369 - Following your Intuition in Business with Alyssa Williamson

Trusting your gut…it usually pays off, maybe not on the books, but personally.

But following your intuition is not always easy. Especially if sales are down, confidence is low, etc. You may have no idea where your intuition is leading you.

So to help with this topic, I’m here to share my recent convo with business coach and mentor Alyssa Williamson who has some SOLID advice and principles for leading your business through intuition and following what works for you.

As someone who faced burnout and learned the dangers of NOT following her intuition, Alyssa is a real-world example of how to live this first hand.

Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/369

Episode Transcript

Alyssa Williamson (00:00):
Yeah, the one thing you need to do is the
hardest thing to do.
So often it's like, oh, the onething I need to do, I need to
take a break and go for a walktoday, and that's the thing that
you're too busy to do.
Or oh, I need to spend time onmy CEO time today, and you're
too busy and you break thatappointment with yourself
because a client calls or anemergency comes up.
So it's often those things thatare really important, but

(00:20):
somehow you never get around todoing them, and so it's being
able to prioritize that nomatter what.
And the thing is it is hard.
When you're stressed out.
You're like I don't have timeto take a break, I don't have
time to get more sleep.
I spent three months gettingfour hours of sleep a night, and
that's how I now know that,like, my number one priority is

(00:41):
eight hours of sleep a night.
Well, I got a 13 month old whonever sleeps, so we're trying to
figure out her sleep issuesstill, so I can't control that,
but I go to bed early enoughthat if I was to sleep the whole
night, I would get eight ornine hours, because I know that
affects every aspect of yourlife, your income, your
creativity, your health.
Welcome to the Web DesignBusiness Podcast with your host,

(01:05):
josh Hall, helping you build aweb design business that gives
you freedom and a lifestyle youlove.

Josh Hall (01:14):
Hey friends, great to have you here for another
episode of the Web DesignBusiness Podcast.
Now, we've been talking a lotrecently here on the show about
mindset, but today I want totake a deep dive into a
different area here, which isyour gut, and we're going to
talk more specifically aboutintuition and how to have you
ever made decisions in yourbusiness where you just you feel

(01:34):
like your gut is telling yousomething.
You follow your gut.
I've made some of those thathave been incredible, but I've
also made some questionable ones, and I'm sure I'm not alone in
that.
So it's interesting this ideaof running a business and
leading your business withintuition, because I think if
you're in a good place, it'seasy to lead with your intuition
.
But if you're in a place wheresales are down or clients are

(01:56):
not coming in, suddenlyintuition can be very muddy and
you have no idea whether totrust yourself or not.
So for all those reasons andmore, I'm really excited to
share the conversation I hadrecently with Alyssa Williamson,
who is a business coach andmentor.
She actually has built up acouple of successful businesses
as a founder and a marketingstrategist and she actually

(02:16):
experienced burnout pretty bad.
She shares about that here inthis conversation and that, even
more so, solidified the reasonthat you wanna build a business
around you and around yourintuition.
Now she's got some reallytactile and practical things
that she's learned that sheshares here today, so I'm really
excited to hear what takeawaysyou get from this one.
Leave us a comment, if you would.

(02:36):
At joshhallco slash 369.
All of the show notes and linksthat we mentioned here are
gonna be found over, or, excuseme, the show notes and links
that we mentioned here are goingto be found over, or, excuse me
, the show notes page there isgoing to have all the links that
we mentioned here in this one.
Joshhallco slash three, six,nine.
Zip over there After this.
Leave us a comment.
I'm sure Alyssa would love tohear from you.
You can connect with Alyssa ather website, alyssa

(02:57):
Williamsoncom.
She's active on Instagram andshe does have a free raising
your rates masterclass or,excuse me, it's actually raising
your revenue.
It's a free masterclass.
If you want to pick that up, ifyou like what she has to say in
this one and you want a littlemore, we'll have the link there
to her free masterclass onraising your revenue and, again,

(03:17):
all about intuition andtrusting your gut in your
business.
I really enjoyed this one.
I hope you do as well.
Joshhallco slash 369 is whereto go to leave us some feedback
Without further ado.
Here's Alyssa.
Alyssa, it is so good to haveyou on here.
We were joking before we hitrecord.

(03:38):
There's probably 100 plustopics that we could dive into
for a decent amount of time, butyou seem to have a lot of
passion and insight on some ofthe mindset things, particularly
like roadblocks and somethingthat we discussed before getting
into this was almost likeintuitive roadblocks and maybe

(03:59):
some things that come up thatmake us our own worst enemies.
So have you seen that to be thecase with all entrepreneurs, or
is it worse for creatives anddesigners?

Alyssa Williamson (04:11):
That's actually a really interesting
question, I would say.
I think it's.
It's definitely an aspect ofbeing human that there's a point
where we'll judge ourselves anddoubt ourselves.
But I'd say, creativesespecially.
It's actually I'll dive intothe hope, we'll probably dive
into this a little bit more butthere's also so there's not only

(04:31):
our own lifetime subconsciousblocks and beliefs, but, like
past generations are passed downtoo and um, so healers have
this where they can't accept,like healers had this old
tradition of they couldn'taccept money, and I think
creatives have a bit of that too.
It's like I'm doing my art formy passion, I can't accept money

(04:52):
for this, and this is like old,long school standing belief.
So, yes, there's a lot, a lotfor us to work through as
creatives, as well as just beinghuman and business owners.

Josh Hall (05:01):
Hereditary money problems and mindset problems.
That's fascinating andterrifying.
It's interesting because I mean, I don't know how much of the
previous generations were ableto be creative like we can be
now with the internet and withliterally anything.
I mean you could sell literallyanything.

(05:21):
I don't know if I don't know.
That's very interesting.
Like, how many people wereartists in, you know, the 1900s
and had the ability to charge ornot charge, I wonder.

Alyssa Williamson (05:33):
I guess that's interesting.
And there's thousands of yearslike going back to the Romans
and Greeks, like there weresculptures and art and mosaics,
and then you got to the middleages and the dark ages, when
there was probably a lot lessgoing on.

Josh Hall (05:47):
so there's been different periods too, where
there's been more art and thenless yeah, and I guess I was
thinking more in the context of,like our, our grandparents and
great-grandparents and what theylike, their mindsets and how
that trickles down.
It is interesting, you, we'restarting off with this,
particularly when it comes toour own roadblocks, and I think

(06:07):
I mentioned to you, I feel likea good topic, for this is kind
of just the core idea of thatwe're our own worst enemies a
lot of times as creatives,especially when it comes to
charging and pricing and allthose good things.
But I did notice my grandpapassed away a few years back.
In his funeral there were somethings that were talked about
that I wasn't actually totallyaware of, about how he really

(06:30):
enjoyed teaching and he had likea work, a work like a woodshop
class I think it was like aworkshop wood class, say that a
few times and um, and he reallyenjoyed that, enjoyed teaching.
And then I was like, and he wasa little bit entrepreneurial
even though he was a militaryguy, so it kind of was
interesting, it perked myinterest and I was like, oh, wow
, I actually share a lot morewith my grandpa than I thought I

(06:51):
did in the way ofentrepreneurship.
So, for good or for bad, thatmakes sense.

Alyssa Williamson (06:56):
And it's interesting, yeah, those things
that you don't know about familymembers until they've passed
away, and you're like, oh mygosh there are all these things
we could have talked about thatI didn't even realize, yeah, and
, but it is.

