January 1, 2025 • 44 mins
Happy New Year friends! I wanted to kick off 2025 with a special episode of the podcast to share what I learned from having two down revenue years (125k down from 2022-2023) to having the best revenue year yet in 2024!
This episode is broken down into 2 main parts:
- What caused my business to have two down revenue years
- How I rebounded to having the best year yet in 2024
As I and many other entrepreneurs have learned, business is not always up and to the right. There are hard months, quarters and even years. But there are a handful of things you can do in any situation to keep things going and growing.
In this one, I’m sharing:
- What led to my business going 125k down in 2 years
- What I did at my lowest point to keep going
- The beautiful aspect of compounding recurring revenue
- How meeting members of my community in person changed everything
- A look at my actual revenue growth chart (and when things turned around)
And much more.
I hope what I learned through my business rebound helps you whether you’re in that season now or if you eventually hit a rough patch.
In short, here’s the checklist from my business rebound:
- Didn’t stop
- Committed to WDP being the main thing
- Used courses at a lead in to Pro
- Met members in person at WCUS
- Doubled down on marketing Pro (in podcast, socials, YT, etc)
- Did some lives on YT
- Consistently shared member wins on socials and newsletter
- Started bringing more members on the podcast
- Worked on better retention for members
- Let go of my “course creator” identity
Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/360
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Josh Hall (00:02):
Welcome to the Web Design Business Podcast, with
your host, josh Hall, helpingyou build a web design business
that gives you freedom and alifestyle you love.
Hello, friends, and happy newyear 2025.
Here we are.
I wanted to sprinkle in anextra episode of the podcast
(00:23):
here for you.
Just me with you here in thisone.
I know I've been doing quite afew solo episodes recently, but
I wanted to intentionally do oneas we kick off the year here,
specifically to share what I'velearned about getting through a
bit of a business rebound.
And I'm sharing this nowbecause last year 2024, was the
(00:43):
best year to date, both inrevenue, both in sustainability
all the things 2024 was awesome.
Now, the couple years leading upto that were down years for me.
In fact, between those twoyears, based off of averages
from the prior year to that, mybusiness was actually down over
$125,000 between those two yearsand I learned a lot through
(01:09):
that experience.
And what I want to do in thisone is share with you what I
think kind of led to that andwhat happened there.
There's a lot of factorsinvolved, but I definitely have
pinpointed, I think, the maincauses for that.
But, most importantly, this isa happy ending here I want to
(01:30):
share what I did to rebound andpractically what I did in the
lowest moments of going throughthat bit of down years in
business.
So really excited to share thisone with you here.
Again, two parts here I want toshare what I've pinpointed that
kind of caused the down yearsthere, and then, most
importantly, part two here I'llshare what I did, pinpointed
that kind of caused the downyears there, and then, most
importantly, part two here I'llshare what I did to rebound.
Now there's a couple thingsthat led to the initial numbers
(01:55):
going down in the way of salesand course sales, and then even
my membership.
So the most important thing toknow, I think, if you didn't
know, is that in 2023, I changedmy business model.
I went from selling coursesone-off between prices that
ranged from a hundred bucks to athousand bucks, which was my
(02:15):
business course, which is whereit was originally priced at and
I went all in on a membershipmodel.
I moved all my courses into WebDesigner Pro and rebranded my
membership to Web Designer Pro.
That was a big factor, butthere were factors that preceded
that that started a bit of a Idon't want to say a downward
(02:36):
spiral, but it did start thedown revenue trend for a little
while.
And I do want to say offhand$125,000,.
Some businesses that's not thebiggest deal depending on their
revenue range, but somebusinesses they would have to
close their doors.
I was kind of in the middle.
Luckily, my business isprofitable enough and we're at a
(02:57):
revenue range now to where wewere able to keep going.
We were able to stay in our newhouse.
I was able to pay our bills,but we did have to cut down on
expenses.
We had to be very, very carefulwith what my family was
spending.
During a series of severalmonths, I had to cut down on the
hours for my team and I had toget really serious about getting
(03:18):
my revenue back up, at least tothe range it was leading up to
2022.
2021 was a good year, but lastyear was the best year.
So essentially, I had to do alot of things that we're going
to get into.
But all that to say what reallystarted the downward trend here
that I've pinpointed was in thesummer of 2022, I've talked
about this in detail on a coupleof prior episodes, so I'm not
(03:39):
going to cover all this inextreme detail because I have
covered this.
There's a couple episodes I'mgoing to recommend that you
listen to, whether you want topause this and go back to these,
or whether you want to go backto those episodes.
In episode 290, I shared how Isurvived a tough year in
business, which leads into this.
But what's interesting aboutthat is episode 290, I actually
(04:01):
recorded and produced in Octoberof 2023.
So it was just after I startedsensing a better trend.
Um, so I was kind of freshlyoff of you know, getting some
good momentum.
Now I'm much more confident,even sharing what I did to
rebound.
But that goes into a lot moredetail of this.
I'll skim the surface here, butI would recommend that you go
(04:23):
back to episode 290.
If you want to hear in depthhow I survived that tough year,
right as I just got through it.
And then I also did an episodein episode 328, which has an
update about my daughter'srecovery, which I'll share a
little more about here and getsinto some of what we'll talk
about here as well.
So both episode 290 and 328 arelikely going to be ones I
(04:46):
recommend you go back to,because I'm not going to rehash
everything that's in thoseepisodes.
All that to say, in short, thehighlights are that in the
summer of 2022, my family moved.
We had built a new home.
We moved into that.
Anybody who has moved with kidsknows that is no small feat.
There was a lot of time andeffort into that.
My wife was also extremelypregnant at that time and my
(05:07):
daughter, bria, had a surgerythat summer to repair part of
her cleft palate.
So that all happened in thesummer of 2022.
So I kind of took my foot offthe accelerator.
I took a well-deserved restthrough that time period.
I basically just did what I hadto survive to keep the
membership going and do mynormal stuff keep the podcast
(05:28):
running, keep my courses updatedbut I just didn't do any big
marketing pushes or promotionsor any proactive selling.
I was planning on doing that inthe fall of 22.
But, as many of you know and thereason I mentioned the couple
episodes is because in those Ishare in detail what happened to
my daughter in the fall of 2022in October, where she, in short
(05:50):
, had a prolonged seizurethroughout the night and that
left her with a traumatic braininjury and we found her in the
morning and subsequently afterthat, the very long and short of
it is that we spent eight daysat Children's Hospital with her
as she was recovering.
She essentially was paralyzedcompletely on her left side.
(06:11):
We didn't know what the futurewould hold for her and what that
would look like, and because mywife was so far along in
pregnancy at that point, sheactually had my son Drexton at
the same time, just a few daysafter my daughter had this
traumatic injury.
So I'm at Children's Hospitalwith my daughter.
My wife is at the otherhospital across town having my
son Drexen.
We all had COVID that week aswell, and so we were managing
(06:33):
all that.
My middle daughter, annie, wasat home with relatives trying to
make sense of what the heck wasgoing on.
And shortly after we all gothome and after Bria was
discharged from Children'sHospital, my wife had a very
serious incident with, or aserious issue with, preeclampsia
.
Those who don't know what thatis, it is a very serious issue.
(06:55):
I don't know what the correctterm is, but it's a very serious
situation that commonly occursafter pregnancy for some women,
and she was very close's it'sshe was very close to like it
being very, very serious.
She was rushed back to the ER,which anyone knows.
If you go to the ER and theyrush you back.
It's serious.
So um just about lost her justthe week after that.
(07:16):
So it was a lifetime script,movie script that we went
through in the fall of 22.
So that all happened and, as youcan imagine, I really didn't.
I wasn't in the headspace to doanything new in 22.
We were basically just chuggingalong trying to deal with what
happened to my daughter, briagetting my wife home, you know,
(07:39):
getting our newborn in the mixand then settling into kind of
our new normal as my daughterworked to recover from her
seizure, traumatic injury andall the things.
So, needless to say, I gavemyself some grace for 22 being a
down year.
I was about, let's see.
I think in that year I wasabout $50,000 down from the year
(08:02):
previously, so it was about a20, 25% decrease.
So not the end of the world.
And my family on the personalside had made some money from
selling our previous home, so wedid have a decent amount of
savings, so that kind of helpedcushion us as well.
So 22 was very reasonable thatit was a down year between me
taking the foot off the gas andthen everything that happened on
(08:23):
the personal side Heading into2023, things were starting to
improve with Bria To this day.
This is why I did the update inepisode 328.
So I really recommend that yougo listen to that if you're
curious about where she is today.
I don't want to rehash all thatright now, but she's doing very
, very well.
In short, she has not made 100%recovery from that, but she is
(08:44):
able to walk again, she's ableto utilize her left side more
and more and she is just anabsolute rock star.
So we did start to see positive.
She actually started walking inthe beginning of 2023.
And again, she started walkingagain because she lost her whole
left side, basically, and hadto relearn how to crawl and how
to walk.
But we started getting somegood momentum on the personal
(09:05):
side, we were adjusting to ournew normal and my thought was
2022 was going to be the boomyear and the big change here.
The reason, going back to what Imentioned earlier with the
pivot in my business model, isthat, as I mentioned, I was
selling courses one-off and thenI had what was formerly my web
design club, which was mymembership, and that was
(09:28):
community and coaching.
So you could purchase coursesone-off and then you could buy
the membership for those whowanted community and coaching
directly with me.
Well, circle, the platform thatI power, web Designer Pro,
through my membership came outwith the courses feature finally
came out with the coursesfeature finally, and I just
(09:48):
recognized a huge need that thefolks in my membership were
asking about courses and I waswanting to link to lessons and I
was like man, it'd be wonderfulif I could just have this all
inside of this community.
