podcast, eventually, our
blog. Right? She's constantlylike, I call her like my
(33:21):
sweeper, like she's constantlycoming into the short term
pieces of content and looking atwhat she can scoop up, so that
way we can get more bang for ourbuck. As far as the time like
this right here will go on ourpodcast. It'll go on our
YouTube, right we'll continue torepurpose it so it doesn't just
(33:41):
get buried down. So I hopethat's helpful. We've got more
questions. I hope that you'reloving this. Short firm equals
background post. So short formis anything on a fast moving
social media platform. SoFacebook, Instagram, tik, Tok,
all of these are going to bemore short term, meaning like,
once you post that, that post isgoing to last hours, if that,
(34:07):
and then it gets pushed down aswhere on YouTube, YouTube is
more searchable, right? So youcould have a video that you made
five years ago, somebody'slooking for something, and
they're going to that platformand they're searching, okay, if
they're going on Google, yourblog posts may come up, right?
(34:28):
So when, when it's long formcontent, at least, how I'm
interpreting them asking is,it's, it's going to it's going
to perform longer. Now, ifyou're thinking like short
pieces of content, then yes,that would be like a background
post. But how I interpreted thequestion was, like short form
(34:49):
versus long form, meaning like,how long can it last? Like short
or long? So, so yeah, we'll endthere, and then I'll come back
for part two. That's a hopeful.
Hello, I'm so excited to do a marketing marathon. I
have almost 20 years ofmarketing experience, and I love
marketing, so we're gonna do amulti video series on this,
because hashtag children,hashtag it's a lot of
(00:21):
information, and there are a lotof questions that we have from
so many amazing humans. So I'vegot my laptop propped up ready
to go. I've actually not readthe questions because I wanted
them to be real and raw andauthentic and not scripted or,
(00:43):
you know, like, what I thinkpeople want me to answer. Like,
I just wanted to, like, be onthe fly and answer, and I've got
almost 20 years, so it's like, Idon't need to, like, prepare,
and I just wanted to just dosomething really raw and real. I
also know so many peoplestruggle with marketing, and is
something I love, like it issomething that is really hard
(01:04):
for me to turn off, even outsideof my business, like I am
watching all the promotions withwicked, and I'm like, bravo,
like a Bravo how they've doneeverything with wicked, all the
brand deals, All the brandpartnerships we talked about how
important brand partnershipsare. That's one of my top
(01:25):
revenue streams that I ampredicting for 2025 to be a big
deal, and you get to get yourslice of the pie. So if you have
not watched that training, thatfree training, make sure you
watch that. Because brandpartnerships are very, very
important, and brands want to dopartnerships. Hello, wicked,
right? And wicked is wicked isonly part one, which I think is
(01:49):
so smart, and they have so muchthat they're doing around the
movie that is taking theentertainment industry to a
whole another level, like it'sgenius. It's so genius. So with
that being said, enough aboutwicked and let's get to your
burning marketing questions. Ilooked at our list. We have
(02:11):
almost 150 questions, soobviously I'm not going to do
them all in one video, so we'regoing to see how many we can get
done in this video, and then youcan always come back for more in
the other videos. So, and if youhave a question that is not
asked, then feel free to send mea DM and ask your question. We
(02:33):
love to like compile these. Sothese are legit people from
wealthy mama movement worldasking these questions. These
are not questions I found fromrandom people on the internet
like these are people in ourcommunity with these specific
questions. And so I'm just happyto help, and I love to help, and
just take my brain. Take mybrain. Okay, so give me a
(02:55):
hashtag, live hashtag, replay.
Sharing is caring. So share out.
I want to give a shout out onthat note to Kristen Roark, with
busy mom BOD, she is veryinvolved in The Wealthy Mama
Movement and with Mama ingeneral, she is on a mission to
help women feel amazing in theirmom bodies and love their life,
(03:19):
love the Energy they'recreating. I know she's helped so
many people in our community andmaybe your next she's got tons
of free resources and amazingemail, uh, amazing emails that
she sends out. She's got atoothbrush squat challenge like
she is one of the best humans inthis entire world, and I'm just
(03:40):
grateful to call her a friendand a sponsor of the podcast. So
Kristen Roark, with busy mom BODand thank you. Thank you. Thank
you. I love you so much.
