Practical Ways to Establish your Brand, Visibility, and Payment Processing 💸 ft. Mashman Consulting Group Founder, Isaac Mashman

🧠 Building Unrivaled Brands: Visibility, Marketing, and Payment Processing

In this featured podcast episode,  Favour Obasi-ike had a discussion with Isaac Mashman, a top personal branding consultant, who shares his journey from a financially struggling upbringing to establishing Mashman Consulting Group (MCG).

The conversation centers on crucial aspects of brand building, including the importance of unique and memorable business names, the distinction between personal and business branding, and strategies for online visibility.

Isaac also addresses the often-overlooked area of payment processing, advising listeners to consider long-term financial implications and leverage technology like AI for informed decision-making. The episode emphasizes the significance of consistency, reputation management, and strategic marketing for sustained business growth.

FAQs on this episode

What is personal branding and how does it differ from business branding?

Personal branding revolves around an individual's reputation, emotions, and associations. It's about consciously building and directing how you, as a person, are perceived.

Examples include historical figures like Moses or modern public figures like Kevin Hart. A strong personal brand can automatically build trust and credibility for any business ventures you launch, as customers associate your established expertise with the business.

In contrast, business branding focuses on the identity and reputation of a company or organization. A crucial distinction in practice is that a personal page should use first-person language, while a business page should use third-person.

How important is a unique and clear name when starting a business?

A unique and clear name is paramount for a business's long-term success and visibility. Counter-intuitively, naming a business after oneself (like "Mashman Consulting Group") can be a powerful strategy if you don't intend to sell the business, as it avoids competition for credibility and establishes a direct association with the founder.

When choosing a name, consider if it's unique enough to secure consistent social media handles and domain names across all platforms, which simplifies recall and builds trust. Clarity in the name is also vital; it should easily communicate what the business offers to avoid confusion.

What are some key considerations for choosing a business name?

When selecting a business name, prioritize uniqueness to avoid competing with numerous other businesses for trademarks, copyrights, Google visibility, and social media handles. Consider the long-term vision: if you plan to exit and sell the business, it's generally not advisable to name it after yourself. Conversely, if you aim to build a legacy business to pass down, a personal name can evoke an "Americana" feel.

The name should also convey a clear message about what your business offers. Simpler names with two or three syllables tend to be more memorable and easier to retain, as seen with top brands like Amazon and Apple.

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