Josh Hall (07:10):
It's like the timeless stuff Cause obviously
he wasn't a web designer in theseventies, but he did enjoy
teaching, and he did enjoy likecertain aspects of things that
are timeless.
So, um, I want to dive intothis more.
I think it would be cool,though, to get just a little bit
of your backstory and what ledyou to this point where.
What are you now?
What do you call yourself now?
Are you a mindset coach?
Are you a business coach?
What's what's kind of yourtitle if you?

Alyssa Williamson (07:29):
had to say, yeah, I say business and
intuitive success coach, but themindset piece is also a huge
part of it.
So I have like a trifecta ofintuition and mindset is one
tripod leg, business systems andmarketing strategies is another
, and then high performancehabits and so the goal is

(07:50):
shifting you as the businessowner.
How you show up will affect howyour business grows.

Josh Hall (07:55):
I like that holy trinity of business success with
mindset system habits.
That's genius, that's beautiful.

Alyssa Williamson (08:04):
And it all came from my own experience.
So I started my business.
I'll actually go.
I was thinking I went way back.
I started I taught myself toprogram websites when I was 12
years old, like way back in thenineties, when they were like
you, just Google just started,and so I'd started that and that
was sort of my first indicator.
That was my first business.

(08:24):
And then I went to college,studied computer graphic design
and started my business.
I got clients.
I graduated May of 09, startedgetting some clients, but I
already had clients in collegeand one official 2010,
self-employed.
It was also because no one washiring 09.
I was looking for work.

(08:47):
No one was hiring.
Everyone's like, oh, come backwhen you get more experience.
And I was like I spent all mytime job hunting and then I
started getting clients and Iwas like why am I trying to find
a job when people are paying me?
Let's focus on this side of mybusiness and talking about
things running in the family.
My grandfather was anentrepreneur.
My parents were consultants,self-employed.
So it was sort of like why am Itrying to be an employee?

(09:08):
That's the weird thing in myfamily.
Let's go be an entrepreneur.
And so the biggest thing iswhat I find and I know because I
live this is when you firststart your business, you're like
, okay, I need to set a moneygoal.
This is how I know I'm going tobe successful.
And so, like, what do you do?

(09:29):
Okay, 10 K months.
That's my first sign of successand so that's what I was
pursuing.
Hit it my second year inbusiness to getting consistent
10 K months.
But I didn't know all of theother pieces Like now I need to
raise my rates, or now I need tobe more selective in clients,
and I was just burning outoverwhelming.
I was all by myself.
I was like, okay, I built thisbusiness.
And so this is my first lookingback now.

(09:51):
My parents were immigrants, mygrandparents were immigrants.
I had this immigrant mindset Ifyou work really hard, you're
going to be successful.
I was living it.
But I was working really hard,working 80 hour weeks, doing all
of this time, putting all ofthis in, and I went through some
shifts.
I had a business partner for awhile, went back on my own um,
built my business to quartermillion dollar years, and then I

(10:15):
um, I just didn't enjoy itanymore.
I was like I don't, like Ibuilt my business to what I
wanted to achieve.
I've got the recurring income,I've got all these projects and
clients I used to enjoy and nowI don't.
And it was about this time thatI moved.
I moved from the Bay area up toEugene, oregon, and I was like
you know what?
I'm just cutting out all thethings I don't want, cutting the
clients that I no longer umconserve, the projects that no

(10:38):
longer serve me, that no longerbring me joy.
And that was sort of the startof it.
That was when I started divinginto mindset too.
I actually did some thetahealing training so I started
using that to shift my ownsubconscious blocks um in Oregon
, shifting my environment fromthe rat race of the Bay area up
to Oregon, where it's a lotcalmer and quieter.

(11:00):
I was like my gosh, I don't haveto be working all the time.
I could take a Friday off, likepart of it is the environment
you're living in too, and whatis everyone else doing.
And then I did the intuitive.
I came across the intuitivesuccess coaching program and I
was like I know I'm intuitiveand I know I ignore my intuition
.
My intuition was like do this.
And so I did that program andat the end of it I was like, oh

(11:22):
my gosh, I finally traveled.
For the first time in fiveyears, I no longer working 7am
to 7pm, like I've stopped atwork at 3pm and I'm still making
more money than I was before,like these are all the pieces
that are coming together, and soit was this combination of
doing my own mindset work,connecting to my own intuition
and then really discovering whatI wanted to create my business.

Josh Hall (11:49):
So I want to dive into intuition here, but I have
to ask first is it fair to saythat you achieved your business
goals and you had set upbusiness goals, but you didn't
set up lifestyle goals?

Alyssa Williamson (11:59):
Yes, and that is my big sort of proponent as
a business coach.
Now is like let's choose yourlifestyle first and then have
your business.
Support.
That, whether that's whateverthe income is, whatever the life
, the way your days look, that'show we work now.

Josh Hall (12:12):
I really love that idea.
I think it's super important,especially we're we're having
this conversation right in thebeginning of the new year and as
people are goal setting andthinking about the year ahead.
I still primarily base my stuffoff of an annual revenue goal,
but it is based around mylifestyle, like I've chosen the
lifestyle and the schedule Iwant to keep to and the type of
work I want to do.

(12:33):
And then how do I support this?
Well, it's this revenue goal,this annual goal.

Alyssa Williamson (12:36):
Yes, and that's.
That's exactly it, because youneed a number to know what
you're achieving.
But you can't just be like Iwant to hit quarter million
dollar years, oh, I want to hita half million dollar year this
year, and it's like, well, whatare you sacrificing to get that
and what is it really gettingyou?

Josh Hall (12:49):
Yes, and I think that's why it's so important to
think lifestyle first.
I totally agree, because youcan have a nice revenue goal,
even six figures.
For somebody starting out.
For example, six figures isoften the key metric to success
as far as being able to supportyourself in the States.
But then the question becomesafter that, in particular, if
you have a revenue goal, what iswell number one, what are you

(13:11):
going to do with a certainamount of revenue?
But also, I've found it's likeI almost don't recommend
choosing a revenue goal untilyou look at your offers and make
sure those are matched upperfectly.
Because if you have offers thatrequire you to kill yourself on
time and then your revenue goalis just amping that up, then
you literally your only resource, is just more time to be able

(13:33):
to get to those goals, whichsounds like it's probably what
you experience, like you justhave to kill yourself, working
90 hour weeks in order to hit acertain goal.

Alyssa Williamson (13:40):
Yeah, and I like, looking back, what would
have really helped me was abusiness coach knowing hey, look

(14:06):
, it's time to raise your prices.
You're a bit more experiencednow, Like.
But I needed that confidenceand I didn't.

Josh Hall (14:08):
I was right fresh out of college and suddenly I had
this 10K 10K months and I waslike, okay, but now what?
I've got no experience or noknow how of what I want to do
next.
And, yes, all the things Iteach now are what I learned and
wish I had back then when Istarted out.
How long did you go from?
Like, because it's honestlyunderstandable and I think
pretty cool that you got to yourgoal of 10k months in a couple
years.
But then the hope would be thatyou really start to work on the
mindset stuff and get it downto where you're not burned out.
But it sounds like you reallyneeded to completely change your
scenery and change yourenvironment and change
everything.
How long were you in businessuntil you hit that point where

(14:31):
you had to move and just gothrough?
It sounds like a pretty bigpivot.

