February 21, 2025 • 23 mins
On this episode, Nellie continues her Marketing Q&A Marathon 3 episode series, Part 2. Nellie, a seasoned marketer with nearly 20 years of marketing experience, emphasizes the importance of passion and marketing in spreading one's message. She advocates for a positive, stress-free approach to marketing, suggesting that it can be enjoyable and effective with the right mindset. Nellie highlights the significance of aligning values, persistence, and expanding comfort zones. She addresses common concerns about posting too much content, suggesting that quality and authenticity are key. She also advises focusing on one platform or strategy initially to ensure effectiveness before expanding. Nellie stresses the importance of data and patience in refining marketing strategies.
We will touch on:
- Marketing Experience and Passion
- Making Marketing Easier and Enjoyable
- The Role of Marketing in Financial Success
- Sponsorship and Multi-Passionate Posting
- Content Strategy and Spontaneity
- Handling Content Overload and Platform Focus
- Funnel Strategy and Scaling
- Balancing Content Types and Business Goals
- Focusing on One Platform and Team Considerations
- Long-Term Marketing Strategy and Patience
Let's Take Some Action:
- Post content that you are genuinely excited about, even if it's multiple times a day.
- Focus on one platform initially to really nail the marketing strategy.
- Start with one marketing funnel strategy, go deep, and be willing to tweak and modify it over time.
Thank you to Rebecca Hallbach Paciorek with Authors' Allies for sponsoring today’s episode!!!! You can check out all her Books And Brews, grab her freebie and learn about her author offerings!
Unlock 10 Powerful Book Marketing Steps: Craft a winning strategy in mere minutes with our FREE step-by-step ebook. Download & watch your readership soar! → Unleash Your Book's Marketing Potential! https://mailchi.mp/2809c529966d/10stepsnellie
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Transcript
Episode Transcript
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Unknown (00:00):
Music. Okay, we are back for part two of the
(00:05):
marketingQ and A with somebody that has
almost 20 years of marketingexperience. Yes, that's me. Yes,
I have good skin care. Yes, Istarted when I was 16, and that
is legit, like I opened up anonprofit organization at 16
years old, with my savingsaccount that I had and a big
dream and a laptop that was veryjanky and no social media, and I
(00:29):
made it happen. I made millionsof dollars for that nonprofit
organization, gave so much of mylove, and then moved into the
online space when we started ourfamily. So it's not just like,
like I dabbled like, I justimmerse myself in this marketing
world, because I realized youcan have a passion, but what you
(00:50):
need with passion is to get theword out. And how do we get the
word out? Marketing? Somarketing is you creating energy
around your passions that you'rereally wanting other people to
join in on? Right? So these arepassions that you have around
(01:14):
certain certain topics, whetherit be makeup, whether it be the
legal side, accounting, right,website design, graphic design,
you know, money management,making money marketing in
general. Like, if you lovemarketing, like there are so
(01:35):
many things out there, and Ifeel like marketing is just this
thing that people think is sohard and so stressful, and it
doesn't have to be right. Like,decide that you are committed to
marketing being so fun, decidethat it's going to be so easy
(01:56):
for you, decide that you'regoing to find your people.
Because the coolest part aboutbeing an entrepreneur is there's
there's never been a better timeto be an entrepreneur. There are
so many people on the internet,billions, to be exact, and they
are spending spending moneyevery single day, whether it's
(02:18):
Black Friday or not, they arespending money 24/7 around the
world. Why not get a piece ofthe pie, right? And you can do
it with ease, flow and fun. Youcan do it with aligning your
values in small pockets of time.
Like it doesn't have to be thisexhausting thing, like when they
(02:43):
joke that, like an entrepreneurworks 80 hours a week, like it
doesn't have to be that way,like, I'm just on this mission
to show that it can just be sodifferent. Now, with that being
said, it does take work. It doestake persistence, it does take
patience. It does take expandingyour comfort zone. It does take
asking for help, learning newskills, practicing right like so
(03:07):
all of this is possible, but wedon't have to make it harder
than it needs to be. It doesn'tneed to be confusing. It doesn't
need to be stressful. So likeleaning into the world of
marketing and getting so good atit is how you can accomplish so
much, because when you reallythink about it, most challenges
or frustrations as an adult arefigure out able, like most of
(03:33):
your obstacles right now, mostof your challenges right now
could be solved with money. Yesor yes, I said most. I didn't
say all. But if you think aboutif you had a list of all of your
challenges, all of yourobstacles, right now, all of
your frustrations, could most ofthem, if not, all of them, be
(03:54):
solved with more money? Yeah.
