In this episode of the Wantrepreneur to Entrepreneur Podcast, we sit down with Jovana Arsenijević, founder of Meliora Agency, to dive into the world of strategic content marketing and revenue-generating digital systems. Jovana is known for helping businesses turn their expertise into high-converting content that attracts, nurtures, and converts leads—without wasting time on content that doesn’t work.
Her approach is rooted in deep business analysis, audience research, and systematic growth strategies, making her a powerhouse in the marketing world. She shares insights into how 80% of a buyer’s journey happens before they even reach out and how businesses can position themselves as the obvious choice through content and learning communities.
If you’re an entrepreneur looking to improve your marketing, create a strategic content system, or even monetize your knowledge, this episode is packed with actionable insights you won’t want to miss.
💡 What You'll Take Away For YOUR Business
🚀 Why most businesses waste content efforts & how to build a strategic content system that works 24/7
🤖 How to turn your digital presence into an automated revenue-generating machine
💡 Why 80% of your customer’s journey happens before they contact you—and how to optimize for it
📝 The biggest mistakes entrepreneurs make when marketing their business (and how to avoid them!)
💰 How to monetize your knowledge through online courses & learning communities
📈 Why niching down is the key to business growth & referrals
✅ How to balance free content vs. paid content without losing revenue
📝 About Jovana Arsenijević
Jovana Arsenijević helps businesses turn their digital presence into revenue-generating systems. As the founder of Meliora Agency, she's known for diving incredibly deep into her clients' businesses—so deep that they often joke she should have an official title on their team.
Her systematic approach to growth comes from an interesting background. Before founding Meliora, she studied management and organizational sciences and led a global organization of 400+ people, developing and implementing long-term strategies, leading different teams, and managing international relations. This experience taught her something crucial: systems beat hope every time.
Today, she helps clients build six-figure learning communities, establish authority, and create lead-generation systems that work 24/7. Her upcoming book, "Your Community Needs What You Know," guides experts through building and launching successful learning communities. This co-written piece is the culmination of her experience helping experts build profitable learning communities.
🎯 Jovana’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
“Find one thing you're exceptionally good at, focus on one target audience, and serve them exceptionally well. The referrals and business growth will follow.”
💡 Actionable Takeaways
✅ Map out your customer’s journey—what do they need to see before they contact you?
✅ Create strategic content that speaks directly to your audience’s pain points and solutions
✅ Use content marketing to pre-sell your services & establish credibility
✅ If you’re an expert, consider launching a learning community or course to monetize your knowledge
✅ Make your marketing about your audience—not just about your business
🔗 Links & Resources
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, what is up?
Welcome to this episode of theWantrepreneur to Entrepreneur
podcast.
As always, I'm your host, brianLoFermento, and there's one
term that made me so excitedabout today's guest and really
about this episode in particular, and that's because, as soon as
we came across this amazingentrepreneur, we loved the way
that she phrases that she turnsbusinesses digital presences
(00:22):
into revenue generating systems.
Because the truth is, it's notenough to just be found.
What we need to do as businessowners is turn that presence
into money, and that's whattoday's guest excels at.
I'm so excited to introduce youto her.
Her name is Jovana Arsenyevich.
Jovana helps businesses turnthat digital presence into
revenue generating systems.
(00:42):
As the founder of Meliora Agency, she's known for diving
incredibly deep into herclients' businesses, so deep
that they often joke that sheshould have an official title on
their team.
Her systematic approach togrowth comes from an interesting
background.
Before founding Meliora, shestudied management and
organizational sciences and leda global organization of more
than 400 people, developing andimplementing long-term
(01:05):
strategies, leading differentteams and managing international
relations.
This experience taught hersomething crucial Systems beat
hope every time.
I'm gonna say that one moretime for all of us Systems beat
hope every single time Today.
She helps clients buildsix-figure learning communities,
establish authority and createlead generation systems that
work 24-7.
(01:27):
Her upcoming book yourCommunity Needs what you Know
guides experts through buildingand launching successful
learning communities.
This co-written piece is theculmination of her experience
helping experts build profitablelearning communities.
We are all going to learn fromher here today, so I'm not going
to say anything else.
Let's dive straight into myinterview with Jovana
Arsenijevic.
All right, jovana, I am so veryexcited that you're here with
(01:52):
us today.
First things first.
Welcome to the show.
Speaker 2 (01:56):
Hi Brian, Thank you for having me.
I'm really excited to be heretoday.
Speaker 1 (02:01):
Yes, honestly, you and I joked about it off the air
, but you and I are neighbors,albanian to Serbia.
Very cool to be joined bysomeone from that neck of the
woods.
So, jovana, first things first.
I loved introducing you tolisteners in your background,
but I'd love for you to take usbeyond the bio.
Who's Jovana?
How did you start doing allthese cool things?
Speaker 2 (02:20):
Okay, so, as you said , I have a marketing agency
right now.
So we are a really good techagency working with only as like
the number of clients at timeand, as you said, we're really,
really well.
We're helping them buildstrategic content systems that
actually work for them.
What that means is that we helpbusinesses turn their expertise
(02:42):
, knowledge and solution intocontent that actually brings
them qualified leads and helpsthem scale and grow their
businesses.
Uh, I would say that meliora ison and it is on a mission to
help businesses reduce the noisethat's around them and not just
create noise when they'rebuilding called content, but
actually, um, communicating withtheir ideal clients or
(03:05):
customers and have them startworking with them and staying a
long term there.
But yeah, to be completelyhonest, I never planned to have
a marketing agency and you knowthat I wanted to be an
entrepreneur, that's for surebut I didn't have marketing
agency in my mind a few yearsago when I started working this.
But I didn't have a marketingagency in my mind a few years
(03:28):
ago when I started working this.
So what happened?
During my studies, I wasworking as a freelancer in
content writing and I had someof the clients that I've been
working for quite a long time,and then one of them actually
came from the USA to Belgrade tovisit me, stayed here for a few
days and he opened his laptopand showed me for the first time
(03:49):
Ahrefs, google Search Console,analytics and all of the other
tools that we use now on a dailybasis.
And that was the first timethat I realized that something
that I've been working on forquite a long time in that point
it was, I think, six months wasactually creating results and
bringing results to my clients,and just seeing that that was, I
(04:12):
would say, a turning point,understanding that there is an
actual need in the market forwhat I'm doing now and what I'm
doing now with my team.
Back then it was just me andjust to confirm that, a lot of
referrals started coming in, andthat's when I realized, ok,
there is a real market need forthis, and it's not only that,
(04:37):
it's that these clients, thesecustomers, these businesses,
they actually choose to workwith us instead of other
solutions that were availableback then.