Alyssa Williamson (14:36):
So that was about.
So officially started 2010, hit10K months, 2011, and I moved
2017.
10k months, 2011.
Um, and I moved 2017, but inthat time I'd had a business
partner.
We I explored building anempire and having this team to
like have all, do all the things.
And through that journey iswhen I learned that you know

(14:59):
what I don't enjoy an empire.
I would rather be boutique,hands-on with all my clients.
And so there's there's benefitsto go in the solo route and
there's benefits to go in theagency route.
And so there's there's benefitsto go in the solo route and
there's benefits to go in theagency route.
And so my opinion is everythere's a path that's perfect
for you, but there's not onepath that you have to do Like.
It's finding what you desire,and that's where connecting to
your intuition comes in.

Josh Hall (15:17):
What do you want in?

Alyssa Williamson (15:18):
your life and then you pick your business.
Yeah.

Josh Hall (15:20):
I found, uh, just getting to know more high
profile entrepreneurs andbusiness owners and agency
owners Now over the years, Ifound just getting to know more
high profile entrepreneurs andbusiness owners and agency
owners.
Now, over the years, I've seena lot of people who have
admitted to ensure they haven'tused this verbage but ensure an
empire like an agency can oftenbe golden handcuffs If you have
just created something that youhate basically to show up for.

(15:41):
Are you familiar with the sevenyear itch terminology or the
seven year?

Alyssa Williamson (15:47):
I've heard it , yeah, but not in depth.

Josh Hall (15:49):
It's just like it's something that I didn't really
pay any attention to until Ifound out to be pretty dead on
with my experience and I've seenin others as well, and you just
alluded to it it was aboutseven years, it sounds like,
before you really had to switchthings.
I started my web designbusiness and in seven years,
started my passion project atjoshhallco.
This is year seven of being injoshhallco and now my big focus

(16:13):
is on Web Designer Pro andbuilding the community.
So I'm just I'm just curious.
I didn't know if you had anyhelp on the seven years.
How interesting that is.

Alyssa Williamson (16:21):
Yeah and so, yeah, it really is.
And then it became a bad ofother circumstances.
Pit too.
But it was like, okay, I justneed to get out, I want to go
live somewhere else, I want toexperience another piece of life
.
And, um, part of it was my back.
My parent, my family, is fromNew Zealand and so, going to
Oregon I was like, oh, thisreminds me of New.

(16:42):
Zealand.
Like I get a taste of thatwithout leaving the country.

Josh Hall (16:46):
That's cool and again , I don't think everyone needs
to base their goals or theirlifestyle every seven years, but
it is kind of interesting.
It's more and more of this likeseven year period seems to ring
pretty true and maybe thatmakes sense.
If you're building a business,it probably takes seven years to
get to the point where youbuild it, you grow it, you scale
it in a way that works for youand then that's, you know, in a

(17:08):
lot of cases not always, butthat's often a seven year period
.
But I do love that you followedyour intuition, so I want to
dive into that intuition.
What is the because?
This gets a little woo woo forme and I'm not sure what like
intuition is compared to mindset.
What is the difference betweenyour intuition and mindset?

(17:29):
All the things that have to dowith the feeling of business in
particular?

Alyssa Williamson (17:34):
Great question.
So intuition is sort of um, andthey I guess that they both
deal with your subconscious, butyour mindset are the beliefs
that you have that yoursubconscious has, like mine, was
oh, if I work really hard, I'llbe successful.
Like, then I'm going to live.
That that's just mysubconscious beliefs.
Um, some people are like oh, um, it's hard to make money, or

(17:58):
it's not safe to have money, orthere's a lot of unworthiness or
worthiness beliefs, and these,these beliefs control the way
you live your life, the habits,the way you show up.
So, for example, someone canmake a ton of money, yet they
never have enough money at theend of the month because somehow
they spend it all, whereasanother person may show up as
they just aren't making thatmoney and so they're also in

(18:20):
money lack at the end of themonth.
And so there's different waysthat your subconscious protects
you, because it thinks.
It thinks, if you live outsideof this belief, something
dangerous is going to happen,like you're going to die, like
that's.
It's this primal piece of ourmind and it only knows what's
going on the now.
So it thinks everything ishappening now.

(18:41):
So, um, that's where you canuse it to your benefit, and
we'll talk about that in alittle bit.
But, um, mindset is really thebeliefs and the thoughts that
are holding you in theprogramming, and you can connect
to that by connecting to yourbody.
Same with your intuition, butyour intuition is more of, like
you say, your expanded self oryour higher self.

(19:01):
It's this part of you thatknows your purpose and your
passion and, again, you want toconnect to your body.
So go into your heart and you.
Most people feel it in their gut.
Some people feel it indifferent ways.
Some people hear things,sometimes see things.
I just feel a sensation of mybody Like I'll get a tingling up
my spine.
I'm like, oh my gosh, that thatis full truth, spot on.

(19:22):
Or, um, for taking action.
I'll be like here's a thoughtjust pops into my mind.
I'm like, oh my gosh, I'm superexcited about that.
So it's positive.
Emotions are also tied tothings that are coming from your
intuition, whereas yoursubconscious and your ego, your
conscious mind, is often wherethe fear comes from and the oh,
the doubt, and I can't do that.

(19:42):
You start overthinking things.

Josh Hall (19:45):
It seems to me by that overview that intuition
would be correct.
But is there ever a time whereintuition is wrong, where you
follow your intuition and it'slike that was a bad idea?

Alyssa Williamson (19:58):
Not usually.
And there can, like there canbe, but usually it's for your
best self Like.
Usually it's like, oh, you'resitting with a client and you're
like, hmm, this doesn't feelgreat, but you know what?
I need the money, so I'm goingto and this is an easy project,
so I'll take the client and thatgut feeling of like there's
something not right here, andthen this is like the biggest
headache client ever.

(20:18):
It's usually more, when youdon't listen to your intuition,
that you're like oh, that was myintuition, I should have
listened to that time.

Josh Hall (20:26):
Got it.

Alyssa Williamson (20:26):
But it can be things like oh, I'm super
inspired by this, I'm going tolike write a, do a marketing
post or send out a newsletter,and you suddenly get a whole
bunch of responses back and itwas just something written from
inspiration and creativity orit's waiting for.
Um, a big part of it is justwhen you're designing too.
Instead of cause I, I was theoh, I've got so many projects

(20:49):
forced my way through.
I skipped lunch breaks, Iskipped um, I would I have to go
to the bathroom.
I'm like, no, let me justfinish this project.
Oh, let me finish this project.
And like two hours later, I'mlike I really have to go to the
bathroom now.

Josh Hall (21:00):
And it was like I was just pushing through so hard.

Alyssa Williamson (21:03):
I did not have time and that was my um.
I was in fight or flight mode,hustle culture mode, whereas to
come up with creative designs,you need that space, you need
that chance.
You go on a walk and thensuddenly you get an idea and
you're like, oh my gosh, this isan amazing design, and you put
it, pop it out in like 10minutes, whereas when you force
it it could take two hours, andso it's pieces of that.

(21:26):
Recognizing how to create spacefor your intuition and
creativity, um, and thenrecognizing and sometimes that's
what you need to do Recognizingoh, I didn't listen to my
intuition and this is whathappens now.
I need to start listening more.

Josh Hall (21:46):
So it sounds like just right there.
It feels like what commonlyhappens in hustle mode or
stressed out mode, or if you'rejust focused on a certain
monetary goal and you'reneglecting everything else.
It sounds like the intuitionjust gets buried.
Essentially right If you'rejust if, if yeah, if every if
you're, if the behaviors and thehabits are not aligned with
intuition and what is good foryou and that's going to help you

(22:06):
move forward sustainably, itsounds like intuition is
probably the easiest thing toget buried your nervous system
is just dysregulated.

