Why Isn't My Website Ranking on Search Engines (Google) or AI SEO Brand Mentions? (SEO Masterclass with Favour Obasi-ike)

Why Isn't My Website Ranking on Google or AI SEO Brand Mentions? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠

📈 Why Websites Don't Rank on Google and AI Search Engines?

This episode provides a detailed discussion on why websites may not rank well on Google and AI brand mentions, emphasizing the importance of Search Engine Optimization (SEO).

Favour, through an interactive Q&A format and a case study on his own podcast, explains how connecting websites to search engines like Google Search Console, answering common user queries, and consistently updating content with relevant keywords are crucial for online visibility. The discussion also touches upon the evolving nature of search with AI and the significance of strategic content creation across various platforms to improve brand presence and search rankings.

FAQs about this episode

1. Why isn't my website ranking on Google or AI brand mentions?

Your website likely isn't ranking because it's not effectively connected to search engines and isn't providing answers to the questions people are actively searching for. Think of it like this: if your website talks about "cakes" but isn't optimized for terms like "custom cakes" or "delicious cakes," then search engines won't connect users looking for those terms to your site. This also applies to AI brand mentions; if your content doesn't answer the specific questions AI models are sourcing, your brand won't be cited. The core issue often stems from not being properly indexed and understood by Google Search Console, which acts as Google's internet service provider for websites.

2. How can I ensure my website is visible to search engines and AI?

To ensure visibility, your website needs to be connected to Google Search Console and actively respond to questions that people are asking across various search engines and AI platforms (like Google, ChatGPT, Gemini, Perplexity AI, Anthropic Cloud, XAI Grok, Meta AI, and Deepseek AI). This means creating content – whether text (blogs), audio (podcasts), or video (YouTube) – that directly answers specific, highly searched queries. The more questions you answer with relevant, high-quality content, the more likely your website (or specific web pages) will appear in search results and AI brand mentions.

3. What role do "experience, expertise, authority, and trust" (E-E-A-T) play in Google ranking?

Google's guidelines for ranking emphasize E-E-A-T: Experience, Expertise, Authority, and Trust. This means your content should not only provide information but also demonstrate that you are a credible source. An "experience" is about creating content that leaves a lasting positive impression, much like a memorable show. "Expertise" means showcasing deep knowledge in your field. "Authority" is about being recognized as a go-to source, and "Trust" is built by consistently delivering reliable and valuable information. Adhering to these principles helps Google identify your content as high-quality and trustworthy, thus improving your ranking.

4. What is "tokenization" in the context of website ranking, and why is "last mod" important?

"Tokenization" refers to the concept that when you submit your sitemap to Google Search Console, you're essentially creating a digital "token" or copy of your website's structure and content. This allows search engines to understand and index your pages. "Last mod" (last modified) is crucial because search engine algorithms (including AI) prioritize recently updated or created content. If your content has a recent "last mod" date, it signals to the algorithm that it's fresh and potentially more relevant, giving it a higher chance of ranking at the top. Regularly updating and refreshing your content helps maintain its relevance and visibility.

5. How does answering specific questions impact my website's ranking?

Answering specific questions directly impacts your ranking by making your content the "respondent" to user queries. If people are asking "What time is it?" or "What is today?", and your content addresses these (or more niche, relevant) questions, you become a source of answers. Search engines and AI models are designed to provide the best answers to user prompts. By semantically aligning your content with highly searched questions, you increase the likelihood of your web p