November 14, 2024 • 25 mins
Imagine accidentally spilling champagne on a guest at a prestigious event and turning that mishap into a lesson in resilience and positivity. Join us as we sit down with Juan Barcenas, the dynamic president and CEO of Royal Marine Electric, at the famed Fort Lauderdale Boat Show. We uncover Juan's incredible journey from a Venezuelan electrical engineer in the oil and gas industry to a leader in the U.S. marine sector. Despite a competitive industry landscape, our conversation focuses on the power of collaboration and the importance of building lasting relationships. Through entertaining anecdotes and reflections, we share how those early blunders paved the way for growth and innovation.
Listeners will gain insights into the nuances of adapting to new cultures and seizing opportunities in the ever-evolving marine industry. We celebrate the rich history of the Fort Lauderdale Boat Show's 65th anniversary and discuss the significance of continuous learning and hiring ABYC-certified candidates. By highlighting the stories of industry pioneers and sharing our own experiences, we emphasize the importance of proactivity and educating customers about the broad spectrum of services available. Get ready for a captivating discussion filled with valuable lessons and inspiring tales from the heart of the marine world.
Wards Marine Electric
https://www.wardsmarine.com/
Wards Way YouTube Channel
https://www.youtube.com/@WardsWay75
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kristina Hebert (00:32):
Welcome to the Wth Annual Fort Lauderdale Boat
Show.
And today I have with me myfriend Juan, who is the
president and CEO, owner,founder of Royal Marine Electric
, and so welcome, thank you forbeing here today.
Juan Barcenas (00:44):
No, thank you for you, Christine, and thank you
for having us and me here inyour podcast, in your space,
which I've been following sinceyou started and like it's been a
wonderful journey for you guystoo.
Kristina Hebert (00:56):
So I think what's great about our industry
is that many people would viewus as your competitors.
So why are you sitting on apodcast together?
Right, I have never viewed youas a competitor.
We don't look at each otherthat way.
We figure out a way to helpeach other Absolutely.
We've had the pleasure.
I know that I first met youbecause you brought a very
(01:17):
unique job to us.
You had been a customer for awhile, but I remember getting
involved.
It was like six or eight panelsthat were this black finish and
I was like, oh, these need tobe done right or we're going to
have to redo them and it's a bigjob for you to be able to do
that.
But I know that if all yourperfect electrical work, if we
(01:37):
paint these and they're notright, it's going to be a
reflection on you and we've beenthere.
So it was definitely one of myfirst experiences and working
with you, but we've had a great.
But tell me a little bit aboutyour company and how you started
sure, sure, so a little of myfamily business and it's a
family business.
Juan Barcenas (01:56):
We have that in common yeah, we have that in
common and, as you were sayingin the beginning, um,
competitive like, we don'tbelieve in that.
We, we believe more in a groupwork, you know, like, in working
together towards a mission.
If we are on the same path andwe do the same, there is a space
for everybody Agree andactually even more to help each
(02:18):
other right Like, and to providefor each other, because that's
my philosophy and that's reallypersonal.
So, yeah, we do pretty much thesame.
I provide electrical services.
My background I'm an electricalengineer.
I got my degree back inVenezuela.
That's where I'm originallyfrom.
(02:38):
But you know like, obviously,because of the situation, the
politics is happening, and wasit marine related when you were
in Venezuela?
Kristina Hebert (02:45):
No, no, no, it wasn't I literally found it here
.
Juan Barcenas (02:48):
Okay, yeah, because in Venezuela, when I got
my degree, I started pursuingthe career in the oil and gas
industry.
Okay, so I spent a couple ofyears working there.
Then, as I was mentioning, thestruggle, the politics and
everything obligated me prettymuch to look for new horizons,
(03:09):
you know.
And so I came here and I had afriend that he was a captain on
a boat, right.
So in Venezuela it's not likethere was an industry, but it's
an industry that I was so notaware of you were isolated from
Isolated totally.
I didn't even know thatsomething like this exists, like
the jetting industry, the boatindustry.
(03:30):
So I started as a crew member,you know, because he pretty much
knew about me, you know beingan engineer because we are
friends from college.
So what did you do as a crewmember?
I was like a deck engineer, youknow.
So it's funny because it'sliterally I was like washing
(03:52):
down the boat.
Kristina Hebert (03:52):
I was going to say did you make any mistakes?
Juan Barcenas (03:54):
Oh, absolutely Plenty of them.
You know, like, I have a funnystory about that actually, once,
since we were like a three crewmembers boat obviously I was a
deck engineer, but I also neededto help the stewardess to do
service and stuff like that andyeah, you know where I'm coming
right and then I had like twochampagne cups, okay, and can
(04:19):
you believe that one of themlike spilled in one of the
guesses in front of everybodyand on top of them, oh no, and I
was.
I didn't even know, like whatto do.
So, um, yeah, there's so manymistakes that you commit towards
your journey, you know, but allthe time, I mean, the idea is
always, you know, like, like,don't give up ever, just like
(04:42):
I'll give you one of mine.
Kristina Hebert (04:43):
So I first started with the company.
One of the things that I was incharge of was, um, I did the
catalog fine okay and then, um,I had to go to um take over ibex
, our booth okay, and back thenibex was in fort lauderdale okay
, and I did a whole new boothand we had all new signage and
it said worldwide, worldwide,distributor.
(05:03):
There was no D.
Oh, I had just done a wholecatalog, edited every word in
that catalog, it was perfect.
But I did a whole booth thatsaid worldwide, oh my God.
And nobody noticed it untillike the second day of the show.
And then I was like oh, whatdid I do?
What did I do?
So listen, oh yeah.
Juan Barcenas (05:22):
Yeah.
Kristina Hebert (05:25):
You know, did I do?
What did I do?
So listen, oh yeah.
Yeah, you know, we've all mademistakes and so, from that
moment on, you will never see onour displays.
Juan Barcenas (05:28):
I'm always like I'm that person the last, but
you learn from it, yeah yeahabsolutely, you have to laugh
yeah, absolutely, and you makeat that moment I didn't laugh
that much believe me, I was theperson who probably ate the
champagne.
Yeah, totally right, but likenowadays, like it's a funny
story, you know so how long?
