July 7, 2025 • 55 mins
I’m not currently active on LinkedIn but ironically, if I was starting a web design business today, it’s the place I’d spend most of my social media/online connection time.
Why? Well, mainly because I know it’s geared towards connecting professionals rather than social media algorithm entertainment.
If you’re interested in what’s working well for getting clients on LinkedIn today, my chat with LinkedIn expert Joe McKay is a great guide to follow.
Joe knows the platform, knows the ins and outs and how to practically set yourself up for success rather than burnout if you’re going to commit to making LinkedIn a large part of your social strategy.
Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/386
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Joe McKay (00:00):
On LinkedIn.
I think a good 80-20 rule isthree posts a week Monday,
wednesday, friday.
Post it around 8 am or sometimebefore the workday starts in
your local time or wherever yourclients are hanging out, and
that can be.
You can use scheduling onLinkedIn to manage your posts
and that can be your kind ofmini blueprint for content,
(00:20):
because LinkedIn and all socialmedia I think is like the one
ring from Lord of the Rings likereally, really powerful, but if
you spend too much time inthere you will turn into Gollum.
Josh Hall (00:35):
Welcome to the Web Design Business Podcast, with
your host, josh Hall, helpingyou build a web design business
that gives you freedom and alifestyle you love.
You build a web design businessthat gives you freedom and a
lifestyle you love.
Here's something that's alittle ironic, and that is that
I am not currently active onLinkedIn.
However, if I was a webdesigner starting my business
(01:00):
today, I would make LinkedIn mynumber one social media platform
, and there's a lot of reasonsfor that.
Mainly, I know that LinkedIn isgeared towards connecting
professionals and if you want tofollow up with leads and
potential clients and to get topeople directly without having
to sift through the algorithmsof all other social media
(01:21):
platforms or those peoplesifting through the algorithms
to find you and connect with you, linkedin is kind of like the
directory.
It really is online networkingin every sense of the word.
So I want to take a deep diveinto LinkedIn for those of you
who are exploring it or want tomake it a bigger part of your
marketing strategy as well.
(01:41):
Really excited to have abonafide LinkedIn expert on this
episode, joe McKay, who wereally get into all the ins and
outs of LinkedIn, and I'm soexcited to hear how it helps you
.
Again, if you are currentlyusing LinkedIn and you want to
optimize it, or if you're brandnew to it and you just want to
(02:02):
skip all the fluff and go rightto what works, you can go to the
show notes for this episode,which will have all the links
that we mentioned which aregoing to be found at joshhallco
slash three, eight, six.
And you can go to Joe's website, joe McKayinfo to check that
out.
We will have all his links inthere and social media handles,
(02:24):
including you guessed it hisLinkedIn profile, so highly
recommend connecting with him.
He also has a free LinkedInplaybook.
That is really really good.
I checked it out after talkingwith him, so that link will also
be in the show notes over atjoshhallco slash 386.
Without further ado, here isJoe and let's dive into LinkedIn
strategies.
(02:51):
In to LinkedIn Strategies Well,joe, it's great to have you here
.
Man, we have a mutual friendand colleague in Eric Dingler,
who is the CEO of my agency.
Just found out you guys havesome mutual entrepreneurial
groups that you're a part of andsimilar.
I know Eric is a full-blowndigital nomad.
You're not quite that level ofdigital nomaddom, but I think
(03:12):
the cool thing about technologyand just where the industry is
today is that you can doanything from anywhere,
including marketing, and I knowwe're going to focus on LinkedIn
.
I imagine there's so manyopportunities, especially with
social media and LinkedIn, to be, you know, location independent
.
Joe McKay (03:27):
So, for all those reasons and more, I'm pumped to
chat with you, man and I go tomeet clients and things and I
can just pop my laptop in thebag and kind of continue to run
(03:47):
my agency and my business fromanywhere.
It's an amazing time to bealive.
So, yeah, really excited totalk.
Josh Hall (03:52):
Can you give us just the lay of the land of what you
do exactly, Joe?
What is your business and whatkind of services are you
fulfilling for clients?
Joe McKay (03:58):
Yeah for sure.
So the original part of my kindof solopreneur business and
going out on my own was ahigh-end LinkedIn ghostwriting
and content service.
I've now kind of scaled thatinto a small agency serving
founders, entrepreneurs who aretrying to build their brand and
find clients on LinkedIn.
(04:19):
That's a key part of my offer.
And then the other thing thatI'm really passionate about is
helping other solopreneurs inthat zero up to 100K type range
to get going, get moreconsistent revenue, feel less
stressed and get themselves offwhat I call the revenue
rollercoaster.
So I do a lot of coaching withthose earlier stage solopreneurs
(04:39):
again to enable some of thelifestyle that I really enjoy
and help other people on asimilar path.
Josh Hall (04:46):
What?
I'm asking this because, whenit comes to LinkedIn, I think it
may depend on differentindustries, but what industries
are you serving?
Are you across the board?
Are you helping designers,agency owners, service providers
, creators all the above?
Who do you serve?
Joe McKay (05:03):
Yeah, look, I think typically my audience and the
people that I'm serving aredigital service providers in
some capacity.
So coaches, consultants, agencyowners, entrepreneurs, you know
.
I think one of the key valueadds for linkedin is you can is
the global reach.
So, um, typically businessesthat are serving customers
worldwide with some kind of adigital service is who I'm
(05:25):
serving.
I also do work with a couple ofCEOs and C-suite leaders more
in the corporate space as wellon their personal brand and
thought leadership contentaround that.
So a couple of client profilesthere.
Josh Hall (05:40):
Gotcha.
So I'm going to warn you now,joe, I'm going to be a sponge in
this chat with you just becauseI don't use LinkedIn.
I would.
If I were getting started inweb design today, or if I had my
own agency, I would definitelymake LinkedIn a big time
priority for all those reasonsthat you just mentioned as well,
just with theinterconnectivities of just
(06:01):
professionals and decisionmakers connectivities of just
professionals and decisionmakers.
But for that reason, I don'treally know the ins and outs of
what's working well for LinkedIn, which is one reason I'm so
pumped to pick your brain aboutthis to see what's working.
But I just want to start offwith it's probably a very
one-on-one, elementary questionbut why LinkedIn?
What are some of the benefitsfor LinkedIn over Instagram or
(06:23):
Facebook or TikTok or some ofthe other socials?
Joe McKay (06:26):
Yeah, look.
So I think the key benefit thatI see for LinkedIn at the
moment is twofold.
The first is really related tothe professional identity that's
kind of wrapped up in theplatform.
