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May 13, 2025 • 16 mins

In this episode of Warehouse Automation Matters, Mary Hart interviewed Chris Caouette, Chief Revenue Officer at North Bay Distribution, on challenges and innovations in the 3PL and e-commerce fulfillment space. They explored the evolving role of 3PLs, the importance of technology and automation, strategies for competitive shipping rates, and how to improve customer satisfaction and inventory management. Caouette shared insights on emerging challenges in the logistics industry and offered advice for brands evaluating 3PL partners.


  • 00:00 Introduction to 3PL and E-commerce Challenges
  • 02:12 The Evolving Role of 3PLs
  • 04:43 Balancing Customer Experience and Costs
  • 06:54 Strategies for Competitive Shipping Rates
  • 09:35 Ensuring High Order Accuracy
  • 11:29 Improving Customer Satisfaction through Logistics
  • 12:30 Inventory Management Solutions
  • 14:04 Emerging Challenges and Opportunities for 3PLs
  • 15:16 Advice for Brands Evaluating 3PL Partners
  • 16:33 North Bay Distribution's Unique Value Proposition
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