WatchDNA | Where Time Connects Us All
Welcome to the WatchDNA podcast, where time connects us all. This podcast takes you beyond the dial to explore the people, stories, and innovations shaping the world of horology. Join us as we sit down with watchmakers, brand founders, collectors, retailers, industry leaders, entrepreneurs, and passionate enthusiasts from around the globe. From the latest watch releases and industry trends to personal journeys, business insights, and the craftsmanship behind some of the world’s most fascinating timepieces, every episode offers a unique perspective on the watch community. Whether you’re a seasoned collector, a newcomer to the hobby, or simply curious about the stories behind the brands and people that make this industry so special, the WatchDNA Podcast is your destination for education, inspiration, and connection. Subscribe and join us as we discover the stories behind the watches—and the people who wear them. WatchDNA — Where Time Connects Us All.
Episodes
Explore the whole collection at: WatchDNA.com/Pilo
Website: WatchDNA.com
IG: @watchdna
TikTok: WatchDNA
Email: info@WatchDNA.com
Come along with our host Thomas J. Sandrin visiting the headquarters of Pilo & Co: Independent Swiss Watchmaking in Geneva
Join us on an exclusive trip to Geneva as we step inside the world of Pilo & Co, an independent brand crafting timepieces with pure passi...
The Unique French Watch Brand Made from Italian Acetate! (Briston 2026 First Look)
Looking for a luxury timepiece that truly dares to be different? Live from the Time To Watches exhibition at Villa Sarasin in Geneva, WatchDNA host Thomas catches up with Marion from Briston Watches to explore their revolutionary approach to French horology design.
Founded in Paris, Briston is famous for integrating Italian cellulose ac...
Inside Rado’s Ceramic Lab: CEO Adrian Bosshard on Watchmaking & Innovation
Welcome to an exclusive behind-the-scenes look at the Rado Ceramic Lab with WatchDNA! In this episode, we sit down with Mr Adrian Bosshard, CEO of Rado Watches, to explore over 100 years of watchmaking history, groundbreaking material innovations, and the passion that drives the brand.
Discover how Rado revolutionised the luxury watch...
The 100-Year-Old Swiss Watch Brand You Need to Buy Right Now! (Nivada Grenchen)
Are you looking to start your watch collecting journey with a true mechanical powerhouse that won't break the bank? Live from the Couture Show in Las Vegas, WatchDNA host Thomas sits down with Tristan from Nivada Grenchen to explore the massive 100th-anniversary celebration of this iconic heritage brand.
Founded in 1926, Nivada Grenc...
The Cult French Watch Brand for People Who Care About Style! (March LA.B Hands-On)
Website: WatchDNA.com
IG: @watchdna
TikTok: WatchDNA
Email: info@WatchDNA.com
Forget the standard luxury watch clones this brand is building a community for the cool side of the watch world. Live from the Geneva showroom, WatchDNA host Thomas sits down with Alain Marhic, the visionary co-founder of March LA.B, to explor...
I had the pleasure of joining David Newman on the WatchSmarts Podcast for an in-depth conversation about my journey in the watch industry, the story behind @watchdna and why timepieces are so much more than objects—they’re memories, milestones, and connections.
In this episode, we discuss:
• My path from Hamilton Watches to founding WatchDNA & Northern Watch Services
• Why I created WatchDNA a...
Join our host Thomas J. Sandrin as he steps into a very special milestone: RADO's 40th anniversary of Master of Materials. A celebration honoring four decades of vision, craftsmanship, and relentless innovation in the art of watchmaking, where RADO has long stood apart through its mastery of high-tech ceramic. A journey that began with the iconic RADO Integral, a groundbreaking timepiece and the first of its kind from this prestigi...
The Military’s Best Kept Secret? MicroMilspec’s Henrik Rye on Custom Watches & Erling Haaland
Discover the brand | Read the article | Explore the collection
👉 WatchDNA.com/Micromilspec
For more brands, access all links in one place:
👉 Link in bio → WatchDNA.com/Discover
How did a brand-new watch company sell 400 watches in just two weeks to a military unit based only on a drawing? ...
The Secret Watch Show Next to Watches & Wonders You Need to Know (Time To Watches)
Explore the event at: WatchDNA.com/TimeToWatches
Website: WatchDNA.com
IG: @watchdna
TikTok: WatchDNA
Email: info@WatchDNA.com
What happens to independent watch microbrands when massive events like Baselworld cancel and the industry shifts entirely to Geneva?