Kristina Hebert (05:44):
after that champagne did you then evolve
into Okay?
Juan Barcenas (05:47):
So then I started .
Obviously, you know likeknowing the system, just getting
my certifications, Sure.
I see you have ABYC on yourcompany shirt, which is awesome,
yeah, abyc members andcertified.
So I got like my marineelectrical, my advanced
electrical members and certifiedso I got like the my marine
(06:08):
electrical, my advancedelectrical.
So I know that in the industrythere is like big names, people
that have been working reallyhard, like you guys, for example
, and obviously you are theleaders on on the industry in
electrical matter and and that'sour reality and another funny
story.
Before we continue with this,come on now.
The first time that I came towards, like as a customer, you
know, I was like dude, like Iwould love to work here.
Kristina Hebert (06:31):
Oh, believe me, good.
Why did we not scoop?
Juan Barcenas (06:35):
you up?
No, it was because I said, likeyou know what, like probably I
can try to do it myself.
You know, I can try tosomething and you have to give
yourself that opportunity Rightright and always give that
opportunity.
And at that point it was like Ididn't have documents.
We are immigrants at that point,so everything started piling up
(06:56):
.
So, yeah, there's businesseslike yours that has lead the
industry for a long time andthere I felt that it was a
necessity of like middle, likemiddle-sized companies, like
small businesses, to try to takeover a niche.
(07:17):
You know like a market that wasthere that probably for you it
wasn't as competitive or asproductive as for us would be.
You know like, probably you'lltake like the biggest, like the
big projects, you know bigcontracts, and for us it was
more like, okay, well, I can getsomething that it could, it
could be under the standards, itcould be well done, and I know
(07:40):
what I'm doing.
So you know what, like let'sgive it a shot.
Let's start reaching out tocaptains to offer services, to
offer like installations, and atthe beginning, you know like it
was just myself With onebackpack on my personal car,
just going around marinas aftermarinas, you know, and it
(08:01):
started becoming, you know like,growing a little better.
Then, as you mentioned, it's afamily business.
So, and one of the reasons whyI kind of did it that way is
because, more than my family, Iknow that they are great
professionals.
Kristina Hebert (08:16):
You know like so.
Juan Barcenas (08:18):
And you can trust , and you can trust you know
like, so what and you can trust,and you can trust you know like
and you have that.
That is such a key when you'restarting anything.
And then when, um, when I wasthinking on the idea, I said,
like, of course, my family canbe my team, you know.
So I have my dad working withus, I have my sister working
with us, I have my sisterworking with us, my best friend
(08:40):
is a lead engineer, so you knowlike it's a small business that
we like keep growing, keeplearning, keep looking after you
guys.
You know like which you are,like a role model and doing like
an excellent and magnificentjob and what you're doing.
Kristina Hebert (08:57):
But we appreciate that too and we want
to, we want to help you besuccessful as well.
And you know, we, we have notalways been the larger fish in
the pond, so to speak.
We, we too have been and we too, to this day, are.
You know, as we go into, maybe,a European market, we, we, we
too are kind of like hey, canyou help us?
(09:18):
And, um, I think companies thathave like-minded integrity, uh,
like-minded focus, like-mindedpeople, um, can work together
and make and make magic.
And there's a lot of boats.
You know it doesn't benefit our,our industry to have just one
company do well or two.
I think we need a community ofcompanies to do well that we can
(09:39):
rely on.
And I know, if I was ever introuble or said, wow, you know,
I have this customer that Ireally need to take care of, but
I can't get to them, I couldpick up the phone and call you
and I would know that, no matterwhat, you're going to give them
the most professional service,You're going to help them.
And you'd let me know and sayyou know, here's really where
(09:59):
they are, and this is what I cando to help them, and so and
that's important we need eachother.
Juan Barcenas (10:02):
Totally, totally, totally agree, and it's been
like a really big part of whatwe are doing and kind of like
the reason why we're stillgrowing.
You know like I'm talking aboutboth of us you know.
Kristina Hebert (10:13):
So what's on the horizon for you?
What's a good project coming up?
Do you have anythinginteresting?
Juan Barcenas (10:18):
Yeah, so, like you probably know as well, you
guys work with them too.
We work with the monitoringsystems and, like, right now
there is the German companycalled Bonning.
You know like they have anabsolutely great hardware and
software setting andmanufacturers have been in the
(10:39):
business for a long time as well.
So we have like a lot ofmonitoring systems refit.
We have done like this year.
We've done like four orsomething.
So we have one more coming up,one more that we have to finish
up, and that's kind of like the,the big project that is in the
horizon.
(11:00):
Uh, there is uh refit, rightthat that refit that you were
mentioning before like, funnyenough, was one of our biggest
job till the date, you know,sure.
So, um, it's obviously likegame changing when you get like
a really good contract and andand you get involved into more
(11:20):
specific and and and more um,with more responsibility, right,
because that's what carry withthat too.
You know, like, so that peoplemight think that, okay, well,
like this is easy.
You know, so I can.
There's a lot of liabilityhappening, there's a lot of
responsibility that you shouldtake.
Kristina Hebert (11:47):
And more in this industry, you know, like
when you realize that you'redealing with these assets that
are so important to people, youknow, and from an electrical
perspective, these assets havegreater power plants than
people's homes oh, yeah, andthey are floating on water,
absolutely.
And they are floating on water,absolutely, and they are leaving
.
And a lot of people say youknow it must be great working on
yachts, and it is.
We are very blessed and wecouldn't be more fortunate, but
(12:08):
our customers are always leavingand they're always on the way
out.
They're always in a hurry andyou can't be the company that's
going to be the one that makesthem late for that charter or or
that it's.
Juan Barcenas (12:18):
The service isn't reliable so, right, right, yeah
, there is a tremendous pressure, whether it's a one-week job or
a three-month job totally,totally and it's about also
about safety.
You know, like how important ifelectrical uh matter on the
safety of the boat every.
Kristina Hebert (12:35):
It's critical.
Juan Barcenas (12:35):
It's critical because we've seen so many
videos like now, obviously withsocial media that spread like so
quickly Agreed, and you'll seevideos of fires happening in the
middle of the ocean, boatssinking boats caught in fire.
Kristina Hebert (12:52):
You know so and how many times I know your face
?