So I decided that I would addall of my courses inside of my
membership and that's when Irebranded from the Web Design
Club to what is now Web DesignerPro.
Now I knew that was a bigdecision, but what I did not
(10:11):
realize was that it made twohuge different purchasing
decisions for customers.
They now had the option to getlifetime access to one-off
courses that range between $hundred bucks and a thousand
bucks over at joshhallco, orthey could get everything in Web
Designer Pro.
(10:31):
I launched Web Designer Pro withthe price points of $5.99
quarterly or $1.99 annually, so$2k annually or $600 quarterly.
And I did all those things andessentially what I realized
looking back is I really had twohigh-end offers because, as I
(10:51):
mentioned, my business course atthe time was $1,000 one time or
you could get it in themembership, but that was still
600 a quarter or annual.
I had absolutely no low-ticketoffers for those who are getting
started in web design or arenot yet making several thousand
or even up to six figures.
Even six figure web designers,a $2,000 membership is still 2%
(11:15):
of your revenue if you're sixfigures.
So I really essentially didn'trealize that I narrowed my
purchase path to only a certainsegment of my customers and I
also didn't think about what abig decision that was, all those
things combined to having amassive drop in revenue.
(11:39):
Now, for anyone who has arecurring revenue membership
model or service, you know, knowit's awesome for the long game
when you start to build your MRR, your monthly recurring revenue
, whether it's a hosting plan ora support plan or a growth or
marketing plan.
They are awesome in the longrun.
But they do take time to getgoing and it is a slow burn
(12:02):
sometimes.
That's exactly what Iexperienced.
My membership prior torevamping it to Web Designer Pro
was a decent amount ofrecurring revenue, but it wasn't
my main model.
My main source of revenue atthat point was my one-time
courses.
But when I moved my coursesinto Web Designer Pro, my
one-off course sales nearlydropped completely and I was not
(12:23):
expecting that.
I was expecting them to dropinto some more memberships.
But I wasn't quite expectingwhat a massive drop that would
be, almost overnight.
But I had committed to doing WebDesigner Pro because you might
think, well, why didn't you justturn the courses back on and
take them out of the membership?
But what I realized was it wasworking.
The folks who did have all thecourses have access to all the
(12:45):
courses and the community and mycoaching in Web Designer Pro it
was working.
Those were where people weregetting the results and I knew,
even through those tough times,I knew if I could just keep this
going and let more people knowabout this and make it more
accessible.
It's going to work for morepeople and with recurring
revenue.
Even if you get a decent amountof people signing up in the
(13:06):
beginning at price points of acouple hundred or less, it still
takes a while to get that goingup to a healthy MRR range,
depending on what I needed atthat time.
So, all that to say, I had twobig offers that were fairly high
ticket and really only idealfor a segment of my market.
As I look back at it now.
(13:26):
I went with a quarterly pricingstrategy, or annual at first.
I eventually moved to monthlybecause once quarterly started
to renew, I found that a lot ofpeople that $600 charge was a
lot different than paying $200per month.
So I realized like, yeah, Ithink quarterly works for some
people, but monthly just worksbetter for this model.
(13:48):
And, as I mentioned, there werea lot of personal things that
led to that and I kind of lostsome momentum through 2022 with
the personal side of things,both just taking the foot off
the accelerator.
And then life just happened andhit us really hard.
And then 2023 came, thinkingthat this was going to be the
boom year.
But that pivot ended up being abig time pivot.
(14:09):
That was painful at first but,as I, as you already know cause
I already said in the beginning,this is a happy ending because
2024 was the best year yet.
Yet, and what I'm going to dobecause now I want to share some
of what I did in the reboundhere is I'm actually going to
post my chart, my revenue chartfrom 2023 into 2024, because I
(14:33):
want you to see where thingsstarted to turn and where things
started to turn as far as myrevenue and once the recurring
revenue started to catch on, wasthe fall of 2023.
So, as I mentioned in episode290, in October of 2023, I
released that episode because Ihad just sensed that things were
(14:55):
turning around and the momentumhad started building really
nicely, but I was still not outof the water at that point.
It was still kind of precariousas far as our revenue.
Again, our revenue was not atthe point where we needed to
sell our house and I needed toclose up shop, but it was
definitely at a place where,like this cannot continue.
I was probably about threemonths away from needing to do
(15:17):
some drastic changes.
I mean, it was going down.
You never want to have yournumbers go down and down and
down, going down.
You never want to have yournumbers go down and down and
down.
And, quite frankly, it was kindof a pride hit on this for me
personally, because up to thispoint, every year I've been in
business, both within TransitStudios and with Josh Hallco, I
had only ever gone up into theright.
(15:39):
Now, some years were higher upinto the right and some years
were a little more modest upinto the right, but I had never
even stayed stagnant Every yearin business I've always gone up
and to the right until 2022, butI gave myself some grace with
that, thinking that 2023 wasgoing to be big.
And it actually went down,largely because of what we just
(16:02):
talked about with my pivot inthe business model, largely
because we were still goingthrough a lot with my daughter
and on the personal front.
I don't like to blame externalfactors.
I think inflation and economicuncertainty certainly had a part
to that as well but I think thebiggest problem was my offer
was two big offers that weremore high ticket and I also
(16:25):
didn't feel confident withselling either one.
I kind of didn't know what tosell at that point.
In the summer of 2023, once themembership started going as Web
Designer Pro and I still had mycourses, I was still mainly
selling my courses and mainlyselling my membership.
So you may have been aroundwhen I was doing that.
It may have been confusing foryou and if you would like to
(16:47):
share that it was, or if youhave insight, I would love to
hear from you.
You can leave a comment on theshow notes at this episode,
which is going to be atjoshhallco slash 360.
But, in short, what I want toshare with you now is the
rebound, because I learned somevery, very valuable lessons to
this, and I am going to postthat revenue chart not out of
pride, but just to say thishappens and this can happen when
(17:12):
you do what I learned in mybusiness rebound.
The biggest thing I learned isthat I did not stop.
There is something to be saidfor commitment, and I committed
early on that I'm going to makethis work.
Whether I do it to make thiswork, whether I do it in a
membership form, whether I do itin courses, whether I do it in
consulting, whether I do it atscale with just YouTube videos,
(17:32):
whatever I do, I'm very, verypassionate as you very well know
probably about helping webdesigners build their business
and, regardless of whether thenumbers are going down or
whatever, I knew what I havedone has helped so many people
and that was really the basis ofhelping me keep going.
But regardless of any of that,I just didn't stop.
(17:53):
I will never stop.
I do never stop.
That's a key trait to a lot ofsuccessful entrepreneurs and
business owners that I'venoticed over the years is
regardless, even if they missmortgage payments, even if they
have to sell their house, evenif they do whatever, they just
don't stop.
And I think sometimes that'sjust in your blood as an
entrepreneur.
You just you're going to keepon going, whether you have to
make sacrifices or not, you'regoing to keep going and more
(18:15):
often than not, it turns around,especially if you're proactive
and smart about it, which iswhat I had to learn, because I I
also, quite frankly, I gotreally down in 2023, about six
months after my daughter'sincident.
We had hoped that she would beat 100% by then, but she just
wasn't.
We didn't know what that wouldlook like.
(18:35):
So I've never been someonewho's struggled with anxiety or
depression, but that summer of2023 was the first time I ever
felt that people call it like acloud.
It just feels like a kind ofdark haze around you.
It was the first time I everfelt that people call it like a
cloud, like it just feels like akind of dark haze around you.
It's the first time I everactually felt that and I was
like, oh my gosh, I now, I I'mempathetic.
I understand that a little morenow, because our numbers were
(18:58):
going down.
I had relaunched my businesscourse, I had done version 2.0.
I thought I was going to have ahuge $50,000 or $60,000 launch,
but because I had thisconfusion on what to sell I
didn't know whether to sell thecourse or the membership I
launched that course bothhigh-ticket offers.
I don't think people reallyknew what to purchase.
(19:18):
I don't think I sold it welland that launch was only $6,000,
and that launch was only $6,000, like almost negative 10x of
what I thought I would make.
So I had a few months that weresuper down in revenue, on top
of everything that was goingwith my daughter.
It was a very dark time.
Quite frankly, I had to justkeep on going and keep chugging
(19:39):
along through that and lean onmy members who were getting
results and lean on testimonialsand leaning on my mastermind
group with Jason Gracia andShannon Mattern and some
colleagues who I was able totalk with, and those were huge
parts to this rebound.
But summer 2023 was very, very,very tough but, as I mentioned,
(19:59):
I just kept on going and then,in the fall, a few short months
later, I started to notice atrend.
The recurring revenue that Iwas building in Web Designer Pro
started ticking up and then itstarted getting closer to being
stable and then I realized Ialmost had to go through an
identity shift.
I was like I'm not Josh thecourse creator anymore, I'm Josh
(20:21):
the community builder in WebDesigner Pro is my thing.
I took ownership of that beingthe main thing.
That was a key component to thisrebound is that I committed to
Web Designer Pro being the mainthing that I sell.
Yes, I have my courses, anentire suite of courses that
help web designers build theirbusiness and be able to be a
(20:43):
well-rounded web designer.
And then where all those go,they go to Web Designer Pro.
Now, I still kept my coursesfor a long time able to be sold
one-off if people wantedlifetime access.
But here's the key thing that Idid that really helped me is I
started using my courses aslead-ins to Pro not lead
(21:04):
generators that were freebies,but lead-ins to Web Designer Pro
.
So when I started speaking atsummits and when I did lives and
workshops and when I waspromoting on social media and
the podcasts and stuff, you mayhave remembered this at some
point, or maybe you're in WebDesigner Pro right now and you
actually came through one of mycourses and that led you to pro.
