🎙️ Ever wondered how to create pent-up demand that makes customers rush in like a tidal wave? Get ready because today's episode is a game-changer!
In this electrifying episode of the 2A Warrior podcast, I've got a tale that'll have you rethinking your entire approach to creating demand for your business. Ever wondered how to make customers crave your offer so much that they can't resist clicking that "Buy Now" button? Well, my friends, it's time to dive into the mystical world of pent-up desire.
💥 Picture this: A marketer from the past sent a letter to his perfect customer every month, sharing a story about his wealth creation system. This system was the secret behind massive results and creating a truckload of wealth. But here's the twist – he priced it at a whopping $25,000! People read the letter, got excited, transformed their beliefs, and ignited desire. But selling a $25,000 thing over direct mail? Not so easy. Nobody bought. But wait, there's more to the story than meets the eye.
🚀 This marketer was playing chess while everyone else was playing checkers. Once a year, he unleashed a pent-up demand bombshell. He'd send a letter to his list, shouting, "It's the 4th of July, and I want you to have freedom from poverty! Get the $25,000 program for just $5,000, but only for the first 50 lucky souls!" The result? Urgency exploded, and his offer became hotter than a summer BBQ.
🔥 You see, he anchored the price at $25,000 in the minds of his audience. So when he dropped it to $5,000, it felt like pocket change. It's all about perspective. Think of it this way – is $5,000 a lot for a pack of gum? Heck yes! But is it a lot for a Lamborghini? Not really. It's all about that anchor.
Now, let's talk about firearms instructors and their businesses. Setting your prices right is critical. Think about it – anything good ain't cheap, and anything cheap ain't good. You've got to position yourself like a pro. I've got shooting classes going for a thousand bucks and private classes for hundreds. It's all about showing the world that quality demands value.
🌟 But hold on, there's a Jedi mind trick I'm using too. I tell my students about someone who paid $2,000 for my courses. Then I offer them a product that's only $400. Suddenly, it feels like they're stealing a Lamborghini for a gum price! That's the red herring strategy, my friends – crafting pent-up demand by anchoring and flipping perceptions.
If you are a firearm instructor and you're struggling to attract students and make money…
I want to invite you to join the Unstoppable Instructor Masterclass. During this FREE training, I'm going to show you how I made over $3,000 in the last 2 days even after permitless carry has gone into effect…
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