You're probably going to go, oh, more than I want to admit.
But how many times have yougone to a job and you go to look
at it and you're like, oh myGod, like who was here?
Where did this work?
Juan Barcenas (13:05):
get done.
Kristina Hebert (13:07):
And you know it's not against one company or
where the boat went, but somehowor some point somebody got into
that electrical engine room orinto that electrical panel and
it's amazing that there wasn'tsome more damage caused and the
first thing we do is timeout.
You know, this is a must.
You must change this, you must,I mean.
Juan Barcenas (13:27):
Absolutely, absolutely.
And now that you hit like a keypoint to it, because it's
nobody's blame, you know I won'tblame anybody.
It's nobody's blame, you know,I won't blame anybody.
The thing is like it's a circlethat when the client understand
that you need to pay for whatyou're getting Right, you know
so you need to be willing onaccepting a budget.
(13:50):
That is good enough, and that'swhy we are certified, that's
why we spend time studying, youknow like to make sure that
stuff like this.
Your electrical system is reallyimportant Exactly, and it's the
key.
So if you decide to pay lowbecause your budget is different
, probably you'll have not sucha good quality.
Kristina Hebert (14:11):
You get what you pay for, right.
Juan Barcenas (14:12):
Right, you won't get that.
So as long as that circleworked out, like you'll realize,
ok, like now we are, we havesomething, you know, like we
have something going on, we cando a great job, we can, like, be
on top of the standard.
So, and that's, at the end,what, what matters the most to
me and I guess to you as wellyou know, like delivery, a
(14:34):
quality job.
Quality is everything,something that it can be known,
as you say, like the Ward's Way.
Yes, right, yes, that was yourfirst episode.
Kristina Hebert (14:42):
Oh, thank you.
Good job, juan, I'm telling youNice plug yeah, it's a Ward's
Way podcast.
Juan Barcenas (14:46):
Yeah, yeah.
So and that's the way.
I agree totally with all thatyou know and what you were
mentioning before.
You know, like about us beingcompetitive or competitors
between each other in theindustry, and then you mentioned
something that it was reallyimportant.
That is like when you joinedlike companies, when you group,
(15:11):
you can lead to somethinggreater.
You know, and that's somethingthat the marine industry has
shown over the years, and wejust had that conversation we
did lunch right, we did have itat lunch yeah we, we were with
the, with the miamiinternational association, the
the marine industry associationof south florida.
It's quite a long yeah yeah, amouthful, it is right, I got so
(15:34):
confused, but yeah, so, um, andyou were seeing like how guys,
you, you know each other rightLike I'm just watching this from
an outsider perspective becauseI'm pretty new in the industry
I wasn't raised or born here inFlorida, so I'm looking at it as
a third party perspective andit is so interesting how you
(15:57):
guys could manage to join yourgrandpa with her grandpa going
to fishing, realizing that therewas a need, realizing that if
you can work together, you canmake bahia marget in a 50 amps
power pencils.
You know so, and look at yourlook at, look at it and look at
it now.
Kristina Hebert (16:16):
Now we're sitting in the same behemoth on
the 65th anniversary of theworld's largest boat show.
Juan Barcenas (16:22):
Right, right, and that is such an amazing story,
something that I didn't know.
See, you know Something that Ididn't know at all and now, like
when you get into it is whenyou realize, yeah, that's how
things work.
So you know, that's how thispodcast started.
Kristina Hebert (16:35):
Yeah, that's how things work.
So you know, that's how thispodcast started.
Some of it started that it wasour 75th anniversary.
One of my big messages in thatis, just because we got to 75, I
always say we're just gettingstarted.
I don't want it to be like,well, we made it and now we're
just going to sit back.
And you know, do you ever gointo those companies where they
have all these plaques on thewall but they're all about 20
(16:57):
years old, you know, and it'slike, well, is that when you
peaked?
I never want somebody to go, oh, you know, back then wards, I
want people to always see usevolving and, um, you know, when
you look at companies, and, and, and.
So we started talking about itfor the podcast.
I wanted to tell the story of alot of businesses and how they
got started.
Juan Barcenas (17:18):
Right.
Kristina Hebert (17:18):
Because so many people are coming into the
industry and they may not knowthat One Water was Rossioli and
that there was a Bob Rossioli.
Juan Barcenas (17:26):
Right.
Kristina Hebert (17:30):
And you know that Bradford is now also a
family business.
But to learn some of thosestories.
So in season one I invitedpresidents and CEOs of companies
that have been some of them arefamily businesses longer than
than ours.
Some of them are similar orthey they started off as a
captain and then they became oneof the top yacht management
companies, but they all had astory of how it was and how
(17:51):
they've evolved and where theyare.
And it's so great, so right.
Juan Barcenas (17:54):
Right, yeah, I know, and it's wonderful, and
again like uh, so when I'mreally old.
Kristina Hebert (17:59):
On our 100th anniversary, will you be back on
the podcast?
I definitely will.
Yep see, you'll be a company.
That's like how many years haveyou been in business now?
Juan Barcenas (18:07):
we've been in business for three years now
okay, yeah, three and a halfyears so far.
Kristina Hebert (18:11):
We are pretty new, like we are the new, but
still, you know, and in fiveminutes it'll be 10 years.
Yeah, you know it will be okay,okay I'll take that.
Juan Barcenas (18:19):
I'll take that, it goes fast so, yeah, um, it's
been, it's been quite a journey,you know, and, and more like
moving to a new country, youknow, like sharing a new culture
, um, and and a new industry,you know.
So there's a lot to learn andthere's a lot to hear from the
top guys you know like andobviously one of them is you and
(18:45):
yes, so it's just a thrivingsituation.
And then you realize that whenyou get the opportunity, just
try to do your best.
Kristina Hebert (18:54):
Absolutely.
You never know.
Juan Barcenas (18:55):
You never know.
Try to do your best, absolutely.
You never know, you never know,you never know when the biggest
opportunity is coming aroundthe corner and you just have to
be ready and set it up.
Kristina Hebert (19:06):
And that's one if and you didn't ask for it,
but I'll give you my piece ofadvice.
Juan Barcenas (19:10):
Okay.
Kristina Hebert (19:10):
I will tell you .