Alright, Kristen, we've got alot of questions to answer. I
think we can do it. Alright. Sobusy mom BOD, let's go alright.
So the first question wasactually not on this list, but
someone just asked it to me, sowe'll just go ahead and mentally
(04:00):
cross that one off. So someoneasked me the question, Facebook
versus Instagram, like, whichone is a better use of their
time? So the answer here istricky, because people are
winning on both platforms.
Facebook Well, technically, metaowns Instagram, so they do
(04:25):
compliment each other. So mytheory is, how can you leverage
both without creating more workfor yourself so that you can,
you know, reach more people? Sothere's a lot of integrations
with Facebook and Instagram,since they're owned by the same
company, which is great, like mystories, for example, go to both
(04:47):
Facebook and Instagram. Worksmarter, not harder. You can
have all of your postsautomatically go to Facebook and
Instagram. So if you're willingto just click a button and.
Integrate them. I think thatthat can be a really great use
of your time. Now, with thatbeing said, there's still ways
(05:07):
to go deeper on one of theplatforms, whether it's Facebook
or Instagram, and it is apersonal choice. I made the
conscious effort to go deeper onFacebook. It's where I feel the
most comfortable. I loveFacebook groups. I love that you
can see when people's birthdaysare. I'm just I'm a Facebook
(05:29):
girly. And I honestly feel Hi,Dee. Dee's one of my favorite
Facebook groups. Actually, sheruns an amazing Facebook group.
Feel free to tag your Facebookgroup. D, I honestly, legit have
met the most amazing humans inher Facebook group, and she is
just such a woman of faith andloves to collaborate. So just
(05:50):
little shameless plug to D. So Ipersonally love Facebook. I feel
like an old granny when it comesto that, because people in my
you know, content creator,influencer world. They're such
pro Instagram, but I just havenever really like vibed with
Instagram, if I'm being superhonest. So I'm going to be very
(06:11):
biased when I answer thatquestion, but I think it's
important to choose where youfeel comfortable. Like I just
love Facebook. Most of ourbusiness comes from Facebook. I
love hanging out personally onFacebook, so I think the most
important thing that you can dois, where do you feel
comfortable? And then how canyou 10x your efforts, where you
(06:33):
already feel comfortable? Okay,so many people are hopping on
this must be a really, reallyimportant topic that people want
support on. So yay for hoppingon, and hopefully I can answer a
lot of your questions. I legit.
I'm making this a marathonseries, because I could talk
about marketing for 24 hoursstraight and not go pee someone
(06:54):
just door, dash me some food, orI could take you to the bathroom
with me. So when it comes toFacebook versus Instagram, my
personal opinion, like I said,is go where you're comfortable,
and 10x that have a strategy,connect with people, collaborate
with people like really go deep.
You're going to be so much morefinancially and emotionally and
(07:18):
energetically, better off whenyou can go deeper than wider, in
my opinion, then you canrepurpose to the other platforms
when you have time. But if youcan get better results in half
the amount of time and theenergy, like, wouldn't you do
that? And equally, you could runads on Instagram, so that way
(07:43):
you're still showing up onInstagram, but like, your
actual, like organic reach youryour time and energy is on a
platform that like you enjoy, orvice versa. So they're like, I
hate to say it, but there isn'ta wrong answer. There's just the
right answer for you. And alsoknow that you can change your
mind at any time, like, if youvibe with Facebook and then
(08:03):
something changes. Guess what?
