In this fast-paced episode of the "We Don't PLAY!™️" podcast, host Favour Obasi-ike and business colleague, Pierre DeBois deliver a no-fluff, actionable guide to SEO for beginners and business owners. We cut through the noise and focus on two powerful, accessible strategies: decoding user intent and leveraging seasonal trends.
Learn why long-tail keywords beat high-volume searches, how SEO is the essential engine for AI-powered search, and how to use free tools to plan content that converts.
Mastering SEO Strategies for Beginners: Search Intent and Keyword Trends Guide with Favour Obasi-Ike | Sign up for exclusive SEO insights.
--------------------------------------------------------------------------------
Next Steps for Digital Marketing + SEO Services:
>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.
>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!
--------------------------------------------------------------------------------
This is your playbook for making digital visibility simple, strategic, and effective.
Episode Timestamps
[00:00:00] Introduction
Favour opens the show with the podcast's mission to help you "listen, live, learn, and earn," framing this episode as a practical SEO starter kit.
[00:01:30] Strategy 1: The Power of Intentional Searches
Why longer, specific queries like "comfortable shoes for Christmas" signal a buyer ready to act, and how to create content that meets this precise need. We break down the user's journey through the three layers of the web.
[00:06:10] How SEO Gets Your Content Found
Demystifying crawling, indexing, and visibility. We explain why SEO is your website's foundational engine and how it powers modern AI search tools, not the other way around. Includes tips on using LinkedIn for backlinks.
[00:10:45] Strategy 2: Capitalizing on Trends
Using the "fruit season" metaphor, we show how to use tools like Google Trends to identify keyword cycles. Learn how to plan content 2-3 months ahead to build authority and rank #1 when the trend peaks.
[00:15:30] Guest Perspective: Pierre on Intent and the Rise of AEO
Pierre clarifies that Answer Engine Optimization (AEO) is an evolution of SEO, not a replacement. He breaks down intent with an "apple pie" analogy and stresses the need to anticipate user questions in all content.
[00:20:15] Practical Example: Searching for "Apple Pie" on an AI Engine (DeepSeek)
A live demo using DeepSeek shows how AI responds to layered intent—from a general recipe search to "links please" for store l
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Bobby Bones Show
Listen to 'The Bobby Bones Show' by downloading the daily full replay.