From Air Traffic Control to Boutique Hotel Investor: Rich Somers on How to Scale Your Business Through Personal Branding, Podcasting, and Social Media

In this episode, we sit down with former air traffic controller turned boutique hotel investor, Rich Somers. Now the CEO of Somers Capital and host of the Rich Somers Report Podcast, Rich shares the incredible story of how he transitioned into real estate investing by liquidating his entire 401k. Rich was then able to scale his business and strategically network with powerhouses in the industry by creating an incredible personal brand and presence on social media.

Throughout the episode, we dive into the importance of treating social media as your digital resume, creating meaningful connections in the digital age, and leveraging platforms like podcasts to make a name for yourself in any industry. Rich also provides insights into boutique hotel investing, lifestyle design, and how to scale a business in today’s competitive landscape.

If you’re an entrepreneur, real estate investor, or anyone looking to grow your business and personal brand, this episode is packed with actionable strategies to help you stand out and level up.

Check out more from Rich Somers on the Rich Somers Report Podcast and learn about his journey at Somers Capital.

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Previous Guests Include:

Brandon Turner, Tarek El Moussa, Henry Washington, Rich Somers, Mikey Taylor, Tom Wheelright, David Greene, .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}