Alyssa Williamson (22:21):
You shut down your fight or flight mode.
You can't connect with people,you're in your basic brain
survival mode.
You like it's where you writethose emails that when you look
back and you're like, oh, thatsounded really cold.
I didn't mean to be cold, I wasjust so focused on writing
something and getting it out.
Like you don't connect withpeople, you're not very creative
, you're just blinkers on tryingto survive, and so the biggest

(22:43):
thing is creating spaciousnessin your day, having space,
having time and a lot of people,and this sort of goes into a
habit.
A lot of people go to bed late,wake up at the last possible
minute, rush all morning andrush to work, whereas if you
went to bed a little bit earlier, got a full eight hours of
sleep.
Wake up a little bit earlier,got a full eight hours of sleep.
Wake up a little bit earlier,so you've got time in the

(23:05):
morning, so you've got two hoursof time in the morning.
You get to eat, get ready, sortof have a morning routine and
then head into your day focusedon what you really want to
create.
You're more of a high performer, you're more creative, and so
there's all these differentpieces that tie together to
listening to your intuition, todoing the mindset work, to

(23:26):
really showing up the best thatyou can in your business.

Josh Hall (23:29):
So, practically, I'm really thinking about this
intuition thing because I've asyou earlier mentioned, people
feel intuition differently.
I've always notoriously felt itin my gut in the feeling of
like this feels right or thisfeels wrong, or this feels like
this is a good decision, or thisfeels like it's a bad decision,

(23:49):
or something that I know I'mjust going to take this on just
for the money, or something likethat.
And this is very, very timelytoo, because I just released, at
the time of recording this withyou, an episode about my
business rebound that I had.
2024 was the best year todayI've ever had, but 2022 and 23
were down years, and the reasonI mentioned that is I really

(24:11):
leaned into this intuition thinglike deeply, and one of the
things that started the reboundfor me was an intuition of
changing my business model andpivoting from core sales to
membership Web Designer Pro.
And the reason I say that is itwas not an easy pivot.
It felt right in my gut.

(24:32):
I knew my customers so well, Iknew what was working.
I did a lot of things that Iwould do differently in the
midterm of when I launched itand how I sold it and making it
more clear.
But that.
All that to say, I feel like Iobviously last year showed I
made the right decision, but itwas a very painful pivot at
first.
If you had talked to me a fewmonths into making that decision

(24:53):
, I probably would have said Idon't know, I may have just
blown up my whole business.
So how does that work?
I mean, I guess it's almostlike delayed gratification with
intuition.
How have you seen that to bepretty common, where your
intuition may seem like a baddecision at first but it's
actually best for the long term?
I mean, did you experience thatwhen you moved?
Was it tough, you know?
Did you have a revenue drop butthen things evened out?

(25:15):
I'm just wondering how manysituations or I'm wondering if
my situation is pretty common towhere the right move based off
of your gut feeling is not ashort term right move.

Alyssa Williamson (25:26):
And that's where there's a couple like
steps to it too, but definitelylike it took you in the right
direction, but the how to getthere wasn't very clear, and so
maybe looking back, you're like,oh, I could have done things
better.
And so, um, yeah, it led you onthe path, but it wasn't the
easiest.
And maybe it could have beenlike, if you'd been more active

(25:46):
with your intuition, maybe youcould have checked in with your
intuition along the way andfound some of the answers sooner
.
But I'm sure, um, that's thething you have to actively do.
That's what I had to learn.
To do is like, how do I check inwith my intuition, with my
business decisions, to keepmoving forward?
And part of it is just a faithand a trust.
This just feels right and justfeeling that in your whole body

(26:09):
and moving forward with thattrust, I'm making the right
decision.
Whatever happens in the currentmoment is helping clear the way
for it, and sometimes you haveto clear stuff too.
Sometimes you have to releaseclients or services that are no
longer serving you.
Sometimes it's other areas ofyour life.
Decluttering is a part of theprocess, too, of um just making
the room for the new that you'regrowing into.

Josh Hall (26:32):
It's funny as we're kind of peeling back the layers
of this uh intuition onion.
Uh, I'm realizing like themajority of coaching I do inside
of my community because I dohave a coaching element to focus
on the coaching tier and mostof the conversations I have with
those members, because we dotalk a little more in depth
about their business and theiroffers and their pricing it's a

(26:53):
lot of intuition stuff.
Case in point, when people aredeciding what they want to do on
top of their website designservices.
It's mostly intuition that Ifound, because a lot of people
are like I love SEO, I reallyenjoyed it, I want to do that.
But then some members I'vecoached have been like I know I
should probably do SEO, but Ijust don't like it.
And I've always been quick tosay if you don't like it, don't

(27:15):
do it, hire it out, focus onwhat you like.
And I guess that's more of anintuition thing.
I didn't really think about itlike that, but yeah, and it's.

Alyssa Williamson (27:23):
It's.
Sometimes it comes throughwithout us actively,
intentionally realizing, andthen, once you're aware of it,
you can just superpower.
It's really a superpower as abusiness owner Once you can pay
attention to that.
Um and I talk about that withclients too I'm like, and that's
why one of the first pieces Iwalk them through is activating
their intuition and reallyconnecting them with their
purpose and passion, becausewhat you're passionate about is

(27:46):
what you're going to have morefun doing in your business, is
what you're going to attractpeople to more easily.
You're just going to talk aboutit and it's going to be easy.
But when you're like, oh, Ishould do SEO because it's a
great income, revenue and Idon't really enjoy it, but I'll

(28:08):
force myself to do it.

Josh Hall (28:08):
Like that energy is in your business now.
Like this oh, I got to dosomething I really don't enjoy.
So, yeah, that's perfect.
No, that's great.
So how other what are otherways we can I guess you know,
using your terminology connectwith our intuition?
I don't know.
Is this like a muscle that youbuild over time?
Practically is?
Is it just, like you said,allowing yourself to have a
space to think and to write outyour goals?
Yeah, what are, like, thepractical things we could do for
someone right now who wants tolike all right, I really want to
get in touch with my intuition.

(28:29):
Essentially, like how do you dothat practically?

Alyssa Williamson (28:32):
Yeah, and it's really the great thing is
it's really easy.
We're all born with ourintuition.
Um, it's just not somethingthat society really talks about
a lot, and so we've just sort ofsquashed it down.
Um, so as simple as like youcould just you could be like
what, when you're going fordrive, like should I go left or
right?
If you're going for a walk,should I go left or right?
Like, just play, likeconnecting with your intuition.

(28:54):
So, as you said, it's likebuilding a muscle.
Build this relationship withyour intuition.
Should I have this forbreakfast or that for breakfast?
Should I both?
Like just start with small,little decisions where you're
like what feels good to me rightnow and start building on that.
So it could be little decisions, what you wear, what you're
eating, although, at the sametime, the more decisions you

(29:15):
have to make, there's decisionfatigue too, and that's the
whole mindset thing of you.
You.
You stop making decisions atthe end of the day, cause you
made too many at the beginning.
So make it fun and easy.
When it's fun and easy, thenit's not another chore, it's not
like okay, yeah, I got to startpracticing my intuition today.
Um, how am I going to forcemyself to do that.
It's more like, oh, what can Ido?
What can I pick today?

(29:36):
That's going to be fun.
Am I going to walk this way?

Josh Hall (29:39):
I'm going to walk that way.

Alyssa Williamson (29:40):
Am I going to do this or that?
Um, and it can be in businesstoo.
Should I work on this projectfirst, or this project Should I
like?
If you're making a decision inbusiness, let yourself do that.
Um, this is more likesubconscious work, but I like
muscle testing, where you canask your subconscious yes and no
questions.
Um, are you familiar withmuscle testing?