That was exactly the reason forthat.
(21:25):
I realized suddenly theinformation that is gated in
these courses.
That's not the ending point.
The ending point is all of itin web designer pro.
The ending point for mycustomer base now is to have
courses, to have community andto have coaching.
And, as many of you know, nowwe even have more tiers, which
we'll get to in a little bit,but still to that point there
(21:47):
was only one tier for pro.
It was all of it 200 a monthcourses, community and coaching
the big three C's.
So I committed to that and therewas an instant change in both
revenue and confidence when Iwent from by my course or you
could go into my membership tohere's the course.
(22:07):
This will help you with this.
Now, when you join the course,you get a free trial of Web
Designer Pro or, in some cases,a discount for a certain amount
of time.
That's how I started to usedepending if they were like paid
course, you know customers.
That's how I started using mycourses as a lead generator,
because members would get quickresults or, excuse me, students
(22:27):
would get quick results,especially if those folks were
learning and meeting me for thefirst time and then they had the
option to get all the coursesand our incredible pro,
community and coaching with medirectly in our weekly coaching
calls.
So I noticed an instant shiftin the momentum for revenue and
confidence.
(22:47):
That's also why I'm going toshare with you the graphic here
of my revenue chart Again notout of pride, not to say like,
look what I did, but just toshow you like, when you commit
to one offer and one product andone sales strategy, you can
have multiple products often,but the most important thing is
(23:08):
to make it clear what somebodyshould buy and when they should
buy it.
So I started using my coursesas lead generators.
The next thing that happened wasperhaps the biggest aspect to
this, and that was meeting a lotof my members of Web Designer
Pro in person.
Meeting a lot of my members ofWeb Designer Pro in person In
2023, in the fall of 2023, rightbefore a thing.
(23:33):
This was actually right beforethings started turning around,
because this was late August.
At WordCamp US 2023, we did ourfirst official pro meetup,
which was at WordCamp US, and ifI remember, I think that was
late August.
So I was just on the heels ofhaving a really, really rough
summer.
It was the first time in yearsthat I had under $10,000 in a
(23:54):
couple months in revenue and Iwas like I literally can't
continue on like this.
But I knew meeting in person washuge, our revenue was getting
towards stable Um, and I wasstarting to get a little
confidence.
But I tell you in all honesty,it was meeting my members in
person, hearing their stories,them sharing with me stuff that
(24:17):
I never knew about, that we'venever talked about in the, in
the community or on podcasts oranything like that.
But hearing how my resourcesand on my courses and how the
community has helped them,helped them keep going in their
journeys, how it's helped themraise their rates, how it's
helped them make six figures,multi-six figures in some cases,
and hearing those stories andmeeting people in person and
(24:39):
hanging out with them and justhaving a good time changed the
game for me.
It changed everything for me.
So, those of you who were there, if you're listening to this, I
just want to personally andpublicly say thank you so much
for what you mean to me and whatyou meant to me, especially at
that point when I desperatelyneeded to see the results in
(24:59):
person.
I can't recommend that enough,whether you are able to meet
clients in person or whetheryou're able to just do case
studies or capture testimonials.
When you get your clienttestimonials and hear their
results, it helps you getthrough these type of seasons
and these situations.
In that case, it really did.
Everyone who got to meet inperson my gosh, sandy, alexis,
(25:23):
april, michelle, lauren, austin,lewis, cammie was there.
Uh, who am I missing?
I think I'm missing a fewothers, but, uh, a ton of web
designer pros were there and I'mtelling you right now your
guys' impact on me at that pointcannot be overstated Like it
was huge.
I left that event fully buzzed,fully charged in realizing that,
(25:48):
damn it, what I am doing works.
I just need to double down onwhat's working.
I need to make the sales moreclear, I need to get these
people's stories out into theworld better and I need to
market better.
So that's exactly what I did.
That's literally what I did torebound all those things.
Whatever I just said, I forgetwhat I just said, but that's
exactly what I did.
That's literally what I did torebound all those things.
Whatever I just said, I forgetwhat I just said, but that's
exactly what I did.
I did I really started making apoint to promote their stories.
(26:11):
I've had a lot more pro memberson the podcast.
You probably noticed thatsometimes they have areas of
expertise.
Sometimes they did somethingthat worked really well and,
instead of always having guestexperts on who are unrelated to
web design, a lot of what I'mdoing now is like, hey, this
member just made like $7,500.
Ben holler, I'm going to havehim on.
(26:32):
Let's talk about what you didthat worked.
Alexia launched her businesslast year in an incredible way
and made a launch plan out of it.
I was like, let's do that,let's talk about that.
She was on the podcast recently, so I really started to
showcase members, which, in turn, downstream, led to people
going, oh my gosh, I want this.
I want, I want to know, like,well, what did they learn?
(26:54):
They went through Josh's course, so I'm hoping that helps me
too.
That leads them to pro.
And I really just started doubledown.
I doubled down on marketing webdesigner pro as a whole show,
showcasing customer stories,really making everything a lot
more visible about what isworking and what's going on
inside of Web Designer Pro.
I did that across everyplatform.
(27:15):
I did that here on the podcast.
I did it on my social media,which I'm currently active on
Facebook and Instagram.
I started to do more and moreon YouTube, including lives.
And then I started reaching outto folks who I knew who did
summits and did some summittrainings, which then led into a
course sale, which then led tothe offer to check out Web
Designer Pro.
And I also reached out to a fewcolleagues of mine who have
(27:40):
similar audiences, maybe alittle bit different, but
Lindsay Halsey with PathfinderSEO, shannon Mattern, who has a
coaching group for web designerwomen.
So we, you know, we're goodcoopetition friends and I did
trainings for them and that ledto a lot of folks getting into
web designer pro as well,because they were a great
offshoots and additionalresources and communities and
(28:02):
coaching alongside what they'rein there.
So I did all the strategies Irecommend partner webinars,
podcasts, social media, youtube,workshops all the things I
recommend to get clients.
I did and that is what helpedmy rebound.
It was a lot of work, but I'mcondensing stuff I did over a
year and a half into this quickchat.
(28:23):
So I did a lot, but all that tosay, it started working very
well.
The other thing I did that wasa big benefit and this is the
same for any of you who havehosting clients, maintenance
clients, growth clients is Istarted getting really serious
about the big, important R wordretention.
(28:44):
Prior to this I had never gonethrough a training on
memberships or how to build acommunity.
I just did it.
It's fairly natural for me as acommunity builder.
As I look back my personalityprofile.
I've been a community buildersince I can remember.
Even in high school I wasconnecting friends with each
other and building littlecommunities and that siphoned
over to the band world when Iwas introducing people and
(29:08):
building community in the bandworld and then that transferred
over to business and communitybuilding is in my nature.
But what I didn't reallyrealize was that in order to
make that work in a membershipmodel, you have to be proactive
at keeping a community going andnot just like I'm good at
creating community but I wasn'tgreat at retaining community
necessarily.
(29:28):
Now that to say, I didn't havea huge churn rate but it helped
because my membership has alwaysbeen premium and been smaller
and be really high impact.
But I did get really seriousabout what can I do to make sure
people don't just jump in andjump out of pro because there's
monthly option.
So I got really serious aboutretention, which meant I was
(29:48):
being much more proactivepersonally in DMS doing more
calls.
We started doing challenges, asI mentioned earlier.
I recommend that you always goback to your case studies and
your testimonials to keep yougoing through tough times.
One challenge we did in 2024last year is we did a wall of
awesome challenge, which justmeans whether it's a wall on
(30:10):
your office or whether it's acollection of notes and
testimonials and snippets andcase studies, or whether it's
something you put on your deskget your client wins and
successes in your office in yourline of sight, not just on your
website, not just in yourcomputer.
I'm looking right now at mywall.
I have a little lounge area infront of my main computer area
and I have an entire wall ofawesome.
(30:32):
There's like 70 plustestimonials from students and
members of pro on that thing.
So I look at it every day toremember what I'm doing is
working.
And luckily, 2024 wasabsolutely incredible,
completely up and to the right.
But I still have never takenthat for granted and I've
learned to not get comfortablewhen numbers go up and to the
(30:53):
right, because for any reason,numbers can go down, whether
it's a pivot in your business,whether it's unclear offer,
whether it's lack of confidence,whether it's personal
situations, whether it's lifecoming at you.
We all go through down times andthe reality is business is it's
so cliche, but it's true it isa roller coaster.
There are ups and downs.
(31:14):
You know it as a web designer.
You have really good months andsometimes really bad months.
Even if you're working on anMRR model of recurring revenue,
you're still going to have timeswhere you're going to have some
churn.
A lot of members are leaving.
You're like, oh my God, what'shappening?
What did I do?
Why are a bunch of membersleaving at the same time?
And you'll have a bunch ofmembers join at the same time
and you're like, what did I do?
(31:42):
I want to keep on doing this.
Did I say something?
What did I do?
Let's keep doing this.
It just happened.
So I learned that business is aroller coaster.
But all of those thingscombined are what helped me with
this business rebound.
I'm going to let me give you aquick recap of this rebound on
the steps that I did.
It's not like a you know sevenstep process or anything, but
I've just got a little list.
I'm looking at what I did as Ilook back that helped me with
this rebound from 125K down intwo years to 2024 being the best
(32:07):
year ever.
In 2025, my friends, I'mlooking at potentially doubling.
Potentially, depending on howwild I want to get this year.
I'm a family guy so I don'tsacrifice family time, but,
depending on what I want to do,I think I have the foundation to
potentially double my revenuein 2025.
