Google Search Console (GSC) New! Branded and Non-Branded Queries + Annotation Filters | Marketing Talk with Favour Obasi-Ike | Sign up for exclusive SEO insights.
This episode focuses on Search Engine Optimization (SEO) and the new features within Google Search Console (GSC).
Favour discuss the recently introduced brand queries and annotations features in GSC, highlighting their importance for understanding both branded and non-branded search behavior.
The conversation also emphasizes the broader strategic use of GSC data, comparing it to a car's dashboard for website performance, and explores how this data can be leveraged to create valuable content, such as FAQ-based blog posts and multimedia assets, often with the aid of Artificial Intelligence (AI) tools. A key theme is the shift from traditional keyword ranking to ranking for user experience and the interconnectedness of various digital tools in modern marketing strategy.
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As a content strategist, you live with a fundamental uncertainty. You create content you believe your audience needs, but a nagging question always remains: are you hitting the mark? It often feels like you’re operating with a blind spot, focusing on concepts while, as the experts say, "you don't even know the intention behind why they're asking or searching."
What if you could close that gap? What if your audience could tell you, explicitly, what they need you to create next?
That’s the paradigm shift happening right now inside Google Search Console (GSC). Long seen as a technical tool, recent updates are transforming GSC into a strategic command center. It’s no longer just for SEO specialists; it’s the dashboard for your entire content operation. These new developments are a game-changer, revealing direct intelligence from your audience that will change how you plan, create, and deliver content.
Here are the five truths these new GSC features reveal—and how they give you a powerful compe
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