Why Are My Digital Marketing SEO Efforts Not Working? with SEO Expert, Favour Obasi-ike, MBA, MS | Get exclusive SEO newsletters in your inbox.
This Clubhouse session features offering advice on Search Engine Optimization (SEO), particularly for small businesses. Favour explains that effective SEO involves consistent effort and strategy, likening it to a conversation where businesses answer frequently asked questions.
He suggests creating diverse content formats, like long-form "pillar" blog posts supported by shorter "cluster" content, and emphasize the importance of localizing content for brick-and-mortar businesses.
The discussion also touches upon tools like Semrush and Ahrefs for SEO analysis, while advocating for a "mindset, skillset, toolset" approach to digital marketing, stressing that understanding fundamental principles and consistent application are more crucial than expensive tools alone.
Favour illustrates concepts with real-world examples and interactive exercises, encouraging listeners to apply the strategies themselves to improve their online presence and drive organic traffic.
Frequently Asked Questions
1. Why aren't my SEO efforts working, and what's the fundamental issue?
SEO efforts often fall short due to a lack of consistent strategy and the failure to address user intent directly. The core problem is not "showing up for a term" because the relevant link or content isn't "activated." This means your content isn't directly answering the questions people are frequently asking online or isn't positioned to be easily seen by search engines. Expecting different results from repeating the same ineffective actions is likened to "insanity." Effective SEO, at its heart, is a conversation where your content provides clear, direct, and valuable answers to user queries, similar to how a meaningful conversation builds understanding and leads to further engagement.
2. How can I effectively create content for SEO in 2025?
The primary goal for content creation in 2025 is to answer frequently asked questions online and establish yourself as the authoritative "person of interest" providing those answers. This transforms SEO into a conversation. To achieve this, focus on creating content that directly addresses user queries. For instance, if the most searched question of 2024 was "What time is it?", then providing a direct answer makes you the "respondent to the answer." This content can be distributed through various formats, with podcast episodes and blogs being the fastest ways to publish. Consistency is key, with a suggested minimum of 10 minutes to 10 hours per week dedicated to content creation.
3. What is the "pillar and cluster" content strategy, and how does it improve SEO?
The "pillar and cluster" strategy involves creating a comprehensive "long-form" piece of content (the pillar) that covers a broad topic in depth, acting as a foundational resource. This pillar can include comparisons, statistics, infographics, videos, listicles, charts, and FAQs. Subsequently, you create "mid-form" and "short-form" content pieces (the clusters) that delve into more specific sub-topics or variations derived from the pillar. These clusters link back to the main pillar, creating a strong internal linking structure. This method allows you to cover a topic from multiple dimensions, compound your SEO interest, and establish semantic connections across your website. Each published blog can generate numerous new "keywords" or "seeds," further expanding your content ecosystem.
4. How does updating old content contribute to better SEO, and what is a "last modified page"?
Regularly updating old content is a powerful SEO tactic. When you update an existing article, especially with current information (e.g., changing "2025" to "2026"), it signals to search engines that your content is fresh and relevant. This upd
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