That's the cool part about youbeing your own boss is you can
change it equally. Remember,marketing takes about a 90 day
turnaround, right? So it doesn'tmean you immediately do
something and you're going to,like, be a millionaire
overnight. Could happen. Younever know. We're not going to
say that it won't happen and butnot like, marketing is always
(08:26):
about a 90 day turnaround, ifnot longer. Like, there's been
people in my world that they'relike, I've been following you
for years, and then they justjoin the wealthy year
mentorship, right? And they'vebeen following me for years, so
you're not always going to getthe immediate validation. So
that's why it's just so muchbetter to energetically decide
(08:49):
versus decide where you thinkyou're going to, like, make a
million dollars tonight, right?
Like, be in it for the longhaul. Like, Facebook is where I
just love to hang out. So it'seasy. It's easier for me, right
as where, when I was trying tomake Instagram work so much, it
felt so hard and painful, andthat's what we like. We don't
(09:13):
want most things to feel hard,am I? Right? Ladies, there's
only a few things. Okay? So thatwas a question that I got
literally just yesterday, so Ifigured I would start with that
one. Okay, so now let's go intothe list of questions. I'm gonna
highlight them in yellow once Ianswer them, so that way I don't
forget that's just more of amental note that I'm saying.
(09:34):
Okay, so first question, Howoften did you post when you
started out? And what percentagewas static, verse, video. So
when I first started off as aentrepreneur, there was not
Facebook, so the answer is zero.
Now, with that being said, Iremember the day that I opened
(09:54):
up my Facebook account. I alsoremember the day because I
opened up a Facebook. Accountbefore I had a business,
obviously. And then I rememberthe day that I opened up my
Facebook account for thenonprofit organization that I
started that was like, my firsttaste of, you know, being a I
like to call a socialentrepreneur. Like, I'm, like,
wanting to create impact. And soI remember that day so clearly.
(10:19):
And I was like, I also remember,like, as our numbers started
climbing, I was like, if every,if every person would give $1
right? Because I think we had,like, 1000 people following us.
I was like, if every person gave$1 like, wouldn't that be so
cool, right? So when I firststarted off, we'll just go, when
I first opened up the businessaccount for the nonprofit
(10:41):
organization, barely, barely anyit was still so new. Now, when
you fast forward to when Iopened up a business account for
my online business, we'll alsotalk about that. So when I
opened up, well, I honestly juststarted promoting on my personal
(11:01):
profile. I'm looking up in theair like my like, brain is going
to, like, remember, remember,there's nothing over here. Um,
so when I first startedpromoting on my profile about,
like, you know, buy this, dothat type of thing. It there was
no rhyme or reason, because itwas also like a super chill side
(11:23):
hustle, like there wasn't thisimmediate pressure of producing.
I just honestly startednaturally sharing my fitness
journey. That's really like howI started in the online space.
And so it wasn't like this onTuesdays. We post this on
Wednesdays, we post this. I wasjust literally sharing me
(11:44):
working out, sharing what I waseating. I honestly still do
this, that same strategy. I'mjust sharing who I am, sharing
my knowledge, sharing my mylove, sharing what I love from a
product standpoint, sharing mymy my family, right, like at
(12:04):
least a little bit of them, justsharing my energy, right? And so
to me, the most authentic, real,raw content always does the
best. With that being said,having a cadence can be super
helpful, I will say. Because thequestion asked, static versus
(12:25):
video, what would you and all ofthese questions I know are so
good, even though I didn't lookat them like the team told me,
they're so good, they're sospecific too, which I love.
Like, these are not just like,surface level questions. What
would you recommend now versusthen video so that is the thing.
Throughout my whole career,nonprofit to online business, I
(12:47):
have done news interviews. I'vedone let Facebook Lives,
recorded videos, reels, stories,any type of video content now
and all the way till right now.
No matter what type it is, shortor long, you know, medium,
(13:08):
whatever it may be, edited live,it doesn't matter. Video, Video,
Video, Video, Video, if you're aproduct based business, video,
if you're a coach or mentor,absolutely. Video, if you are a
digital creator, contentcreator, duh, video, right?
Like, every type of business,the the interactiveness of
(13:31):
video, like it's it's TV, right?
When you really think about it,like there used to be channel
after channel that you could gothrough right back. I mean, they
still have it, but it's sodifferent now they're streaming
right and so social media has islike, everyone's new streaming.