And then where sites will beset on a seven-figure business
(32:29):
annually.
So, anyway, where was I?
What I learned in this reboundis what I'm going to share with
you.
But there's one really quickidea that I don't want to leave
out, and it goes back to aconversation I had with Amy
Porterfield.
She was on the podcast inepisode 185.
If you have not listened tothat episode, please do yourself
(32:49):
a favor and go back to that.
It is a hidden gem of the show.
It's all about longevity as aentrepreneur, and you look at
somebody like Amy Porterfieldwho has I think they just
crossed last year a hundredmillion dollars in her business.
You look at somebody like thatand think, even if their numbers
dip a little bit, it must notbe a big deal.
But she actually went through avery, very tough season in her
(33:11):
business in a dark time, bothboth personally and kind of
mentally and mindset throughthat.
And when we talked about thaton the show, I'm so thankful I
had my interview with herleading like prior to what
happened in 2022.
I talked with her I think inthe spring of 2022, got her
episode out and then shortlyafter that is when life kind of
(33:34):
hit us.
But she said you can't believe.
You can't always believe whatyou think.
Believe you can't alwaysbelieve what you think.
And that quote, as simple as itis, has so much wisdom,
especially in downtimes and whenyou start doubting yourself.
So let me say it again Ifyou're multitasking, come back
to me, take a pause here,because this was huge for me.
(33:55):
I thought about this almostevery day through that season.
You can't believe everythingyou think and it just goes to
show that your thoughts aren'talways right.
It's easy to think, especiallyin those downtimes, and I'll
just reiterate what she told me,but it's so true from what I
experienced when I went throughthose downtimes.
It's easy to think, oh my God,have I lost it?
(34:17):
Should I not be doing this In2023, when I thought my business
course was going to be awhopper sale and launch and it
was a 10th of what I thought itwas going to be that.
I thought modestly what I'dprobably bring in.
I did have thoughts like am Idated?
Am I out of the?
Am I not a good person to learnthe business of web design?
(34:39):
I had all these thoughts and Idid start struggling with a
little bit of confidence, but Ikept on thinking about that
quote you can't believeeverything you think and for me
personally, it's easier to saythat when you have a record of
proof and proven results.
For me personally, but even ifyou just have one client or one
nice design, that can be yourconfidence booster.
(35:00):
But I went back to the membersand people who I knew who were
getting results, and I looked atthem and again meeting them at
WordCamp US in 2023, hearingtheir stories.
That was a huge aspect tohelping me get through this,
because I thought back to whatwas working for them, thought
(35:21):
about my resources, thoughtabout my story, what I learned
and realized.
This was just, for all thereasons we've talked about, a
rough patch in business, startedwith the personal side.
Then it went to a businesspivot, went to some unclear
offers, some confusion and lackof confidence in knowing how to
sell it.
But that didn't mean that I wasnot a good person to learn from
(35:44):
, or it didn't mean that mystuff was dated or my strategies
weren't working.
It just meant that there was alot of other variables and I had
to keep on going.
So thank you, amy Porterfield,for that quote, which I don't
know if she knew how beneficialand needed that was in that time
of my life.
So, episode 185, get on back toit, friends.
(36:05):
Huge one Amy was freakingawesome.
Can't wait to have her back onthe show Supposed to come back
on here at this year or so.
I'll get proactive and see if Ican make that happen again.
Anyway, what I did to rebound,in short, I did not stop Hell or
high water, I did not stop.
I'm committed.
Ain't no way.
I would be a terrible employee.
I can't get a job.
(36:26):
There's no way.
I have to do this.
My hope is to continue to do itand continue to see the revenue
go up into the right every year.
But hey, if I get to a pointwhere there's stagnation or a
down spiral not a spiral, but,you know, a little downtime Now
I have the muscle and thefoundation to know exactly what
to do, which is this list I'msharing with you.
I didn't stop.
I committed to one thing.
(36:49):
The end of the road for me wasWeb Designer Pro.
Now, if you have a fewdifferent offers, you could have
different products, but youjust can't send people 30
different places.
You have to have one area.
Or if you have multipleservices, you need to have
guided journeys and pathsthrough those journeys or
through those products to getwhere they need to be.
For me, courses, community andcoaching boom, web Designer Pro.
(37:10):
All my courses were good piecesto the full meal, but they were
appetizers.
They weren't the full meal.
The full meal is Web DesignerPro, but we've got appetizers,
entrees and desserts.
Those are my courses.
Now I'm getting hungry.
I use those courses as lead-insto my main product, web
Designer Pro.
I realized that information wasbeing commoditized with AI and
(37:34):
market changes and that the realwinning was community and
coaching with the informationwhen you had it ready to go.
Community and coaching with theinformation when you had it
ready to go.
Meeting members in person again, I'll say it one last time I
can't recommend it enough thatyou meet with your clients or
get them on a call or listen totheir wins, do a case study, get
their testimonials, hear fromthem, have them submit a review
(37:56):
for you whatever.
Actually, christian, mydeveloper, just recently sent
out a little survey for him tocollect client testimonials and
it's gone really well.
It was a really short surveyand there are also like case
studies for him and testimonialsfor him.
So do that and meet your folksin person.
Thank you again to everybodywho was there in person at
WordCamp US 2023.
(38:18):
You have no idea what you meanto me and what you meant to me
there.
At the end of a very toughsummer.
I doubled down on marketing.
I was dead serious aboutmentioning pro always and
everywhere.
I was not shy about marketing.
I will not be shy aboutmarketing.
I am not afraid to be inpeople's inboxes too much.
I'm not afraid to shout it fromthe mountain top.
(38:38):
There's no mountains here inColumbus Ohio, but if I was near
a mountain I would be up thereshouting Web Designer Pro and my
pro swag.
Double down on marketing in thepodcast, social media, youtube,
at summits, et cetera.
I did some more lives.
I did workshops, I did partnerwebinars.
I really started gettingserious about sharing member
stories and member wins onsocial media in my newsletter,
(39:01):
which I had started as well, andthen bringing those people on
my podcast.
Many of you have probably beenon the podcast as a member of
pro and as a listener who hashad some success, as you know,
in your journey as a whole ormaybe in one area, and those
have been huge.
Not only converters for me, butthey're pieces of content I'm
able to reference back to allthe time Huge, so you can do the
(39:25):
same thing, by the way, if youdo an interview series for your
clients, which is going to be achallenge in pro here for Q1,
worked on better retention formembers, and I think maybe the
most important thing I did torebound is I let go of my
identity as a course creator andembraced my identity as a
community builder and semi-coachmentor.
(39:47):
Course creation was part ofthat, but the bigger picture was
being a builder of communityand a mentor and coach.
So I will have that list readyfor you to be able to skim
through over at the show notesfor this episode, which are
going to be found at joshhallcoslash 360.
So leave me a comment.
(40:07):
Friends, I would really love tohear from you If this resonated
with you or if it helped giveyou some solid ideas to help you
, whether you're in a toughseason right now and you're just
desperate to get out of it, orwhether things are going really
well.
And then shit, I got to go backto that episode that Josh
talked about, about the rebound,because it was really helpful.
(40:28):
I hope this is a good resourcefor you, whether you need it now
, whether you need it in thefuture.
You can't believe everythingyou're you think.
Quote Amy Porterfield slash.
Abraham Lincoln really reallyappreciate you guys and I'm
happy to share this to kick offthe year because I think this is
a really important thing to getinto.
So I hope you enjoyed this.
Leave me a comment If there wasa takeaway, if you want to
(40:49):
share some insight or if youjust appreciated this.
I really would love to hearfrom you.
Leave me a comment atjoshhallco slash 360.
You can also leave a podcastreview.
It would mean the world to me.
This is an audio only podcastright now.
So, whether you're on Spotifyor Apple or do people listen to
podcasts anywhere else, whereveryou listen, leave a review
would mean the world to me.
(41:09):
It helps me grow the show.
I read all those as well.
But, man, I would love to hearfrom you and I hope this helps
again.
2024 happy ending to what was avery, very tough 2022 and 23,
but 24 was freaking awesome.
2025, maybe I'll be doing thisshow from my helicopter.
If I was going to do anything,it would be from a boat.
(41:30):
That's the dream, and I don'teven want a huge boat, I want a
pontoon boat.
I just want to take some beers,have the family, have a good
time.
A little pontoon boat.
I could actually do that now,but we've got medical bills and
we've got other stuff to pay for, so I'll worry about that first
.
But just know, 2025, pontoonboat is the goal.
(41:51):
So not going to be rolling in aLamborghini or helicopter or
anything, but by golly, my newgoal is to do one of these shows
from my sweet pontoon boat oneday.
So look simple, simple man here, small dreams but a big
aspirations.
So I hope this has helped myfriends again.
(42:12):
Whether you are looking to boostyour revenue or whatever that
looks like for you, whetheryou're in a down season or
whether you need this now forwhen the time comes, I really
hope this is a good resource.
I love to hear from you.
We did mention some links, sothose will be at joshhallco
slash 360.
As I mentioned, go back toepisode 290 to hear in depth
about how I survived that toughyear freshly, as I was still out
(42:34):
of that tough year.
And then recently, 328, we'llget into more of my daughter's
recovery and shares a little bitmore about what we covered here
.
But, man, the rebound Gosh, I'mpumped.
Thank you for listening.
Stay subscribed.
My goodness, I was sitting hereto tell you I'm not afraid to
market Web Designer Pro when Icompletely, completely forgot to
market to you.
(42:54):
Now I do want to mention yes,web Designer Pro, we now have
tiers.
You may or may not have knownthat we recently expanded the
offers to pro, since thecoaching level, which is what
it's been at for a while, isnearing capacity.
