1253: NOTHING works.

Ever find yourself saying (or thinking) that a certain strategy just “doesn’t work anymore”? Whether it’s Facebook Ads, SEO, or cold outreach, it’s easy to blame the platform when you don’t see results. In this powerful Solo Sunday episode, Brian calls out this dangerous mindset for what it is: an excuse that lets you off the hook. He argues that no channel, strategy, or tactic works unless WE do. This episode is a crucial reminder that you are the single most important variable in your business. Tune in to learn how to stop borrowing other people’s failures, take radical ownership of your outcomes, and develop the persistence to make any strategy succeed.

✨ Why This Matters for You

Adopting this mindset is the difference between stagnation and unstoppable momentum:

• It frees you from the endless chase for the "next hot thing" and empowers you to master the strategy you choose.
• It shifts your focus from external factors you can't control (like algorithms) to the one thing you can: your own effort, learning, and iteration.
• It reframes "failure" as valuable data, turning dead ends into opportunities to get better.
• It puts you back in the driver’s seat, reminding you that your success is determined by your commitment, not your circumstances.

📝 Key Takeaways

• You Are the Variable. No strategy, platform, or tool inherently works or doesn’t work. Your commitment, experimentation, and persistence are what create the result.
• Stop Borrowing Failure. Just because someone else failed with cold outreach or social media doesn’t mean you will. Their results have zero bearing on yours. Don't let their story become your limiting belief.
• Success Isn’t Binary. Nothing in business is a simple “yes” or “no.” Every action is an experiment. Instead of saying "it failed," ask "what did I learn, and how can I iterate?"
• The "Someone Else" Test. When you hear yourself making an excuse ("I'm too busy," "this channel is saturated"), ask: "Is someone else succeeding with these same or worse circumstances?" The answer is always yes, which proves it's possible.
• Wish You Were Better. Brian shares a powerful quote from Jim Rohn: "Don't wish it were easier, wish you were better." The goal isn't to find an easy path; it's to become the entrepreneur who can succeed on any path.

🚀 Put It Into Action

This week, conduct an "Excuse Audit" on your business:

• Where have you written off a strategy or platform because it “didn’t work” for you or someone you know?
• Instead of blaming the platform, ask yourself: “What would it look like if I was 100% committed to making this work?”
• Find one example of someone who is currently crushing it with that exact strategy. What are they doing that you aren't?
• Take one small, imperfect action this week to re-engage with that strategy, but with the mindset that YOU are the one who will make it work.

🔗 Stay Connected

• Subscribe to the show so you never miss an episode
• Connect with Brian on Instagram @imetbrian
• Share this episode with a fellow entrepreneur who needs to stop making excuses and start taking ownership