So there are no anonymoushandles.
There's a lot less, I find,random kind of keyboard warriors
and lurkers that are out therekind of muddying the waters.
(06:48):
It is absolutely a professionalplatform.
It is absolutely a place to goand kind of build business
relationships.
So I think it's a logical haunt.
I guess it's a logical place tohang out if you're looking to
develop a business.
So I love that about LinkedIn.
If we get a little bit moretechnical, kind of
algorithmically and this isshifting but historically
(07:08):
LinkedIn has really focused onserving you content around your
network, so your actualprofessional network, versus
like TikTok and other platformsthat really prioritize virality.
So being able to leverage yournetwork is a really powerful
tool, as all business ownerswill know.
Referrals, word of mouth, thatkind of thing.
(07:29):
I think of LinkedIn as reallyword of mouth on steroids and it
is structurally functionallygeared up to enable that more
effectively than the otherplatforms that I see.
So they're kind of the two keyaspects for me.
I also just personally neverreally got into.
Well, I got into Facebook, butInstagram, tiktok has never been
(07:49):
a thing.
I miss that boat.
I feel a little bit moreproductive on LinkedIn than some
of the other channels.
How long have you been onLinkedIn?
And this is the other reallyinteresting part LinkedIn, I
think, is now the longeststanding social platform.
Others have come and gone, butLinkedIn started in 2000.
I probably joined in 2008,maybe.
Josh Hall (08:09):
Did it.
Really I didn't realize itstarted in 2000.
Joe McKay (08:13):
Yeah, I mean you might need to fact check that,
but I'm sure it's well over 20years old, so very early 2000s,
and so most of us do have fromsome level of 2002.
And so most of us do have fromsome level of 2002.
Okay, there you go, there yougo, fact checked.
Most of us have built a networkover time.
We've just accumulated anaudience over time and so it's
(08:33):
just really the place when Istarted a business was really
the logical place for me to showup and just start hanging out,
because I've been there for over15 years now.
Josh Hall (08:41):
That's fascinating.
So it began in 2002, but itlooks like it was officially
launched in May of 2003.
Regardless, yeah, we're lookingat well over 22, 23 years at
this point.
I did not realize it was thatmuch of an OG.
It is the.
Joe McKay (09:00):
OG now yeah.
Josh Hall (09:01):
So I wonder let's dive into that a little bit,
because I can't help but wonderif LinkedIn has a base of folks
who were early adopters even inthe first 10 years.
I wonder how many of thosefirst 10-year adopters are still
on LinkedIn.
I would imagine a lot of them.
Joe McKay (09:19):
Yeah, and that also creates a big opportunity.
So LinkedIn historically waslike copy and paste your CV and
add a photo and update where youwork.
It was just very much your CVonline, I would say four to five
years ago.
That really flipped to.
Hey, there's a feed in here andwe can actually talk about
stuff other than just likeannouncing that I've got a new
(09:40):
job and updating my status.
That opened a massiveopportunity where you now have.
You know, I think the currentstat is like 98% of all LinkedIn
users never post content.
So if you're trying to getshare of voice, you're trying to
get attention, which we all arein our marketing.
Linkedin is a great place tohang out because so many of
(10:00):
those kind of OG users aredrifting away from other
platforms that maybe have turneda corner Like I would think of
X in that category where itdoesn't feel as fun as it used
to.
Maybe they come to LinkedInkind of looking for a bit of
something, a bit of educationand interest, and if you can
show up there in the right way,um, there's, there's headspace
(10:20):
there for you to kind of standout.
I think.
Josh Hall (10:23):
So you brought up something interesting there,
which is that the majority, ahigh majority, are not creating
content.
I, regardless of the, I thinkmy tone has changed over the
last five years.
I've never been againstLinkedIn by any means.
I've always appreciated it inthe very limited capacity I've
used it, but I just never madeit a priority.
And I think it's because when Ibecame an entrepreneur and look
(10:45):
at the landscape of differentsocial media platforms, I viewed
LinkedIn as just likeheadhunting territory or like
you know, if you join acorporate job, you have a
LinkedIn profile and then youmake sure that's optimized and
then if you get fired or let goor you leave, you have your
LinkedIn profile to help you getanother corporate job go or you
leave, you have your LinkedInprofile to help you get another
(11:06):
corporate job.
That was kind of myinterpretation of it back in
like the 2010s and stuff, andI'm sure I'm not alone in
feeling like it was just kind oflike where corporate was.
Has that changed over the lastprobably decade in particular?
Joe McKay (11:20):
Absolutely, absolutely.
Look, there is still a largeamount of, I would say, in that
1% to 2% that are postingregularly.
There is still a large amountof, I would say, in that one to
2% that are posting regularly.
There's definitely a lot ofkind of recruitment and, more
recently, kind of, I would say,b2b, saas, tech type sales
people as well who are kind offilling the content void.
But I think the key thing thatcreates opportunity here is who
(11:41):
is on that platform.
So, yes, if it's a place whereheadhunters are hanging out,
that's because they're trying totalk to high income.
You know other entrepreneurs,business owners, experienced
people so there are.
I guess it's a high valueaudience in that sense.
But I think the mindset hascertainly shifted and LinkedIn
is pushing this along with newfeatures.
You know we now have a TikTokstyle vertical video feed on
(12:04):
LinkedIn which is helping peopleconsume content in a very
different way and it's kind ofopening up as a blue ocean kind
of media channel.
I would say it's actually welland truly open and some of that
ocean is starting to kind ofmuddy a little bit as more and
more people realize theopportunity that's there.
Josh Hall (12:22):
Well, and something you mentioned just a little bit
ago is really intriguing to me,and I'm sure a lot of others,
especially now, which is thatyou don't get the anonymous
profile riffraff and just pureand utter spam.
I mean my DMs and Instagram andFacebook, and I have a very
minimal following compared to alot of like thought leaders and
(12:44):
other industry experts indifferent niches and, my gosh, I
can't imagine what their DMSlook like.
They they must have somebodywho just manages their DMS full
time.
Um, and then the algorithms andeverything else, like I'm just
seeing, especially Facebook.
I don't know what the heck hashappened to Facebook, but I'm
just seeing the weirdest stuffand I'm like why.
(13:05):
Like I remember recently my wifeand I were joking, I just
started getting like Indian guyswith their cars in cities, like
with my feet, was just like I'mlike, why am I?
Why am I getting nothingagainst you?
That's your thing.
Like that's fine, but it wasjust one of those parts Like I'm
like, why am I getting this?
I have what.
Why?
Like, what algorithm did I getinto?