(30:01):
No, so this is.
I love this.
I learned.
This is a tool I learned intheta healing, but they use it
in a lot of modalities andthere's some different ways to
do it.
So I love giving people thisresource.
So muscle testing is you'reasking your subconscious yes or
no questions.
So what you do is you stand upand you face North, so you have
to know which way North is.
You have to be well hydrated,so make sure you've just had a

(30:22):
drink of water and then youclose your eyes and the first
thing you do is just orientateyourself to yes or no.
You can say show me yes, or youcould say what is this?
Yes or you could.
My name is Bob and you want ayes or no question.
So, yes, you should leanforward.
No, you should lean backwardsIf you're not getting a definite

(30:43):
yes or no, make sure you'rehydrated, check that you're
properly facing north and thenkeep moving forward and
sometimes the strength of theyes and the no will like knock
you over as you're standing.
But it's just a little, anotherlittle way that if you're like
I don't really feel my gut, Idon't feel a yes and no in my
body, you can get of more out ofgut response and the feeling of

(31:07):
just like like I can just sense, like my whole body.

Josh Hall (31:29):
I can sense like that felt good or I did that and it
was nice, but it didn't feelgreat.
And this is really, reallyimportant too.
I think in situations like Iwent through, where you are in a
bit of a stressful situation,where the numbers are going down
and you're one, I feel like itcan be easier to neglect your
intuition, because you may feellike my intuition got me in a

(31:50):
bit of a jam here.
Um, so all that to say, like II may just be a part of maturing
as a business owner, but I hada lot of advice thrown at me in
those couple years.
Some was really good advice andthere actually wasn't any bad
advice, because all of thosestrategies I talked about what
people could work, but I had totrust my own gut with my own

(32:12):
lifestyle goals, my own calendargoals, what works for you and
yeah, there's great strategiesout there, but it's like, what's
the strategy for you and so,yeah, so the part of the path to
your gut is through your heart.

Alyssa Williamson (32:27):
So you like, put your consciousness into your
, your heart, and then drop itdown to your gut, because your
intuition is based in your gut.
But people feel in differentplaces.
So it could be just noticing,oh yes, when I get really lit up
and I feel this like excitementin my chest and my heart, that
can be my intuition, and when Ifeel this heaviness, sort of
like sinking feeling, that couldbe the no.

(32:51):
But there's a differencebetween dread and fear and a no
from your intuition.

Josh Hall (32:56):
If someone is burned out and stressed out and burning
the cano at both ends whetherthey are killing it financially
and things are going great, butthey're working 90 hours a week
like you were, or maybe they arein a stressful part is, I would
imagine.
This is probably like thehardest.
One of the hardest things to dois to get back in touch with

(33:16):
your intuition, right, if it'slike we talked about, if it is
buried by you know all theseother circumstances.

Alyssa Williamson (33:22):
Yeah, the one thing you need to do is the
hardest thing to do.
So often it's like, oh, the onething I need to do, I need to
take a break and go for a walktoday, and that's the thing that
you're too busy to do.
Or oh, I need to spend time onmy CEO time today, and you're
too busy and you break thatappointment with yourself
because a client calls or anemergency comes up.
So it's often those things thatare really important, but

(33:42):
somehow you never get around todoing them, and so it's being
able to prioritize that nomatter what.
And the thing is it is hardwhen you're stressed out.
You're like I don't have time totake a break, I don't have time
to get more sleep.
I spent three months gettingfour hours of sleep a night, and
that's how I now know that,like, my number one priority is

(34:03):
eight hours of sleep a night.
Well, I got a 13 month old whonever sleeps, so we're trying to
figure out her sleep issuesstill, so I can't control that,
but I go to bed early enoughthat if I was to sleep the whole
night, I would get eight ornine hours, because I know that
affects every aspect of yourlife, your income, your
creativity, your health, everyaspect of your life, your income

(34:25):
, your creativity, your health,and so it's sometimes you have
to put faith in someone youtrust, like like there's thought
leaders out there, like BrendanBurchard, oprah, all of those
people.
Sometimes you have to justtrust other people's stories of
trusting their intuition orlistening to things and then
just jump in ahead and do that,or like a mentor, like clients
who work with me.
I can share plenty of stories ofwhen I uh push through or

(34:48):
versus when I listened to, myintuition made it easy.
And once they start toexperience it, once you have
that, first when you're like oh,I listened to my intuition and
this went really well.
Or oh my gosh, I stopped andtook a walk today and then I got
this brilliant insight.
Like you, you start thenbuilding your own proof.
So it can take time andsometimes it's really like
business owners resist it.

(35:09):
They're like I, like I don'twant to do that, I don't have
time to stop, I don't have timeto take a break, I don't have
time to do these things.

Josh Hall (35:17):
That's the thing you need to do that's fascinating
about leaning on coaches ormentors or influencers whatever
term you want to use to listento their intuition and kind of
follow their their ripple effect, if you will.

Alyssa Williamson (35:31):
Um, of course I imagine other people's proof
yeah, other people's proof.

Josh Hall (35:35):
This could go very badly, of course, if you're, you
know, trying to live someoneelse's dream that is not your
dream.
And of course we knowespecially parentpreneurs like
yourself and myself.
There's a lot of high profileentrepreneurs that people model
themselves after who do not haveyour life situation, who don't
have kids.
I've notoriously said I have adaughter with special needs.
We have three kiddos under six.

(35:56):
That is a very differentsituation than I think any other
entrepreneur I follow.
So I always keep that in mind,like what is working for them as
far as their output and whatthey're doing on social media
and podcasting and YouTube andcoaching isn't probably going to
align with my schedule becausethey don't have my situation,
but I do like that.

(36:16):
That's just kind of a word ofwarning for, you know, for
modeling something aftersomebody else.
But I do like that idea of it.
I guess, particularly if you'rekind of stuck with intuition,
find some proof, get a quick winand move forward.
That's kind of what I try tohelp people with when they're in
a bind is just get a quick win,get a little momentum, a little
bit of confidence boost, andthat seems to like settle the

(36:37):
whole feeling of mindset andintuition from there, when just
get on a positive momentum yeah,you just need that one positive
thing, otherwise you're in thisnegative spiral over and over
again, and it's not always likefollowing them, but it's just
like.

Alyssa Williamson (36:49):
They're like oh look, they trusted their
intuition and it worked out forthem.
I know that, at least for somepeople, following their
intuition leads to greatsuccesses and it's just building
up that trust, even if you'renot like, even if they're doing
a different thing, but just likeoh look, here's an example of
someone following theirintuition and look at the way it
led them and building up thatjust bank of okay, there's

(37:10):
something to this intuitionthing.
Let me start trying it out.

Josh Hall (37:14):
Is that?
Um, this is fascinating to me,just this intuition stuff.
So sorry, I'm just really inthis because this is.
I mean, it's really important inbusiness.
But I'm just thinking backthrough just my life experience
and when I felt that intuition,um, I got laid off from my job
as a cabinet maker on that sametime that you started your
business 2009 is when thathappened and then they called

(37:37):
back nearly a year later andoffered me the job back and it
was honestly stupid for mepractically not to take the job
back because I was doing sidejobs.
It would have been stableincome and everything else.
But my gut told me and myintuition told me, like, if I go
back, I'm probably going tohave a really hard time getting
out of being a cabinet maker for11 bucks an hour.
My intuition said started doingfreelance, started enjoying

(38:00):
some design, keep on going withthat.
There's intuition.
Is there like um?
Is it based on maturity age?
When does intuition?
Or can a five-year-old haveintuition like?