In this exclusive interview, WatchDNA host ...
Inside Watches & Wonders: Testing the Craziest New Luxury Releases! (TAG Heuer, Hublot & Zenith)
Explore the collection at: WatchDNA.com/MaisonMonaco
Website: WatchDNA.com
IG: @watchdna
TikTok: WatchDNA
Email: info@WatchDNA.com
Live from the showroom floor in Geneva. Join WatchDNA host Thomas and Leon from La Maison Monaco as they take you inside day one and two of Watches & Wonders...
Explore the collection at: WatchDNA.com/Norqain
Website: WatchDNA.com
IG: @watchdna
TikTok: WatchDNA
Email: info@WatchDNA.com
NHL Legend Mark Streit on Norqain Watches: The Intersection of Hockey & Luxury
What happens when a Stanley Cup champion trades his skates for Swiss watchmaking? In this exclusive interview, NHL legend Mark Streit (Pittsburgh Penguins, Montreal Canadiens) dives into t...
The Renaissance of French Watchmaking: Inside the Pequignet Manufacture
Discover the authentic emblem of French haute horlogerie. In this exclusive interview at Watches and Wonders, we sit down with the President and CEO of Pequignet to explore how this historic brand is reviving the art of the French manufacture.
From its roots in the 1980s as a design-focused brand for ladies to the 2010 launch of the groundbreaking...
Inside WOLF 1834 The Untold Story Behind Luxury Watch Winders | Simon Wolf Interview
Discover the fascinating story behind WOLF 1834, a 190+ year-old luxury brand redefining watch accessories!
In this exclusive interview, we sit down with Simon Wolf, the 5th-generation leader of WOLF, to uncover how a simple idea in 1834 evolved into one of the most respected names in watch winders and watch storage.
From...
The "Infinity Mirror" Watch? Hidden Gems of Independent Watchmaking with Kristoff
Sometimes the best part of a watch trade show isn't at the booths, but in the chance meetings with visionary creators. In this exclusive sit-down, we meet Kristoff, a unique "gallerist" of horology who views the watch case as a frame and the dial as a canvas.
Discover a brand built on the philosophy of My humans, through humans, for huma...
The Best Affordable Watches for 2026? Ice-Watch x Apple "Find My" Tech & Swiss Made Reveals
Could this be the ultimate peace-of-mind for parents? We sat down with Jean-Pierre Lutgen, the founder and CEO of Ice-Watch, to discuss their game-changing new technology. Known for their colorful silicone DNA and accessible luxury, Ice-Watch is now the first in the industry to integrate Apple Find My technology directly into thei...
Can a watch be more than a timepiece?
In this episode of WatchDNA, we sit down with Tyler Worden, founder, designer, and creative force behind Worden Watch, a brand that approaches watchmaking as a form of wearable art.
Known for creating handcrafted timepieces that blur the line between horology, sculpture, and artistic expression, Tyler has built a brand focused on originality, craftsmanship, and individuality. Every wa...
Exclusive First Look: The New 36mm Elka Field Watch & Arinis Diver Showcase
I sat down once again with my friend Hakim El Kadiri, the founder of Elka Watch Co., to explore the incredible evolution of this revitalised Swiss independent brand. From historic flight instrument collaborations to award-winning dive watches, Elka is making some of the most intentional, well-executed pieces in modern horology.
In this exc...
Why Women Are Taking Over the Watch Industry: Charriol CEO Interview
I sat down for an inspiring conversation with Coralie Charriol, the CEO and Creative Director of the luxury Swiss watch and jewelry maison, Charriol.
Founded by her father in 1983 after he left Cartier, Charriol is globally renowned for its unmistakable Celtic-inspired twisted cable designs. Today, Coralie is leading the heritage brand into a bold ne...
What does it take to remain one of the world’s most respected watch brands for over a century?
In this exclusive WatchDNA interview, we sit down with Martin Mills, Vice President of Sales at Citizen Watch Canada, to explore the history, innovation, and philosophy behind one of Japan’s most influential watchmakers.
Known for pioneering technologies such as Eco-Drive and Super Titanium™, Citizen has ...
From cars to watches—and everything in between.
In this episode of WatchDNA, we sit down with Justin Mastine-Frost, Director of Digital Content at SHARP Magazine, to discuss his unique journey through automotive and watch journalism, where a passion for design, engineering, craftsmanship, and storytelling connects two fascinating worlds.
Justin shares his perspective on the evolution of media, the importance of auth...
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