It's their new TV. They'relooking to laugh, they're
(13:54):
looking to learn, they'relooking to connect. And so I
believe video is the fastest wayto go from somebody being
totally unaware of who you areto opening up their wallet and
be like, I want to be a part ofwhat you're doing, or I want to
learn from you, or I want to buythat product. Video, it just
feels so immersive. It feelslike you're sitting like, I'm
(14:19):
literally sitting in a chair,right, talking to you, looking
into the camera. You probablyfeel like we're just having a
girl conversation aboutmarketing, and we're just
sitting, you know, chitchatting, right? Can you imagine
if I would type up all thesequestions and answer them like,
there's, there's a smallpercentage of people that would
(14:42):
love that type of content, likea very, very small percentage
people love to be, I mean thisin the best way possible. They
love to be spoon fed, rightwhere you can just sit or walk
on the treadmill or drive andlisten to me. It's less. Effort,
right? If someone's demoing aproduct, you can actually like,
(15:02):
see it in real time, as ifyou're right across from them.
So hands down, video, video,video, like, all day, every day.
I don't think that will everchange. Now, does static posts
have a time and place? Yes,because not everyone's going to
take the time, especially ifthey're new to your world, to
spend 510, 20, you know, minutesor an hour. So static posts
(15:27):
still are very, very important.
I think having a good blend ofboth is the secret sauce, to be
honest. Like I love to do, youknow, a rotation. I'm not to the
point where I'm like, Okay, Idid a static post. Now I've got
to do a video. I don't do that,but I do. I am conscious of
(15:48):
making sure I have a goodvariety, and I'm using all the
tools of the social mediaplatform, because social media
platforms want you to use all oftheir tools, and when you're
utilizing all the differenttypes of tools that platform,
goes, Wow, they're reallyserious about what they're
doing. People are watching.
People are paying attention.
(16:11):
They're gonna favor your contentmore. The more you show up,
right? The more you use all thetools of the the platform,
right? Like to be the bestyou've got to you've got to do
your best and and really utilizethe the resources that you have
available, especially on socialmedia platforms. Okay? So to me,
(16:36):
it's just more of an energything. It's a vibe thing, and
that's what I did at thebeginning, and that's still what
I do. I make sure that we alwayshave content in the pipeline,
but the most real, raw,authentic, unfiltered from the
heart content. It never goes outof style, and it never will. And
when you pair that with a video,it's like the best. It's the
(17:00):
best. And everyone has it withinthemselves, and you get to put
your spin on it and your flavoron it, like some of my old
content when I was working out,like, it's so cringy, but it
worked like, and I had the mostsmall following ever, and I made
sales, but it was so quirky, itwas so silly. It was so awkward.
(17:22):
Like, I remember there was oneworkout that I did that I
stopped working out and I did,like, the hitch, like, q tip
thing. And I'm like, if I foundthat now, I'd be like, Oh my
gosh, did you just really dothat? Did you just really do
that? But guess what? I was justbeing myself. It wasn't like, oh
my gosh, let me be a dork and dothis and like, hope and pray
(17:44):
that I get sales from it. You'vegot to, like, you've got to
detach from you as a human, andsales, you as a human, are
important, and sales areimportant, but when we try to
keep them together, alwaystogether at the same exact time
this is when you lose beingauthentic, and you're trying to,
(18:04):
like, push money, and then youlose yourself, and you're really
unhappy, especially in yourmarketing or vice versa. You're
being, like, super authentic,and then like, money isn't like,
you're not, like, focusing onit. So they're both still
important. We want a goodbalance of making sure you're a
business owner, right? Likeevery day when target opens
(18:27):
their doors, they're there tomake money, right? But we can do
it with love. We can do it withbeing ethical. We can do it with
happiness. We can do it withexcitement, right? So it like
sales aren't slimy. They don'thave to be. You can be your most
authentic self and make a lot ofmoney. We just want them to co
(18:48):
exist together side by side,versus, like, always having to
be attached together and being,like, stressed about it, right?