Then the coolest part about thisis how you make more money is
marketing right? Because onceyou've got a product, a program,
a service, it becomes amarketing game, meaning you've
got to reach enough people tothen reach the numbers that
you're wanting to reach. But ifwe know that, and we know that
(04:17):
most of your problems, if notall of your problems, could be
solved with money, then yourbest friend is marketing. And
the more you the more time youspend with your best friend, the
more in love you become withthem, right? Like you can't wait
for them to text you or call youor spend time with them, right?
And so you get to feel that way,not only about money, but
(04:39):
marketing and how you createmore money is marketing. It's
huge, so exciting. So let's getinto your questions. Give me
hashtag live, hashtag replay.
Shout out to Rebecca withauthors allies for sponsoring
this part of the Q and A. I'm sograteful for you. She's got tons
of free. Sources. She is one ofour most loyal clients, and
(05:04):
she's just so loving and wantsto collaborate with more women.
And she's got so much knowledgein the the book publishing world
that is so valuable. So ifthat's something that you're
needing, Rebecca with authorsallies is your girl. She's just
so knowledgeable about thatspace and can help get your book
(05:24):
out to the world and help youmarket your book. So thank you,
Rebecca, for sponsoring thisepisode. So this is our next
question. When you are multipassionate. I love that. How do
you go about posting about allof your different opportunities
you have without feeling spammy.
First and foremost, anytimeyou're feeling spammy, or you
(05:44):
don't want to be spammy, or youdon't want to be salesy, just
take that off of the table. Whenyou are sharing what you love,
no matter how much you share it,the right people will also be
excited, right? And when it's soreal and it's so raw and it's so
authentic, it's received so wellto the right person. Now, if
(06:07):
you're just posting links withstock images, that's a whole
that's spammy to me, that'ssalesy. But if you're just like,
even if for a whole day, youposted 1000 times a day for just
one day, but it was everythingthat you're passionate about,
everything that's changed yourlife, everything that you're
(06:28):
doing for the right person. Youwould not have posted too much.
And the cool part is, people areposting so much that the
algorithm keeps shufflingeverything. So there's no such
thing as posting too much of thecontent that excites you, right?
Because it's getting shuffledinto the algorithm so much that
(06:49):
people are it's going to be hitor miss what they see based on
when they're coming onto theplatform. Right? There are
certain times of day that peopleare on and they're not right,
and that goes for all differenttypes of people. So when you're
multi passionate, I would justbe curious if, for just one day,
(07:10):
you posted what you wanted topost, whether it was money,
relate, like, whether you werepromoting something that you
make money on or not. So what Ido my nose is, like, I have just
like a little fuzz or something.
So what I like to do is I have aenergetic minimum when it comes
(07:33):
to posting on social mediaversus a maximum, because this
world posts, or this world putsso many ceilings on us, like,
why would we put a ceiling onourselves? So I don't do that. I
have a minimum that I'm strivingto reach, and then from there,
there's some days where I post abunch, and then there's some
(07:54):
days where I reach the minimum,and then I'm good, depending on
what's going on in my life,what's going on in the business,
some days I'm more behind thescenes versus front like, front
line, um, so my theory is, be sopassionate about what you're
doing, where you can post themost, in my opinion, is your
(08:16):
stories. Those are going to beyour like, Ride or Die people.
So if you posted a bunch ofstories of what you're doing,
what, what products you'reloving, what, what's going on in
your world, what's going on inyour business, and you're like,
you're just really excited, postthat in your stories, right? And
then have some sort of cadenceon your actual feed of what
(08:39):
you're doing, whether that'slike one time per day, two times
per day. So where I would putmore of your energy is stories,
equally. Facebook groups. Putmore energy there and personally
connecting with people in theDMS. And you don't have to like
cold message anyone, but like,think about who you want to
(09:01):
connect with, who, who, who doyou get to reach back out to?
