Lena West is one of those people you just get the sense could do anything. She got her start in IT, then built and ran her own social media strategy company for 10 years, and since then has spent the last decade helping CEOs become better CEOs.
She’s the Founding Director of CEO Rising™, a first-of-its-kind business incubator/accelerator hybrid, dedicated to helping founders and entrepreneurs GROW the business they've built.
In this episode, Lena describes her "Order of Operations Framework," a system she developed from her extensive experience coaching over 5,000 founders. She details the importance of focusing on one's “CEO DNA” and establishing your vision, and overall working in an inside-to-outside approach to building your business.
Contents:
- 00:53 Meet Lena West
- 02:03 The Journey to CEO Rising
- 04:03 The Order of Operations Framework
- 13:52 The Importance of CEO DNA
- 26:12 The Struggles of Pricing
- 26:38 Learning Pricing the Hard Way
- 30:05 Adding 20%
- 31:48 Pricing is Based on You
- 36:38 Energy Behind Pricing
- 40:00 Vision
Links and further reading:
- CEO Rising: https://CEORising.co
- Program overview: https://bit.ly/CEORisingCOREOverview
- Lena’s overview of the core principles: https://www.loom.com/share/b5a0e5af0fbc45faba119e8222bfa2ac
- Lena on LinkedIn: https://www.linkedin.com/in/lenawest/
- $20K t-shirt on Etsy? Try this $50K t-shirt instead! https://www.etsy.com/listing/1660709899/the-most-expensive-t-shirt-on-etsy
- $20 handcrafted paperclips? These are a steal at $100! https://www.etsy.com/listing/661715870/handcrafted-paperclips
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.