Some people say to me you know,president and CEO, like, why
are you here at the boat show ona weekend?
Or why are you at the boothevery day?
Because, let me tell you, youalways have to have the hustle
and the desire and be lookingfor those new opportunities
because even though we're 75, Ican assure you I still find all
(19:31):
the time.
Or I end up talking to acustomer that I know we've done
business with for, let's say, 20years and they will say to me
oh, I didn't know you did that.
And it's like you know, you'realways having to educate your
customer.
Or maybe there's something thatyou provide a service they may
not know that you do engineering.
Juan Barcenas (19:49):
Yeah.
Kristina Hebert (19:49):
Because you do engineering as well as
installations, as well as sales,as well as alarm and monitoring
.
So I mean that's alwaysimportant.
So I mean that's alwaysimportant, so I'm a big believer
always keep the hustle going,always keep looking for those
opportunities and you know itcan be that one show that you
just make that one connectionthat can change your trajectory
(20:10):
for all those years.
Juan Barcenas (20:11):
I absolutely agree with that.
It could be a podcast.
Kristina Hebert (20:14):
You know, it really could be that podcast, it
could be that podcast, you knowit could be that podcast.
It could be that podcast youknow be the podcast that does it
and launches yeah launches theuh royal marine electric into
their top best ever that'sbeautiful and I would love to be
part of it.
Juan Barcenas (20:30):
You know like I'm part of also, like, like ward's
journey, our journey and it'sour journey, it's our collective
journey.
Yeah, yeah, and it's.
It's beautiful because you'vecreated an organization as well
that is so well compelling andactually I mean we are friends
of your personal, you know, likefriends, like we can hang out
(20:50):
out of work and, we know,through the business, you know.
So what I'm trying to say islike it's also a platform that
can give you so much more than abusiness.
Kristina Hebert (21:01):
I agree and I have to say, one of the things
that I'm the most proud of, Iwill say, is Wars Marine
Electric, our company employees.
We have the best group ofpeople, the kindest group of
people.
Everybody's different, but Ireally believe in our culture
and the way that we all worktogether.
Look, I know that if everybodywon the lottery I'm sure they
(21:22):
would all quit working and saywe love you, christy, but adios.
Right you know we're sailingoff into the sunset and I don't
blame them.
Juan Barcenas (21:29):
Yeah.
Kristina Hebert (21:29):
But while we're working and we all have to be
here and we all have to be at ashow and we all spend time
together, let's make it fun.
I mean, we do work in one ofthe greatest industries in the
world.
We have to go to these horribleshows in most beautiful places
all over.
I'm teasing.
Juan Barcenas (21:43):
Yeah, yeah, but somebody has to have the burden.
Yeah, yeah.
Kristina Hebert (21:47):
And we get to work with phenomenal people.
So thank you for being one ofour most favorite customers.
I look forward to all yoursuccesses.
Juan Barcenas (22:04):
And when you tell me I now have, how many
employees do you have?
We are five right now.
Okay, yeah, it's a smallcompany and literally is my dad,
my best friend, my sister, mywife is a social media manager,
so probably you'll see awesomeevery posting from her good and
um, and you and me, oh, and wehave a technician, yeah another
technician.
Kristina Hebert (22:16):
We're already at six.
Yeah, look at that.
So yeah, it's been part of ajourney again, but it's
beautiful, well listencongratulations, and it's not
easy, you know I have, I willtell you, 80% of my management
staff is Cuban.
Juan Barcenas (22:32):
Okay.
Kristina Hebert (22:32):
And they are not from this country and so I
have a tremendous respect, for Ialmost feel like it's guilty,
like that.
I was born here and raised hereand it's so much easier to be
born and raised here and haveall those successes.
It is also so refreshing toknow that, all the struggles you
had to go through and theobstacles and all of that, and
(22:55):
you're just as successful, ifnot even more.
Juan Barcenas (22:57):
Yeah, and all that you've accomplished, and I
know you're just as successful,if not even more yeah and um,
all that you've accomplished andI know you're going to do great
things thank you, thank you,christine, thank you, and to get
out again really like, I reallyappreciate like this space for
a share, you know, like to togrow in people, like to actually
to show what's the jettingcommunity about, you know,
because, like everybody justtalk about like the beautiful
(23:19):
thing, like manufacturers thatyou know, like that, that, that
first layer of jetting, which isjetting, that's fair enough.
Kristina Hebert (23:26):
Sure, the big, pretty boat that just got built.
Juan Barcenas (23:29):
And now the big picture, but behind that, you
know like, there is a world ofcontractors, of people, of
management companies, justworking around to make that
industry what it is right now.
Kristina Hebert (23:42):
Well, in Broward County, I believe, alone
, there's over 136,000 jobs thatare related to the marine
industry.
And in the state of Florida.
It's a $13.1 billion industry.
Juan Barcenas (23:52):
Wow.
Kristina Hebert (23:52):
And a lot of that is.
And you know that's somethingthat when we do a lot of
legislative work and legislatorsin my previous, that's
something that when we do a lotof legislative work and
legislators in my previous, oneof my earlier podcasts today was
with a lobbyist and we weretalking about how legislators
can say, oh, it's just a bigboat, rich person problem, and
it's like no, it's smallbusiness.
We pay our employees wellenough to own properties, their
(24:13):
children are going to theschools, we're paying the
property taxes and our jobs payhigher than a lot of the other
jobs in the state.
So there's a huge economicimpact to our industry, not just
that pretty boat that's made.
Juan Barcenas (24:26):
You're right, and all of us, and all of our
businesses and all of ouremployees are 100% part of it,
and it's a phase of the businessthat you can never know if you
are not in the business.
That's right, you wouldn't knowwhen, when you show this face
like, you'll say like, oh, likethis is interesting it's, it's
so much more than than just asyou mentioned, like rich people,
(24:48):
like having having their boats,you know exactly it's it's way
more.
It's families being fed.
It's families like it'semployees getting uh happy
because are you hiringelectricians?
I am me too, so we need to talkto people about this and this
is a great industry.
Kristina Hebert (25:03):
Yeah, well, you have to employ companies that
are ready to hire you.
Yeah, we need you.
You need to be a BYC certifiedyes, electric yes and and that's
correct with hiring?