Who do you get to invite tosomething? Who do you want to
give something? Like, givesomething to somebody? So I
would put more of your energythere as a multi passionate
person, but if it comes to,like, just general content that
you're excited about, I don'tthink that there is a maximum,
(09:23):
truly like the people that Ilove to consume their content. I
can't wait for their next pieceof content, right? So why don't
you think people would do thatfor you? Right? So it's like it
comes down to do, are youexcited to post this. So don't
just post to post no matterwhere it is, but if you are
(09:45):
genuinely so excited to postsomething, post it right.
Because there is somebody outthere that cannot wait until you
post again, some of my favoritecontent creators, I will go
search their name, because thealgorithms doing the. Rhythm
thing, and I don't want to missanything, or I have
notifications turned on right,and so people want to hear from
(10:07):
you more, and the more youbelieve that, and the more you
step into that, you can't be toospammy, you can't be too salesy
if you're afraid of being thatthing, being those types of
energies, you're most likely arenot even going to be those types
of energies. Okay, so I hopethat helps answer that question.
Let me highlight that one. We'rewe're staying organized. Here,
(10:28):
can you plan content and stillleave room for spur of the
moment? Post, yes, I think thatthis is the best type of
marketing strategy, because thatway you stay consistent, but you
still allow yourself to bespontaneous. This is my favorite
strategy, as far as like ascheduling strategy to go off
of. So we've always got somesort of baseline in the in the
(10:50):
pipeline of content, but then aton of what you see from me is
spontaneous, and that just feelsso good to me, because it truly
feels authentic. It feels real,and even if it was something
spontaneous, sometimes I'll evenschedule that for a day later,
(11:11):
just based on what we have goingon. And that has been super
helpful, too. So yes, plancontent and also leave room for
spontaneousness. I think that islike the best planning strategy.
Okay,all right. Next question, how
many times a day is too much? Ilove all of how all of these
(11:32):
weave together? I don't thinkthat there is a thing is too
much. People will disagree withme. But again, when you think
about your favorite contentcreators, if they were, if you
thought of them and that theywere like, Oh, I don't, I don't
think I should post this,because I've already taken up
too much space today. If youknew that's how they felt, you
(11:54):
would probably be bad at them,because you're like, No, I can't
wait for you to post again,right? So I would much rather
have a smaller audience that isso thrilled to be there, versus
a big audience that is justabout vanity numbers that don't
want to be there, and my numbersare all out of whack. Like, you
know, yes, quality, quantity isimportant, but we also want to
(12:19):
focus on quality of people. Sostop putting ceilings on
yourself and just be the contentcreator that you want to be.
Post the content that you feelso excited about. And yes, have
some sort of strategy in motionalways. That's where the mini
(12:39):
launch method comes in. Of howdoes this connect to what you're
launching, what your marketinggoals are, what your business
goals are like. Yes, we want tothink of those things. But some
of my favorite people that I'vespent money with, I loved just
their real, rawness, contentthat had nothing to do with
business. So when you'rebuilding a personal brand, I
(13:01):
think it's imperative to postcontent that has nothing to do
with your business buteverything to do with you as a
human. So I think that that ispersonally very, very important,
but it's not the end all be all.
Some people out there will tellyou, don't post more than three
times a day, but I just love tohave the philosophy that I'm
(13:26):
sharing with you, and that'sthat's what I believe to be
true, and that's what feels goodto me. So I don't think that
there is a too much this worldtells us we're too much already.
Why would we place that onourselves? That's my feminine,
feminist side coming out. Allright. Next question, should you
focus on one platform, multipleplatforms, or share the same
(13:46):
type of content all over theplatforms? So my recommendation
based on how much time you have,how much energy you have, how
much resources you have, do youhave a team? Do you not have a
team? What are your businessgoals? Less is more to start,
right? Because, why again? Whypost? Why? When it comes to your
(14:08):
business, why put in more workthan you have to? Okay, if
you're just posting because itbrings you joy, that's
different. But when it comes toa marketing strategy for your
business, that's where the manylaunch method comes into play.