And one problem that I reallynoticed back then and I'm seeing
it even now with a lot of AItools is that content is quite a
lot disregarded and thought ofsomething as not that important
(05:00):
for your business.
Business owners usually focuson paid ads and something that
can bring them results as soonas possible, without
understanding that you need tohave a foundation.
You need to have materials andcontent that actually represents
your company, your methodology,your approach, in a way that it
(05:22):
really is, because, again,market is is really big.
There is a lot of competition,but you really need to stand out
.
But and by those specific,specific knowledge is and
experiences that you have, andnot just you know have someone
write you a blog piece or socialmedia post based on what was in
(05:45):
the top results when they'vesearched for that specific topic
or what they've seen some othercreator in the industry do.
So that is how I started withMelior Agency and, yeah, that's
where we are right now.
Speaker 1 (06:00):
Yeah, I love that overview.
It's funny.
So many times here in theseepisodes we hear how many
entrepreneurs got their starteven though they didn't
necessarily necessarily plan onit.
But a lot of it is.
They realize they've built upthose skills and they have that
unique vantage point that isvaluable to others.
And even just hearing the waythat you talk about content in
that overview I think it's it'sreveals so much the way that you
(06:21):
feel about marketing.
It's something that caught myeye on your LinkedIn is a very
simple sentence you have on yourLinkedIn 80% of your client's
journey happens before theycontact you, and so that's why,
hearing you talk about content,I'm thinking to myself yeah, we
all start judging the businesslong before they've heard from
us, long before they know us,and I think that as business
owners, we have a tendency tothink that marketing starts with
(06:44):
us.
We get to dictate those, butpeople are finding us beforehand
.
Talk to us about that clientjourney happening before they
ever contact us.
Speaker 2 (06:54):
Yes, okay, for sure, you mentioned something really
interesting.
That is how everyone assumesthat the content should be about
themselves.
Well, not everyone, but themajority of people start from
themselves and try to createcontent that would be
interesting to them or believeit would be interesting for
their customers or clients.
(07:14):
But what we do, and what webelieve is the real starting
point, is understanding who youare serving.
So who these people are, whatare their challenges, what are
their pain points and how doesyour solution fit into that.
Because from that you canactually go into marketing
(07:36):
further and think about whereyou can find these people, how
you can reach them, how you cannurture them, how you can ensure
that they actually become yourcustomers or clients and stay
with you for a long time.
So that is something that Iwould like to really highlight
as a starting point andsomething that is quite often
(07:58):
missed.
But that's actually thefoundation that builds out
everything else that comes asyour marketing strategy and
later in working with otherclients.
Why I'm saying 80%?
You know there are a lot ofstatistics.
Right now I won't point themout because I believe you're
also familiar and your listenersas well, with a lot of them.
(08:22):
Listeners as well with a lot ofthem.
But we can all just look atourselves for for this reference
, and try to understand when wasthe first time, when was the
last time that we boughtsomething, the first time that
we saw it, for example?
Or a lot online without readingany referrals, without checking
their websites, checking whatcontent do they have, checking
(08:43):
whether they actually have theexpertise to help us in
understanding how detailed theyare?
Because you know, okay, I saidI won't mention any other
statistics, but I want to pointthis out as well.
Um, I think that I read that ittakes three seconds for your
(09:03):
website to make the firstimpression to your potential
clients or customers.
So you have that low amount oftime to actually convince
someone that they should stay onyour website, engage further
with the content that you haveand eventually come to your
services or products, whateverthat you're offering and
deciding either to contact youto purchase or read some further
(09:27):
reviews.
Speaker 1 (09:28):
If you understand what I mean and you know, if you
lose them in that 8% of time,8% of the process, somewhere,
they'll never reach to where youwant to have them, which is in
your client base or customerbase, and unfortunately, a lot
of businesses miss theimportance of being helpful
(09:50):
before, before you actuallyacquire customers and clients,
and using quantum to help themin making their decisions in
choosing you for you yeah, Iwant to go here with you on the
air because I hear this a lotfrom listeners and I'm sure you,
you hear it all the time,because it's so clear to me,
even when you reference thatstatistic, how important it is
(10:12):
that we give value, that peoplecan very clearly see from the
beginning how valuable ourknowledge is, our services, our
products, whatever it is that weI've heard from listeners for a
long time of well, what if Igive away too much?
How should I differentiatebetween what I give away for
free in my content versus whatis only available for paid?
I'd love to hear the way younavigate that, because, as a
(10:34):
podcaster who I've created over1100 podcast episodes, I give
everything away.
Everyone can hear everythingfrom myself, from our guests,
and I'm so appreciative of that.
I don't worry about that.
But I'd love to hear how younavigate that with clients,
because I'm sure a lot ofbusiness owners think that they
have to keep some secrets hiddenfrom the rest of the world.
Speaker 2 (10:53):
Yes, yes, exactly.
That's a common misconception.
So what I usually do with myclients, I ask them what is the
goal?
With your clients or customersI'll talk more about clients
here, because this usually comesfrom those experts who actually
want to monetize theirknowledge, whether through some
(11:15):
online courses, other structurallearning programs, online
community and so on.
So it's usually them havingthese doubts on how much they
should give away for free andwhat is actually the end goal.
Why would someone then bewilling to pay for their
experience and expertise?
(11:36):
So what I usually tell them isto look at your ICP so your
ideal customer and to understandwhat is your end goal.
So what do you want to achievewith these learners, with your
customers or clients, and then,based on that, see what is your
product, what is your offering,and envision your ICP and try to
(11:59):
understand, you know, painttheir journey to reaching that
destination and what are somecommon challenges, questions
they have on this journey,before they actually join your
main program, buy your mainoffer, whatever it is, um.
So once you have mapped out allof these uh, all these things
(12:23):
on on a journey itself, thenit's um, and then you can uh
form what are some of the thingsthat you want to give away for
free, uh, what are some thingsthat you want to maybe price at
uh, at entry level pricing, andwhat are the things that will be
in your main offer?
But, speaking from personalexperience and also as a piece
(12:44):
of advice that I give to mycustomers, is that, basically,
you can give everything for free.
Why I'm saying that you can.
There are a lot of YouTubevideos, a lot of other platforms
where you have access tovarious courses, various videos,
various blog articles and so on.
(13:04):
But the thing is, just watchingvideos or just reading what
you're sharing is not enough.
You also need someone who willsit down, explain it to you in
more details or help youactually implement it in more
details, or help you actuallyimplement it.
And I give this as a piece ofadvice to my clients, especially
when we're working on some leadmagnets, for example, guides on
(13:29):
how to set up something or youunderstand what is the direction
.