Juan Barcenas (25:14):
yeah, if she's hiring you and go with hiring?
Yeah, if she's hiring you cango with them.
Kristina Hebert (25:17):
Okay, you can go to me first, but if not, it's
okay.
My similar stuff.
Juan Barcenas (25:22):
We can come to us , but yeah, yeah.
Kristina Hebert (25:24):
Well, thank you , juan.
Thank you for being here today,and I hope you have a great
rest of the Fort Lauderdale show.
Juan Barcenas (25:28):
Thank you, christian, I really appreciate
this conversation.
Kristina Hebert (25:32):
And again you so much, Thank you.
Welcome to the Wth Annual Fort Lauderdale Boat
Show.
And today I have with me myfriend Juan, who is the
president and CEO, owner,founder of Royal Marine Electric
, and so welcome, thank you forbeing here today.
Juan Barcenas (00:44):
No, thank you for you, Christine, and thank you
for having us and me here inyour podcast, in your space,
which I've been following sinceyou started and like it's been a
wonderful journey for you guystoo.
Kristina Hebert (00:56):
So I think what's great about our industry
is that many people would viewus as your competitors.
So why are you sitting on apodcast together?
Right, I have never viewed youas a competitor.
We don't look at each otherthat way.
We figure out a way to helpeach other Absolutely.
We've had the pleasure.
I know that I first met youbecause you brought a very
(01:17):
unique job to us.
You had been a customer for awhile, but I remember getting
involved.
It was like six or eight panelsthat were this black finish and
I was like, oh, these need tobe done right or we're going to
have to redo them and it's a bigjob for you to be able to do
that.
But I know that if all yourperfect electrical work, if we
(01:37):
paint these and they're notright, it's going to be a
reflection on you and we've beenthere.
So it was definitely one of myfirst experiences and working
with you, but we've had a great.
But tell me a little bit aboutyour company and how you started
sure, sure, so a little of myfamily business and it's a
family business.
Juan Barcenas (01:56):
We have that in common yeah, we have that in
common and, as you were sayingin the beginning, um,
competitive like, we don'tbelieve in that.
We, we believe more in a groupwork, you know, like, in working
together towards a mission.
If we are on the same path andwe do the same, there is a space
for everybody Agree andactually even more to help each
(02:18):
other right Like, and to providefor each other, because that's
my philosophy and that's reallypersonal.
So, yeah, we do pretty much thesame.
I provide electrical services.
My background I'm an electricalengineer.
I got my degree back inVenezuela.
That's where I'm originallyfrom.
(02:38):
But you know like, obviously,because of the situation, the
politics is happening, and wasit marine related when you were
in Venezuela?
Kristina Hebert (02:45):
No, no, no, it wasn't I literally found it here
.
Juan Barcenas (02:48):
Okay, yeah, because in Venezuela, when I got
my degree, I started pursuingthe career in the oil and gas
industry.
Okay, so I spent a couple ofyears working there.
Then, as I was mentioning, thestruggle, the politics and
everything obligated me prettymuch to look for new horizons,
(03:09):
you know.
And so I came here and I had afriend that he was a captain on
a boat, right.
So in Venezuela it's not likethere was an industry, but it's
an industry that I was so notaware of you were isolated from
Isolated totally.
I didn't even know thatsomething like this exists, like
the jetting industry, the boatindustry.
(03:30):
So I started as a crew member,you know, because he pretty much
knew about me, you know beingan engineer because we are
friends from college.
So what did you do as a crewmember?
I was like a deck engineer, youknow.
So it's funny because it'sliterally I was like washing
(03:52):
down the boat.
Kristina Hebert (03:52):
I was going to say did you make any mistakes?
Juan Barcenas (03:54):
Oh, absolutely Plenty of them.
You know, like, I have a funnystory about that actually, once,
since we were like a three crewmembers boat obviously I was a
deck engineer, but I also neededto help the stewardess to do
service and stuff like that andyeah, you know where I'm coming
right and then I had like twochampagne cups, okay, and can
(04:19):
you believe that one of themlike spilled in one of the
guesses in front of everybodyand on top of them, oh no, and I
was.
I didn't even know, like whatto do.
So, um, yeah, there's so manymistakes that you commit towards
your journey, you know, but allthe time, I mean, the idea is
always, you know, like, like,don't give up ever, just like
(04:42):
I'll give you one of mine.
Kristina Hebert (04:43):
So I first started with the company.
One of the things that I was incharge of was, um, I did the
catalog fine okay and then, um,I had to go to um take over ibex
, our booth okay, and back thenibex was in fort lauderdale okay
, and I did a whole new boothand we had all new signage and
it said worldwide, worldwide,distributor.
(05:03):
There was no D.
Oh, I had just done a wholecatalog, edited every word in
that catalog, it was perfect.
But I did a whole booth thatsaid worldwide, oh my God.
And nobody noticed it untillike the second day of the show.
And then I was like oh, whatdid I do?
What did I do?
So listen, oh yeah.
Juan Barcenas (05:22):
Yeah.
Kristina Hebert (05:25):
You know, did I do?
What did I do?
So listen, oh yeah.
Yeah, you know, we've all mademistakes and so, from that
moment on, you will never see onour displays.
Juan Barcenas (05:28):
I'm always like I'm that person the last, but
you learn from it, yeah yeahabsolutely, you have to laugh
yeah, absolutely, and you makeat that moment I didn't laugh
that much believe me, I was theperson who probably ate the
champagne.
Yeah, totally right, but likenowadays, like it's a funny
story, you know so how long?
Kristina Hebert (05:44):
after that champagne did you then evolve
into Okay?
Juan Barcenas (05:47):
So then I started .
Obviously, you know likeknowing the system, just getting
my certifications, Sure.
I see you have ABYC on yourcompany shirt, which is awesome,
yeah, abyc members andcertified.
So I got like my marineelectrical, my advanced
electrical members and certifiedso I got like the my marine
(06:08):
electrical, my advancedelectrical.
So I know that in the industrythere is like big names, people
that have been working reallyhard, like you guys, for example
, and obviously you are theleaders on on the industry in
electrical matter and and that'sour reality and another funny
story.
Before we continue with this,come on now.