Alyssa Williamson (38:12):
kids have the strongest connections to their
intuition, because we don't have.
They don't have society'sbeliefs coming in of, oh, that's
not possible, oh this and yeah.
So they've got a little bit ofa fantastical mind to it, like,
oh, anything can happen.
But they're sort of just livingtheir intuition oh, I want this
, oh, I desire that, let me goafter it, whereas as adults

(38:32):
we're like that's a lot of workor that's not realistic, we
can't, I can't, I'm not going tobe able to do that, I'm not
going to try.

Josh Hall (38:38):
Interesting.
So it's harder to get back intouch with your intuition
potentially, uh, when you'reyeah like from life or business.

Alyssa Williamson (38:47):
That's the biggest thing I teach my
daughter is like trust yourintuition, here's how to listen
to it.
Um, like when I, as things comeup, I'd be like what does your
intuition say?
So that was a lesson for me.
I the tech world is verymasculine.
The business world is verymasculine.
I didn't really think about myintuition of business until I
was surrounded by a bunch ofsuccessful female entrepreneurs

(39:10):
and this was in, it was throughMary Kay and I was.
It was a time of my life whereI was like I just need more
female support and they werealways like what does your
intuition tell you?
And it was first time was likeI've never heard anyone talk
about intuition in businessbefore and I'm like all these
successful women around me arelike what's your intuition say,
what's happening?
And I'm like this is somethingI really need to pay attention

(39:32):
to.
And that was before my move.
So that sort of like was astepping stone that triggered it
.
But I find that, yeah, woman,we're talking about it more.
And now I think it's a biggerpart of the conversation, like
you're talking about it now younotice when you listen to your
intuition.

Josh Hall (39:52):
Yeah, I agree, I do think.
Yeah, that's very interesting.
I think you're totally rightand I think it's because it
wasn't talked about in theagency world in particular.
I mean so many agency ownersand we're already past the time
where so many have come outtalking about how burned out
they were through the earlythousands into the 2010s.
It was a boom for agencies anddigital marketers and all the

(40:14):
things.
But yeah, by now, it's like thefew agency owners who have
lasted through that, regardlessof how big the agency is,
probably had an emphasis onsustainability or maybe they
were more experienced inbusiness at that point.
But I think you're totallyright.
I think because things likeintuition, mindset,
sustainability none of thisstuff, from my perspective, was

(40:35):
really in the conversation.
Perspective was really in theconversation and I totally agree
.
It makes sense that you knowfemale entrepreneurs are
probably going to talk abouttheir feelings and talk about
things with heart and mind,whereas a lot of dudes sitting
around with cigars are going tobe like how much money would
make?
Let's work on profit in thisand this.
It sounds sexist, but I get it.
It's totally true.
Um, like I've never hung outwith a bunch of entrepreneurial
dudes and intuition.
I guess we've talked about itin some ways, but it's not the

(40:58):
same verbiage that you mightfind.

Alyssa Williamson (41:00):
It's like oh yeah, this just felt right.

Josh Hall (41:02):
Yeah, yeah, yeah, yeah, stuff like that.
So that makes sense and it'sinteresting to hear that we
almost go backward on thespectrum of intuition, where
it's like harder to get in touchwith yourself.
Look the prime example we justgot through Christmas season.
Elf is the prime example.
Elf's have you seen it?
Are you an Elf fan?

Alyssa Williamson (41:24):
No with the movie.
Yeah, Probably once.
I don't do very well withcheesy comedy.

Josh Hall (41:34):
Okay, dang it.
Well, how dare you?
It's not cheesy, but there is acharacter there.
Elf's real dad is a childrenand, uh, he's just completely
lost himself, like there's nofun, there's no joy.
He's just this grumpy money.
Yeah, yeah, kind of yeah yeah,um, and one of the big benefits
of the whole movie if you decideto watch it again uh, is that
he changes completely at the end.

(41:55):
He's like he goes back to beinghimself, almost like the
intuition thing.
So, uh, just a practicalexample of how, like somebody
later on who has neglectedintuition, it gets harder and
harder to get back to that.
So, yeah, I just find that veryinteresting.

Alyssa Williamson (42:09):
Well, it's almost a piece of like.
This is another aspect of.
It is masculine energy andfeminine energy.
Masculine is the action, thedoing energy.
The feminine is the being a lotof the intuition, that the
taking and getting inspirationto then take action.
And it's not that one's betterthan the other.
You can't be full feminineenergy all the time just waiting
for inspiration to float downand hit you.

(42:31):
But you it's best if you canmake that space to listen to
your intuition, get inspirationand then you go take action,
rather than just trying to takeaction blindly.
Like what inspires me, whatlights me up today?
Okay, this project.
I know it's at the bottom ofthe list, but I really, really
want to do this project rightnow.
Go do it and you'll get it doneso much faster It'll probably

(42:54):
come out way more amazing andthen you can dive into the next
project that's on your list withhigher energy.
So it's it's learning how tobalance, if that's another way
to look at it.
Okay, where's my, my masculineenergy of doing right now, or my
feminine energy of creating andnoticing and appreciating and
percolating ideas?

Josh Hall (43:14):
That's interesting, I think, for people who are in
the aim or ready fire aim camp,common entrepreneurial trait
where you're like I have an idea, let's go, and it's like I
didn't plan or think about thisor even notice if it felt right.
So for those I think it's agood reminder.
But to the opposite point andagain, not that either one of

(43:35):
these are bad or right or wrongor bad or good, but there is a
camp of people who justoverthink and just feel for so
long but there's no action.
And it's like you know who'snot feeling is your mortgage
company, who's billing you fortheir payment that month?
Like there's a time whereyou've got to do something,
you've got to act.
So I do like that challenge anda reminder to have a little bit

(43:57):
of balance between feeling andthinking and also acting and
doing.

Alyssa Williamson (44:03):
They both have a purpose and it's not like
, yeah, you need to be allfeminine or all masculine, but
it's just finding what's theright time and what's the right.
There's seasons, too.
There's seasons in your lifewhere you're going to be more
all this energy, and thenthere's seasons where you're
like, oh, I wish I had thatenergy.
Where did it go?

Josh Hall (44:24):
Yeah, how do you balance that?
I mean, I knew I kind offigured we would talk about this
idea of like energy, um, cause,I mean, gosh man, is that
important through every aspectof the business, with how you
show up, with how you sell um,with how you come across on
podcast interviews or videos orsocial media.
How does this all all translateto?
Or maybe a more succinctquestion too as far as like
energy, how do you protect thatwhen things are not going well,

(44:49):
for example?

