Pinterest Advertising Campaigns: Image, Video, Carousel, Shopping Catalog, Leads & Quiz Ads Strategy with Favour Obasi-ike

Pinterest Advertising Campaigns: Image, Video, Carousel, Shopping Catalog, Leads & Quiz Strategy with Favour Obasi-Ike | Sign up for exclusive SEO insights.

Pinterest for business advertising, emphasizing its power as a visual search engine rather than a traditional social media platform. Favour highlights that Pinterest users exhibit a higher purchasing power and are in a planning mindset, making their minimal time spent on the platform highly intentional for conversions compared to engagement-focused sites like TikTok or Facebook.

Practical advice is offered on running various ad types—including image, video, carousel, catalog, and lead/quiz ads—along with technical specifications and the importance of claiming a website to utilize Pinterest's tagging system for superior analytics and targeting, such as act-alike audiences and zip code campaigns.

Ultimately, we position Pinterest advertising as a valuable, data-driven strategy for businesses seeking a high return on time and investment.

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Why 90 Minutes a Month on Pinterest Beats 35 Hours on TikTok

Introduction: The Hidden Power of the Internet's Digital Vision Board

When you think of Pinterest, what comes to mind? For many, it's a digital scrapbook for wedding ideas, home decor inspiration, and tonight's dinner recipe. But what if this familiar facade conceals one of the most misunderstood and powerful marketing engines online? Behind the vision boards and DIY projects lies a platform built not on fleeting attention, but on deliberate intention.

This episode reveals five surprising truths about Pinterest that defy conventional social media wisdom and highlight its unique, untapped value for businesses and marketers.

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1. The 90-Minute Paradox: Why Less Time on Platform Means More for Business

It's a counter-intuitive finding that stops most marketers in their tracks: Pinterest users spend significantly less time on the platform than users of other major networks.

According to recent data, the average user spends just 1 hour and 31 minutes per month on Pinterest. Compare that to the time sinks of other platforms:

• TikTok: 35 hours per month

• Facebook: 29 hours per month