Reputation and Brand Damage After a Catastrophe - A Discussion With Stephanie Craig of Kith

 Every day, businesses and organizations face the potential for reputational damage. Severe weather events and other catastrophes can create a sudden onslaught of challenges that can significantly increase the likelihood of something going wrong. In addition to a disaster plan, potential threats to a business’s reputation and brand should be included in their business continuity plan.  After a catastrophe, the potential pitfalls from unexpected events are greatly magnified. 

With these challenges in mind, we speak with Stephanie Craig, President of Kith, an elite crisis management firm that works closely with business partners to ensure they are ready to respond to reputation and brand challenges. Kith’s approach is very similar to that of disaster planning and response organizations everywhere—it all begins with a plan.

Join me as Stephanie shares her own disaster experiences and how they prepared her for her current role. Listen as she outlines both the macro and micro aspects of preparing for a reputational crisis, likening it to preparing for a natural disaster. She does an excellent job of detailing the challenges and responses. I think you’ll learn something. I certainly did. Give it a listen!

Kith Website

Stephanie Craig’s Biography