The first time that I came towards, like as a customer, you
know, I was like dude, like Iwould love to work here.
Kristina Hebert (06:31):
Oh, believe me, good.
Why did we not scoop?
Juan Barcenas (06:35):
you up?
No, it was because I said, likeyou know what, like probably I
can try to do it myself.
You know, I can try tosomething and you have to give
yourself that opportunity Rightright and always give that
opportunity.
And at that point it was like Ididn't have documents.
We are immigrants at that point,so everything started piling up
(06:56):
.
So, yeah, there's businesseslike yours that has lead the
industry for a long time andthere I felt that it was a
necessity of like middle, likemiddle-sized companies, like
small businesses, to try to takeover a niche.
(07:17):
You know like a market that wasthere that probably for you it
wasn't as competitive or asproductive as for us would be.
You know like, probably you'lltake like the biggest, like the
big projects, you know bigcontracts, and for us it was
more like, okay, well, I can getsomething that it could, it
could be under the standards, itcould be well done, and I know
(07:40):
what I'm doing.
So you know what, like let'sgive it a shot.
Let's start reaching out tocaptains to offer services, to
offer like installations, and atthe beginning, you know like it
was just myself With onebackpack on my personal car,
just going around marinas aftermarinas, you know, and it
(08:01):
started becoming, you know like,growing a little better.
Then, as you mentioned, it's afamily business.
So, and one of the reasons whyI kind of did it that way is
because, more than my family, Iknow that they are great
professionals.
Kristina Hebert (08:16):
You know like so.
Juan Barcenas (08:18):
And you can trust , and you can trust you know
like, so what and you can trust,and you can trust you know like
and you have that.
That is such a key when you'restarting anything.
And then when, um, when I wasthinking on the idea, I said,
like, of course, my family canbe my team, you know.
So I have my dad working withus, I have my sister working
with us, I have my sisterworking with us, my best friend
(08:40):
is a lead engineer, so you knowlike it's a small business that
we like keep growing, keeplearning, keep looking after you
guys.
You know like which you are,like a role model and doing like
an excellent and magnificentjob and what you're doing.
Kristina Hebert (08:57):
But we appreciate that too and we want
to, we want to help you besuccessful as well.
And you know, we, we have notalways been the larger fish in
the pond, so to speak.
We, we too have been and we too, to this day, are.
You know, as we go into, maybe,a European market, we, we, we
too are kind of like hey, canyou help us?
(09:18):
And, um, I think companies thathave like-minded integrity, uh,
like-minded focus, like-mindedpeople, um, can work together
and make and make magic.
And there's a lot of boats.
You know it doesn't benefit our,our industry to have just one
company do well or two.
I think we need a community ofcompanies to do well that we can
(09:39):
rely on.
And I know, if I was ever introuble or said, wow, you know,
I have this customer that Ireally need to take care of, but
I can't get to them, I couldpick up the phone and call you
and I would know that, no matterwhat, you're going to give them
the most professional service,You're going to help them.
And you'd let me know and sayyou know, here's really where
(09:59):
they are, and this is what I cando to help them, and so and
that's important we need eachother.
Juan Barcenas (10:02):
Totally, totally, totally agree, and it's been
like a really big part of whatwe are doing and kind of like
the reason why we're stillgrowing.
You know like I'm talking aboutboth of us you know.
Kristina Hebert (10:13):
So what's on the horizon for you?
What's a good project coming up?
Do you have anythinginteresting?
Juan Barcenas (10:18):
Yeah, so, like you probably know as well, you
guys work with them too.
We work with the monitoringsystems and, like, right now
there is the German companycalled Bonning.
You know like they have anabsolutely great hardware and
software setting andmanufacturers have been in the
(10:39):
business for a long time as well.
So we have like a lot ofmonitoring systems refit.
We have done like this year.
We've done like four orsomething.
So we have one more coming up,one more that we have to finish
up, and that's kind of like the,the big project that is in the
horizon.
(11:00):
Uh, there is uh refit, rightthat that refit that you were
mentioning before like, funnyenough, was one of our biggest
job till the date, you know,sure.
So, um, it's obviously likegame changing when you get like
a really good contract and andand you get involved into more
(11:20):
specific and and and more um,with more responsibility, right,
because that's what carry withthat too.
You know, like, so that peoplemight think that, okay, well,
like this is easy.
You know, so I can.
There's a lot of liabilityhappening, there's a lot of
responsibility that you shouldtake.
Kristina Hebert (11:47):
And more in this industry, you know, like
when you realize that you'redealing with these assets that
are so important to people, youknow, and from an electrical
perspective, these assets havegreater power plants than
people's homes oh, yeah, andthey are floating on water,
absolutely.
And they are floating on water,absolutely, and they are leaving
.
And a lot of people say youknow it must be great working on
yachts, and it is.
We are very blessed and wecouldn't be more fortunate, but
(12:08):
our customers are always leavingand they're always on the way
out.
They're always in a hurry andyou can't be the company that's
going to be the one that makesthem late for that charter or or
that it's.
Juan Barcenas (12:18):
The service isn't reliable so, right, right, yeah
, there is a tremendous pressure, whether it's a one-week job or
a three-month job totally,totally and it's about also
about safety.
You know, like how important ifelectrical uh matter on the
safety of the boat every.
Kristina Hebert (12:35):
It's critical.
Juan Barcenas (12:35):
It's critical because we've seen so many
videos like now, obviously withsocial media that spread like so
quickly Agreed, and you'll seevideos of fires happening in the
middle of the ocean, boatssinking boats caught in fire.
Kristina Hebert (12:52):
You know so and how many times I know your face
?
You're probably going to go, oh, more than I want to admit.
But how many times have yougone to a job and you go to look
at it and you're like, oh myGod, like who was here?
Where did this work?
Juan Barcenas (13:05):
get done.
Kristina Hebert (13:07):
And you know it's not against one company or
where the boat went, but somehowor some point somebody got into
that electrical engine room orinto that electrical panel and
it's amazing that there wasn'tsome more damage caused and the
first thing we do is timeout.
You know, this is a must.
You must change this, you must,I mean.
Juan Barcenas (13:27):
Absolutely, absolutely.
And now that you hit like a keypoint to it, because it's
nobody's blame, you know I won'tblame anybody.
