In the biting chill of January, rain slapping against my skin, I found myself in the thick of an advanced pistol and carbine course led by the legendary Larry Vickers.
With every pull of the trigger, a surge of adrenaline fueled my excitement, making me part of a unique experience that felt more like an adventure than a shooting lesson.
By the time the second day rolled around, I was ready to purchase another training from Larry.
As the roar of gunfire quieted, replaced by the hushed whispers of the group, the anticipation hung thick in the air.
I eagerly awaited Larry's pitch, ready and willing to dive further into the world he so skillfully introduced us to.
The opportunity to enhance my skills under his guidance felt like a rare privilege, and I was more than prepared to invest in it.
The day wound down, our weapons now silent and safe, and Larry called us into a circle.
His voice, heavy with the weight of imparting final thoughts, echoed through the range, casting an indelible impression on all of us.
As I looked around the circle, at the 25 men and women I was sure 20% to 30% of them were going to purchase the upsell Larry made.
But it never came.
Larry, it seemed, had no course to pitch, no upsell to offer.
We were left only with our thirst for more, unquenched. It felt as though a golden chance had slipped through his fingers.
Larry's reluctance to capitalize on this captive audience was, without a doubt, a massive missed opportunity.
As I walked away from that day, I couldn't help but imagine the untapped potential a one-time offer holds.
For in that instant, a single pitch could have become extremely profitable to Larry.
The strategy of a one time only offer is to make an offer that is so good your perfect student would feel stupid for saying no.
A one time only offer is made up of 4 components.
First you must be offering the next logical step in the process.
If a student attended a first time shooting class, it wouldn’t make sense for the one time offer to be a close quarters combat course because that is not the next logical step in the process.
Second, a one time offer must have scarcity, which is the process of creating the fear of missing out.
Third, your one time offer must have a deadline. Without it there's no reason to make a decision today.
And finally it must be irresistible. Which means that it is such a good deal you would feel stupid for saying no.
By The Way,
I will be teaching you how to implement this strategy into your firearm training business soon during the Unstoppable Instructor Masterclass.
Click Here To Get FREE Access To The Unstoppable Instructor Masterclass Now >>>
That’s All I Have For Today So Until Next Time - KEEP MOVING FORWARD
Ryan G. Thomas
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.