1264: From Pennies a Day to a $2M/year Business (and the REALITIES of growth!) w/ Tim Cassidy

Tim Cassidy shares his incredible journey from a 14-year career as a "clipboard commando" for the federal government to co-founding Online CE Credits, a seven-figure online education platform. Tim gets brutally honest about the realities of scaling a business, detailing the inflection points, the mental toll, and the near-crippling fear that comes with downturns after periods of massive success. This episode is a masterclass in perseverance, revealing how Tim’s company experienced 350% revenue growth in its first year and grew into a multi-million dollar business, while also exposing the critical strategic mistakes made along the way. For any entrepreneur feeling the pressure of growth, this conversation provides a transparent look at the challenges of scaling and the vital importance of diversifying before it’s too late.

📝 About Tim Cassidy

A recovering 14-year “clipboard commando” in the federal government, Tim Cassidy is the Co-Founder & CEO of Online CE Credits, a 7-figure continuing education platform for licensed mental health providers. Under his full-time leadership, the company saw 350% revenue growth in its first year, hitting $1M in 2023 and $2M in 2024, while consistently maintaining profit margins over 40%. In 2024, the platform was named “Most Investable” at a global business competition—a reflection of Tim’s systems-driven approach and commitment to creating scalable success. His ultimate goal: to share that success and build intergenerational wealth for future generations to pursue their own dreams.

📢 Memorable Quotes

• "When you're inviting someone in to try you or if you want someone to become a customer, oftentimes you want to give before you have an expectation to receive."
• "Your perfect customer is someone that you're never going to hear from."
• "At one point, 80% of our revenue was coming from meta ads... I remember when I figured this out, I laughed at it, but then the hair also stood up on the back of my neck."

💡 Actionable Takeaways

• ✅ Audit your customer acquisition channels this week. If more than half your revenue comes from a single source, begin brainstorming at least two new channels to develop over the next quarter.
• ✅ Dedicate time in your calendar for proactive networking. Identify and reach out to potential strategic partners who serve the same audience you do.
• ✅ If your business is new, embrace doing things that don't scale. Personally answer customer emails and calls to build foundational trust and get positive word-of-mouth reviews.
• ✅ Document your core workflows and processes now, even if you're a solo founder. Creating these SOPs early will save you from chaos as you begin to hire and scale.
• ✅ For digital products, consider creating a free offering to lower the barrier to entry for new customers and give them a chance to experience your value before they buy.

🔗 Links & Resources

• Visit Online CE Credits’ Website
• Connect with Tim on LinkedIn
• Follow Online CE Credits on LinkedIn