Nobody Cares Who You Are: How To Stay Relevant

Your business may be your baby but, newsflash! No one cares unless you can keep their attention. Hustling will only get you so far, to stay relevant you have to constantly refine your brand materials and master the art of the pitch.

On this week’s episode of We All Have One, Corri is here to help you navigate the waters of branding and marketing. She shares her biggest tips to help you stay relevant once fatigue and other competitors set in. Corri discusses why you need to invest in logos and other branded assets and get in the habit of putting yourself out there so you can pitch your business to press outlets.

It doesn’t matter how big or small your audience is so long as they are invested. How will you keep their attention? Tune in to hear how Corri made herself invaluable to her clients and the lessons you can take to your own business.

• [01:53]  - Keep them coming back
• [07:32] - Brand guidelines
• [11:05] - Staying true to the brand
• [14:14] - Pitching yourself
• [15:29] - Pitch It Perfect course by Julie Solomon
• [17:13] - "How to pitch your startup in 60 seconds flat" on Techcrunch
• [20:20] - Fluid elevator pitches that will captivate anyone 
• [22:08] - Define yourself as an expert
• [25:33] - Carve out time to make yourself better
• [27:10] - Reach out to industry leaders
• [28:48] - Connect with your audience in a genuine way  

Your host Corri McFadden is recovering business owner, industry pioneer, and mama blogger who has seen it ALL along the way and let’s just say she’s not afraid to share what she’s learned, both experiences to mistakes. You can find her on Instagram, Pinterest or Glitter and Bubbles.

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This podcast episode was produced by Dante32.