So there's all this like justweird noise, both in the
(13:29):
algorithms and behind your DMSand stuff.
That's just.
I mean, it's overwhelmingsometimes to where I'm like I
don't even want it, like I don'teven look at my Facebook DMS
anymore because it's just 99%spam.
Um, I only say that to say it'sintriguing to think that
LinkedIn has protected a placewhere it's like real people.
(13:52):
It seems like.
Joe McKay (13:54):
Yeah, and being able to control who's in your network
and have that dictate themajority of the content that
you're going to see.
That's the real difference.
You know, facebook and Instaand the others have completely
unlocked their algorithms.
They've changed theiralgorithms to just focus on hey,
a large volume of people seemto like this content, so we're
going to show it to you as well.
Whereas if you're a webdesigner and you show up on
(14:15):
LinkedIn and you're connected toother web designers, you know
people that fit your ICP.
That then shapes your feed kindof 80% of your feed versus
Facebook, where you just feelcompletely out of control of
what's actually going to appearat any any even moment.
And if you think about as amarketer, if you're trying to
get yourself heard amongst allthat noise on other channels,
(14:36):
it's a very I can imagine um,and the people you know, the
business owners that I work withthat have kind of tried other
channels.
It's a very frustratingexperience to just have that
complete lack of control.
Josh Hall (14:47):
So perfect setup getting yourself heard on,
particularly LinkedIn, I wouldimagine.
Is it fair to say that doingvideo or media that's going to
stand out, is there moreopportunity than ever on
LinkedIn compared to these otherplatforms, especially as far as
video goes?
Joe McKay (15:04):
Yeah, look, video has recently arrived on LinkedIn.
I would say mid to late 2024 iswhen vertical video and the
feed-based video showed up, soit's definitely an open market
or open opportunity there.
I'm working with clients a lotmore around video.
That's kind of become a corepart of my LinkedIn ghostwriting
and content creation offeringis how do we get you on video?
(15:28):
So that is absolutely a bigopportunity.
Having said that, I think thegood, old-fashioned text post
and I call this, I bucket thisas like normcore content, kind
of like Crocs and Socks stylecontent, where it's just like
it's really focused on.
It's not pretty, it's notbeautifully formatted, it's not
(15:49):
any bold visuals, it's reallyjust, I guess, more pure thought
leadership, ideas, consideredperspectives, opinions,
experience and expertise that isshared in black and white, in
text in a feed.
I think LinkedIn is a specialplace in terms of the socials
where you can find that.
So they're kind of the twothings that I'm seeing in 2025
(16:09):
as, I guess, trends aroundLinkedIn content.
Josh Hall (16:12):
For the actual, for the written content.
I have a lot of colleagues andmembers of my community, web
Designer Pro, who are reallyactive on LinkedIn and there's a
variety of strategies I've seenwork for them.
Some of them are treatingLinkedIn as a place to house
their newsletters and to havevery, very like deeper, in-depth
thought leadership type ofposts.
(16:33):
Some are doing more like, youknow, tweet style posts that are
just like quick thoughts.
Um, and then I mean there's avariety of other strategies, but
those those seem to be like thetwo trends I'm noticing is like
a more sub-stack style, likenewsletter written piece on
LinkedIn.
Are there any other strategies?
As far as the text route that'sworking in LinkedIn, are those
(16:56):
two pretty common Newsletter andquick posts?
Joe McKay (16:59):
Yeah, look, those are the key ones, I think.
Um, the other very kind ofshort-term tactic that I'm
seeing from a lead generationpoint of view is, um, I think of
this as like mini gated content, so you might write a post that
says I've written this.
You know, I've pulled togetherthis amazing swipe file of
landing page templates, you knowcomment keyword, and I'll send
(17:24):
you a copy.
This is a little algorithm hack, kind of an engagement hack
that really pleases thealgorithm.
It sends your content viral andis a short-term way for people
to generate a lot of inboundinterest, I guess, and attention
and get their ideal client toraise their hand.
Now it's a very effective, butit's a very divisive tactic that
(17:48):
we're seeing as well.
It feels a little click-baity.
It feels a little yeah, kind ofbait and switch.
Almost.
It's sort of it is algorithmhacking, algorithm jacking a
little bit, but it's certainlyworking.
And my guidance there is alwayswho's the target audience and
(18:08):
how do you, if you imagine oneof your actual real-life clients
kind of scrolling the feed, howwould they respond or engage to
this and who are you trying toposition yourself as being in
the market and how you show upin content?
So that's probably the othertactic I've seen recently.
Josh Hall (18:26):
And then what about images, carousels pictures?
When I'm thinking about socialmedia, marketing across any of
these channels and just puttingyourself out there online to
build your network and to getclients, I think the big hang up
that I've always seen and thatI'm coaching a lot of members on
is they're a little overwhelmedwith, like what to do, whether
(18:48):
it's focus on video or focus onshort text or focus on like more
meaty newsletter style approach, blog approach or carousel
pictures and stuff like that.
Do any of those work betterthan others?
Joe McKay (19:01):
on LinkedIn, so if I think specifically about web
designers, a way that I thinkabout creating content that
resonates is to give people atour of the workshop.
And so what that can look likeand I think this would really
apply for web designers isreally like raw, kind of in the
(19:23):
wild, like screen grabs of itmight be a Figma layout or you
know a homepage template orthings like that that give
people an insight into kind ofwhat's going on behind the
scenes.
That tour of the workshop.
This can be a great way toproduce content that you kind of
just go looking for, ratherthan having to stare at a blank
page and try and create fromscratch.
(19:44):
You might anonymize orde-identify.
You know information if it'sclient specific or you can't
share that confidential stuff.
But if you're feelingoverwhelmed about like visual
style content and how to kind ofshow a bit of what you do, um
see if you can take a snippet ofa deliverable or something
that's a work in progress andgive people a tour of the
(20:05):
workshop.
I've even worked with clients toextend that to a very short
Loom video that's just walkingthrough a Figma layout, some
font selections like whatever itmight be, palette work to just
give people that tour of theworkshop, and so I kind of at a
more strategic level yeah, thattour of the workshop, um, and so
(20:27):
I kind of at a more strategiclevel, I try and help clients to
harvest content rather thancreate from scratch.
So, look around you all thework that you're already doing
in your business, rather thanthinking of as like marketing,
is like this separate bucketthat I have to go and find time
to sit and create content.
It's like, okay, while I'mdelivering this thing for
someone, how can I turn thatinto marketing?
How can I, um, kill two birdswith one stone in that sense, um
(20:51):
, and harvest stuff from whatI'm already doing for customers
and then push that out ascontent?