If you have a goal of 50 peoplein one of your programs versus
5000 the marketing strategy isgoing to be different, right? So
(14:32):
start with one platform to toreally put your energy into. So
we can nail it. Then we canstart to to go to another
platform, or repurpose toanother platform, or we run ads
to another platform, but Ibelieve, especially for a team
of one or a small team, less ismore, not only from a strategy
(14:56):
standpoint, but from a platformstandpoint, I would much rather
you go. Deeper on one platform,then you can expand to other
platforms. And we're not alwaysgoing to report repurpose every
single piece of content on everyother single platform, because
that wouldn't make sense. We'regoing to take the best, okay,
and then find ways to repurposethat elsewhere. So we again, we
(15:19):
can get more bang for our buck,but we just want to be we want
to work smarter, not harder. Sopick the platform that you feel
the most comfortable on, andthat's where we focus our
business efforts first. Okay,all right, one more for this
video. How many funnels Can Ihave? Okay, so funnels are truly
(15:45):
how you're funneling people intoyour business. There's that,
that definition some people,depending on who asked this
question, they may also bemeaning like sales funnels,
meaning like sales pages. So I'mgoing to take this at what truly
a funnel means, which is, it's astrategy, right? That how you
are funneling people into yourbusiness. So again, it depends
(16:12):
on how much time you have,because just saying that you
have 20 funnels of how youfunnel people into your business
is not cool unless they're allworking. And so we start with
one strategy, one funnel. Isthat so, like, let's give an
example. If someone's like,tripped up on that word, because
that word, that word can bereally confusing. Don't like, I
(16:35):
remember the first time I heardthat word and I'm like, what the
funnel? Like? I don't get it.
And that's a new term that hascome to the it's not new, new,
but like it's a newer term hascome to the online space. But
funnels, technically, have beenaround since the beginning of
business, right? Because it'show you are bringing customers
in, clients, into your world,your business. So it's truly
(17:00):
foot traffic, right? So when youthink about a brick and mortar,
they need to have a strategy toget you through the door. So if
you think about a restaurant, afunnel that they have, typically
is kids eat free on Tuesdays.
That's a marketing funnel tofunnel people into the door on a
(17:21):
day that probably they're reallyslow, so that's their goal,
right? And then on Tuesdays,they can see, did our did our
traffic increase based on thatmarketing strategy? And if so,
then that's one funnel that'sdoing really, really well. We
nailed it. Now let's scale it.
Okay? So that's the that's thename of the game. We want to
(17:42):
have one strategy, aka onemarketing funnel that works so
well we nail it and we keepscaling it. You could have one
funnel and do really, reallywell and make a lot of money.
You don't need to have all ofthese different ways, especially
if you're a team of one or twoor three, it's hard to keep
(18:04):
track of all of this type ofstuff and where attention goes,
energy flows. So if we're tryingto be everywhere and do all of
these different strategies, thenwe're just dabbling, right? And
we're going to get dabblingbased results. We want to go
deep. We want to go deep inevery way possible. So I would
focus on one marketing strategy,one funnel at a time, and go
(18:27):
deep. Because these things alsotake time tweaking and
modifying. They take data. Theytake, you know, working out the
kinks. They say, have somebodygo through your funnel 100
times. You need 100 people to gothrough your funnel to know if
it's working or not. And evenwhen it's working, it's going to
be one to 2% okay, which is ahandful of people. And so let's
(18:50):
imagine your funnel beinggetting on calls with people. We
would want to do that strategy100 times before we deem is it
working or is it not working. Wecan't do two calls and be like,
it's not working. I suck. Okay.
We need more data. We need morehumans to know if a marketing
(19:13):
strategy is working or not. Andthen we want to just like, tweak
it a little bit, then go haveanother 100 people go through
again, then we tweak it again.
Think about the light bulb. Ittook 10,000 tries for the light
bulb to come to be okay. Do wewant it to take 10,000 times?
No, but this is just such a goodreminder that things take time.