So we now have an option to getjust the courses all my courses
for you.
You can take your time to gothrough those and that's only 49
(43:15):
bucks a month right now.
And then the next step up foryou is the community level.
That gives you access to allthe courses and all of our
community features livetrainings, monthly AMA.
That's available for you ifyou're ready for the next step.
And then we do still have somespots currently at the coaching
level.
If you want more, josh, if youwant me to be able to DM 24
seven, if you want access to ourweekly group coaching calls,
(43:37):
which are smaller kind of minicoaching sessions, that is
available for you atwebdesignerprocom.
So head there after this and wecan talk about your own
business rebound if we need to.
Webdesignerprocom friends.
Welcome to the Web Design Business Podcast, with
your host, josh Hall, helpingyou build a web design business
that gives you freedom and alifestyle you love.
Hello, friends, and happy newyear 2025.
Here we are.
I wanted to sprinkle in anextra episode of the podcast
(00:23):
here for you.
Just me with you here in thisone.
I know I've been doing quite afew solo episodes recently, but
I wanted to intentionally do oneas we kick off the year here,
specifically to share what I'velearned about getting through a
bit of a business rebound.
And I'm sharing this nowbecause last year 2024, was the
(00:43):
best year to date, both inrevenue, both in sustainability
all the things 2024 was awesome.
Now, the couple years leading upto that were down years for me.
In fact, between those twoyears, based off of averages
from the prior year to that, mybusiness was actually down over
$125,000 between those two yearsand I learned a lot through
(01:09):
that experience.
And what I want to do in thisone is share with you what I
think kind of led to that andwhat happened there.
There's a lot of factorsinvolved, but I definitely have
pinpointed, I think, the maincauses for that.
But, most importantly, this isa happy ending here I want to
(01:30):
share what I did to rebound andpractically what I did in the
lowest moments of going throughthat bit of down years in
business.
So really excited to share thisone with you here.
Again, two parts here I want toshare what I've pinpointed that
kind of caused the down yearsthere, and then, most
importantly, part two here I'llshare what I did, pinpointed
that kind of caused the downyears there, and then, most
importantly, part two here I'llshare what I did to rebound.
Now there's a couple thingsthat led to the initial numbers
(01:55):
going down in the way of salesand course sales, and then even
my membership.
So the most important thing toknow, I think, if you didn't
know, is that in 2023, I changedmy business model.
I went from selling coursesone-off between prices that
ranged from a hundred bucks to athousand bucks, which was my
(02:15):
business course, which is whereit was originally priced at and
I went all in on a membershipmodel.
I moved all my courses into WebDesigner Pro and rebranded my
membership to Web Designer Pro.
That was a big factor, butthere were factors that preceded
that that started a bit of a Idon't want to say a downward
(02:36):
spiral, but it did start thedown revenue trend for a little
while.
And I do want to say offhand$125,000,.
Some businesses that's not thebiggest deal depending on their
revenue range, but somebusinesses they would have to
close their doors.
I was kind of in the middle.
Luckily, my business isprofitable enough and we're at a
(02:57):
revenue range now to where wewere able to keep going.
We were able to stay in our newhouse.
I was able to pay our bills,but we did have to cut down on
expenses.
We had to be very, very carefulwith what my family was
spending.
During a series of severalmonths, I had to cut down on the
hours for my team and I had toget really serious about getting
(03:18):
my revenue back up, at least tothe range it was leading up to
2022.
2021 was a good year, but lastyear was the best year.
So essentially, I had to do alot of things that we're going
to get into.
But all that to say what reallystarted the downward trend here
that I've pinpointed was in thesummer of 2022, I've talked
about this in detail on a coupleof prior episodes, so I'm not
(03:39):
going to cover all this inextreme detail because I have
covered this.
There's a couple episodes I'mgoing to recommend that you
listen to, whether you want topause this and go back to these,
or whether you want to go backto those episodes.
In episode 290, I shared how Isurvived a tough year in
business, which leads into this.
But what's interesting aboutthat is episode 290, I actually
(04:01):
recorded and produced in Octoberof 2023.
So it was just after I startedsensing a better trend.
Um, so I was kind of freshlyoff of you know, getting some
good momentum.
Now I'm much more confident,even sharing what I did to
rebound.
But that goes into a lot moredetail of this.
I'll skim the surface here, butI would recommend that you go
(04:23):
back to episode 290.
If you want to hear in depthhow I survived that tough year,
right as I just got through it.
And then I also did an episodein episode 328, which has an
update about my daughter'srecovery, which I'll share a
little more about here and getsinto some of what we'll talk
about here as well.
So both episode 290 and 328 arelikely going to be ones I
(04:46):
recommend you go back to,because I'm not going to rehash
everything that's in thoseepisodes.
All that to say, in short, thehighlights are that in the
summer of 2022, my family moved.
We had built a new home.
We moved into that.
Anybody who has moved with kidsknows that is no small feat.
There was a lot of time andeffort into that.
My wife was also extremelypregnant at that time and my
(05:07):
daughter, bria, had a surgerythat summer to repair part of
her cleft palate.
So that all happened in thesummer of 2022.
So I kind of took my foot offthe accelerator.
I took a well-deserved restthrough that time period.
I basically just did what I hadto survive to keep the
membership going and do mynormal stuff keep the podcast
(05:28):
running, keep my courses updatedbut I just didn't do any big
marketing pushes or promotionsor any proactive selling.
I was planning on doing that inthe fall of 22.
But, as many of you know and thereason I mentioned the couple
episodes is because in those Ishare in detail what happened to
my daughter in the fall of 2022in October, where she, in short
(05:50):
, had a prolonged seizurethroughout the night and that
left her with a traumatic braininjury and we found her in the
morning and subsequently afterthat, the very long and short of
it is that we spent eight daysat Children's Hospital with her
as she was recovering.
She essentially was paralyzedcompletely on her left side.
(06:11):
We didn't know what the futurewould hold for her and what that
would look like, and because mywife was so far along in
pregnancy at that point, sheactually had my son Drexton at
the same time, just a few daysafter my daughter had this
traumatic injury.
So I'm at Children's Hospitalwith my daughter.
My wife is at the otherhospital across town having my
son Drexen.
We all had COVID that week aswell, and so we were managing
(06:33):
all that.
My middle daughter, annie, wasat home with relatives trying to
make sense of what the heck wasgoing on.
And shortly after we all gothome and after Bria was
discharged from Children'sHospital, my wife had a very
serious incident with, or aserious issue with, preeclampsia
.
Those who don't know what thatis, it is a very serious issue.
(06:55):
I don't know what the correctterm is, but it's a very serious
situation that commonly occursafter pregnancy for some women,
and she was very close's it'sshe was very close to like it
being very, very serious.
She was rushed back to the ER,which anyone knows.
If you go to the ER and theyrush you back.
It's serious.
So um just about lost her justthe week after that.
(07:16):
So it was a lifetime script,movie script that we went
through in the fall of 22.
So that all happened and, as youcan imagine, I really didn't.
I wasn't in the headspace to doanything new in 22.
We were basically just chuggingalong trying to deal with what
happened to my daughter, briagetting my wife home, you know,
(07:39):
getting our newborn in the mixand then settling into kind of
our new normal as my daughterworked to recover from her
seizure, traumatic injury andall the things.
So, needless to say, I gavemyself some grace for 22 being a
down year.
I was about, let's see.
I think in that year I wasabout $50,000 down from the year
(08:02):
previously, so it was about a20, 25% decrease.
So not the end of the world.
And my family on the personalside had made some money from
selling our previous home, so wedid have a decent amount of
savings, so that kind of helpedcushion us as well.
So 22 was very reasonable thatit was a down year between me
taking the foot off the gas andthen everything that happened on
(08:23):
the personal side Heading into2023, things were starting to
improve with Bria To this day.
This is why I did the update inepisode 328.
So I really recommend that yougo listen to that if you're
curious about where she is today.
I don't want to rehash all thatright now, but she's doing very
, very well.
In short, she has not made 100%recovery from that, but she is
(08:44):
able to walk again, she's ableto utilize her left side more
and more and she is just anabsolute rock star.
So we did start to see positive.
She actually started walking inthe beginning of 2023.
And again, she started walkingagain because she lost her whole
left side, basically, and hadto relearn how to crawl and how
to walk.
But we started getting somegood momentum on the personal
(09:05):
side, we were adjusting to ournew normal and my thought was
2022 was going to be the boomyear and the big change here.
The reason, going back to what Imentioned earlier with the
pivot in my business model, isthat, as I mentioned, I was
selling courses one-off and thenI had what was formerly my web
design club, which was mymembership, and that was
(09:28):
community and coaching.
So you could purchase coursesone-off and then you could buy
the membership for those whowanted community and coaching
directly with me.
Well, circle, the platform thatI power, web Designer Pro,
through my membership came outwith the courses feature finally
came out with the coursesfeature finally, and I just
(09:48):
recognized a huge need that thefolks in my membership were
asking about courses and I waswanting to link to lessons and I
was like man, it'd be wonderfulif I could just have this all
inside of this community.
So I decided that I would addall of my courses inside of my
membership and that's when Irebranded from the Web Design
Club to what is now Web DesignerPro.
Now I knew that was a bigdecision, but what I did not
(10:11):
realize was that it made twohuge different purchasing
decisions for customers.
They now had the option to getlifetime access to one-off
courses that range between $hundred bucks and a thousand
bucks over at joshhallco, orthey could get everything in Web
Designer Pro.
(10:31):
I launched Web Designer Pro withthe price points of $5.99
quarterly or $1.99 annually, so$2k annually or $600 quarterly.