Josh Hall (20:57):
Yeah, heck, yeah, I could.
I totally backed that up,couldn't agree more.
I've seen so many web designers, uh, do the same thing where
they're like, what should Icreate?
And I'm like, just look at yourportfolio, case studies, before
and afters.
I mean, honestly, I totallyagree, man.
I like that analogy andterminology behind the work or
(21:18):
tour of the workshop.
I really love that approachbecause I think that separates
us, as web designers too, from alot of other designers and ai
now is it's like this is reallywhat's working.
This is literally what clientsare paying me for.
Like you're, you know you couldsee what is actually working.
Um, yeah, I'm glad youmentioned the um.
Joe McKay (21:36):
I'm glad you mentioned ai because I was
thinking about web designers andhow to help them and I listened
to your episode around kind ofthe functions, the functionality
that ai's got and I think it'ssuper easy now to create
something that looks reallypretty and visually appealing
with ai.
That's where I think this tourof the workshop that's going to
be the differentiator.
Um, they're like the finishedproduct.
(21:59):
I think web designers typicallyare always, are often great at
like showc, that like the herolanding page and the beautiful
finished product.
That's an important part ofsocial proof.
I think, more and more, thetour of the workshop is going to
be that separator.
This is where I love looms.
This is where I love anythingthat kind of narrates or almost
gives people an insight into howyou make the decisions that you
(22:21):
make, why you choose certainthings, versus like hey, I just
prompted AI to give me somethingthat looks beautiful.
I think that's an opportunityfor differentiation.
Josh Hall (22:31):
Yeah, I mean, we've all always been interested.
I think most humans areinterested in like, how did you
do this, how did you make this?
I mean, there's so many showsthat are massive documentaries
and series about how.
How did it happen?
How do you?
I mean, I'm like, maybe it'sage, I don't know but like when
my wife and I stumbled acrosslike how this was made, I'm like
(22:51):
, oh, I would love to see howballoons are made.
You know, like how, how doesthat work?
I don't even know.
I never thought about that.
Um, I think so there's obviouslya massive opportunity for
content creation of all thesesorts on LinkedIn, but I still
(23:14):
feel like the true value, propand differentiator for LinkedIn
is the connectivity, and I wouldimagine I mean I did this years
ago when I was in a networkinggroup I would connect with
somebody I met on Facebook or,occasionally, linkedin.
I did actually use LinkedInmore back then, I just never
prioritized it.
But is there maybe even more ofan opportunity today to be able
(23:38):
to follow up on LinkedIncompared to Instagram or
Facebook or anywhere else?
Joe McKay (23:44):
Yeah, absolutely, because it is identifiable.
We can search and find theindividual, the person or the
role title or the company, theperson that has that job at that
company that you want to workwith.
So absolutely, it is one of thekey value props of LinkedIn.
It also presents an interestingsituation because you talk
(24:06):
there about all the spam.
On other social channels we dosee nowhere near as much and
it's a different kind of spam.
But we do see, I would say, arelatively low bar in terms of
what networking and what kind ofcold outreach I guess can look
like on LinkedIn.
Like, we do see a lot of what Iwould call a pitch slap.
(24:26):
You know the connection requestcomes in and you accept it and
then all of a sudden it's likeyou know the connection request
comes in and you accept it andthen all of a sudden it's like,
hey, would you like 10 moreleads a month in your CRM and
things like that.
So very powerful tool.
And I think a low bar is set bysome people that are using
automation tools and they'rejust not thinking about outreach
in a smart way.
So the one-to-one connectionpiece and like essentially
(24:48):
getting into the DMs on LinkedInis a huge opportunity for
anyone running a business, anykind of agency, but you need to
do it in a smart way, and theway that I think about that, and
doing it in a way that's notsleazy, that's not slimy, is
something called presentcommonality.
The most effective way to kindof share with you this idea of
(25:11):
present commonality is, if I askyou a question, right, so maybe
I'll give you a scenario.
Imagine you're going to awedding.
You're going to this wedding byyourself, a friend's wedding,
and you arrive a few minutesearly at the venue and you look
around and you realize that youdon't know anyone else that's
going to be at this wedding.
So you're going to go and sitdown next to someone that you've
never met before going to be atthis wedding.
(25:32):
So you're going to go and sitdown next to someone that you've
never met.
Before you go and sit down,you're sort of looking around
and you want to start aconversation with this new
person that you've never metbefore.
What kind of question might youask that random person that you
sit down next to at a wedding?
Yeah, would you like more leads?
Josh Hall (25:49):
Yeah, I'd probably.
I mean, yeah, I guess in thatsense I'd be like uh, hey, I'm
josh.
I'd probably just start withlike hey, I'm josh, what do you
do?
Probably something to thateffect yeah, yeah, yeah.
Joe McKay (25:59):
So you would like.
If it is in a specificsituation, like a wedding or one
of the you know, one of theserandom things that we find
ourselves at when you're tryingto open a conversation present
commonality feels comfortablebecause it's the thing that we
have in common at that presentmoment.
So, like a lot of people inthat wedding example would say
something like how do you knowthe bride and groom?
(26:19):
This is also the same reason weso often just end up talking
about the weather, because thesky over our head is like the
thing we have in common at anygiven moment.
So present commonality is thatthing that links you together
with someone that you don't know.
So, on LinkedIn, if someoneconnects with you, if someone
checks out your profile which isa really good signal of intent
(26:42):
or if they like your content allthat kind of stuff that can be
a moment of present commonalitythat you can use to open with
outreach.
So you might say hey, josh,thanks for liking my post last
week, and then from there, onceyou've established the present
commonality, it would just bedid anything stand out?
I just want to hand you themicrophone and give you an
(27:03):
opportunity to say something, ifyou want to.
I see that as being a reallyeffective outreach strategy.
That's the outreach strategythat I use.
So if you're creating contentregularly, if you've got people
that are kind of orbiting aroundyou and this is the thing about
LinkedIn most people are justlurking.
They're just hanging out andscrolling and they're never
going to take that first step.
So a simple one-to-one outreach, as you identified, is a
(27:27):
massive opportunity and that'show I would approach it.
Josh Hall (27:30):
Yeah, that's a great approach.
Yeah, no one do what I did.
Please don't do that at awedding or on LinkedIn.
That was terrible.
Follow Joe's advice.
Joe McKay (27:37):
I put you on the spot there.
Josh Hall (27:39):
Yeah, yeah, I'm like I'm a.
I can't do small talk anymore.