(19:35):
They take tweaking. They takemodifying for them to just start
to work. Then from there, thenwe can keep the train moving
more and more and more, but bein it for the long haul. Be
willing to tweak and modify mostphysical products that come to
market went through so muchtweaking and mod. Fine before it
(19:59):
landed in your shop shoppingcart, before it landed in your
home, right? There were so manyversions of it before that,
before they could even makemoney, which is cool when it
comes to the online space,because it speeds up the process
of all of this. But just bewilling to tweak and modify, and
then you'll be able to just getbetter results when you know
(20:24):
that it doesn't have to be rightthe first time, right? It
doesn't have to make a milliondollars the first time. It
doesn't have to even make acrazy amount of money in the
first time. We just want tostart to see traction, feel
traction. Then we keep goingfrom there and going and growing
Okay, so I hope that's superhelpful. I hope you're loving
(20:44):
this QandA series, and I'll seeyou back on part three. Bye.
Music. Okay, we are back for part two of the
(00:05):
marketingQ and A with somebody that has
almost 20 years of marketingexperience. Yes, that's me. Yes,
I have good skin care. Yes, Istarted when I was 16, and that
is legit, like I opened up anonprofit organization at 16
years old, with my savingsaccount that I had and a big
dream and a laptop that was veryjanky and no social media, and I
(00:29):
made it happen. I made millionsof dollars for that nonprofit
organization, gave so much of mylove, and then moved into the
online space when we started ourfamily. So it's not just like,
like I dabbled like, I justimmerse myself in this marketing
world, because I realized youcan have a passion, but what you
(00:50):
need with passion is to get theword out. And how do we get the
word out? Marketing? Somarketing is you creating energy
around your passions that you'rereally wanting other people to
join in on? Right? So these arepassions that you have around
(01:14):
certain certain topics, whetherit be makeup, whether it be the
legal side, accounting, right,website design, graphic design,
you know, money management,making money marketing in
general. Like, if you lovemarketing, like there are so
(01:35):
many things out there, and Ifeel like marketing is just this
thing that people think is sohard and so stressful, and it
doesn't have to be right. Like,decide that you are committed to
marketing being so fun, decidethat it's going to be so easy
(01:56):
for you, decide that you'regoing to find your people.
Because the coolest part aboutbeing an entrepreneur is there's
there's never been a better timeto be an entrepreneur. There are
so many people on the internet,billions, to be exact, and they
are spending spending moneyevery single day, whether it's
(02:18):
Black Friday or not, they arespending money 24/7 around the
world. Why not get a piece ofthe pie, right? And you can do
it with ease, flow and fun. Youcan do it with aligning your
values in small pockets of time.
Like it doesn't have to be thisexhausting thing, like when they
(02:43):
joke that, like an entrepreneurworks 80 hours a week, like it
doesn't have to be that way,like, I'm just on this mission
to show that it can just be sodifferent. Now, with that being
said, it does take work. It doestake persistence, it does take
patience. It does take expandingyour comfort zone. It does take
asking for help, learning newskills, practicing right like so
(03:07):
all of this is possible, but wedon't have to make it harder
than it needs to be. It doesn'tneed to be confusing. It doesn't
need to be stressful. So likeleaning into the world of
marketing and getting so good atit is how you can accomplish so
much, because when you reallythink about it, most challenges
or frustrations as an adult arefigure out able, like most of
(03:33):
your obstacles right now, mostof your challenges right now
could be solved with money. Yesor yes, I said most. I didn't
say all. But if you think aboutif you had a list of all of your
challenges, all of yourobstacles, right now, all of
your frustrations, could most ofthem, if not, all of them, be
(03:54):
solved with more money? Yeah.
Then the coolest part about thisis how you make more money is
marketing right? Because onceyou've got a product, a program,
a service, it becomes amarketing game, meaning you've
got to reach enough people tothen reach the numbers that
you're wanting to reach. But ifwe know that, and we know that
(04:17):
most of your problems, if notall of your problems, could be
solved with money, then yourbest friend is marketing. And
the more you the more time youspend with your best friend, the
more in love you become withthem, right? Like you can't wait
for them to text you or call youor spend time with them, right?