Alyssa Williamson (44:50):
uh, yeah, yeah first thing is noticing it.
That's the first thing you cando is just notice, because it's
easy to get in that negative,negative spot, negative spiral
of, oh, I'm not good enough, orI'm like you'd be, like I'm so
stupid, like, or they're soawful, like ranting on someone
else.
And so just noticing that, oh,look, I'm in a really negative

(45:11):
space right now, um, what kindof?
And naming the emotion.
So naming the emotion gets youback sort of into your logical
brain and out of just theemotions and dwelling in that
negative and then just changingfocus.
You can't always and this issort of a piece of law of
attraction you can't always belike, oh, I'm in this negative,

(45:32):
dark space of of hatred and rageor just frustration, and you
can't be like, oh, I'm going tobe happy and joyful in five
minutes.
But just change in your focus,take a walk, take um to to some
deep breaths.
Um, you can.
So the cool thing is, our bodycan control our emotions and our
emotions can control our body.
So you can then, um, take someslow, deep breaths, get back

(45:57):
into rest and digest mode.
So when you're stressed out,you have short, fast breaths.
If you take, it's either box,box breaths.
If you do four breaths in fourhold four out, exhale four hold
or you do a longer exhale thanan inhale, that will help calm
your nervous system down.
So it's noticing, naming theemotion and then just shifting,

(46:19):
shifting your emotional state totry and get to a more neutral
place.
And often it is moving yourbody, like you're all in your
head in this emotion.
Get out, get fresh air nature,go ground your feet in the earth
.
If it's a nice time of year, dosomething to just shift, even
for five minutes.
If you're like, oh, I don'thave time to calm down, five
minutes will change everythingin your day.

Josh Hall (46:42):
That's great advice, very sage advice, especially as
I was thinking about like insummer of 2023, when things were
probably the darkest that Ifelt, with the business numbers
really dropping and some stuffthat we went through.
In the personal side, my energywas at a point where I was I'm
a naturally happy state person,but I was being grumpy.

(47:02):
Even my wife said, like you'vebeen complaining a lot and kind
of grumpy, it's not normal.
That's kind of how I releasedit.
I wasn't like a raging maniac,but I was just more grumpy,
started to get a little cynicalversion of myself and I totally
agree.
It was like getting physical andchanging my state as much as
possible to help.
Because reality is we all, weall know business is a roller

(47:25):
coaster, so you have to expecthigh times and low times, but in
those low times, I really lovethis principle and idea of just
getting to baseline.
Like, understandably, unlessyou're a really good actor, not
too many people are going to besuper depressed and angry and
then have a client call and belike, hey, how's it going?

Alyssa Williamson (47:41):
Everything's great Cause yeah, that's fake
anyway, like it's not a realhappy positive, unless you
literally can do that.

Josh Hall (47:51):
But yeah, if you can get that baseline, I really love
that idea.

Alyssa Williamson (47:54):
And sometimes it is.
Sometimes you have a greatclient call and suddenly you end
it and you're like, oh, I'm ina good mood again, and so it was
that shift.
It was changing your directionand focus onto this client call,
someone you enjoy, project youenjoy, and that can lift you out
of it too.
So it doesn't always mean, oh,I'm in a really bad, negative
state, I should cancel thisclient call because I'm not
going to show up.
Well, but just knowing yourself, are you going to ruin a call

(48:21):
from negative energy?
Or are you going to be like youknow what I like this client.
Usually I'm not in a good moodnow, but hopefully, like I'll do
what I can to show up.
And then you leave the call andyou're like, oh, I'm all
excited again.
It's amazing your perspectivewhen you can be like oh my gosh,
life is terrible, I'm a failure, my business is going in the
dumps, and you have one goodcall like and something like oh,
what was I so worried about?

(48:43):
Like, everything's the same, myproject list is all the same,
but now I can handle life again.

Josh Hall (48:49):
That's such a good point.
I think, regardless of whethersomebody is extroverted or
introverted, people need peoplelike we need each other, and
sometimes it can be a clientcall to turn things around.
I'm a big proponent of peoplehaving some sort of support
group in the way of a mastermindor something like that, where
you do get supported and, likeyou rightly said, alyssa, here
it's like what was I so worried?

(49:11):
We're our own worst enemy,especially when we're in
solitude and secluded.
I found that to be a big thing.
I think that's why I personallyrelied on reaching out to a lot
of mentors and colleagues andI'm sorry, this sounds like a
therapy session, which is great,yeah, as I'm practically
thinking about helping peoplethrough this too, whether
they're in a hard time or a goodtime, it is so good to lean on

(49:32):
other people.
One of my members who was on thepodcast recently, whitney,
talked about this too, where shetends to like to just be in
solitude and do her work, andshe started to do less and less
client calls and less and lesscalls with customers.
But she realized, looking back,that those calls were what
really inspired her, and aftershe left those calls she was

(49:54):
feeling invigorated.
She wasn't feeling that, justbeing alone doing the work.
Sometimes you do need that goodbalance.
So, yeah, I really really likedthat idea.
Again, whether you'reintroverted or extroverted, I
mean, for me it was like I'mgoing to my networking group
regardless, and I always feltgood leaving that.

Alyssa Williamson (50:11):
Well, yeah, because I'm a total introvert
and I think it's also how youget your energy recharged.
So as an introvert, I know Irecharge my energy at home and
quiet with my family, whereasextroverts get recharged going
outside.
But I've had a lot of people belike, oh, you must be an
extrovert and I'm like, no, Ijust when I'm recharged.

(50:32):
I enjoy being around people,but to recharge I have to go
home and have my safe space.
And my favorite thing is, yes,there's this.
I love just focus time.
And actually when I firststarted my business, one of the
reasons I became such aworkaholic is I was answering
client calls and emails all daylong, no boundaries, from like

(50:52):
8am to 5pm and then 6 to 10pm.
I was like I can't work donewithout people interrupting me.
6 to 10 PM I was like I can'twork done without people
interrupting me, and so I wouldjust dive into that, whereas if
I would just put boundaries upduring my day and not answered
calls and emails, I could havehad that focus time during the
day and not spread it out.
Um, but as my business evolvedlike I love the strategy I loved

(51:15):
having I would build into myclients um programs that we
would have a once a month callso I could get an update of
where they were and what wasgoing on in their world and how
I could support them, whether itwas web design, graphic design,
marketing strategy.
Um, because there was thatpiece of interaction like
they're my client, they'repaying me, I want to serve them
to the best of my ability, andso I was like, the better I, the

(51:38):
more I know what's going on intheir world, the better I can
serve them, and so that was abig piece of um.
Uh, some of the what I trainclients on, too is how to build
their relationships strongerwith their clients.

Josh Hall (51:49):
Yeah, yeah, and a lot of times calls and interactions
with even clients don't need tobe like a sales call.
It could be more of arelationship builder, which for
introverts I know is a big deal.
I'm more extroverted, but forfolks on the introverted
spectrum I know the thought of,like, being on and selling
nonstop.
Um, that's why a lot ofintroverts probably don't want
to be realtors.
So you know, like.

(52:10):
But uh, just because you have acall on your calendar doesn't
mean that it's a sales call or amarketing call, like it.

Alyssa Williamson (52:19):
No, it call or a marketing call, like it no
it can be a relationship call.
this is my, this is my recurringclient call each month where we
get I get to hear what's goingon in their world and build a
relationship.
And that was another piece ofwhat I did way back was I?
I was young female um and I waslike I have to be professional
to get clients and so I built upthis wall and like I didn't
share any of my personal lifeand like, looking back, I'm like

(52:42):
how did clients like, why didclients choose me?
It must've been my personalitywithout the, without any of the
um, like personal stuff.
But as I've evolved, I'm likepeople choose to work with me
because of who I am and mypersonality and knowing my life.
So, like my, I'm friends withclients on Facebook and they see
my personal life as well aswork.

(53:03):
And then they there's deeperconversations, like I have a
client that we chat with and thefirst couple of minutes are
just a little personal catch up.
What'd you do for the holidays?
Like what's going on in yourweek right now?
Even my coaching clients, I'mlike what's going on in your
world?
What's a win?
What, uh, what did you do forfun this week?
Because a lot of businessowners don't have fun.