I just cut to the straight likehey, so what do you do?
How much?
How much do you make at yourjob?
So, with, with, with theseconnection requests because I'm
not active on LinkedIn right nowand others who maybe are
curious about it is it a closedDM?
Like, do you have to?
Is it basically closed requestand you have to approve that
(28:01):
request to come in?
So I would imagine meetingsomebody at a networking event.
If I were to DM them a daylater, they'd be like oh yeah, I
met, you know, josh, at thatevent.
Is that the way LinkedIn workscurrently with DMs?
Joe McKay (28:13):
Yeah, exactly.
So you can pay for a premiumfeature that allows you to send
what is called in-mail and soyou can arrive in someone's
inbox.
But in-mail just is a massivealarm bell of pitch.
So it is a gated kind ofconnection request.
It has to be accepted beforeyour message is sent.
So I like that feature as well.
(28:33):
It just cuts down the noise andthe spam.
Josh Hall (28:37):
How do you recommend people getting started on
LinkedIn or wanting to growtheir network on LinkedIn with
ideal clients.
How do you recommend that theyconnect with them?
There's a present commonality,like you mentioned, but are
there groups or forums I'mtrying to think of other than
(28:59):
just cold DMing somebody?
How would you practicallyconnect with somebody other than
I imagine?
Sharing their posts orcommenting on their posts, like
other socials, is a greatstrategy, but I guess what other
like hidden areas of connectionare on LinkedIn that maybe
people aren't thinking aboutother than commenting on posts,
sharing posts or DMing?
Joe McKay (29:18):
Yeah, look, I think I mean you've you've touched on
like commenting.
Is is a big one actually, andso a lot of people I work with
that are thinking about takingLinkedIn more seriously.
They have, um, what I call FOPO, this fear of posting online,
and that holds them back fromlike creating content themselves
.
I actually propose commentingas a great easy way to kind of
(29:39):
dip your toe in the water aroundthat, so you just get
comfortable with.
You don't have to create awhole post, but you can just
share some thoughts.
You can leave a genuine,specific compliment.
That is actually.
It's very simple, but it's agreat way to kind of get your
headline, your photo, like yourbio, in front of more people.
So I strongly recommendcommenting as a as an initial
(30:01):
strategy, um, whether that'sdirectly on the content of
people that you're wanting towork with or just in other, like
what I think of as centers,centers of influence or
influential people in your spacewhere your client is likely to
be kind of hanging out andconsuming their content, they
can be great places to show upas well.
Those would be key ones, andthen the DMs we've covered as
(30:22):
well.
So, yeah, look, I think that'sa pretty holistic strategy for
me.
Josh Hall (30:27):
We've had a couple of members of Web Designer Pro
talk about the sales navigatoraspect of LinkedIn.
So how does that work?
That's not familiar to me atall.
So, with the sales navigator,does that just purely get people
who are ideal clients thatyou're looking for and then you
would implement any one of thesestrategies, or does that give
(30:48):
you a foot in the door to DMs?
If that's the case, is it thecold outreach pitch problem?
How's the sales navigator work?
Have you used that, yeah.
Joe McKay (30:59):
So look to be perfectly transparent, I don't
use sales navigator on my ownprofile.
Some clients that I'mghostwriting for and handling
their LinkedIn accounts for willhave sales navigator and we're
using it to really it's kind ofa whole bunch of extra search
filters and capability thatallows you to build account
lists, build target lists ofcontacts and then get really
(31:21):
like forensic on who you want totarget, so some more detailed
search functionality that youdon't have with LinkedIn or
LinkedIn Premium.
You also get the extra messagingfeature that's there as well.
But, yeah, especially at theearly stage, I don't think it's
necessary.
I think the search parametersthat you can use on LinkedIn
(31:43):
just out of the box are going toget you 95% of the way there.
Sales Navigator is that kind ofvery high-end power user type
experience and is not cheapeither.
I think it's like $100 a monthand, yeah, I don't use it
personally in my businessbecause I'm trying to lean on
(32:03):
content more, pull tactics, sogetting people to check out my
content and then implementingthe hand-raiser outreach that we
were talking about, more sothan really getting forensic on
like creating a prospect listand then cold outreach and that
kind of stuff gotcha.
Josh Hall (32:19):
Um, speaking of you mentioned like searching for
profiles and stuff.
Are company profiles a thing onlinkedin and are they popular
in any way?
Or is LinkedIn primarily like apersonal brand almost for every
profile?
Joe McKay (32:36):
Yeah, so this has a.
Company profiles are absolutelya thing on LinkedIn.
However, linkedin has recentlyadapted its algorithm to
massively prioritize contentthat comes from personal pages,
so individual creators pages.
So I view the company profileas something that again like I
don't have one for my agency, mybusiness.
(32:56):
It's another audience thatyou've got to kind of start from
scratch.
Posting content from companyprofiles is really deprioritized
in the algorithm, so it justnever gets great traction.
So, depending on the scale ofyour business and who you're
trying to talk to, if you wantto have a lens of, I guess,
credibility, you might have asimple company profile, but if
(33:18):
you're creating regular content,I would absolutely suggest
doing that from your ownpersonal channel.
Josh Hall (33:25):
Yeah, I was just going to say so.
For a web designer who'swondering should I set up a
profile under my business nameor just me as the owner of the
business or the creativedirector, sounds like the solid
strategy which I would say onall social media platforms, now
more than ever.
I just recommend doing apersonal brand.
Do you as the founder of suchand such?
Joe McKay (33:47):
Yeah, absolutely.
I think so many creatives andpeople generally just undervalue
their own story and how muchpeople like to learn and want to
understand more about them.
So, if you are a freelancer, ifyou're a solopreneur, you know
you are the brand and yourpersonal brand is going to be
the thing that people want tokind of see a little bit of
themselves in you and that'syour differentiator versus a
(34:10):
bigger agency or a biggercompany, a bigger firm.
And so, yeah, I absolutelyagree that the personal brand is
the best route for that.
Josh Hall (34:18):
Makes sense too, with LinkedIn being such a
connectivity platform.
If I were to see a businessname in my inbox, I'm going to
immediately think they'repitching something or they're
just trying to sell something,versus seeing, you know, seeing
Jim as a profile or a Sally orsomething.
Joe McKay (34:39):
Absolutely A lot more warmer connection initially
right?
Yeah, completely.
And so that leads me to aquestion for you, josh.
I always try and ask thisquestion because, for me, my
business just originated and hasalways grown on LinkedIn.
It's the one place that I hangout.
What would you say for yourpeople, your web designers, that
you're working with?