And I did all those things andessentially what I realized
looking back is I really had twohigh-end offers because, as I
(10:51):
mentioned, my business course atthe time was $1,000 one time or
you could get it in themembership, but that was still
600 a quarter or annual.
I had absolutely no low-ticketoffers for those who are getting
started in web design or arenot yet making several thousand
or even up to six figures.
Even six figure web designers,a $2,000 membership is still 2%
(11:15):
of your revenue if you're sixfigures.
So I really essentially didn'trealize that I narrowed my
purchase path to only a certainsegment of my customers and I
also didn't think about what abig decision that was, all those
things combined to having amassive drop in revenue.
(11:39):
Now, for anyone who has arecurring revenue membership
model or service, you know, knowit's awesome for the long game
when you start to build your MRR, your monthly recurring revenue
, whether it's a hosting plan ora support plan or a growth or
marketing plan.
They are awesome in the longrun.
But they do take time to getgoing and it is a slow burn
(12:02):
sometimes.
That's exactly what Iexperienced.
My membership prior torevamping it to Web Designer Pro
was a decent amount ofrecurring revenue, but it wasn't
my main model.
My main source of revenue atthat point was my one-time
courses.
But when I moved my coursesinto Web Designer Pro, my
one-off course sales nearlydropped completely and I was not
(12:23):
expecting that.
I was expecting them to dropinto some more memberships.
But I wasn't quite expectingwhat a massive drop that would
be, almost overnight.
But I had committed to doing WebDesigner Pro because you might
think, well, why didn't you justturn the courses back on and
take them out of the membership?
But what I realized was it wasworking.
The folks who did have all thecourses have access to all the
(12:45):
courses and the community and mycoaching in Web Designer Pro it
was working.
Those were where people weregetting the results and I knew,
even through those tough times,I knew if I could just keep this
going and let more people knowabout this and make it more
accessible.
It's going to work for morepeople and with recurring
revenue.
Even if you get a decent amountof people signing up in the
(13:06):
beginning at price points of acouple hundred or less, it still
takes a while to get that goingup to a healthy MRR range,
depending on what I needed atthat time.
So, all that to say, I had twobig offers that were fairly high
ticket and really only idealfor a segment of my market.
As I look back at it now.
(13:26):
I went with a quarterly pricingstrategy, or annual at first.
I eventually moved to monthlybecause once quarterly started
to renew, I found that a lot ofpeople that $600 charge was a
lot different than paying $200per month.
So I realized like, yeah, Ithink quarterly works for some
people, but monthly just worksbetter for this model.
(13:48):
And, as I mentioned, there werea lot of personal things that
led to that and I kind of lostsome momentum through 2022 with
the personal side of things,both just taking the foot off
the accelerator.
And then life just happened andhit us really hard.
And then 2023 came, thinkingthat this was going to be the
boom year.
But that pivot ended up being abig time pivot.
(14:09):
That was painful at first but,as I, as you already know cause
I already said in the beginning,this is a happy ending because
2024 was the best year yet.
Yet, and what I'm going to dobecause now I want to share some
of what I did in the reboundhere is I'm actually going to
post my chart, my revenue chartfrom 2023 into 2024, because I
(14:33):
want you to see where thingsstarted to turn and where things
started to turn as far as myrevenue and once the recurring
revenue started to catch on, wasthe fall of 2023.
So, as I mentioned in episode290, in October of 2023, I
released that episode because Ihad just sensed that things were
(14:55):
turning around and the momentumhad started building really
nicely, but I was still not outof the water at that point.
It was still kind of precariousas far as our revenue.
Again, our revenue was not atthe point where we needed to
sell our house and I needed toclose up shop, but it was
definitely at a place where,like this cannot continue.
I was probably about threemonths away from needing to do
(15:17):
some drastic changes.
I mean, it was going down.
You never want to have yournumbers go down and down and
down, going down.
You never want to have yournumbers go down and down and
down.
And, quite frankly, it was kindof a pride hit on this for me
personally, because up to thispoint, every year I've been in
business, both within TransitStudios and with Josh Hallco, I
had only ever gone up into theright.
(15:39):
Now, some years were higher upinto the right and some years
were a little more modest upinto the right, but I had never
even stayed stagnant Every yearin business I've always gone up
and to the right until 2022, butI gave myself some grace with
that, thinking that 2023 wasgoing to be big.
And it actually went down,largely because of what we just
(16:02):
talked about with my pivot inthe business model, largely
because we were still goingthrough a lot with my daughter
and on the personal front.
I don't like to blame externalfactors.
I think inflation and economicuncertainty certainly had a part
to that as well but I think thebiggest problem was my offer
was two big offers that weremore high ticket and I also
(16:25):
didn't feel confident withselling either one.
I kind of didn't know what tosell at that point.
In the summer of 2023, once themembership started going as Web
Designer Pro and I still had mycourses, I was still mainly
selling my courses and mainlyselling my membership.
So you may have been aroundwhen I was doing that.
It may have been confusing foryou and if you would like to
(16:47):
share that it was, or if youhave insight, I would love to
hear from you.
You can leave a comment on theshow notes at this episode,
which is going to be atjoshhallco slash 360.
But, in short, what I want toshare with you now is the
rebound, because I learned somevery, very valuable lessons to
this, and I am going to postthat revenue chart not out of
pride, but just to say thishappens and this can happen when
(17:12):
you do what I learned in mybusiness rebound.
The biggest thing I learned isthat I did not stop.
There is something to be saidfor commitment, and I committed
early on that I'm going to makethis work.
Whether I do it to make thiswork, whether I do it in a
membership form, whether I do itin courses, whether I do it in
consulting, whether I do it atscale with just YouTube videos,
(17:32):
whatever I do, I'm very, verypassionate as you very well know
probably about helping webdesigners build their business
and, regardless of whether thenumbers are going down or
whatever, I knew what I havedone has helped so many people
and that was really the basis ofhelping me keep going.
But regardless of any of that,I just didn't stop.
(17:53):
I will never stop.
I do never stop.
That's a key trait to a lot ofsuccessful entrepreneurs and
business owners that I'venoticed over the years is
regardless, even if they missmortgage payments, even if they
have to sell their house, evenif they do whatever, they just
don't stop.
And I think sometimes that'sjust in your blood as an
entrepreneur.
You just you're going to keepon going, whether you have to
make sacrifices or not, you'regoing to keep going and more
(18:15):
often than not, it turns around,especially if you're proactive
and smart about it, which iswhat I had to learn, because I I
also, quite frankly, I gotreally down in 2023, about six
months after my daughter'sincident.
We had hoped that she would beat 100% by then, but she just
wasn't.
We didn't know what that wouldlook like.
(18:35):
So I've never been someonewho's struggled with anxiety or
depression, but that summer of2023 was the first time I ever
felt that people call it like acloud.
It just feels like a kind ofdark haze around you.
It was the first time I everfelt that people call it like a
cloud, like it just feels like akind of dark haze around you.
It's the first time I everactually felt that and I was
like, oh my gosh, I now, I I'mempathetic.
I understand that a little morenow, because our numbers were
(18:58):
going down.
I had relaunched my businesscourse, I had done version 2.0.
I thought I was going to have ahuge $50,000 or $60,000 launch,
but because I had thisconfusion on what to sell I
didn't know whether to sell thecourse or the membership I
launched that course bothhigh-ticket offers.
I don't think people reallyknew what to purchase.
(19:18):
I don't think I sold it welland that launch was only $6,000,
and that launch was only $6,000, like almost negative 10x of
what I thought I would make.
So I had a few months that weresuper down in revenue, on top
of everything that was goingwith my daughter.
It was a very dark time.
Quite frankly, I had to justkeep on going and keep chugging
(19:39):
along through that and lean onmy members who were getting
results and lean on testimonialsand leaning on my mastermind
group with Jason Gracia andShannon Mattern and some
colleagues who I was able totalk with, and those were huge
parts to this rebound.
But summer 2023 was very, very,very tough but, as I mentioned,
(19:59):
I just kept on going and then,in the fall, a few short months
later, I started to notice atrend.
The recurring revenue that Iwas building in Web Designer Pro
started ticking up and then itstarted getting closer to being
stable and then I realized Ialmost had to go through an
identity shift.
I was like I'm not Josh thecourse creator anymore, I'm Josh
(20:21):
the community builder in WebDesigner Pro is my thing.
I took ownership of that beingthe main thing.
That was a key component to thisrebound is that I committed to
Web Designer Pro being the mainthing that I sell.
Yes, I have my courses, anentire suite of courses that
help web designers build theirbusiness and be able to be a
(20:43):
well-rounded web designer.
And then where all those go,they go to Web Designer Pro.
Now, I still kept my coursesfor a long time able to be sold
one-off if people wantedlifetime access.
But here's the key thing that Idid that really helped me is I
started using my courses aslead-ins to Pro not lead
(21:04):
generators that were freebies,but lead-ins to Web Designer Pro
.
So when I started speaking atsummits and when I did lives and
workshops and when I waspromoting on social media and
the podcasts and stuff, you mayhave remembered this at some
point, or maybe you're in WebDesigner Pro right now and you
actually came through one of mycourses and that led you to pro.
That was exactly the reason forthat.
(21:25):
I realized suddenly theinformation that is gated in
these courses.
That's not the ending point.
The ending point is all of itin web designer pro.
The ending point for mycustomer base now is to have
courses, to have community andto have coaching.
And, as many of you know, nowwe even have more tiers, which
we'll get to in a little bit,but still to that point there
(21:47):
was only one tier for pro.
It was all of it 200 a monthcourses, community and coaching
the big three C's.
So I committed to that and therewas an instant change in both
revenue and confidence when Iwent from by my course or you
could go into my membership tohere's the course.
