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August 5, 2025 12 mins

In this episode of Warehouse Automation Matters, host Mary Hart interviewed Tony Altman, President and CEO of Motivational Fulfillment. They discussed the evolution of the company, its commitment to continuous improvement, and the integration of technology and automation in warehouse operations. Altman shared insights on change management, the importance of communication, and how automation enhances employee experience while maintaining a people-first culture. He also emphasized the need for customized solutions in automation and offered advice for other 3PL leaders.

00:00 The Journey of Motivational Fulfillment

01:55 Commitment to Continuous Improvement

04:35 Change Management in Warehouse Operations

05:33 Building a Flexible WMS

06:10 Real-Time Decision Making and Visibility

07:10 Balancing Automation with a People-First Culture

08:27 Training for New Technologies

09:28 Impact of Robotics on Workforce Morale

10:30 Future of Fulfillment Strategy

11:25 Advice for 3PL Leaders on Automation

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