1251: From NBA Coach to AI Pioneer: The Secret to Making Every Rep Count w/ Wesley Horne

Former NBA shooting instructor Wesley Horne reveals the gritty, unglamorous truth behind elite performance and entrepreneurial success. He shares his incredible journey from coaching pros to becoming a tech pioneer, driven by seeing players lose multi-million dollar contracts over correctable flaws. This episode is a masterclass in resilience, innovation, and taking the path of most resistance to build something truly impactful.

For wantrepreneurs and entrepreneurs, Wesley’s story is a powerful lesson in identifying a critical market gap and persevering through years of rejection—11 patent denials in nine years—to bring a revolutionary solution, TruRep AI, to life. You'll learn why "true reps" matter more than busy work, how to scale your one-on-one expertise into a global product, and why your deepest convictions are your ultimate fuel for success.

💡 What You'll Take Away For YOUR Business

• How to turn a multi-million dollar industry problem into a scalable tech solution.
• The power of proactive feedback loops for creating real, measurable results in your business and for your customers.
• Why taking the "path of most resistance" is a surefire way to build a defensible and impactful company.
• Strategies for scaling your personal expertise from a 1-on-1 service to a global technology that helps thousands.
• How to stay mission-driven and persistent even after facing nearly a decade of rejection and setbacks.
• The blueprint for identifying and correcting "bad reps" in your business before they become catastrophic habits.
• Why ignoring the fundamentals in your industry is a recipe for failure, and how to get back to basics to build a stronger foundation.

📝 About Wesley Horne 

Wesley Horne is a former NBA shooting instructor and the visionary creator of TruRep AI, a groundbreaking technology that uses a smartwatch to help athletes develop pro-level shooting patterns. With deep experience coaching at every level, from youth sports to the NBA, Wesley saw a critical flaw in player development that cost athletes millions. This inspired him to spend over a decade creating a proactive solution that puts the power of elite coaching into the hands of players worldwide, making him a true pioneer in the world of sports biomechanics and technology.

🎯 Wesley’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs 

"Learn from your past, but don't dwell on it. Plan for your future, but don't count on it. Do the very best you can with what you have right now."

📢 Memorable Quotes 

• “Performance comes from preparation. And without the proper preparation, you're not going to perform very well.” – Wesley Horne
• “If you practice bad habits a thousand times, you only get… you learn bad habits 1000 times. So if you don't get the fundamentals down and the proper pattern, you're going to struggle.” – Wesley Horne
• "Anytime you're down, it's always an uphill exit... Climb your butt up the exit, get up out of that valley, climb the stairs, and you will be a better person for it. You'll be a better entrepreneur for it." – Wesley Horne

🔗 Links & Resources

• Visit TruRep’s Website
• Connect with Wesley on LinkedIn
• Follow TruRep on LinkedIn