And so you get to feel that way,not only about money, but
(04:39):
marketing and how you createmore money is marketing. It's
huge, so exciting. So let's getinto your questions. Give me
hashtag live, hashtag replay.
Shout out to Rebecca withauthors allies for sponsoring
this part of the Q and A. I'm sograteful for you. She's got tons
of free. Sources. She is one ofour most loyal clients, and
(05:04):
she's just so loving and wantsto collaborate with more women.
And she's got so much knowledgein the the book publishing world
that is so valuable. So ifthat's something that you're
needing, Rebecca with authorsallies is your girl. She's just
so knowledgeable about thatspace and can help get your book
(05:24):
out to the world and help youmarket your book. So thank you,
Rebecca, for sponsoring thisepisode. So this is our next
question. When you are multipassionate. I love that. How do
you go about posting about allof your different opportunities
you have without feeling spammy.
First and foremost, anytimeyou're feeling spammy, or you
(05:44):
don't want to be spammy, or youdon't want to be salesy, just
take that off of the table. Whenyou are sharing what you love,
no matter how much you share it,the right people will also be
excited, right? And when it's soreal and it's so raw and it's so
authentic, it's received so wellto the right person. Now, if
(06:07):
you're just posting links withstock images, that's a whole
that's spammy to me, that'ssalesy. But if you're just like,
even if for a whole day, youposted 1000 times a day for just
one day, but it was everythingthat you're passionate about,
everything that's changed yourlife, everything that you're
(06:28):
doing for the right person. Youwould not have posted too much.
And the cool part is, people areposting so much that the
algorithm keeps shufflingeverything. So there's no such
thing as posting too much of thecontent that excites you, right?
Because it's getting shuffledinto the algorithm so much that
(06:49):
people are it's going to be hitor miss what they see based on
when they're coming onto theplatform. Right? There are
certain times of day that peopleare on and they're not right,
and that goes for all differenttypes of people. So when you're
multi passionate, I would justbe curious if, for just one day,
(07:10):
you posted what you wanted topost, whether it was money,
relate, like, whether you werepromoting something that you
make money on or not. So what Ido my nose is, like, I have just
like a little fuzz or something.
So what I like to do is I have aenergetic minimum when it comes
(07:33):
to posting on social mediaversus a maximum, because this
world posts, or this world putsso many ceilings on us, like,
why would we put a ceiling onourselves? So I don't do that. I
have a minimum that I'm strivingto reach, and then from there,
there's some days where I post abunch, and then there's some
(07:54):
days where I reach the minimum,and then I'm good, depending on
what's going on in my life,what's going on in the business,
some days I'm more behind thescenes versus front like, front
line, um, so my theory is, be sopassionate about what you're
doing, where you can post themost, in my opinion, is your
(08:16):
stories. Those are going to beyour like, Ride or Die people.
So if you posted a bunch ofstories of what you're doing,
what, what products you'reloving, what, what's going on in
your world, what's going on inyour business, and you're like,
you're just really excited, postthat in your stories, right? And
then have some sort of cadenceon your actual feed of what
(08:39):
you're doing, whether that'slike one time per day, two times
per day. So where I would putmore of your energy is stories,
equally. Facebook groups. Putmore energy there and personally
connecting with people in theDMS. And you don't have to like
cold message anyone, but like,think about who you want to
(09:01):
connect with, who, who, who doyou get to reach back out to?
Who do you get to invite tosomething? Who do you want to
give something? Like, givesomething to somebody? So I
would put more of your energythere as a multi passionate
person, but if it comes to,like, just general content that
you're excited about, I don'tthink that there is a maximum,
(09:23):
truly like the people that Ilove to consume their content. I
can't wait for their next pieceof content, right? So why don't
you think people would do thatfor you? Right? So it's like it
comes down to do, are youexcited to post this. So don't
just post to post no matterwhere it is, but if you are
(09:45):
genuinely so excited to postsomething, post it right.