It's nobody's blame, you know,I won't blame anybody.
The thing is like it's a circlethat when the client understand
that you need to pay for whatyou're getting Right, you know
so you need to be willing onaccepting a budget.
(13:50):
That is good enough, and that'swhy we are certified, that's
why we spend time studying, youknow like to make sure that
stuff like this.
Your electrical system is reallyimportant Exactly, and it's the
key.
So if you decide to pay lowbecause your budget is different
, probably you'll have not sucha good quality.
Kristina Hebert (14:11):
You get what you pay for, right.
Juan Barcenas (14:12):
Right, you won't get that.
So as long as that circleworked out, like you'll realize,
ok, like now we are, we havesomething, you know, like we
have something going on, we cando a great job, we can, like, be
on top of the standard.
So, and that's, at the end,what, what matters the most to
me and I guess to you as wellyou know, like delivery, a
(14:34):
quality job.
Quality is everything,something that it can be known,
as you say, like the Ward's Way.
Yes, right, yes, that was yourfirst episode.
Kristina Hebert (14:42):
Oh, thank you.
Good job, juan, I'm telling youNice plug yeah, it's a Ward's
Way podcast.
Juan Barcenas (14:46):
Yeah, yeah.
So and that's the way.
I agree totally with all thatyou know and what you were
mentioning before.
You know, like about us beingcompetitive or competitors
between each other in theindustry, and then you mentioned
something that it was reallyimportant.
That is like when you joinedlike companies, when you group,
(15:11):
you can lead to somethinggreater.
You know, and that's somethingthat the marine industry has
shown over the years, and wejust had that conversation we
did lunch right, we did have itat lunch yeah we, we were with
the, with the miamiinternational association, the
the marine industry associationof south florida.
It's quite a long yeah yeah, amouthful, it is right, I got so
(15:34):
confused, but yeah, so, um, andyou were seeing like how guys,
you, you know each other rightLike I'm just watching this from
an outsider perspective becauseI'm pretty new in the industry
I wasn't raised or born here inFlorida, so I'm looking at it as
a third party perspective andit is so interesting how you
(15:57):
guys could manage to join yourgrandpa with her grandpa going
to fishing, realizing that therewas a need, realizing that if
you can work together, you canmake bahia marget in a 50 amps
power pencils.
You know so, and look at yourlook at, look at it and look at
it now.
Kristina Hebert (16:16):
Now we're sitting in the same behemoth on
the 65th anniversary of theworld's largest boat show.
Juan Barcenas (16:22):
Right, right, and that is such an amazing story,
something that I didn't know.
See, you know Something that Ididn't know at all and now, like
when you get into it is whenyou realize, yeah, that's how
things work.
So you know, that's how thispodcast started.
Kristina Hebert (16:35):
Yeah, that's how things work.
So you know, that's how thispodcast started.
Some of it started that it wasour 75th anniversary.
One of my big messages in thatis, just because we got to 75, I
always say we're just gettingstarted.
I don't want it to be like,well, we made it and now we're
just going to sit back.
And you know, do you ever gointo those companies where they
have all these plaques on thewall but they're all about 20
(16:57):
years old, you know, and it'slike, well, is that when you
peaked?
I never want somebody to go, oh, you know, back then wards, I
want people to always see usevolving and, um, you know, when
you look at companies, and, and, and.
So we started talking about itfor the podcast.
I wanted to tell the story of alot of businesses and how they
got started.
Juan Barcenas (17:18):
Right.
Kristina Hebert (17:18):
Because so many people are coming into the
industry and they may not knowthat One Water was Rossioli and
that there was a Bob Rossioli.
Juan Barcenas (17:26):
Right.
Kristina Hebert (17:30):
And you know that Bradford is now also a
family business.
But to learn some of thosestories.
So in season one I invitedpresidents and CEOs of companies
that have been some of them arefamily businesses longer than
than ours.
Some of them are similar orthey they started off as a
captain and then they became oneof the top yacht management
companies, but they all had astory of how it was and how
(17:51):
they've evolved and where theyare.
And it's so great, so right.
Juan Barcenas (17:54):
Right, yeah, I know, and it's wonderful, and
again like uh, so when I'mreally old.
Kristina Hebert (17:59):
On our 100th anniversary, will you be back on
the podcast?
I definitely will.
Yep see, you'll be a company.
That's like how many years haveyou been in business now?
Juan Barcenas (18:07):
we've been in business for three years now
okay, yeah, three and a halfyears so far.
Kristina Hebert (18:11):
We are pretty new, like we are the new, but
still, you know, and in fiveminutes it'll be 10 years.
Yeah, you know it will be okay,okay I'll take that.
Juan Barcenas (18:19):
I'll take that, it goes fast so, yeah, um, it's
been, it's been quite a journey,you know, and, and more like
moving to a new country, youknow, like sharing a new culture
, um, and and a new industry,you know.
So there's a lot to learn andthere's a lot to hear from the
top guys you know like andobviously one of them is you and
(18:45):
yes, so it's just a thrivingsituation.
And then you realize that whenyou get the opportunity, just
try to do your best.
Kristina Hebert (18:54):
Absolutely.
You never know.
Juan Barcenas (18:55):
You never know.
Try to do your best, absolutely.
You never know, you never know,you never know when the biggest
opportunity is coming aroundthe corner and you just have to
be ready and set it up.
Kristina Hebert (19:06):
And that's one if and you didn't ask for it,
but I'll give you my piece ofadvice.
Juan Barcenas (19:10):
Okay.
Kristina Hebert (19:10):
I will tell you .
Some people say to me you know,president and CEO, like, why
are you here at the boat show ona weekend?
Or why are you at the boothevery day?
Because, let me tell you, youalways have to have the hustle
and the desire and be lookingfor those new opportunities
because even though we're 75, Ican assure you I still find all
(19:31):
the time.
Or I end up talking to acustomer that I know we've done
business with for, let's say, 20years and they will say to me
oh, I didn't know you did that.
And it's like you know, you'realways having to educate your
customer.
Or maybe there's something thatyou provide a service they may
not know that you do engineering.
Juan Barcenas (19:49):
Yeah.
