Why Is My Competitor SEO Outranking Me? Marketing Real Talk with Favour Obasi-Ike (Glossary)| Get exclusive SEO newsletters in your inbox.
🍪 Learn how to Outrank your Competitors with Strategic SEO and Content in this episode as we center on Search Engine Optimization (SEO) and strategies for outranking competitors for online search results. Key factors highlighted for improved ranking include content volume and depth, domain longevity, the incorporation of diverse media such as videos and infographics, and adherence to Google's E-A-T (Experience, Expertise, Authority, Trust) principles.
The conversation also emphasizes the importance of consistent content creation, utilizing platforms like YouTube and LinkedIn for broader reach, and analyzing competitor strategies using tools like Screaming Frog.
Ultimately, success in SEO is tied not just to ranking, but to converting traffic into sales through compelling offers and strong brand engagement, especially for local businesses via Google Business Profile optimization.
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FAQs
What are the main reasons a competitor might outrank me in SEO?
Competitors often outrank others for several key reasons:
- Content Volume and Longevity: They may have a greater number of pages dedicated to a specific topic or have content that has been published and active for a longer period, building trust and authority over time.
- Rich Media and Content Diversity: Successful competitors often incorporate diverse content types such as videos, infographics, tables, FAQ sections, glossaries, checklists, white papers, or lead magnets. They also use "clusters" or subtopics to provide comprehensive coverage of a main topic.
- Consistent Content Creation and Distribution: They actively create and distribute content across multiple platforms, such as podcasts, YouTube videos, and blog posts, then push this content to their website and email lists, creating a "compounding interest" effect.
- Adherence to E-E-A-T Principles: Google's algorithm (Experience, Expertise, Authoritativeness, and Trustworthiness) favors websites that consistently demonstrate these qualities. Competitors who maintain active, responsible, and responsive domains that align with E-E-A-T guidelines are rewarded.
- Depth and Quality of Content: Their content offers significant value, often being longer reads (7-30 minutes or more) and providing in-depth information. This increases engagement metrics like watch time for videos and reading time on websites, building a higher trust score for their site.
- Contextual and Experiential Information: They go beyond basic information to provide rich context, educational value, and an "experience" for the user, like describing the warmth and enjoyment of chocolate chip cookies, which resonates more deeply with the audience and signals value to the algorithm.
How does consistent content creation impact SEO rankings and user trust?
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