Because there is somebody outthere that cannot wait until you
post again, some of my favoritecontent creators, I will go
search their name, because thealgorithms doing the. Rhythm
thing, and I don't want to missanything, or I have
notifications turned on right,and so people want to hear from
(10:07):
you more, and the more youbelieve that, and the more you
step into that, you can't be toospammy, you can't be too salesy
if you're afraid of being thatthing, being those types of
energies, you're most likely arenot even going to be those types
of energies. Okay, so I hopethat helps answer that question.
Let me highlight that one. We'rewe're staying organized. Here,
(10:28):
can you plan content and stillleave room for spur of the
moment? Post, yes, I think thatthis is the best type of
marketing strategy, because thatway you stay consistent, but you
still allow yourself to bespontaneous. This is my favorite
strategy, as far as like ascheduling strategy to go off
of. So we've always got somesort of baseline in the in the
(10:50):
pipeline of content, but then aton of what you see from me is
spontaneous, and that just feelsso good to me, because it truly
feels authentic. It feels real,and even if it was something
spontaneous, sometimes I'll evenschedule that for a day later,
(11:11):
just based on what we have goingon. And that has been super
helpful, too. So yes, plancontent and also leave room for
spontaneousness. I think that islike the best planning strategy.
Okay,all right. Next question, how
many times a day is too much? Ilove all of how all of these
(11:32):
weave together? I don't thinkthat there is a thing is too
much. People will disagree withme. But again, when you think
about your favorite contentcreators, if they were, if you
thought of them and that theywere like, Oh, I don't, I don't
think I should post this,because I've already taken up
too much space today. If youknew that's how they felt, you
(11:54):
would probably be bad at them,because you're like, No, I can't
wait for you to post again,right? So I would much rather
have a smaller audience that isso thrilled to be there, versus
a big audience that is justabout vanity numbers that don't
want to be there, and my numbersare all out of whack. Like, you
know, yes, quality, quantity isimportant, but we also want to
(12:19):
focus on quality of people. Sostop putting ceilings on
yourself and just be the contentcreator that you want to be.
Post the content that you feelso excited about. And yes, have
some sort of strategy in motionalways. That's where the mini
(12:39):
launch method comes in. Of howdoes this connect to what you're
launching, what your marketinggoals are, what your business
goals are like. Yes, we want tothink of those things. But some
of my favorite people that I'vespent money with, I loved just
their real, rawness, contentthat had nothing to do with
business. So when you'rebuilding a personal brand, I
(13:01):
think it's imperative to postcontent that has nothing to do
with your business buteverything to do with you as a
human. So I think that that ispersonally very, very important,
but it's not the end all be all.
Some people out there will tellyou, don't post more than three
times a day, but I just love tohave the philosophy that I'm
(13:26):
sharing with you, and that'sthat's what I believe to be
true, and that's what feels goodto me. So I don't think that
there is a too much this worldtells us we're too much already.
Why would we place that onourselves? That's my feminine,
feminist side coming out. Allright. Next question, should you
focus on one platform, multipleplatforms, or share the same
(13:46):
type of content all over theplatforms? So my recommendation
based on how much time you have,how much energy you have, how
much resources you have, do youhave a team? Do you not have a
team? What are your businessgoals? Less is more to start,
right? Because, why again? Whypost? Why? When it comes to your
(14:08):
business, why put in more workthan you have to? Okay, if
you're just posting because itbrings you joy, that's
different. But when it comes toa marketing strategy for your
business, that's where the manylaunch method comes into play.
