How to Use Google Advanced Search for Professional Business SEO Marketing with Favour Obasi-Ike | Sign up for exclusive SEO insights.
If you want to know "How to use Google Advanced search like a pro," this is the episode for you! I lead a marketing discussion focused on leveraging advanced search techniques for business operations.
The participants explore the practical application of Google's Advanced Search feature by using a horror filmmaker's brand as a case study to demonstrate how to narrow search results and discover content opportunities. The conversation is highly interactive, with Favour Obasi-ike guiding attendees through the process of finding the hidden Advanced Search link on Google's website and using specific search operators to gain a competitive advantage.
--------------------------------------------------------------------------------
Next Steps for Digital Marketing + SEO Services:
>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.
>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!
--------------------------------------------------------------------------------
Locating and Understanding Google Advanced Search
A significant portion of the discussion is dedicated to a detailed walkthrough of the Google.com interface to locate the Advanced Search feature, emphasizing that it is not immediately visible.
• Navigating the Google.com Interface: The speaker provides a structural analysis of the Google.com homepage, breaking it down into a header and footer, treating it like a standard website.
◦ Header Elements: About, Store, Gmail, Images, Search Labs, Google products (nine dots), and the user's Google account.
◦ Footer Elements: Advertising, Business, How Search Works, Privacy, Terms, and Settings.
• Finding the Advanced Search Tool: The precise path to the tool is outlined as follows:
1. Go to google.com.
2. Scroll to the gray footer section at the bottom of the page.
3. On the bottom right, click on Settings.
4. From the settings menu, select Advanced Search.
◦ The direct link provided in the session is: google.com/advanced_search.
• Google's Broader Initiatives: Favour encourages a deeper look at Google's footer content, pointing out links that reveal the company'
Popular Podcasts
Spooky Podcasts from iHeartRadio
Whether you’re a scaredy-cat or a brave bat, this collection of episodes from iHeartPodcasts will put you in the Halloween spirit. Binge stories, frights, and more that may keep you up at night!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.