Watch4thehook Business & Entrepreneur Podcast: A Small Business Podcast for Small Business Owners

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Search Engine Optimization (SEO) is a process of improving a website's or business's ranking in internet search results to increase organic traffic. SEO tries to get business owners to focus on understanding the fundamentals: keyword research, on-page optimization, and building a positive, strong link profile.

Backlinking is in reference to a link on o...

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In today's episode we are so happy to be celebrating the 5 year launch of the Watch4TheHook Apparel Brand. We discuss some of our highest highs, lowest lows, and all those business topics in between. We feel so fortunate to still be in business and we wanted to express that to all our customers, friends, and other supporters as well. This...

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Creating a budget for your business may not be as bad of a thing as you thought it was. A budget is a basic way to keep track of the money you are getting and the money you are spending as a business owner. Your monthly, or reoccurring business expenses are something you can use a budget to help keep track of. A decent starting point to creating...

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Assets add value to your company and can increase the company's value and equity. Liabilities can decrease your company's value and equity. We have talked before about making yourself look better on paper and a great way to do that is to acquire assets, and help keeping your negative liabilities at a minimum. Keeping a good credit health can be a positiv...

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We are now about to enter the 2nd quarter of 2025 and we are looking into the health of small businesses through the 1st quarter of 2025. SURPRISE, plenty of small businesses are struggling due to a multitude of reasons. There has big a cut on access to capital, product inflation, job loss, and a economic slowdown. U.S. policy right...

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Legacy is more about leaving something in people, more than leaving something for people. That is such a profound statement. We have often talked about how it is something in business owners that is not in most people. Our time on this planet will be encompassed by a dash (-) when it is all said and done, but you can be discussed by others well after yo...

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Right now this country is bracing for massive job layoffs in the Government Sector. Some layoffs have already happened, and many more are projected. What will happen with these people who now find themselves unemployed? Are they supposed to just find new jobs next week? Are they supposed to just seek unemployment benefits that may not be av...

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The term knowledge is power stands the test of time for a reason. This philosophy can be used in everyday business life as well. The knowledge you gain as you grow in business should be a great attribute to help you stay away from the unnecessary mistakes if possible. Understanding your strengths and weaknesses, as well as what makes ...

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Personal branding can help you to communicate who you are, what you value, and how you express those values. A personal brand can help you understand yourself better and possibly feel more confident. A personal brand that reflects your values can help you connect with others on a more profound level. A personal brand can help you attract opportunities that ali...

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Over the past few decades, entrepreneurship has transformed from a risky and outlier career choice to a mainstream, highly aspirational pursuit. With the creation of the internet and the capabilities of creating an ecommerce business has only amplified the avenues to entrepreneurship. But please don't get it twisted there is still plenty of risk in sta...

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Mentorship and learning from others' mistakes are crucial for personal, professional, and business growth. Mentors can guide individuals through challenges and provide valuable insights, while learning from others' mistakes help avoid similar pitfalls and fosters resilience.

Mentors can open doors to new opportunities and connections, expanding mentees' professional and business networks. Obs...

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Small businesses are primarily dealing with rising fees in a number of ways. They are carefully reviewing costs, implementing cost-cutting measures, adjusting pricing strategically, diversifying their supply chains, and focusing on customer retention to mitigate the impact of inflation and maintain probability. This of...

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Removing DEI (Diversity, Equity, and Inclusion) initiatives from small businesses can negatively affect its ability to attract and retain top talent, damage its reputation, limit access to diverse customer bases, hinder innovation, and potentially lead to legal issues, ultimately impacting the company's overall growth and profitability. Tune int...

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To gauge social events as a content creator, you may have to focus on understanding your target audience, utilizing event hashtags, actively engaging with attendees on social media before, during, and after the event. You can also leverage influencer partnerships, and analyze key metrics like reach, engagement, and mentions to assess the...

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In the business world, the dynamic between "dreamers" and "doers" is crucial for innovation and success. While both are essential, they represent different approaches and skillsets that complement each other.

Dreamers are visionaries, often characterized by their creativity, optimism, and ability to imagine possibilities beyond th...

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Being impulsive in business can negatively impact your business operations by leading to hasty decisions that might result in financial losses, damaged relationships with clients or partners. Impulsiveness can lead to poor strategic planning, decreased employee morale, and a lack of credibility due to inconsistent actions, ...

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The "American Dream" typically represents homeownership, financial stability, and upward mobility, can easily transform into a nightmare for individuals with bad credit. Bad credit significantly restricts their ability to access necessary loans for key aspects like buying a house, starting a business, or even securing a decent rental rate.

A poor cr...

*****Happy 2025 from the Wacth4TheHook Business & Entrepreneur Podcast*****

We hope everyone has a great 2025. 2024 was quite the year for us personally and in business as well. Some good highs and some tough lows as well, but we can't complain one way or the other.

In this episode we are talking about making the necessary adjustments in business and in life for 2025. We are hoping that you all can take away view points from...

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We want to thank 2024 for being a year of understanding, learning, and reflection. As a small business we have had to continue that this a business of love that grows as we grow as a company and as a culture. We keep learning that the business landscape changes daily and we have to adapt on the run it seems at times. ...