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February 28, 2025 33 mins

Michael welcomes Hope Breen, creator of ROC the City with Hope onto the final episode of Season 3. 

Hope is a Producer on 92.5 WBEE Bee Morning Coffee Club, a Rochester, NY and Finger Lakes Tourism Influencer and marketing pro.

ROCthecitywithHope started in 2017 when Hope was finishing up her Associate's Degree from Monroe Community College in Travel & Tourism. Her internship to graduate had her volunteering over 80 hours at Lilac Festival, helping visitors plan the rest of their vacation while they were in the area. After her internship ended, she had so much fun sharing with tourists all her favorite places around Rochester that a few weeks later, ROCthecitywithHope was born!

Michael and Hope discuss what it means to be an influencer and the career benefits, connecting with an online community, and how to persevere through rejection. 

Walk On is a podcast about the journey of finding passion in a life of purpose and turning that into leadership through conversations with people living aligned and fulfilling existences. 

Michael Mills is a communications consultant and Executive Leadership and Performance Coach, with more than 30 years of public affairs experience at agencies and corporations, nonprofits, and trade associations. 

Learn more about Val and Visit Finger Lakes at https://www.visitfingerlakes.com and Michael at www.michaelmills.info 

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