So, even if you prepare thisvery detailed guide and give it
away for free, with all of yourknowledge in there, a very low
percentage of your idealcustomers or clients will be
actually able to implement orwilling to implement all of
(13:49):
these things on their own and incase they reach any problem in
that process, or in case theyjust decide they don't want to
invest that much time intosolving things on their own, you
are the person who is anabsolute authority in that field
and you're the only person theywill reach out to when they
(14:13):
actually need help withimplementation or further
consultation.
It's an actual way to buildAuthority and um your service or
or product exists for a reason,which means that even if you
give away all of your knowledgefor free, so to say, there will
still be people reaching out tohelp, to help them implement
(14:34):
this in their businesses andmove further with it.
Speaker 1 (14:38):
Yeah, really well said.
I think that that's such animportant consideration.
As someone, like I said, whocreates a ton of content, that's
what I realized.
Content is one thing, and itquenches that thirst for
knowledge and it shows yourtrust and your level of
authority, but it doesn't handlethat implementation or that
execution for the people who areconsuming it.
Otherwise, listeners, everysingle one of you would be
(14:58):
executing across all fronts withall the content that we bring
to you every single week.
But of course we don't, becausewe're humans and we need people
to help us and guide us alongthose journeys.
With that in mind, I alsoimagine obviously you work a lot
within learning communities andyou help people monetize their
knowledge so much.
I would imagine that, just likein the entrepreneurial world,
there's a degree of impostersyndrome where people convince
(15:20):
themselves well, anyone couldfind this information for free
online.
You mentioned YouTube videos.
There's so many of those.
Podcasts.
Obviously, business booksthere's ways that people could
learn all of this, but as anonline course creator myself as
well, I've realized that puttingit in a system, putting it in a
way that makes it valuable forthe person to consume it.
Think about universities.
(15:40):
There's nothing inherentlysecretive about what we learn in
university classrooms, but wepay for university because they
organize course loads in a waythat's effective.
Talk to us about the nature ofonline learning communities and
online courses and sellingknowledge-based products here in
2025, because I feel like a lotof people convince themselves
out of that as a viable businessmodel.
Speaker 2 (16:04):
Yes, thank you for this question.
I have a lot of things to sayabout learning communities.
So, as you mentioned, I'mcurrently working on a book with
one of my partners and thetitle of the book is your
Community Needs what you Know.
So what is the one strongmessage that I want to send
(16:24):
everyone today is that, nomatter what your skill level is,
no matter what your expertiseis, if you have ever created the
process yourself, if you haveever helped someone solve a
problem, solve a challenge,overcome something, you have
ever, ever helped someone solvea problem, solve a challenge,
overcome something you have someknowledge, you have some
expertise that is valuablevaluable for other people and
(16:47):
that will actually, um, and thatwill actually encourage them
and motivate them to join you,join your learning community or,
uh, join your learning programor just start following you and
start learning from you.
So I know that, again, there isa lot of competition out there
and a lot of people are makingtheir own digital products, like
(17:11):
courses and so on, but thething is that there is a
community for everyone.
There are people who arewilling to learn from you, no
matter what your expertise is,and the most important thing is
to just begin and then thosepeople will eventually find you.
But here, what I also wanted tohighlight when it comes to
(17:32):
learning communities is that youmentioned again University, and
we also have the reference inthe book.
So when all of us went touniversity, you came to the
university and you wereorganized in different groups.
You have different classes, youhave different modules that
(17:52):
gradually became heavier ontopics and workload and
everything was organized in asystem.
You were also learning quite alot, with your peers having some
group assignments, practicalclasses as well, and so on.
So when you came to university,you weren't given just a text
(18:13):
book and told you know, readthis for yourself and it will
all be good.
After this, you will get thecertification, and that is the
problem that we're seeing inonline environments right now in
the past years is that peopleare just creating courses and
not actually providing anenvironment that offers support
(18:36):
and dynamic that we've seen inuniversities and traditional
schools that were proven to beeffective ways of learning.
So what I'm actually talkinghere about you you probably
noticed, and I believe, yourlearners as well is the cohort
based learning, where you're setin a group where other people
(18:57):
are.
Other people are on the samejourney as you, trying to
achieve a specific goal, aspecific milestone, a specific
transformation, and you, as abusiness owner, as a community
leader, you have actually set upa system for active learning
program that will help themachieve this transformation with
other elements of of a learningcommunity that I believe are
(19:20):
essential nowadays, which isactually having a community.
So space for group discussions,space for reflections, space for
assignments, sharing them,getting feedback.
Besides that, also a coachingelement, which we believe is
also essential, because that'sactually where you get to cover
(19:42):
additional topics that do notjust fit into a course or a
workshop or something else thatyou have as your structured
learning program and, besidesthat, you keep that
communication live with yourlearners.
You can coach them, you cananswer some of their questions,
you can understand better whatare their challenges and how to
(20:05):
support them moving further.
So those are the main things Iwould say are essential and
needed nowadays when we'retalking about online learning
spaces and online learningspaces and online learning
communities in general yeah, Ilove that.
Speaker 1 (20:21):
Listeners, as you see , jovana is telling us how to
increase the value and betterserve the people that we're
looking to serve with ourknowledge.
These are such importantconsiderations, and what I want
to point out is we can applythis in all different types of
businesses.
Whether you have an onlinelearning community or not, you
can ask yourself these bigquestions of how can I increase
the value of my offerings andalso how can I better serve my
(20:44):
people, so I'm reallyappreciating these insights.
Speaking of questions, while wehave you here, I have to ask
you this question about.
It's right there in your bio.
Known for diving incrediblydeep into your clients'
businesses, I would imagine thatthat means that you ask really
good questions.
You understand how to analyzeand make sense of situations.
What does that look like?
How do you go so deep into yourclients' businesses?
(21:06):
What are those questions?
What are the foundationalelements that you're looking for
?
I'd love to know where youreyes go when you assess a
business.
Speaker 2 (21:14):
Okay, and that's a good question, and that's
something that we also had thechallenge with, especially at
the very beginning, becauseclients used to come to me and
expect that we write something,create content for example,
create them a website, writesome landing pages or write blog
content, whatever the assetsare and without understanding
(21:38):
that writing in that entireprocess is maybe 20% in total,
15 or 20% of the entire process,and that the hardest and
biggest work is actually done inthat discovery phase, when we
are getting to know the businessthat we're serving their target
audience.
(21:58):
Again, not to repeat myself,but I will let you explain that
entire process.
So it was a bit challengingtrying to explain to our clients
that we need to do this workfirst and that it will take some
time, but eventually, what weget as the output is something
that you will be actually ableto use, that will represent you
(22:19):
accordingly and that will bringyou new clients and prospects,
as you have expected.
So over the years, I havecreated a business questionnaire
.