(22:07):
This will help you with this.
Now, when you join the course,you get a free trial of Web
Designer Pro or, in some cases,a discount for a certain amount
of time.
That's how I started to usedepending if they were like paid
course, you know customers.
That's how I started using mycourses as a lead generator,
because members would get quickresults or, excuse me, students
(22:27):
would get quick results,especially if those folks were
learning and meeting me for thefirst time and then they had the
option to get all the coursesand our incredible pro,
community and coaching with medirectly in our weekly coaching
calls.
So I noticed an instant shiftin the momentum for revenue and
confidence.
(22:47):
That's also why I'm going toshare with you the graphic here
of my revenue chart Again notout of pride, not to say like,
look what I did, but just toshow you like, when you commit
to one offer and one product andone sales strategy, you can
have multiple products often,but the most important thing is
(23:08):
to make it clear what somebodyshould buy and when they should
buy it.
So I started using my coursesas lead generators.
The next thing that happened wasperhaps the biggest aspect to
this, and that was meeting a lotof my members of Web Designer
Pro in person.
Meeting a lot of my members ofWeb Designer Pro in person In
2023, in the fall of 2023, rightbefore a thing.
(23:33):
This was actually right beforethings started turning around,
because this was late August.
At WordCamp US 2023, we did ourfirst official pro meetup,
which was at WordCamp US, and ifI remember, I think that was
late August.
So I was just on the heels ofhaving a really, really rough
summer.
It was the first time in yearsthat I had under $10,000 in a
(23:54):
couple months in revenue and Iwas like I literally can't
continue on like this.
But I knew meeting in person washuge, our revenue was getting
towards stable Um, and I wasstarting to get a little
confidence.
But I tell you in all honesty,it was meeting my members in
person, hearing their stories,them sharing with me stuff that
(24:17):
I never knew about, that we'venever talked about in the, in
the community or on podcasts oranything like that.
But hearing how my resourcesand on my courses and how the
community has helped them,helped them keep going in their
journeys, how it's helped themraise their rates, how it's
helped them make six figures,multi-six figures in some cases,
and hearing those stories andmeeting people in person and
(24:39):
hanging out with them and justhaving a good time changed the
game for me.
It changed everything for me.
So, those of you who were there, if you're listening to this, I
just want to personally andpublicly say thank you so much
for what you mean to me and whatyou meant to me, especially at
that point when I desperatelyneeded to see the results in
(24:59):
person.
I can't recommend that enough,whether you are able to meet
clients in person or whetheryou're able to just do case
studies or capture testimonials.
When you get your clienttestimonials and hear their
results, it helps you getthrough these type of seasons
and these situations.
In that case, it really did.
Everyone who got to meet inperson my gosh, sandy, alexis,
(25:23):
april, michelle, lauren, austin,lewis, cammie was there.
Uh, who am I missing?
I think I'm missing a fewothers, but, uh, a ton of web
designer pros were there and I'mtelling you right now your
guys' impact on me at that pointcannot be overstated Like it
was huge.
I left that event fully buzzed,fully charged in realizing that,
(25:48):
damn it, what I am doing works.
I just need to double down onwhat's working.
I need to make the sales moreclear, I need to get these
people's stories out into theworld better and I need to
market better.
So that's exactly what I did.
That's literally what I did torebound all those things.
Whatever I just said, I forgetwhat I just said, but that's
exactly what I did.
That's literally what I did torebound all those things.
Whatever I just said, I forgetwhat I just said, but that's
exactly what I did.
I did I really started making apoint to promote their stories.
(26:11):
I've had a lot more pro memberson the podcast.
You probably noticed thatsometimes they have areas of
expertise.
Sometimes they did somethingthat worked really well and,
instead of always having guestexperts on who are unrelated to
web design, a lot of what I'mdoing now is like, hey, this
member just made like $7,500.
Ben holler, I'm going to havehim on.
(26:32):
Let's talk about what you didthat worked.
Alexia launched her businesslast year in an incredible way
and made a launch plan out of it.
I was like, let's do that,let's talk about that.
She was on the podcast recently, so I really started to
showcase members, which, in turn, downstream, led to people
going, oh my gosh, I want this.
I want, I want to know, like,well, what did they learn?
(26:54):
They went through Josh's course, so I'm hoping that helps me
too.
That leads them to pro.
And I really just started doubledown.
I doubled down on marketing webdesigner pro as a whole show,
showcasing customer stories,really making everything a lot
more visible about what isworking and what's going on
inside of Web Designer Pro.
I did that across everyplatform.
(27:15):
I did that here on the podcast.
I did it on my social media,which I'm currently active on
Facebook and Instagram.
I started to do more and moreon YouTube, including lives.
And then I started reaching outto folks who I knew who did
summits and did some summittrainings, which then led into a
course sale, which then led tothe offer to check out Web
Designer Pro.
And I also reached out to a fewcolleagues of mine who have
(27:40):
similar audiences, maybe alittle bit different, but
Lindsay Halsey with PathfinderSEO, shannon Mattern, who has a
coaching group for web designerwomen.
So we, you know, we're goodcoopetition friends and I did
trainings for them and that ledto a lot of folks getting into
web designer pro as well,because they were a great
offshoots and additionalresources and communities and
(28:02):
coaching alongside what they'rein there.
So I did all the strategies Irecommend partner webinars,
podcasts, social media, youtube,workshops all the things I
recommend to get clients.
I did and that is what helpedmy rebound.
It was a lot of work, but I'mcondensing stuff I did over a
year and a half into this quickchat.
(28:23):
So I did a lot, but all that tosay, it started working very
well.
The other thing I did that wasa big benefit and this is the
same for any of you who havehosting clients, maintenance
clients, growth clients is Istarted getting really serious
about the big, important R wordretention.
(28:44):
Prior to this I had never gonethrough a training on
memberships or how to build acommunity.
I just did it.
It's fairly natural for me as acommunity builder.
As I look back my personalityprofile.
I've been a community buildersince I can remember.
Even in high school I wasconnecting friends with each
other and building littlecommunities and that siphoned
over to the band world when Iwas introducing people and
(29:08):
building community in the bandworld and then that transferred
over to business and communitybuilding is in my nature.
But what I didn't reallyrealize was that in order to
make that work in a membershipmodel, you have to be proactive
at keeping a community going andnot just like I'm good at
creating community but I wasn'tgreat at retaining community
necessarily.
(29:28):
Now that to say, I didn't havea huge churn rate but it helped
because my membership has alwaysbeen premium and been smaller
and be really high impact.
But I did get really seriousabout what can I do to make sure
people don't just jump in andjump out of pro because there's
monthly option.
So I got really serious aboutretention, which meant I was
(29:48):
being much more proactivepersonally in DMS doing more
calls.
We started doing challenges, asI mentioned earlier.
I recommend that you always goback to your case studies and
your testimonials to keep yougoing through tough times.
One challenge we did in 2024last year is we did a wall of
awesome challenge, which justmeans whether it's a wall on
(30:10):
your office or whether it's acollection of notes and
testimonials and snippets andcase studies, or whether it's
something you put on your deskget your client wins and
successes in your office in yourline of sight, not just on your
website, not just in yourcomputer.
I'm looking right now at mywall.
I have a little lounge area infront of my main computer area
and I have an entire wall ofawesome.
(30:32):
There's like 70 plustestimonials from students and
members of pro on that thing.
So I look at it every day toremember what I'm doing is
working.
And luckily, 2024 wasabsolutely incredible,
completely up and to the right.
But I still have never takenthat for granted and I've
learned to not get comfortablewhen numbers go up and to the
(30:53):
right, because for any reason,numbers can go down, whether
it's a pivot in your business,whether it's unclear offer,
whether it's lack of confidence,whether it's personal
situations, whether it's lifecoming at you.
We all go through down times andthe reality is business is it's
so cliche, but it's true it isa roller coaster.
There are ups and downs.
(31:14):
You know it as a web designer.
You have really good months andsometimes really bad months.
Even if you're working on anMRR model of recurring revenue,
you're still going to have timeswhere you're going to have some
churn.
A lot of members are leaving.
You're like, oh my God, what'shappening?
What did I do?
Why are a bunch of membersleaving at the same time?
And you'll have a bunch ofmembers join at the same time
and you're like, what did I do?
(31:42):
I want to keep on doing this.
Did I say something?
What did I do?
Let's keep doing this.
It just happened.
So I learned that business is aroller coaster.
But all of those thingscombined are what helped me with
this business rebound.
I'm going to let me give you aquick recap of this rebound on
the steps that I did.
It's not like a you know sevenstep process or anything, but
I've just got a little list.
I'm looking at what I did as Ilook back that helped me with
this rebound from 125K down intwo years to 2024 being the best
(32:07):
year ever.
In 2025, my friends, I'mlooking at potentially doubling.
Potentially, depending on howwild I want to get this year.
I'm a family guy so I don'tsacrifice family time, but,
depending on what I want to do,I think I have the foundation to
potentially double my revenuein 2025.
And then where sites will beset on a seven-figure business
(32:29):
annually.
So, anyway, where was I?
What I learned in this reboundis what I'm going to share with
you.
But there's one really quickidea that I don't want to leave
out, and it goes back to aconversation I had with Amy
Porterfield.
She was on the podcast inepisode 185.
If you have not listened tothat episode, please do yourself
(32:49):
a favor and go back to that.
It is a hidden gem of the show.
It's all about longevity as aentrepreneur, and you look at
somebody like Amy Porterfieldwho has I think they just
crossed last year a hundredmillion dollars in her business.
You look at somebody like thatand think, even if their numbers
dip a little bit, it must notbe a big deal.