How are they?
(34:59):
If LinkedIn's not currently aclient acquisition channel, what
is the go-to client acquisitionchannel for web designers right
now?
Josh Hall (35:10):
One is going to be in-person, one's going to be
virtual.
In person it's networkinggroups or referral groups, like
BNI, something that is like abusiness-centric meeting,
sometimes occasional or oftenongoing, like in the case of
like a BNI group.
It is a referral group becauseit is where people are going to
meet other business owners andget and give referrals.
(35:32):
So that's key.
That still works just as good,if not better, today than it did
20 years ago, and that's how Ibuilt my business was that route
.
The virtual route is typicallyeither if they're not using
LinkedIn and using it, it'sgenerally what I found nowadays
is Instagram or and this is justfrom the pool of web designers
(35:53):
I'm thinking of top handInstagram or a larger discovery
platform like YouTube.
I think about one of my members,sam, who really loves SEO and
more specifically, local SEO,and he built his network up
dramatically with a YouTubechannel focused on local SEO, so
(36:13):
it brought people to himwithout him needing to
one-on-one connect in a varietyof other areas.
So, yeah, those are some of themain aspects, but I mean
LinkedIn could fit solidly inbetween each one of those,
especially the in-person, inbetween each one of those,
especially the in-person,because suddenly you could go
(36:33):
from in-person and then followup on LinkedIn and take that
relationship virtual withouthaving to do ongoing in-person
meetups, potentially.
And then in the case of YouTubeor a larger discovery platform,
if I were taking LinkedInseriously, I would say if you
want to connect with me, you seemy YouTube channel.
If you want to connect with me,here's my LinkedIn, that's I, I
(36:55):
, I.
What do you think Like?
I feel like LinkedIn is aperfect next step for both of
those scenarios.
Joe McKay (37:00):
Yeah, a hundred percent.
I mean I'm I'm a massiveLinkedIn advocate.
As I mentioned, that's the onlyplace that I hang out.
I've recently kicked off anemail newsletter, which is which
is growing well.
But in terms of socials andthose kind of mass distribution
channels, yeah, linkedin is theplace to be for me.
I think the other reallyinteresting opportunity around
this is like what I love aboutthe work I do with web designers
(37:25):
is there's that really tangiblelike launch moment.
You know you hand over thatbeautiful, like a client getting
their new website is just sucha massive moment and every
client assuming the project'sgone.
Well, you know, there is this,like I'm gonna go on linkedin, I
can't wait to post this onlinkedin and I would love and I
(37:48):
work a little bit with webdesigners on this like how can
you advise your clients onnailing that launch moment, that
beautiful feel-good moment foryour client?
Because, let's say, the clientthey get the new website.
You know, joshhallco, they jumpin.
I'm so excited.
I've been working with you.
Know, joe, tag, joe, like we'veworked on this for ages.
(38:09):
Here's my beautiful new website, joshhallco.
You press post on that LinkedInpost and then you're like
awesome.
The problem is only about 5% to7% of your own network, your
own audience on LinkedIn, isgoing to see that one post.
So I see so many people,whether they're web designers or
(38:29):
just clients, who've gotsomething to share.
They're like I've done it, I'veposted, I've launched this
thing, job done.
When for me, like as a you know, as a real marketer at heart,
it's like let's never miss amarketing moment and let's talk
and talk and talk about this.
Josh Hall (38:45):
So keep it going, stretch it out.
Joe McKay (38:48):
Yeah, like, post multiple times.
Just do not be shy.
This is a really key asset foryour business which, if you've
worked with a quality webdesigner, it's going to be an
important part of your journey.
You need to make sure you'vekind of saturated that message
into your audience.
So I think there's a reallycool offer there for web
designers, like leveraging thatgreat feel-good moment that's
(39:08):
going to get you a goodtestimonial and referrals and
that kind of stuff.
Say, hey, I moment that's goingto get you a good testimonial
and referrals, and that kind ofstuff.
Say, hey, I know you want totalk about this on linkedin.
Here's a bunch of little screengrabs or more assets, whatever
you could share as well as justlike, why don't you post about
this three, four, five, sixtimes?
You know, here's some contentbehind the scenes that you might
share from while I was building, like I love working on what
are those like surprise anddelight kind of moments that you
(39:29):
can have beyond your, your core, and I just see so many
launches.
I guess that kind of fall flat.
So we post about it once andthen assume everyone knows what
we've got and that's it, andthat's just such a missed
opportunity.
Josh Hall (39:43):
It's a great reminder because there's weeks, maybe
God forbid, months, of work thatgoes into largely custom
websites, and what a shame tojust be like, alright, it's live
, congrats, okay, move on to thenext one and then you're back
into work mode.
I totally agree, stretch thatout.
We've actually been talking alot currently about launchpacks
(40:05):
and giving clients actual assetsand scripts and posts that they
just copy and paste.
They could customize it andpersonalize it if they want to.
But most busy clients if youjust give them like five posts
or offer to do it for them, ifanyone's doing marketing or any
sort of digital socialmanagement, or even just get
temporary access to say likewe'll post this for you and
(40:27):
share it out and tag us there'sa lot of opportunity for that.
I think it's a great reminder tostretch like when stretch wins
out.
Oh yeah, very timely too, joe,because we just recently had uh,
at the time of recording thisour big, first in-person event
for my community, and I had thesame thought as like I'm not
just gonna say like it was agreat weekend with one post and
(40:50):
then share a couple pictures andnot talk about it.
I'm gonna talk about this thingfor like months probably I'm
just going to stretch this out.
I'm going to continue to sharelittle snippets and case studies
and pictures and recap videosand thoughts.
So a good reminder for me, too,that I need to hear like, yes,
we're a couple of weeks out fromit already, but I don't need to
(41:10):
stop talking about it.
Joe McKay (41:12):
Yeah, absolutely yeah , that's a great reminder.
Josh Hall (41:15):
One thing on that I wanted to ask you about Cadence.
Is LinkedIn, from what you know, are there pros and cons to a
certain amount of posting?
Are they rewarding two or threeposts a day?
Do they like one post a daywith comments and follow-ups?
(41:36):
Is it just about something thathits well?
Tell me about cadence, withwhat you're seeing work well on
LinkedIn.
Joe McKay (41:42):
For sure.
So if you're sitting therelistening to this and you're
like, okay, I want to get ontoLinkedIn, I need to start
creating content on LinkedIn.
My first guidance is a diet, alike a gym, like a health
routine.
The best routine is the one youcan stick to.