That is something that weusually start with, so that's a
set of questions that I send outto prospects and new clients to
fill out, to provide us withstarting points for a research.
(22:43):
So that's everything related tobusiness goals.
So what are they trying toachieve as their mission?
Again, what are their goals andpriorities for this coming year
?
And again, where they see thecontent and the marketing fits
fits in their desired pictureand desired outcome, I ask a lot
(23:05):
of questions again about theiraudience, their solution and
from that from there, weactually go into a research,
researching more about thebusiness, having calls and
interviews with some of theemployees, trying to understand
all of the aspects of thebusiness and how they are
working together in a synergy.
(23:26):
Because I always tell peopleyou can't do marketing without
being aware of what's happeningin the sales and how that
process goes and what is thefeedback that they get from the
prospects.
And again, you still need to beaware of all the strategic
direction of the business so youknow how to support them with
your expertise and with whatyou're hired to do.
(23:48):
So, besides employees, we alsointerview their clients or
customers.
That's, of course, in agreementwith our clients, so it's
usually them suggesting a fewpeople that we can reach out to,
and then again it's usreviewing those interviews,
analyzing them and then takingout inputs that we can use later
(24:10):
from the actual wording andvocabulary that their clients or
customers use when they aredescribing their services or
products, to understand on adeeper level what are their
challenges or what are theirmotivators, so we can reflect
that in the copy and contentthat is coming in the future.
(24:34):
So we have the businessquestionnaire, we have different
interviews with differentstakeholders, and another
important thing that we do isthat we look into data.
So we ask our clients to, ofcourse, give us access to Google
Analytics, google SearchConsole, so we can analyze how
(24:55):
things have been going with thewebsite and all of their other
channels in the past, try to mapout some patterns, something
that we have noticed and again,this is something that we
collect in a big document wherewe store all of our conclusions
from the research.
And what's a really importantstep is again meeting with the
(25:18):
client and sharing ourconclusions and then getting
feedback on how that sounds tothem, whether they have also
noticed some of these patternsin the past and does it reflect
with company's values, mission,vision and where the company is
headed in the future.
Another thing I think I haven'tnoticed, I haven't mentioned, is
(25:42):
that we also analyzecompetitors.
I like to say to my clients thatthe competition becomes
irrelevant at some point andthat's true for a great deal of
industries and markets but whywe analyze a competition.
Again, we can analyze data fromtheir websites, see how many
(26:03):
visitors they're getting and soon, but we can also see what is
their approach if they are alldoing something that's
attracting the clients,attracting the visitors.
Something that maybe we haven'tthought about but would be
important to consider whenworking with our client and with
(26:26):
all of that, we kind of circlethis first discovery phase.
We meet with our client andthen from there we can actually
start working.
But again, as I say at the verybeginning, even after this
first discovery phase, that isjust the foundation of
understanding the business thatwe are serving, and that's the
(26:49):
reason why we choose to workonly with a selected number of
clients, because it really takestime, it takes mutual
cooperation and work to get toknow the business as it is and
to be able to serve them in thebest possible way.
Speaker 1 (27:06):
Yeah, I love that overview.
We have a phrase here in theUnited States that says you
leave no stone unturned, and itsounds like that's what you do.
Is you go through their reallife data, their real life
analytics, their real lifecustomer stories, as well as all
the content that you can findto really create that profile?
Gosh, listeners, this is aninvitation from Jovana for all
of us today to do this workabout our own businesses,
(27:28):
because you can see how wellequipped she is to help her
clients when she has thatfoundational understanding.
So much of our conversationtoday keeps coming back to those
foundational elements.
We have to understand thesethings, not guess them, not
assume that we know them, notassume that we know our clients,
but we actually have to do thatresearch and that work.
So I so appreciate thoseinsights.
(27:48):
I always love asking thisquestion at the end of every
interview because it's superbroad.
You can take in any directionyou want, and that is what's
your best piece of advice forlisteners knowing that we're
being listened to by bothentrepreneurs and entrepreneurs
at all different stages of theirgrowth journeys, and also
knowing that you are one of us.
You are a fellow entrepreneuryourself, not just someone who's
(28:09):
amazing at all of these thingswe've talked about today, but
with that entrepreneurial hat on, what's that?
Speaker 2 (28:14):
one piece of advice that you want to leave listeners
with today so if you're at thevery beginning of your journey,
it's really important to know,uh, to find one thing that
you're really good at, whetherthat is a service, whether
something else.
Find that one thing.
Find one icp that you'reserving and really go deep into
(28:36):
that.
See how you can do your jobbetter, because from my
experience, that is somethingthat skyrocketed my business.
As I said, I never intended tostart this and definitely didn't
expect it to grow this big, butreferrals started coming in and
(28:57):
if you're doing your job well,referrals will start coming in
and from that you will have moreflexibility to make new
decisions and to move yourbusiness forward.
But the key message here isstart with something that you're
good at.
Find one group of people thatyou can serve and do your job
(29:18):
exceptionally well.
From there, it will all startdeveloping and growing.
Speaker 1 (29:24):
Yes, I love that advice.
That is such important adviceand I will say as someone who
has gone deep into the work thatyou do in your business, and
even from the moment I landed onyour LinkedIn, it's so clear to
me how much value you put outthere.
I love the way that, even onyour personal LinkedIn, you
spell out for business ownershere's the things that are
important, here's the way thatmost people think that marketing
(29:45):
should be done and here's thepatterns that I've identified
that we can fix.
And so you're out there givingso much value.
So it's no surprise to me howquickly you've grown.
I also know that listeners willbe keen with a little bit of me
shouting out all the greatthings that you're doing, as
well as hearing your genius heretoday.
They'll be keen to go deeperinto your world of work.
So drop those links on us.
Where should listeners go fromhere?
Speaker 2 (30:08):
Okay, the most important address would be my
LinkedIn profile, as youmentioned.
I share some of the advicethere, um, so you can always
reach out to me on linkedin.
You can find me.
Uh, you're gonna see me.
It's working at my legal agency.
We will also start be beingmore active on our company page
(30:30):
and from there you can also findlinks to our website and
everything.
And also, an important thing,once the book is live, it will
definitely be first shared on myLinkedIn profile, so that's
definitely the best address tofind me and from there you'll
find all of the other links thatyou can follow yes, and
listeners, you already know thedrill.
Speaker 1 (30:50):
We're making it as easy as possible for you to find
those links down below in theshow notes.
So don't be shy, you don't haveto try to spell Jovana's name.
I will say it's not so easy tospell, just like a lot of people
say about my last name.
So just check the show notes.
So don't be shy, you don't haveto try to spell Jovana's name.
I will say it's not so easy tospell, just like a lot of people
say about my last name.
