In the not-for-profit startup CRM segment—particularly for organizations with fewer than 20 employees—the environment is lean, centralized, and heavily dependent on a single CRM administrator who shapes processes across the organization. At this early stage, scattered systems and data silos are manageable, so CRM platforms prioritize simplicity, usability, and light integrations over complex workflows or deep data structures. Budget limitations also push these organizations toward DIY deployments, choosing tools they can configure and launch with minimal outside help. But as you move into the broader not-for-profit space, operational complexity rises sharply. Website integrations for donations, event registrations, and recurring payments become essential, blurring the line between CRM and e-commerce. This is why some CRM vendors in this segment offer built-in e-commerce capabilities—bringing their pricing closer to that of standalone e-commerce platforms while meeting the needs of more sophisticated not-for-profit operations.
In this episode, our host Sam Gupta discusses the top 10 Non-Profit Startup CRMs in 2025. He also discusses several variables that influence the rankings of these Non-Profit Startup CRMs. Finally, he shares the pros and cons of each CRM system.
Video: https://www.youtube.com/watch?v=ihCIyzNkfV4
Read: https://www.elevatiq.com/post/top-non-profit-crms/
Questions for Panelists?
🔗Sam Gupta: linkedin.com/in/samguptausa/r-58239b22/
Background Soundtrack: Away From You – Mauro Somm
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
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