November 16, 2022 • 23 mins
How do you bridge the disconnect between manufacturing companies and their potential marketing success? Emily Wilkins, Founder and CEO of Marketing Metal, explains why her company is successful, while other marketing agencies struggle to meet manufacturing companies in the middle. From hesitancy when handing over marketing to inexperience in laying out goals and misunderstanding why marketing is needed at all, the reasons for disconnect are seemingly endless. Emily explains the importance of attracting (and retaining) talent and vendors, how marketing can be a fun and exciting team-building tool, why you need a good website, and why Marketing Metal prioritizes pulling manufacturing companies into the marketing process.
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