If you have a goal of 50 peoplein one of your programs versus
5000 the marketing strategy isgoing to be different, right? So
(14:32):
start with one platform to toreally put your energy into. So
we can nail it. Then we canstart to to go to another
platform, or repurpose toanother platform, or we run ads
to another platform, but Ibelieve, especially for a team
of one or a small team, less ismore, not only from a strategy
(14:56):
standpoint, but from a platformstandpoint, I would much rather
you go. Deeper on one platform,then you can expand to other
platforms. And we're not alwaysgoing to report repurpose every
single piece of content on everyother single platform, because
that wouldn't make sense. We'regoing to take the best, okay,
and then find ways to repurposethat elsewhere. So we again, we
(15:19):
can get more bang for our buck,but we just want to be we want
to work smarter, not harder. Sopick the platform that you feel
the most comfortable on, andthat's where we focus our
business efforts first. Okay,all right, one more for this
video. How many funnels Can Ihave? Okay, so funnels are truly
(15:45):
how you're funneling people intoyour business. There's that,
that definition some people,depending on who asked this
question, they may also bemeaning like sales funnels,
meaning like sales pages. So I'mgoing to take this at what truly
a funnel means, which is, it's astrategy, right? That how you
are funneling people into yourbusiness. So again, it depends
(16:12):
on how much time you have,because just saying that you
have 20 funnels of how youfunnel people into your business
is not cool unless they're allworking. And so we start with
one strategy, one funnel. Isthat so, like, let's give an
example. If someone's like,tripped up on that word, because
that word, that word can bereally confusing. Don't like, I
(16:35):
remember the first time I heardthat word and I'm like, what the
funnel? Like? I don't get it.
And that's a new term that hascome to the it's not new, new,
but like it's a newer term hascome to the online space. But
funnels, technically, have beenaround since the beginning of
business, right? Because it'show you are bringing customers
in, clients, into your world,your business. So it's truly
(17:00):
foot traffic, right? So when youthink about a brick and mortar,
they need to have a strategy toget you through the door. So if
you think about a restaurant, afunnel that they have, typically
is kids eat free on Tuesdays.
That's a marketing funnel tofunnel people into the door on a
(17:21):
day that probably they're reallyslow, so that's their goal,
right? And then on Tuesdays,they can see, did our did our
traffic increase based on thatmarketing strategy? And if so,
then that's one funnel that'sdoing really, really well. We
nailed it. Now let's scale it.
Okay? So that's the that's thename of the game. We want to
(17:42):
have one strategy, aka onemarketing funnel that works so
well we nail it and we keepscaling it. You could have one
funnel and do really, reallywell and make a lot of money.
You don't need to have all ofthese different ways, especially
if you're a team of one or twoor three, it's hard to keep
(18:04):
track of all of this type ofstuff and where attention goes,
energy flows. So if we're tryingto be everywhere and do all of
these different strategies, thenwe're just dabbling, right? And
we're going to get dabblingbased results. We want to go
deep. We want to go deep inevery way possible. So I would
focus on one marketing strategy,one funnel at a time, and go
(18:27):
deep. Because these things alsotake time tweaking and
modifying. They take data. Theytake, you know, working out the
kinks. They say, have somebodygo through your funnel 100
times. You need 100 people to gothrough your funnel to know if
it's working or not. And evenwhen it's working, it's going to
be one to 2% okay, which is ahandful of people. And so let's
(18:50):
imagine your funnel beinggetting on calls with people. We
would want to do that strategy100 times before we deem is it
working or is it not working. Wecan't do two calls and be like,
it's not working. I suck. Okay.
We need more data. We need morehumans to know if a marketing
(19:13):
strategy is working or not. Andthen we want to just like, tweak
it a little bit, then go haveanother 100 people go through
again, then we tweak it again.
Think about the light bulb. Ittook 10,000 tries for the light
bulb to come to be okay. Do wewant it to take 10,000 times?
No, but this is just such a goodreminder that things take time.
(19:35):
They take tweaking. They takemodifying for them to just start
to work. Then from there, thenwe can keep the train moving
more and more and more, but bein it for the long haul. Be
willing to tweak and modify mostphysical products that come to
market went through so muchtweaking and mod. Fine before it
(19:59):
landed in your shop shoppingcart, before it landed in your
home, right? There were so manyversions of it before that,
before they could even makemoney, which is cool when it
comes to the online space,because it speeds up the process
of all of this. But just bewilling to tweak and modify, and
then you'll be able to just getbetter results when you know
(20:24):
that it doesn't have to be rightthe first time, right? It
doesn't have to make a milliondollars the first time. It
doesn't have to even make acrazy amount of money in the
first time. We just want tostart to see traction, feel
traction. Then we keep goingfrom there and going and growing
Okay, so I hope that's superhelpful. I hope you're loving
(20:44):
this QandA series, and I'll seeyou back on part three. Bye.
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