So just check the show notes,wherever it is that you're
tuning into today's episode, andyou can click right on through
to her LinkedIn profile.
Otherwise, jovana, on behalf ofmyself and all the listeners
(31:29):
worldwide, thanks so much forcoming on the show today.
Thank you, brian, for having me.
It was really my pleasure and Ijust want to give a shout out
to our amazing guests.
There's a reason why we are adfree and have produced so many
incredible episodes five days aweek for you, and it's because
our guests step up to the plate.
These are not sponsoredepisodes.
These are not infomercials.
Our guests help us cover thecosts of our productions.
(31:52):
They so deeply believe in thepower of getting their message
out in front of you, awesomeentrepreneurs and entrepreneurs,
that they contribute to help usmake these productions possible
.
Believe in the power of gettingtheir message out in front of
you, awesome wantrepreneurs andentrepreneurs, that they
contribute to help us make theseproductions possible.
So thank you to not onlytoday's guests, but all of our
guests in general, and I justwant to invite you check out our
website because you can send usa voicemail there.
We also have live chat.
(32:13):
If you want to interactdirectly with me, go to
thewantrepreneurshowcom.
Initiate a live chat.
It's for real me, and I'mexcited because I'll see you, as
always every Monday, wednesday,friday, saturday and Sunday
here on the Wantrepreneur toEntrepreneur podcast.
Hey, what is up?
Welcome to this episode of theWantrepreneur to Entrepreneur
podcast.
As always, I'm your host, brianLoFermento, and there's one
term that made me so excitedabout today's guest and really
about this episode in particular, and that's because, as soon as
we came across this amazingentrepreneur, we loved the way
that she phrases that she turnsbusinesses digital presences
(00:22):
into revenue generating systems.
Because the truth is, it's notenough to just be found.
What we need to do as businessowners is turn that presence
into money, and that's whattoday's guest excels at.
I'm so excited to introduce youto her.
Her name is Jovana Arsenyevich.
Jovana helps businesses turnthat digital presence into
revenue generating systems.
(00:42):
As the founder of Meliora Agency, she's known for diving
incredibly deep into herclients' businesses, so deep
that they often joke that sheshould have an official title on
their team.
Her systematic approach togrowth comes from an interesting
background.
Before founding Meliora, shestudied management and
organizational sciences and leda global organization of more
than 400 people, developing andimplementing long-term
(01:05):
strategies, leading differentteams and managing international
relations.
This experience taught hersomething crucial Systems beat
hope every time.
I'm gonna say that one moretime for all of us Systems beat
hope every single time Today.
She helps clients buildsix-figure learning communities,
establish authority and createlead generation systems that
work 24-7.
(01:27):
Her upcoming book yourCommunity Needs what you Know
guides experts through buildingand launching successful
learning communities.
This co-written piece is theculmination of her experience
helping experts build profitablelearning communities.
We are all going to learn fromher here today, so I'm not going
to say anything else.
Let's dive straight into myinterview with Jovana
Arsenijevic.
All right, jovana, I am so veryexcited that you're here with
(01:52):
us today.
First things first.
Welcome to the show.
Speaker 2 (01:56):
Hi Brian, Thank you for having me.
I'm really excited to be heretoday.
Speaker 1 (02:01):
Yes, honestly, you and I joked about it off the air
, but you and I are neighbors,albanian to Serbia.
Very cool to be joined bysomeone from that neck of the
woods.
So, jovana, first things first.
I loved introducing you tolisteners in your background,
but I'd love for you to take usbeyond the bio.
Who's Jovana?
How did you start doing allthese cool things?
Speaker 2 (02:20):
Okay, so, as you said , I have a marketing agency
right now.
So we are a really good techagency working with only as like
the number of clients at timeand, as you said, we're really,
really well.
We're helping them buildstrategic content systems that
actually work for them.
What that means is that we helpbusinesses turn their expertise
(02:42):
, knowledge and solution intocontent that actually brings
them qualified leads and helpsthem scale and grow their
businesses.
Uh, I would say that meliora ison and it is on a mission to
help businesses reduce the noisethat's around them and not just
create noise when they'rebuilding called content, but
actually, um, communicating withtheir ideal clients or
(03:05):
customers and have them startworking with them and staying a
long term there.
But yeah, to be completelyhonest, I never planned to have
a marketing agency and you knowthat I wanted to be an
entrepreneur, that's for surebut I didn't have marketing
agency in my mind a few yearsago when I started working this.
But I didn't have a marketingagency in my mind a few years
(03:28):
ago when I started working this.
So what happened?
During my studies, I wasworking as a freelancer in
content writing and I had someof the clients that I've been
working for quite a long time,and then one of them actually
came from the USA to Belgrade tovisit me, stayed here for a few
days and he opened his laptopand showed me for the first time
(03:49):
Ahrefs, google Search Console,analytics and all of the other
tools that we use now on a dailybasis.
And that was the first timethat I realized that something
that I've been working on forquite a long time in that point
it was, I think, six months wasactually creating results and
bringing results to my clients,and just seeing that that was, I
(04:12):
would say, a turning point,understanding that there is an
actual need in the market forwhat I'm doing now and what I'm
doing now with my team.
Back then it was just me andjust to confirm that, a lot of
referrals started coming in, andthat's when I realized, ok,
there is a real market need forthis, and it's not only that,
(04:37):
it's that these clients, thesecustomers, these businesses,
they actually choose to workwith us instead of other
solutions that were availableback then.
And one problem that I reallynoticed back then and I'm seeing
it even now with a lot of AItools is that content is quite a
lot disregarded and thought ofsomething as not that important
(05:00):
for your business.
Business owners usually focuson paid ads and something that
can bring them results as soonas possible, without
understanding that you need tohave a foundation.
You need to have materials andcontent that actually represents
your company, your methodology,your approach, in a way that it
(05:22):
really is, because, again,market is is really big.
There is a lot of competition,but you really need to stand out
.
But and by those specific,specific knowledge is and
experiences that you have, andnot just you know have someone
write you a blog piece or socialmedia post based on what was in
(05:45):
the top results when they'vesearched for that specific topic
or what they've seen some othercreator in the industry do.
So that is how I started withMelior Agency and, yeah, that's
where we are right now.
Speaker 1 (06:00):
Yeah, I love that overview.
It's funny.
So many times here in theseepisodes we hear how many
entrepreneurs got their starteven though they didn't
necessarily necessarily plan onit.
But a lot of it is.
They realize they've built upthose skills and they have that
unique vantage point that isvaluable to others.
And even just hearing the waythat you talk about content in
that overview I think it's it'sreveals so much the way that you
(06:21):
feel about marketing.