So there's no point like beingthere at zero and then going,
okay, I'm going to post everyday for a month, like it's just
(42:03):
bound to kind of the wheels arebound to fall off, I think.
So start small, you know, andif you commit to one post a week
, for example, build thatcadence, get comfortable with
that.
Maybe two posts a week, I think,if we kind of go long-term, for
me the 80-20 rule that has youkind of getting on with your
life and delivering for clientsand doing all the stuff around
(42:24):
your business that is not goingon LinkedIn, I think a good
80-20 rule is three posts a weekMonday, wednesday, friday.
Post it around 8 am or sometimebefore the workday starts in
your local time or wherever yourclients are hanging out, and
that can be.
You can use scheduling onLinkedIn to manage your posts
and that can be your kind ofmini blueprint for content,
(42:46):
because LinkedIn and all socialmedia, I think is like the one
ring from Lord of the Rings likereally, really powerful, but if
you spend too much time inthere you will turn into Gollum.
And so I'm trying to helpclients like let's do the work,
let's get the marketing done onLinkedIn, but I don't want you
spending your week in thereposting all the time and showing
(43:08):
up like let's batch it andlet's get to three posts a week
if we can.
Josh Hall (43:12):
Yeah, linkedin it's precious to me.
Joe McKay (43:15):
I say this as someone who spent way too much time in
the last three years.
Josh Hall (43:19):
Yeah, joe's precious is his LinkedIn profile.
On that note, the schedulingfeature and stuff.
One thing I'm wondering moreand more and I've noticed this
because I do right now currentlyjust Facebook and Instagram are
my two social hangouts and I'venoticed that if I post to them
(43:39):
directly and not using thebusiness manager scheduler or
whatever, I get better results.
And I don't know if this isproven or if it's just
coincidence, but if I postnatively to Instagram and then I
do the exact same post nativelyto Facebook instead of just
sharing it, they both seem to dobetter.
(44:00):
Are you helping clients withother social media at all or do
you see them do that sameapproach?
Or I guess I'm wondering theseall-in-one scheduled social
media kickouts Are therebenefits or detriments to using
that versus just nativelyposting via LinkedIn?
Joe McKay (44:21):
Yeah Well, so the cool thing now is LinkedIn has a
native scheduling feature soyou can use that.
I don't use any other.
There's no need to use aHootsuite or any of those other
tools that previously might havebeen necessary for LinkedIn
showing up on schedule.
What I see on LinkedIn there isthis aspect of what some people
would call warming up thealgorithm, so to speak.
(44:42):
So if you're kind of logged inand you look at a few posts and
you leave a couple of commentsand a few likes and then you
like share a post, thattypically can the algorithm can
kind of reward that to an extent.
So but again, like I don't, Inever want the algorithm to
really drive too much of ourdecision making and how we show
(45:04):
up and interrupt our energy andour flow during the day.
So for me, the schedulinginbuilt on LinkedIn does the job
Absolutely.
What I might suggest you do isschedule your posts for a week,
and this is typically my powerroutine for LinkedIn Go in,
schedule your posts for the week, scroll the feed 15 minutes,
leave some comments, engage withsome people, manage your DMs
(45:27):
and within half an hour a weekyou can kind of be done.
You might tip that up to twicea week that you do that routine.
But so yeah, I think that kindof covers your question around
scheduling.
Josh Hall (45:42):
And let's wrap this up with a topic that we probably
should have kicked off with aterrible host decision here, but
profile optimization.
I just followed you on LinkedInand, again, I have a profile.
I just I'm not currently usingit, but I imagine you'd probably
want to start before we doanything that we've talked about
and covered, probably want tooptimize your profile.
(46:02):
So what are some of therecommendations that you help
folks with with optimizing theirprofile?
Is it a good header image?
Is it a good lead generator?
And email sign up?
What are all the above?
I imagine if you do too much,it's probably like ah, it's too
much, I don't know what to do.
How do you optimize a goodprofile.
Joe McKay (46:20):
Yeah, so I mean clear professional photo is the first
one.
Linkedin loves people, lovehappy, smiling faces, so it's
kind of start there yourheadline.
You know that is a reallyvaluable real estate and ideally
you want to communicate asconcisely as you can who you
help and what you help them with, especially on mobile.
There's very little real estatethere that you've got to work
(46:42):
with, so get straight to thepoint with your headline.
So I think one of the keythings and especially if I think
about the web designer audiencekey things, and especially if I
think about the web designeraudience one of the great things
about the profile versuscontent on linkedin is that it's
a.
It's a place to host externalcontent.
So linkedin will punish incontent any external kind of
(47:05):
link that you publish.
So, josh hallco, for example,the algorithm wants you to stay
on platform.
Microsoft wants you browsinglinkedin, so it will hurt
content that has external links.
That takes people away.
Your profile is a safe spacefor that kind of stuff.
So, whether it's like portfolio,whether it's your homepage,
(47:26):
other assets that you've got,use your profile and you've got
a featured section there thatyou can turn on to guide people
to external content.
That would be the other kind ofgeneral principle that I'd look
at.
Then the final thing around theabout section, which used to
just be your list ofachievements and all the jobs
you've had since university.
That is now much more.
(47:47):
Think of that as almost like amini landing page, like a mini
sales letter, potentially foryour target audience.
It's not actually about you,it's about your audience and who
you serve.
I go really deep on profile ina bunch of the playbooks that
I've got, because there's amillion and one different ways
(48:07):
and things you can look at there, so I'm happy to share that
with the audience as well.
Josh Hall (48:11):
Yeah, and I figure we'll come to that, because you
have a playbook that everyonecan pick up at joemckayinfo and
then it just takes somebodysigning up for your email to get
that right your LinkedInplaybook.
Joe McKay (48:23):
Yeah, yeah.
So jump onto my.
I have a weekly email calledsolo success school.
You'll get my full likesolopreneurs, entrepreneurs
LinkedIn playbook when you signup and you'll be on my list
after that, so you'll hear a lotmore.
I talk honestly.
I talk way too much aboutLinkedIn.
I love it.
Josh Hall (48:39):
Well, look, there's so much opportunity.
So I'm super glad, I meanalready we've covered so much
here.
I'm definitely I've talked fora while that like eventually,
once I can clear a little time,I'm going to take LinkedIn
seriously.
But this one even more has melike, okay, I'm getting very
close to feeling like I want tooptimize this or at least take
the first steps on it.
So we'll have that link in theshow notes for sure, joe, and
(49:00):
I'll bring it up again here.
But one thing I did want to askwas what you just mentioned,
which is the strikes againstexternal links in posts and
taking that away from them.