Like, like, when I'm just myauthentic self, it works. It
works all day, every day, andeveryone gets to be their own
true, authentic flavor ofthemselves. Like, I don't expect
you to dance around and wear abunch of pink and have a bunch
(19:11):
of unicorns, like, that'sauthentic to me. Like that.
That's just who I am. Andequally, you get to be who you
are, and that's how it'sauthentic, and that's how it
works, right? It works becauseit's true to you. If it's not
true to you, it's gonna feel alittle off. Okay, so let's keep
(19:31):
going.
Someone asked, what platform doyou use for content? And then,
and then, in the parentheses,they put air table, Trello and
Asana. Um, so I've done it all.
Um, so we have a content bank oflike, all of my old content in
Trello, but I'm pretty muchdriving the front line on all of
(19:53):
our content, all of ourmarketing. Um. Yeah, and so a
lot of it lives in my brain, andI've just allowed there to be
that beautiful balance of it'sin my brain, and then they
repurpose the team repurposes itand in Trello, so that way we
can go back and use it later.
(20:19):
But I, since it's so authenticto me, it's it's gotta start
here, here and here, like thehead and the heart, and then
once I post it, then they canpull it. So most of what you
see, I would say 90, 99.9% ofwhat you see at least on
(20:40):
Facebook, because Facebook'swhere everything starts. Is from
me. It's either scheduled orposted immediately. So and I do
all of my own scheduling, likethe well, most of it so I don't
use something to start. Theyjust use something on the back
end, if that makes sense. Andthat's been huge. I love a good
(21:03):
paper planner to, like, map out,like, what are many launches?
What do I want to talk about?
How are we going to have funwith it? So I'm, like, very deep
in the planning process. Like,even the Black Friday deals that
you see, we all, like, we allwere co working that together. I
was like, I want to do a wholeparadise vibe, like we should
have recorded the behind thescenes. I get so involved in,
(21:25):
like, the creative process, thatI'm like, Oh my gosh, we should
have recorded that. Like it wasso fun from start to finish. We
started our team meeting, Ishared my vision, and we were
all co working on it together,and we're just, we got it all
done, from idea to it being livefor somebody to buy within, I
(21:48):
think, four or five hours. Andthere was three of us working
together, and like, I my sleeveswere rolled up, like, I'm a very
hands on type of CEO, like, I'mnot just sitting back doing
nothing, like I try my very bestto show as much behind the
scenes as possible, like I'm init to win it. Like, very, very
(22:08):
involved. And I want to be I mybusiness adds so much
fulfillment to my life. Whywould I not want to be involved?
Like, I know almost everythinggoing on in my business, and I
know that there will be a timeand a place where that won't
happen, based on where we'regoing and how fast we're
(22:31):
growing. But for now, like, Iwant to be as involved as I
possibly can, and I know when toask for help, and I know what
I'm good at, and I the more Idouble down on what I'm good at,
the better. Okay, so next one,do you have a plan in terms of
Monday you post? Okay? I kind ofalready talked about this, so
yes and no, we're always in somesort of mini launch okay. We
(22:56):
utilize my own method called themini launch method. So we're
always in some sort of minilaunch or mega launch. We're
always doing a giveaway. There'salways something happening. So
I, instead of working on likeMondays, I post this. Tuesdays,
I post this. I go with, what isthe launch and what marketing is
(23:18):
needed for the launch, and thatmight change mid launch, based
on how it's going. And so I'vejust allowed it to be that
process of working backwards,because if we're just posting to
post, then why are we even doingit? I so all of the extra
content like this right now isnot a part of a mini launch. I
(23:42):
want to do this. This feels goodto me. These questions are
questions that people have had,and I've been excited to answer
them. And so there's somecontent that is just truly all
about good will, like Good Willgiving back, loving on our
audience. So there's differenttypes of content. Some content
(24:02):
is the goal is to give back, tobuild trust, right? Some content
is to convert. Some content ismeant to to bring new people in.