It's something that caught myeye on your LinkedIn is a very
simple sentence you have on yourLinkedIn 80% of your client's
journey happens before theycontact you, and so that's why,
hearing you talk about content,I'm thinking to myself yeah, we
all start judging the businesslong before they've heard from
us, long before they know us,and I think that as business
owners, we have a tendency tothink that marketing starts with
(06:44):
us.
We get to dictate those, butpeople are finding us beforehand
.
Talk to us about that clientjourney happening before they
ever contact us.
Speaker 2 (06:54):
Yes, okay, for sure, you mentioned something really
interesting.
That is how everyone assumesthat the content should be about
themselves.
Well, not everyone, but themajority of people start from
themselves and try to createcontent that would be
interesting to them or believeit would be interesting for
their customers or clients.
(07:14):
But what we do, and what webelieve is the real starting
point, is understanding who youare serving.
So who these people are, whatare their challenges, what are
their pain points and how doesyour solution fit into that.
Because from that you canactually go into marketing
(07:36):
further and think about whereyou can find these people, how
you can reach them, how you cannurture them, how you can ensure
that they actually become yourcustomers or clients and stay
with you for a long time.
So that is something that Iwould like to really highlight
as a starting point andsomething that is quite often
(07:58):
missed.
But that's actually thefoundation that builds out
everything else that comes asyour marketing strategy and
later in working with otherclients.
Why I'm saying 80%?
You know there are a lot ofstatistics.
Right now I won't point themout because I believe you're
also familiar and your listenersas well, with a lot of them.
(08:22):
Listeners as well with a lot ofthem.
But we can all just look atourselves for for this reference
, and try to understand when wasthe first time, when was the
last time that we boughtsomething, the first time that
we saw it, for example?
Or a lot online without readingany referrals, without checking
their websites, checking whatcontent do they have, checking
(08:43):
whether they actually have theexpertise to help us in
understanding how detailed theyare?
Because you know, okay, I saidI won't mention any other
statistics, but I want to pointthis out as well.
Um, I think that I read that ittakes three seconds for your
(09:03):
website to make the firstimpression to your potential
clients or customers.
So you have that low amount oftime to actually convince
someone that they should stay onyour website, engage further
with the content that you haveand eventually come to your
services or products, whateverthat you're offering and
deciding either to contact youto purchase or read some further
(09:27):
reviews.
Speaker 1 (09:28):
If you understand what I mean and you know, if you
lose them in that 8% of time,8% of the process, somewhere,
they'll never reach to where youwant to have them, which is in
your client base or customerbase, and unfortunately, a lot
of businesses miss theimportance of being helpful
(09:50):
before, before you actuallyacquire customers and clients,
and using quantum to help themin making their decisions in
choosing you for you yeah, Iwant to go here with you on the
air because I hear this a lotfrom listeners and I'm sure you,
you hear it all the time,because it's so clear to me,
even when you reference thatstatistic, how important it is
(10:12):
that we give value, that peoplecan very clearly see from the
beginning how valuable ourknowledge is, our services, our
products, whatever it is that weI've heard from listeners for a
long time of well, what if Igive away too much?
How should I differentiatebetween what I give away for
free in my content versus whatis only available for paid?
I'd love to hear the way younavigate that, because, as a
(10:34):
podcaster who I've created over1100 podcast episodes, I give
everything away.
Everyone can hear everythingfrom myself, from our guests,
and I'm so appreciative of that.
I don't worry about that.
But I'd love to hear how younavigate that with clients,
because I'm sure a lot ofbusiness owners think that they
have to keep some secrets hiddenfrom the rest of the world.
Speaker 2 (10:53):
Yes, yes, exactly.
That's a common misconception.
So what I usually do with myclients, I ask them what is the
goal?
With your clients or customersI'll talk more about clients
here, because this usually comesfrom those experts who actually
want to monetize theirknowledge, whether through some
(11:15):
online courses, other structurallearning programs, online
community and so on.
So it's usually them havingthese doubts on how much they
should give away for free andwhat is actually the end goal.
Why would someone then bewilling to pay for their
experience and expertise?
(11:36):
So what I usually tell them isto look at your ICP so your
ideal customer and to understandwhat is your end goal.
So what do you want to achievewith these learners, with your
customers or clients, and then,based on that, see what is your
product, what is your offering,and envision your ICP and try to
(11:59):
understand, you know, painttheir journey to reaching that
destination and what are somecommon challenges, questions
they have on this journey,before they actually join your
main program, buy your mainoffer, whatever it is, um.
So once you have mapped out allof these uh, all these things
(12:23):
on on a journey itself, thenit's um, and then you can uh
form what are some of the thingsthat you want to give away for
free, uh, what are some thingsthat you want to maybe price at
uh, at entry level pricing, andwhat are the things that will be
in your main offer?
But, speaking from personalexperience and also as a piece
(12:44):
of advice that I give to mycustomers, is that, basically,
you can give everything for free.
Why I'm saying that you can.
There are a lot of YouTubevideos, a lot of other platforms
where you have access tovarious courses, various videos,
various blog articles and so on.
(13:04):
But the thing is, just watchingvideos or just reading what
you're sharing is not enough.
You also need someone who willsit down, explain it to you in
more details or help youactually implement it in more
details, or help you actuallyimplement it.
And I give this as a piece ofadvice to my clients, especially
when we're working on some leadmagnets, for example, guides on
(13:29):
how to set up something or youunderstand what is the direction
.
So, even if you prepare thisvery detailed guide and give it
away for free, with all of yourknowledge in there, a very low
percentage of your idealcustomers or clients will be
actually able to implement orwilling to implement all of
(13:49):
these things on their own and incase they reach any problem in
that process, or in case theyjust decide they don't want to
invest that much time intosolving things on their own, you
are the person who is anabsolute authority in that field
and you're the only person theywill reach out to when they
(14:13):
actually need help withimplementation or further
consultation.
It's an actual way to buildAuthority and um your service or
or product exists for a reason,which means that even if you
give away all of your knowledgefor free, so to say, there will
still be people reaching out tohelp, to help them implement
(14:34):
this in their businesses andmove further with it.
Speaker 1 (14:38):
Yeah, really well said.
I think that that's such animportant consideration.
As someone, like I said, whocreates a ton of content, that's
what I realized.
Content is one thing, and itquenches that thirst for
knowledge and it shows yourtrust and your level of
authority, but it doesn't handlethat implementation or that
execution for the people who areconsuming it.
Otherwise, listeners, everysingle one of you would be
(14:58):
executing across all fronts withall the content that we bring
to you every single week.
But of course we don't, becausewe're humans and we need people
to help us and guide us alongthose journeys.
With that in mind, I alsoimagine obviously you work a lot
within learning communities andyou help people monetize their
knowledge so much.
