Join Jackie Mattox, Founder and CEO of WE United, as she welcomes Wendy Covey, Co-Founder of TREW Marketing, to the WE United Leader in Highlight Podcast. Together, they dive into the unique challenges and opportunities of marketing to technical audiences. Wendy, a seasoned expert in engineering and manufacturing marketing, shares insights from her journey co-founding TREW Marketing and the critical need for tailored strategies when engaging skeptical technical buyers.
In this episode, you'll gain insights into data-driven marketing strategies that resonate with engineers, hear highlights from Wendy's "The State of Marketing to Engineers" report, and discover how TREW Marketing is reshaping outreach in technical industries. Wendy also shares the story behind the Industrial Marketing Summit, a transformative event for marketers in engineering and manufacturing sectors.
Don't miss the chance to learn from these two leaders as they discuss practical strategies for marketing to technical audiences, the role of research-driven insights in crafting effective campaigns, and their dedication to fostering collaboration and leadership in the ever-evolving electronics ecosystem.
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