Kristina Hebert (19:49):
Because you do engineering as well as
installations, as well as sales,as well as alarm and monitoring
.
So I mean that's alwaysimportant.
So I mean that's alwaysimportant, so I'm a big believer
always keep the hustle going,always keep looking for those
opportunities and you know itcan be that one show that you
just make that one connectionthat can change your trajectory
(20:10):
for all those years.
Juan Barcenas (20:11):
I absolutely agree with that.
It could be a podcast.
Kristina Hebert (20:14):
You know, it really could be that podcast, it
could be that podcast, you knowit could be that podcast.
It could be that podcast youknow be the podcast that does it
and launches yeah launches theuh royal marine electric into
their top best ever that'sbeautiful and I would love to be
part of it.
Juan Barcenas (20:30):
You know like I'm part of also, like, like ward's
journey, our journey and it'sour journey, it's our collective
journey.
Yeah, yeah, and it's.
It's beautiful because you'vecreated an organization as well
that is so well compelling andactually I mean we are friends
of your personal, you know, likefriends, like we can hang out
(20:50):
out of work and, we know,through the business, you know.
So what I'm trying to say islike it's also a platform that
can give you so much more than abusiness.
Kristina Hebert (21:01):
I agree and I have to say, one of the things
that I'm the most proud of, Iwill say, is Wars Marine
Electric, our company employees.
We have the best group ofpeople, the kindest group of
people.
Everybody's different, but Ireally believe in our culture
and the way that we all worktogether.
Look, I know that if everybodywon the lottery I'm sure they
(21:22):
would all quit working and saywe love you, christy, but adios.
Right you know we're sailingoff into the sunset and I don't
blame them.
Juan Barcenas (21:29):
Yeah.
Kristina Hebert (21:29):
But while we're working and we all have to be
here and we all have to be at ashow and we all spend time
together, let's make it fun.
I mean, we do work in one ofthe greatest industries in the
world.
We have to go to these horribleshows in most beautiful places
all over.
I'm teasing.
Juan Barcenas (21:43):
Yeah, yeah, but somebody has to have the burden.
Yeah, yeah.
Kristina Hebert (21:47):
And we get to work with phenomenal people.
So thank you for being one ofour most favorite customers.
I look forward to all yoursuccesses.
Juan Barcenas (22:04):
And when you tell me I now have, how many
employees do you have?
We are five right now.
Okay, yeah, it's a smallcompany and literally is my dad,
my best friend, my sister, mywife is a social media manager,
so probably you'll see awesomeevery posting from her good and
um, and you and me, oh, and wehave a technician, yeah another
technician.
Kristina Hebert (22:16):
We're already at six.
Yeah, look at that.
So yeah, it's been part of ajourney again, but it's
beautiful, well listencongratulations, and it's not
easy, you know I have, I willtell you, 80% of my management
staff is Cuban.
Juan Barcenas (22:32):
Okay.
Kristina Hebert (22:32):
And they are not from this country and so I
have a tremendous respect, for Ialmost feel like it's guilty,
like that.
I was born here and raised hereand it's so much easier to be
born and raised here and haveall those successes.
It is also so refreshing toknow that, all the struggles you
had to go through and theobstacles and all of that, and
(22:55):
you're just as successful, ifnot even more.
Juan Barcenas (22:57):
Yeah, and all that you've accomplished, and I
know you're just as successful,if not even more yeah and um,
all that you've accomplished andI know you're going to do great
things thank you, thank you,christine, thank you, and to get
out again really like, I reallyappreciate like this space for
a share, you know, like to togrow in people, like to actually
to show what's the jettingcommunity about, you know,
because, like everybody justtalk about like the beautiful
(23:19):
thing, like manufacturers thatyou know, like that, that, that
first layer of jetting, which isjetting, that's fair enough.
Kristina Hebert (23:26):
Sure, the big, pretty boat that just got built.
Juan Barcenas (23:29):
And now the big picture, but behind that, you
know like, there is a world ofcontractors, of people, of
management companies, justworking around to make that
industry what it is right now.
Kristina Hebert (23:42):
Well, in Broward County, I believe, alone
, there's over 136,000 jobs thatare related to the marine
industry.
And in the state of Florida.
It's a $13.1 billion industry.
Juan Barcenas (23:52):
Wow.
Kristina Hebert (23:52):
And a lot of that is.
And you know that's somethingthat when we do a lot of
legislative work and legislatorsin my previous, that's
something that when we do a lotof legislative work and
legislators in my previous, oneof my earlier podcasts today was
with a lobbyist and we weretalking about how legislators
can say, oh, it's just a bigboat, rich person problem, and
it's like no, it's smallbusiness.
We pay our employees wellenough to own properties, their
(24:13):
children are going to theschools, we're paying the
property taxes and our jobs payhigher than a lot of the other
jobs in the state.
So there's a huge economicimpact to our industry, not just
that pretty boat that's made.
Juan Barcenas (24:26):
You're right, and all of us, and all of our
businesses and all of ouremployees are 100% part of it,
and it's a phase of the businessthat you can never know if you
are not in the business.
That's right, you wouldn't knowwhen, when you show this face
like, you'll say like, oh, likethis is interesting it's, it's
so much more than than just asyou mentioned, like rich people,
(24:48):
like having having their boats,you know exactly it's it's way
more.
It's families being fed.
It's families like it'semployees getting uh happy
because are you hiringelectricians?
I am me too, so we need to talkto people about this and this
is a great industry.
Kristina Hebert (25:03):
Yeah, well, you have to employ companies that
are ready to hire you.
Yeah, we need you.
You need to be a BYC certifiedyes, electric yes and and that's
correct with hiring?
Juan Barcenas (25:14):
yeah, if she's hiring you and go with hiring?
Yeah, if she's hiring you cango with them.
Kristina Hebert (25:17):
Okay, you can go to me first, but if not, it's
okay.
My similar stuff.
Juan Barcenas (25:22):
We can come to us , but yeah, yeah.
Kristina Hebert (25:24):
Well, thank you , juan.
Thank you for being here today,and I hope you have a great
rest of the Fort Lauderdale show.
Juan Barcenas (25:28):
Thank you, christian, I really appreciate
this conversation.
Kristina Hebert (25:32):
And again you so much, Thank you.
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