I would imagine that, just likein the entrepreneurial world,
there's a degree of impostersyndrome where people convince
(15:20):
themselves well, anyone couldfind this information for free
online.
You mentioned YouTube videos.
There's so many of those.
Podcasts.
Obviously, business booksthere's ways that people could
learn all of this, but as anonline course creator myself as
well, I've realized that puttingit in a system, putting it in a
way that makes it valuable forthe person to consume it.
Think about universities.
(15:40):
There's nothing inherentlysecretive about what we learn in
university classrooms, but wepay for university because they
organize course loads in a waythat's effective.
Talk to us about the nature ofonline learning communities and
online courses and sellingknowledge-based products here in
2025, because I feel like a lotof people convince themselves
out of that as a viable businessmodel.
Speaker 2 (16:04):
Yes, thank you for this question.
I have a lot of things to sayabout learning communities.
So, as you mentioned, I'mcurrently working on a book with
one of my partners and thetitle of the book is your
Community Needs what you Know.
So what is the one strongmessage that I want to send
(16:24):
everyone today is that, nomatter what your skill level is,
no matter what your expertiseis, if you have ever created the
process yourself, if you haveever helped someone solve a
problem, solve a challenge,overcome something, you have
ever, ever helped someone solvea problem, solve a challenge,
overcome something you have someknowledge, you have some
expertise that is valuablevaluable for other people and
(16:47):
that will actually, um, and thatwill actually encourage them
and motivate them to join you,join your learning community or,
uh, join your learning programor just start following you and
start learning from you.
So I know that, again, there isa lot of competition out there
and a lot of people are makingtheir own digital products, like
(17:11):
courses and so on, but thething is that there is a
community for everyone.
There are people who arewilling to learn from you, no
matter what your expertise is,and the most important thing is
to just begin and then thosepeople will eventually find you.
But here, what I also wanted tohighlight when it comes to
(17:32):
learning communities is that youmentioned again University, and
we also have the reference inthe book.
So when all of us went touniversity, you came to the
university and you wereorganized in different groups.
You have different classes, youhave different modules that
(17:52):
gradually became heavier ontopics and workload and
everything was organized in asystem.
You were also learning quite alot, with your peers having some
group assignments, practicalclasses as well, and so on.
So when you came to university,you weren't given just a text
(18:13):
book and told you know, readthis for yourself and it will
all be good.
After this, you will get thecertification, and that is the
problem that we're seeing inonline environments right now in
the past years is that peopleare just creating courses and
not actually providing anenvironment that offers support
(18:36):
and dynamic that we've seen inuniversities and traditional
schools that were proven to beeffective ways of learning.
So what I'm actually talkinghere about you you probably
noticed, and I believe, yourlearners as well is the cohort
based learning, where you're setin a group where other people
(18:57):
are.
Other people are on the samejourney as you, trying to
achieve a specific goal, aspecific milestone, a specific
transformation, and you, as abusiness owner, as a community
leader, you have actually set upa system for active learning
program that will help themachieve this transformation with
other elements of of a learningcommunity that I believe are
(19:20):
essential nowadays, which isactually having a community.
So space for group discussions,space for reflections, space for
assignments, sharing them,getting feedback.
Besides that, also a coachingelement, which we believe is
also essential, because that'sactually where you get to cover
(19:42):
additional topics that do notjust fit into a course or a
workshop or something else thatyou have as your structured
learning program and, besidesthat, you keep that
communication live with yourlearners.
You can coach them, you cananswer some of their questions,
you can understand better whatare their challenges and how to
(20:05):
support them moving further.
So those are the main things Iwould say are essential and
needed nowadays when we'retalking about online learning
spaces and online learningspaces and online learning
communities in general yeah, Ilove that.
Speaker 1 (20:21):
Listeners, as you see , jovana is telling us how to
increase the value and betterserve the people that we're
looking to serve with ourknowledge.
These are such importantconsiderations, and what I want
to point out is we can applythis in all different types of
businesses.
Whether you have an onlinelearning community or not, you
can ask yourself these bigquestions of how can I increase
the value of my offerings andalso how can I better serve my
(20:44):
people, so I'm reallyappreciating these insights.
Speaking of questions, while wehave you here, I have to ask
you this question about.
It's right there in your bio.
Known for diving incrediblydeep into your clients'
businesses, I would imagine thatthat means that you ask really
good questions.
You understand how to analyzeand make sense of situations.
What does that look like?
How do you go so deep into yourclients' businesses?
(21:06):
What are those questions?
What are the foundationalelements that you're looking for
?
I'd love to know where youreyes go when you assess a
business.
Speaker 2 (21:14):
Okay, and that's a good question, and that's
something that we also had thechallenge with, especially at
the very beginning, becauseclients used to come to me and
expect that we write something,create content for example,
create them a website, writesome landing pages or write blog
content, whatever the assetsare and without understanding
(21:38):
that writing in that entireprocess is maybe 20% in total,
15 or 20% of the entire process,and that the hardest and
biggest work is actually done inthat discovery phase, when we
are getting to know the businessthat we're serving their target
audience.
(21:58):
Again, not to repeat myself,but I will let you explain that
entire process.
So it was a bit challengingtrying to explain to our clients
that we need to do this workfirst and that it will take some
time, but eventually, what weget as the output is something
that you will be actually ableto use, that will represent you
(22:19):
accordingly and that will bringyou new clients and prospects,
as you have expected.
So over the years, I havecreated a business questionnaire
.
That is something that weusually start with, so that's a
set of questions that I send outto prospects and new clients to
fill out, to provide us withstarting points for a research.
(22:43):
So that's everything related tobusiness goals.
So what are they trying toachieve as their mission?
Again, what are their goals andpriorities for this coming year
?
And again, where they see thecontent and the marketing fits
fits in their desired pictureand desired outcome, I ask a lot
(23:05):
of questions again about theiraudience, their solution and
from that from there, weactually go into a research,
researching more about thebusiness, having calls and
interviews with some of theemployees, trying to understand
all of the aspects of thebusiness and how they are
working together in a synergy.
(23:26):
Because I always tell peopleyou can't do marketing without
being aware of what's happeningin the sales and how that
process goes and what is thefeedback that they get from the
prospects.
And again, you still need to beaware of all the strategic
direction of the business so youknow how to support them with
your expertise and with whatyou're hired to do.
(23:48):
So, besides employees, we alsointerview their clients or
customers.
That's, of course, in agreementwith our clients, so it's
usually them suggesting a fewpeople that we can reach out to,
and then again it's usreviewing those interviews,
analyzing them and then takingout inputs that we can use later
(24:10):
from the actual wording andvocabulary that their clients or
customers use when they aredescribing their services or
products, to understand on adeeper level what are their
challenges or what are theirmotivators, so we can reflect
that in the copy and contentthat is coming in the future.