But she actually went through avery, very tough season in her
(33:11):
business in a dark time, bothboth personally and kind of
mentally and mindset throughthat.
And when we talked about thaton the show, I'm so thankful I
had my interview with herleading like prior to what
happened in 2022.
I talked with her I think inthe spring of 2022, got her
episode out and then shortlyafter that is when life kind of
(33:34):
hit us.
But she said you can't believe.
You can't always believe whatyou think.
Believe you can't alwaysbelieve what you think.
And that quote, as simple as itis, has so much wisdom,
especially in downtimes and whenyou start doubting yourself.
So let me say it again Ifyou're multitasking, come back
to me, take a pause here,because this was huge for me.
(33:55):
I thought about this almostevery day through that season.
You can't believe everythingyou think and it just goes to
show that your thoughts aren'talways right.
It's easy to think, especiallyin those downtimes, and I'll
just reiterate what she told me,but it's so true from what I
experienced when I went throughthose downtimes.
It's easy to think, oh my God,have I lost it?
(34:17):
Should I not be doing this In2023, when I thought my business
course was going to be awhopper sale and launch and it
was a 10th of what I thought itwas going to be that.
I thought modestly what I'dprobably bring in.
I did have thoughts like am Idated?
Am I out of the?
Am I not a good person to learnthe business of web design?
(34:39):
I had all these thoughts and Idid start struggling with a
little bit of confidence, but Ikept on thinking about that
quote you can't believeeverything you think and for me
personally, it's easier to saythat when you have a record of
proof and proven results.
For me personally, but even ifyou just have one client or one
nice design, that can be yourconfidence booster.
(35:00):
But I went back to the membersand people who I knew who were
getting results, and I looked atthem and again meeting them at
WordCamp US in 2023, hearingtheir stories.
That was a huge aspect tohelping me get through this,
because I thought back to whatwas working for them, thought
(35:21):
about my resources, thoughtabout my story, what I learned
and realized.
This was just, for all thereasons we've talked about, a
rough patch in business, startedwith the personal side.
Then it went to a businesspivot, went to some unclear
offers, some confusion and lackof confidence in knowing how to
sell it.
But that didn't mean that I wasnot a good person to learn from
(35:44):
, or it didn't mean that mystuff was dated or my strategies
weren't working.
It just meant that there was alot of other variables and I had
to keep on going.
So thank you, amy Porterfield,for that quote, which I don't
know if she knew how beneficialand needed that was in that time
of my life.
So, episode 185, get on back toit, friends.
(36:05):
Huge one Amy was freakingawesome.
Can't wait to have her back onthe show Supposed to come back
on here at this year or so.
I'll get proactive and see if Ican make that happen again.
Anyway, what I did to rebound,in short, I did not stop Hell or
high water, I did not stop.
I'm committed.
Ain't no way.
I would be a terrible employee.
I can't get a job.
(36:26):
There's no way.
I have to do this.
My hope is to continue to do itand continue to see the revenue
go up into the right every year.
But hey, if I get to a pointwhere there's stagnation or a
down spiral not a spiral, but,you know, a little downtime Now
I have the muscle and thefoundation to know exactly what
to do, which is this list I'msharing with you.
I didn't stop.
I committed to one thing.
(36:49):
The end of the road for me wasWeb Designer Pro.
Now, if you have a fewdifferent offers, you could have
different products, but youjust can't send people 30
different places.
You have to have one area.
Or if you have multipleservices, you need to have
guided journeys and pathsthrough those journeys or
through those products to getwhere they need to be.
For me, courses, community andcoaching boom, web Designer Pro.
(37:10):
All my courses were good piecesto the full meal, but they were
appetizers.
They weren't the full meal.
The full meal is Web DesignerPro, but we've got appetizers,
entrees and desserts.
Those are my courses.
Now I'm getting hungry.
I use those courses as lead-insto my main product, web
Designer Pro.
I realized that information wasbeing commoditized with AI and
(37:34):
market changes and that the realwinning was community and
coaching with the informationwhen you had it ready to go.
Community and coaching with theinformation when you had it
ready to go.
Meeting members in person again, I'll say it one last time I
can't recommend it enough thatyou meet with your clients or
get them on a call or listen totheir wins, do a case study, get
their testimonials, hear fromthem, have them submit a review
(37:56):
for you whatever.
Actually, christian, mydeveloper, just recently sent
out a little survey for him tocollect client testimonials and
it's gone really well.
It was a really short surveyand there are also like case
studies for him and testimonialsfor him.
So do that and meet your folksin person.
Thank you again to everybodywho was there in person at
WordCamp US 2023.
(38:18):
You have no idea what you meanto me and what you meant to me
there.
At the end of a very toughsummer.
I doubled down on marketing.
I was dead serious aboutmentioning pro always and
everywhere.
I was not shy about marketing.
I will not be shy aboutmarketing.
I am not afraid to be inpeople's inboxes too much.
I'm not afraid to shout it fromthe mountain top.
(38:38):
There's no mountains here inColumbus Ohio, but if I was near
a mountain I would be up thereshouting Web Designer Pro and my
pro swag.
Double down on marketing in thepodcast, social media, youtube,
at summits, et cetera.
I did some more lives.
I did workshops, I did partnerwebinars.
I really started gettingserious about sharing member
stories and member wins onsocial media in my newsletter,
(39:01):
which I had started as well, andthen bringing those people on
my podcast.
Many of you have probably beenon the podcast as a member of
pro and as a listener who hashad some success, as you know,
in your journey as a whole ormaybe in one area, and those
have been huge.
Not only converters for me, butthey're pieces of content I'm
able to reference back to allthe time Huge, so you can do the
(39:25):
same thing, by the way, if youdo an interview series for your
clients, which is going to be achallenge in pro here for Q1,
worked on better retention formembers, and I think maybe the
most important thing I did torebound is I let go of my
identity as a course creator andembraced my identity as a
community builder and semi-coachmentor.
(39:47):
Course creation was part ofthat, but the bigger picture was
being a builder of communityand a mentor and coach.
So I will have that list readyfor you to be able to skim
through over at the show notesfor this episode, which are
going to be found at joshhallcoslash 360.
So leave me a comment.
(40:07):
Friends, I would really love tohear from you If this resonated
with you or if it helped giveyou some solid ideas to help you
, whether you're in a toughseason right now and you're just
desperate to get out of it, orwhether things are going really
well.
And then shit, I got to go backto that episode that Josh
talked about, about the rebound,because it was really helpful.
(40:28):
I hope this is a good resourcefor you, whether you need it now
, whether you need it in thefuture.
You can't believe everythingyou're you think.
Quote Amy Porterfield slash.
Abraham Lincoln really reallyappreciate you guys and I'm
happy to share this to kick offthe year because I think this is
a really important thing to getinto.
So I hope you enjoyed this.
Leave me a comment If there wasa takeaway, if you want to
(40:49):
share some insight or if youjust appreciated this.
I really would love to hearfrom you.
Leave me a comment atjoshhallco slash 360.
You can also leave a podcastreview.
It would mean the world to me.
This is an audio only podcastright now.
So, whether you're on Spotifyor Apple or do people listen to
podcasts anywhere else, whereveryou listen, leave a review
would mean the world to me.
(41:09):
It helps me grow the show.
I read all those as well.
But, man, I would love to hearfrom you and I hope this helps
again.
2024 happy ending to what was avery, very tough 2022 and 23,
but 24 was freaking awesome.
2025, maybe I'll be doing thisshow from my helicopter.
If I was going to do anything,it would be from a boat.
(41:30):
That's the dream, and I don'teven want a huge boat, I want a
pontoon boat.
I just want to take some beers,have the family, have a good
time.
A little pontoon boat.
I could actually do that now,but we've got medical bills and
we've got other stuff to pay for, so I'll worry about that first
.
But just know, 2025, pontoonboat is the goal.
(41:51):
So not going to be rolling in aLamborghini or helicopter or
anything, but by golly, my newgoal is to do one of these shows
from my sweet pontoon boat oneday.
So look simple, simple man here, small dreams but a big
aspirations.
So I hope this has helped myfriends again.
(42:12):
Whether you are looking to boostyour revenue or whatever that
looks like for you, whetheryou're in a down season or
whether you need this now forwhen the time comes, I really
hope this is a good resource.
I love to hear from you.
We did mention some links, sothose will be at joshhallco
slash 360.
As I mentioned, go back toepisode 290 to hear in depth
about how I survived that toughyear freshly, as I was still out
(42:34):
of that tough year.
And then recently, 328, we'llget into more of my daughter's
recovery and shares a little bitmore about what we covered here
.
But, man, the rebound Gosh, I'mpumped.
Thank you for listening.
Stay subscribed.
My goodness, I was sitting hereto tell you I'm not afraid to
market Web Designer Pro when Icompletely, completely forgot to
market to you.
(42:54):
Now I do want to mention yes,web Designer Pro, we now have
tiers.
You may or may not have knownthat we recently expanded the
offers to pro, since thecoaching level, which is what
it's been at for a while, isnearing capacity.
So we now have an option to getjust the courses all my courses
for you.
You can take your time to gothrough those and that's only 49
(43:15):
bucks a month right now.
And then the next step up foryou is the community level.
That gives you access to allthe courses and all of our
community features livetrainings, monthly AMA.
That's available for you ifyou're ready for the next step.
And then we do still have somespots currently at the coaching
level.
If you want more, josh, if youwant me to be able to DM 24
seven, if you want access to ourweekly group coaching calls,
(43:37):
which are smaller kind of minicoaching sessions, that is
available for you atwebdesignerprocom.
So head there after this and wecan talk about your own
business rebound if we need to.
Webdesignerprocom friends.
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