Josh Hall (53:24):
So I had to start asking them what do you do for
fun each week?
That's great.
I love that tip.
Keeping it a little bitpersonal too.
I think in the age of AI too, Ithink that's going to be one of
the biggest draws.
Is there anything we can do tobe a little more personalized?
It doesn't mean everyone needsto put their family on social
media and be an influencer, butby golly, if you can keep it a
little more personal, I am aliving testament to how far that

(53:45):
can go, especially when itcomes to your vibe attracts,
your tribe Like.
There may be no better way toget your ideal clients than
being you on how you presentyourself and letting your
personality come out.

Alyssa Williamson (53:58):
And that's really it, and you want your
personality to repel the peoplethat don't want to, don't want
that, so that you don't dealwith that, and that you yeah,
you attract your tribe, and soit's a little bit of coming back
to intuition, too, is do youreally know yourself or are you
just doing what you thinksociety wants you to do?
And part of it's gainingmaturity and confidence in

(54:20):
myself.
I had to go through thatjourney and now I'm like this is
my world and but, as when I wasstarting out, I was like I'm
yeah, I'm young and female andblonde, like there's different,
like just societal expectationsI feel like I have to overcome.

Josh Hall (54:37):
Is intuition, basically, like our compass, our
guiding light.

Alyssa Williamson (54:42):
Yes, it's your compass, your North star to
what you really truly want inlife.
And so when you're connected tothat, then you could know.
You know what I really want tobe able to take vacations
several times a year.
Or I want to go take a monthlong vacation and you're like
I'm feeling trapped in mybusiness because this isn't
possible right now.
And so first is noticing whatit is that you really really

(55:06):
want and desire and then makingit possible, finding a way to
make it possible.
What do you have to change inyour business or shift?
Like, do you have to just tellclients you're going to be gone
for a month and build up yourprojects ahead of time?
Or maybe maybe you buildcertain systems in place, or
maybe you do this or that andand finding that out, but you
can't make that plan or decisionuntil you know what you really

(55:27):
want.
Maybe you just want.
Fridays off every week.
Like maybe you just want to endup every day at 3pm, Like
finding what that is.
Finding what lights you up?
What are your hobbies that youreally enjoy?
What do you wish you did moreof?
Did you really used to enjoyphotography and now you don't
like?
Well, I used to love art andthen design became my job and so

(55:48):
I stopped doing like drawing ordoing anything.
Um, and then, as it comes back,like maybe you notice, oh well,
this became my job, so it's nolonger my passion.
What is another passion I canenjoy?
Maybe you just enjoy reading inthe middle of the day.
Like I think that's a luxury.
I talk about helping clientsfind their luxuries.

(56:08):
It doesn't have to be money.
What if it was just being ableto read a book for half an hour
in the middle of the day?
Like a lot of people, that's ahuge luxury.
You know.
To just take a hot shower at 5pm and just soak for the evening
, Finding these things thatlight you up and refill you and
make you feel like you're notjust giving, and giving to your
business or to everything elsein your life too.

Josh Hall (56:31):
Great way to put a cap on this one.
Alyssa, that's awesome.
That's really good advice.
One final question here for you, but I want to give people a
chance to pick up.
I know you've got some freestuff.
Where should people go toconnect with you?
And then I think you have a areason, a free resource, to like
a masterclass.

Alyssa Williamson (56:47):
Yes, so um, alyssa Williamson, a-l-y-s-s-a,
and then Williamson is S-O-Ncomis my website, um, and you'll
find access to just a little bitmore information.
I've got several free trainings, but the main one I'll share,
um, shared with you that you canput in the resources, is a
raising your revenue masterclass, and it's really about how to

(57:09):
bring the trifecta of mindset,intuition, strategy and habits
to increase your income, but doit in a more efficient way, so
you get time back and you getyour life back, um.
And then another great place toreach out to me is Instagram.
I'm Alyssa Williamsonunderscore coach and I always
just love chatting.
If you just want to be like hey, I heard you on the podcast,

(57:31):
got this question or reallyenjoyed this point, I would love
to hear that.

Josh Hall (57:35):
Awesome.
Well, we'll have all thatlinked in the show notes for
sure for this one, alyssa.
Final question here for youreal quick, particularly to the
business owner, who has been atit for a while and is very far
removed from their intuitionwhat would be like if they could
do something right after thischat or after they push pause on
the podcast?
What would be like an exerciseor something you would recommend

(57:56):
they do, just to start theprocess to be a more intuition
led entrepreneur?

Alyssa Williamson (58:01):
Definitely do some slow, deep breaths.
So just just getting back toyour body.
The problem is we get so caughtup in our minds and that
connection to your subconsciousand your intuition is in your
body.
So just spend a minute, set atimer so you're not counting,
and just do slow, deep breaths.
Put your feet on the ground andsort of visualize, like your

(58:22):
energy going out from your bodyin roots and sort of grounding
to the earth, and then just askyourself, like what do I want to
do in the next five minutes?
What do I want to do thisafternoon?
You don't have to ask a biglife changing question, but just
be like what do I want to doright now?

(58:44):
Like maybe I want to go get asnack, maybe I just want to go
outside and take a breath now.
Like, after I've listened tothis podcast, what do I feel
inspired to do?
And write it down.
If it's not something you coulddo right away, but at least
take note of it and make sureyou do it at the time when you
can.

Josh Hall (58:57):
Boom there we go.
All right, listen, thank you.
Do it at the time when you can.
Boom there we go.
All right, listen.
Thank you so much for for yourtime today and for chatting
about this.
This was really interesting and, uh, I love that we're talking
about this more.
Even as a dude entrepreneur,I'm not in the hustle crowd, but
, um, I definitely am a hugeproponent of listening to your
intuition and building abusiness that you want to show

(59:17):
up for and doing thissustainably and not burning out.
So to that I say thank you foryour intuition and your advice
and all the work that you'vedone to be able to help a lot of
folks.
So thanks so much for sharingeverything today.

Alyssa Williamson (59:29):
Yeah, thank you, josh, and I love this and I
love that it's becoming aconversation and something that
people maybe this will open afew eyes to where they are
intuitive and have been ignoringit, or opening new doors to new
opportunities.

Josh Hall (59:43):
Heck, yeah, alyssawilliamsoncom, and we'll
have all the resources in theshow notes for this one and
we'll have your masterclasslinked.
And yeah, definitely go checkher out on Instagram.
Thank you, alyssa, till nexttime, appreciate it.
Thank you, bye, josh,appreciate it.

Alyssa Williamson (59:55):
Thank you.

Josh Hall (59:59):
Bye, josh.
Big thanks again to Alyssa forcoming on and sharing all about
intuition and trusting your gut.
Leave us a comment, if youwould, at joshhallco slash 369,
to share any takeaways orthoughts you have based off of
this one.
I'll let Alyssa know to checkthe comments over there on the
show notes.
All of the links we mentionedcan be found there as well,
again at joshhallco slash 369.

(01:00:21):
Alyssa is currently active onInstagram and you can find her
at her website,alyssawilliamsoncom.
And remember she does have afree masterclass you can pick up
today for completely free.
It's a raising your revenuemasterclass that will be linked
at the show notes for this oneas well.
All right, friends, hope youenjoyed this one.
Cheers to running your businessbased off of trusting your gut.

(01:00:42):
I hope it works for you and Ireally hope you enjoyed this
conversation.
Make sure you subscribe if youare not yet subscribed, wherever
you watch or listen to thepodcast, because we've got some
doozies ahead and, yeah, funstuff ahead.
All right, guys, I'll see youon the next one.