Consumers to Creators with Cheryl Grace of Nielsen

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October 3, 2018 • 59 mins

Tammy & Mike are back [and on schedule] with a very special guest. Cheryl Grace, Senior Vice President, U.S. Strategic Community Alliances and Consumer Engagement at Nielsen, joins the couple to discuss Nielsen's recently released annual Diverse Intelligence Series Report on African American consumers. The report, "From Consumers to Creators: The Digital Lives of Black Consumers," examines the buying, listening, and viewing habits of African Americans. We're all about black media, black engagement, and the black dollar on this episode! African American Consumers 4:25 African American Creators 6:36 Representation in Gaming 21:45 The Black Twitter Effect 30:42 The Lesson 55:21 Download the report here: https://nielsen.com/africanamericans Follow Cheryl Grace on Twitter: twitter.com/powerfulpenny Follow Nielsen on Twitter: twitter.com/NielsenKnows Like Nielsen on Facebook: https://www.facebook.com/NielsenCommunity Let us know what you think while you're listening by tweeting us @WeLeaveYouThis or use our hashtag #wlytpod Mugs & T-shirts available now! weleaveyouthis.com/merch Have any feedback or something you want us to discuss? Email us at weleaveyouthis@gmail.com Find us on Twitter & Instagram: @WeLeaveYouThis We're on Facebook: www.facebook.com/WeLeaveYouThis 2018 has been something special for the podcast already. Be there first to know what’s coming up here: www.weleaveyouthis.com/connect

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