So one of the best things thatI've learned in marketing is
have one outcome per piece ofcontent. And I'll take that even
one step further. Who is the perlike, Who are you trying to
(24:24):
focus on? So have one person inmind, like one type of person
and one outcome per piece ofcontent. Why is this important?
Because then you're able tomeasure, did the piece of
content work or not, and then,how did it work? How did it not
work? So we can tweak and modifyit. Marketing doesn't have to be
(24:46):
this big monster in the closet.
Marketing gets to be fun. Thereare lots of different ways to
acquire customers and clients.
You get to find. The themarketing modalities that
actually feel good to you, thatalign with your values, align
with your energy, align withyour goals, and then you you
(25:07):
focus on those trying to doeverything that everyone else is
doing is a recipe for wastedtime, wasted money, and it's
really hard to measure resultswhen you're trying to do
everything right, when you can,like, really hone in on a
handful of marketing modalitiesthat just really you at least
(25:28):
feel like are going to be worthyour time, worth your money,
worth your energy, then we'realready set up for success From
the very, very beginning. So Ilove to focus on, as a business
owner, what are our manylaunches? Because that we give
and ask in every mini launch,meaning, like we're giving
(25:51):
something away and we're askingfor something, and it's not
contingent, right? Like we'regiving for that energy. And then
a part of the mini launch is, isalso like, there's some sort of
promotion going on, right?
There's some sort of invitationthat's paid, right? But they're,
they're separate, if that makessense. So it's not like you have
(26:11):
to pay in order to, like, be apart of whatever giveaway is
going on. Or it's not evenalways a giveaway. It's like a
give back, but it's just allabout the energy. So it's like
giving and receiving is so, soimportant. If you don't know a
lot about my mini launch method,please, please, please take the
time to to do our mini launch.
Course, it's $7 it's so good. Ibreak down the whole strategy
(26:37):
for you and how it can benefityour business. I like it is so
good. It's so good for somebodythat just wants a simplified
strategy that is focused onorganic first, then you can use
the money launch strategy forpaid ads like you truly could,
which is great, but I wouldalways recommend it being
(26:59):
organic. First, okay. Numberfour, how often do you post
freebies and give giveaways?
What is the result of thisstrategy, if any? So I kind of
already answered that. I toldyou. I didn't. I didn't look at
these beforehand. Um, so we do agiveaway a lot, at least once a
(27:20):
week, if not multiple times aweek. It doesn't always have to
be something paid, right? Like,meaning like something physical.
You can do like printable PDFs.
You can do giveaway of a call.
You can do a virtual event, andyou're giving away tickets, or
whatever it may be. So theresult is, first and foremost. I
(27:41):
believe it's the right thing todo. You're earning. Not only are
you earning trust with youraudience, if there's a giveaway
that's attached to likebusiness, I equally think it's
just important to give back likeone of my top values is sharing
the wealth like our audiencehelps us build. They are
(28:04):
constantly tagging other people.
They're constantly sharing ourcontent. They're reaching out
with feedback and ideas likethis is truly a community, and I
believe those are the best typesof businesses, and so freebies
and giveaways, I think whateverfeels good to you, you should
(28:24):
do, like the giving and thereceiving energy has to be
balanced. If you've never feltwhat it feels like to make
$10,000 a month, go give itaway. Doesn't have to be you
write a check, but go give$10,000 worth of knowledge away.
Go give $10,000 worth of callsaway. Go give $10,000 worth of
(28:45):
PDFs or a course that you wouldnormally charge for, even if
those people that that snag thegiveaway don't turn into a
customer. That's not the goal.
The goal is for you to feel whatit feels like to go give $10,000
worth, and then you're so muchmore energetically, uh, aligned
(29:11):
with you receiving $10,000 andsome people aren't for the
energy. Woo, woo stuff. But whatI say to what I always say to
that is, have you tried it like?