(24:34):
So we have the businessquestionnaire, we have different
interviews with differentstakeholders, and another
important thing that we do isthat we look into data.
So we ask our clients to, ofcourse, give us access to Google
Analytics, google SearchConsole, so we can analyze how
(24:55):
things have been going with thewebsite and all of their other
channels in the past, try to mapout some patterns, something
that we have noticed and again,this is something that we
collect in a big document wherewe store all of our conclusions
from the research.
And what's a really importantstep is again meeting with the
(25:18):
client and sharing ourconclusions and then getting
feedback on how that sounds tothem, whether they have also
noticed some of these patternsin the past and does it reflect
with company's values, mission,vision and where the company is
headed in the future.
Another thing I think I haven'tnoticed, I haven't mentioned, is
(25:42):
that we also analyzecompetitors.
I like to say to my clients thatthe competition becomes
irrelevant at some point andthat's true for a great deal of
industries and markets but whywe analyze a competition.
Again, we can analyze data fromtheir websites, see how many
(26:03):
visitors they're getting and soon, but we can also see what is
their approach if they are alldoing something that's
attracting the clients,attracting the visitors.
Something that maybe we haven'tthought about but would be
important to consider whenworking with our client and with
(26:26):
all of that, we kind of circlethis first discovery phase.
We meet with our client andthen from there we can actually
start working.
But again, as I say at the verybeginning, even after this
first discovery phase, that isjust the foundation of
understanding the business thatwe are serving, and that's the
(26:49):
reason why we choose to workonly with a selected number of
clients, because it really takestime, it takes mutual
cooperation and work to get toknow the business as it is and
to be able to serve them in thebest possible way.
Speaker 1 (27:06):
Yeah, I love that overview.
We have a phrase here in theUnited States that says you
leave no stone unturned, and itsounds like that's what you do.
Is you go through their reallife data, their real life
analytics, their real lifecustomer stories, as well as all
the content that you can findto really create that profile?
Gosh, listeners, this is aninvitation from Jovana for all
of us today to do this workabout our own businesses,
(27:28):
because you can see how wellequipped she is to help her
clients when she has thatfoundational understanding.
So much of our conversationtoday keeps coming back to those
foundational elements.
We have to understand thesethings, not guess them, not
assume that we know them, notassume that we know our clients,
but we actually have to do thatresearch and that work.
So I so appreciate thoseinsights.
(27:48):
I always love asking thisquestion at the end of every
interview because it's superbroad.
You can take in any directionyou want, and that is what's
your best piece of advice forlisteners knowing that we're
being listened to by bothentrepreneurs and entrepreneurs
at all different stages of theirgrowth journeys, and also
knowing that you are one of us.
You are a fellow entrepreneuryourself, not just someone who's
(28:09):
amazing at all of these thingswe've talked about today, but
with that entrepreneurial hat on, what's that?
Speaker 2 (28:14):
one piece of advice that you want to leave listeners
with today so if you're at thevery beginning of your journey,
it's really important to know,uh, to find one thing that
you're really good at, whetherthat is a service, whether
something else.
Find that one thing.
Find one icp that you'reserving and really go deep into
(28:36):
that.
See how you can do your jobbetter, because from my
experience, that is somethingthat skyrocketed my business.
As I said, I never intended tostart this and definitely didn't
expect it to grow this big, butreferrals started coming in and
(28:57):
if you're doing your job well,referrals will start coming in
and from that you will have moreflexibility to make new
decisions and to move yourbusiness forward.
But the key message here isstart with something that you're
good at.
Find one group of people thatyou can serve and do your job
(29:18):
exceptionally well.
From there, it will all startdeveloping and growing.
Speaker 1 (29:24):
Yes, I love that advice.
That is such important adviceand I will say as someone who
has gone deep into the work thatyou do in your business, and
even from the moment I landed onyour LinkedIn, it's so clear to
me how much value you put outthere.
I love the way that, even onyour personal LinkedIn, you
spell out for business ownershere's the things that are
important, here's the way thatmost people think that marketing
(29:45):
should be done and here's thepatterns that I've identified
that we can fix.
And so you're out there givingso much value.
So it's no surprise to me howquickly you've grown.
I also know that listeners willbe keen with a little bit of me
shouting out all the greatthings that you're doing, as
well as hearing your genius heretoday.
They'll be keen to go deeperinto your world of work.
So drop those links on us.
Where should listeners go fromhere?
Speaker 2 (30:08):
Okay, the most important address would be my
LinkedIn profile, as youmentioned.
I share some of the advicethere, um, so you can always
reach out to me on linkedin.
You can find me.
Uh, you're gonna see me.
It's working at my legal agency.
We will also start be beingmore active on our company page
(30:30):
and from there you can also findlinks to our website and
everything.
And also, an important thing,once the book is live, it will
definitely be first shared on myLinkedIn profile, so that's
definitely the best address tofind me and from there you'll
find all of the other links thatyou can follow yes, and
listeners, you already know thedrill.
Speaker 1 (30:50):
We're making it as easy as possible for you to find
those links down below in theshow notes.
So don't be shy, you don't haveto try to spell Jovana's name.
I will say it's not so easy tospell, just like a lot of people
say about my last name.
So just check the show notes.
So don't be shy, you don't haveto try to spell Jovana's name.
I will say it's not so easy tospell, just like a lot of people
say about my last name.
So just check the show notes,wherever it is that you're
tuning into today's episode, andyou can click right on through
to her LinkedIn profile.
Otherwise, jovana, on behalf ofmyself and all the listeners
(31:29):
worldwide, thanks so much forcoming on the show today.
Thank you, brian, for having me.
It was really my pleasure and Ijust want to give a shout out
to our amazing guests.
There's a reason why we are adfree and have produced so many
incredible episodes five days aweek for you, and it's because
our guests step up to the plate.
These are not sponsoredepisodes.
These are not infomercials.
Our guests help us cover thecosts of our productions.
(31:52):
They so deeply believe in thepower of getting their message
out in front of you, awesomeentrepreneurs and entrepreneurs,
that they contribute to help usmake these productions possible
.
Believe in the power of gettingtheir message out in front of
you, awesome wantrepreneurs andentrepreneurs, that they
contribute to help us make theseproductions possible.
So thank you to not onlytoday's guests, but all of our
guests in general, and I justwant to invite you check out our
website because you can send usa voicemail there.
We also have live chat.
(32:13):
If you want to interactdirectly with me, go to
thewantrepreneurshowcom.
Initiate a live chat.
It's for real me, and I'mexcited because I'll see you, as
always every Monday, wednesday,friday, saturday and Sunday
here on the Wantrepreneur toEntrepreneur podcast.
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