Would you be mad if you went andgave away $10,000 worth of
knowledge or your time, orwhatever it may be, and then
three months later, you made$100,000
(29:34):
Have you tried it like? Can youshow me the evidence that energy
work does not work because,quite literally, I did our
strategies today behind thescenes to clear energy, and it
worked. And even if it's notalways the immediate validation,
I know that it's always workingand it just all I have so much
(29:58):
evidence of. Energy work,working that I'm just a full
like a firm believer in it. AndI think sometimes people knock
it and they're like, oh thatwoo, woo stuff, that energy
stuff doesn't work. And I'mlike, I have never felt more in
love in my business. I havenever loved our, our like our
who's in our world more. I'venever loved myself more. And
(30:22):
guess what's different? Theenergy that I am putting out
into the world, the energy ofhow I'm taking care of myself,
the energy of my home. Like it'shuge. It's so huge. So I always
love to say, like, I'm gonna,I'm an open I have an open mind
if you're gonna knock energywork in business, like, prove to
(30:45):
me that it doesn't work, like,give me enough evidence for me
to even consider that it doesn'twork. Because I do it with my
clients all the time. I do itwith myself all the time. I even
do it with my kids. Like, energyis everything. Strategy is also
important. It's 80% energy, 20%strategy, all day, every day. I
think it's even higher thanthat, but that's like a good
(31:08):
balance, 80% of what you'rewanting to do, like a big goal.
It's 80% energy, 20% strategy,all day, every day, until until
further notice. Okay, all right,let's do one more for this part
of the series. Do you think longform content performs better
(31:29):
than short form they perform itdepends. So what's your goal? If
your goal is to make quick cash,then we won't focus on long form
content. Yet. You should alwaysfirst focus personally, I think
on short term content, becauseshort term content is how you're
able to test okay, if somethingin short form content does
(31:54):
really well imagine if you putit in some sort of long form
content strategy, like Pinterestor like YouTube or like a blog
post. So short form is greatbecause you can get quicker
results, right, whether it besomebody join your email list or
(32:15):
that you're doing the manylaunch strategy and you do a
short form piece of content andthey're like, Yes, I'm
interested, or yes, I want tobuy. That's going to be your
short form content, okay, thenyou can scoop up, right? What
worked really, really well, andthen duplicate that in a longer
form content strategy. So Ibelieve, personally, from a time
(32:39):
saving standpoint, you're gonnabe so much better off focusing
on short term first, then westart doing the long term type
of content second. And you canplay with depending on if you
have a team, team members, or ifit's you alone. We would, you
know, we would eventually wantto do the long form content, but
(33:00):
you would want to put someprotocols in place so you don't
forget to do it. It's easy todo. So m on our team. Most of
her whole job is to do exactlythat. She takes content and
repurposes it to our YouTube,our podcast, eventually, our
blog. Right? She's constantlylike, I call her like my
(33:21):
sweeper, like she's constantlycoming into the short term
pieces of content and looking atwhat she can scoop up, so that
way we can get more bang for ourbuck. As far as the time like
this right here will go on ourpodcast. It'll go on our
YouTube, right we'll continue torepurpose it so it doesn't just
(33:41):
get buried down. So I hopethat's helpful. We've got more
questions. I hope that you'reloving this. Short firm equals
background post. So short formis anything on a fast moving
social media platform. SoFacebook, Instagram, tik, Tok,
all of these are going to bemore short term, meaning like,
once you post that, that post isgoing to last hours, if that,
(34:07):
and then it gets pushed down aswhere on YouTube, YouTube is
more searchable, right? So youcould have a video that you made
five years ago, somebody'slooking for something, and
they're going to that platformand they're searching, okay, if
they're going on Google, yourblog posts may come up, right?
(34:28):
So when, when it's long formcontent, at least, how I'm
interpreting them asking is,it's, it's going to it's going
to perform longer. Now, ifyou're thinking like short
pieces of content, then yes,that would be like a background
post. But how I interpreted thequestion was, like short form
(34:49):
versus long form, meaning like,how long can it last? Like short
or long? So, so yeah, we'll endthere, and then I'll come back
for part two. That's a hopeful.
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