Now, when I think about, like aweb designer sharing a case
study or sharing a new website,I imagine the thought is to like
check out the new website here,click here to go off to a
(49:22):
different website.
But is there room and how farwould you recommend that people
post content natively inLinkedIn?
So, for example, I would thinkmaybe, maybe, like a few
featured web design projectsmight maybe live on your website
and live on LinkedIn.
That way everything's there onLinkedIn and you don't just say
(49:45):
here's a new website, go to ourfull portfolio page.
Would you advise that type ofstrategy for LinkedIn?
Joe McKay (49:51):
Yeah, absolutely so.
How's you can?
How house your portfolio on theprofile and then, if you are,
if it is like a launch momentand you're sharing a new story,
it's great to drive people tothat final asset.
So, yes, you recognize lesspeople are going to see this
post, but the conversion, likethe click-through, is going to
be higher.
So take that opportunity andyou might even do that two or
(50:11):
three times.
But I would supplement thatwith some great screen grabs or
a quick flyover video or even acarousel that lays out some of
the key pages, so that you'rekind of covering this content
and, to your point, stretch itout as much as you can, get as
much mileage as you possibly can.
So I don't suggest that youcompletely ignore sharing
(50:32):
external links.
You just take that trade-offLess reach but better conversion
and click-through.
And then I guess if you'rerunning retargeting or other
strategies on your own website,that can also be valuable as
well.
Josh Hall (50:45):
Yeah, that's a great, great, great point.
So let's wrap this up here.
Joe, you've got the LinkedInplaybook that you've put
together.
Folks can sign up for that.
I'm actually looking at it nowbecause I picked it up Optimize
your LinkedIn profile, defineyour content strategy, which
content types to use, how towrite on LinkedIn algorithm
lessons, how to comment onLinkedIn outreach playbook.
(51:08):
I mean, this is like a meatymasterclass or course here that
you made available, so I'mdefinitely going to go through
this.
I appreciate that, man.
Again, one more time where canfolks go to pick that up, joe?
Joe McKay (51:19):
Yeah, so joemckayinfo , j-o-e-m-c-k-a-yinfo, and
otherwise, of course, you canfind me inside the big blue box
of LinkedIn.
Josh Hall (51:28):
And we'll have that linked in the show notes.
So is there anything?
While we wrap up Cause I knowyou got to catch a flight Is
there anything that you're like?
God, I wish Josh would haveasked me about that.
Is there anything we glancedover that you feel like people
have got to know about LinkedIn?
Joe McKay (51:43):
I think we covered the major points.
I'd actually I'd flip that toyou and say what do you think?
The web designer that'slistened to this chat so far and
they're like okay, there's thisone piece missing.
Josh Hall (51:58):
Do you think there's anything in that category?
I don't know if there's anythingmissing, but I think we should
double click on what we justtalked about, which is like what
to house natively in there, andmaybe it is a a mix of like
featured work, like maybe threeawesome projects that are your
ideal clients.
Maybe you have a whole portfolioon your website with everything
and you just replicate thatnatively on LinkedIn just to
(52:21):
appease the LinkedIn robots andthe algorithms who want to stay
on that site.
I think most everyone knowssocial media 101 is that if you
put an external link on a post,that platform isn't going to
love it because you want to keepeyes on the platform.
So that would probably be basedoff of this entire conversation
both profile management,content strategy, where to
(52:45):
content when you're DMing.
Maybe you DM to a LinkedIn postand don't recommend that they
go outside to a differentwebsite.
I think that's probably mybiggest challenge for everyone
in takeaway who's using LinkedInis to like let's see what we
can keep native on the platformIn the case of like a portfolio.
Yeah, I feel like that's what Iwould do.
(53:05):
I would have like three amazingprojects duplicated on LinkedIn
as case studies to always referback to.
Joe McKay (53:13):
I think that's a strong strategy.
You know, the DMs one isinteresting.
You got me thinking.
Dm is another place where Imean no one's going to, they're
not going to stop deliverabilityof your message.
So if you are connected withsomeone one-to-one, you can say
hey, here's my portfolio, or Isaw that you're in X industry.
Here's the last project I didfor other people in X industry.
(53:34):
Dm is another safe space, so tospeak, to get your own external
content out on platform as well.
So, yeah, good pick up there,that's awesome.
Josh Hall (53:43):
Well, joe man, we just scratched the surface.
This is great, though, dude,you definitely got me fired up.
I know who I'm going to turnback around to when I have some
more LinkedIn questions.
So thanks for your time andyour expertise.
And yeah, I mean guys, thisplaybook, I'm looking at it
right now.
It's free.
There's no reason not to getthis.
So, joemckayinfo, we'll havethat linked in the show notes.
But, yeah, I really appreciateyour time.
(54:03):
I'm so glad Eric connected us.
Man, again, I think I saidbefore we hit record, if Eric
sends me a guest, it's legit.
So I've really enjoyed meetingyou and getting to pick your
brain about this man.
Thanks, joe.
Joe McKay (54:15):
He's a good man Likewise, Josh.
Thank you Great to chat.
Josh Hall (54:17):
All right man.
Safe travels, Safe flight.
Cheers See ya, well, I certainlydo hope you enjoyed that one.
My friends, a bit of amasterclass on LinkedIn
marketing Again.
Show notes for this one are atjoshhallco slash 38 dot co.
Slash three eight six.
That will have all the linksthat Joe and I talked about and
that he sent over and again.
He has a free LinkedIn playbook.
(54:39):
It is practical, it is no fluffand it's really good.
I went through it after this.
That's on notion.
You can go to get that for freewhen you sign up for his email
list.
If you would like to check thatout, that link is at Josh
hallco, slash three, eight six.
Big thanks to Joe for coming onand sharing all the ins and outs
and the nitty gritty littlesecrets of LinkedIn.
Can't wait to hear how it helpsyou.
(54:59):
You can leave Joe and I acomment on this episode.
Joshhallco, slash 386.
So do that if you would, andcheers my friends to LinkedIn.
Maybe I'll see you over therewhen I finally start to be
active on LinkedIn.
Right now it's just not the bigpriority, but by golly it is
going to be more of a priorityfor me Eventually.
I can say that in confidenceand again, if I was starting a
(55:20):
web design business today.
That would be my number oneplatform, so consider it for
yourself and I hope it works foryou.
Cheers.
On LinkedIn.
I think a good 80-20 rule isthree posts a week Monday,
wednesday, friday.
Post it around 8 am or sometimebefore the workday starts in
your local time or wherever yourclients are hanging out, and
that can be.
You can use scheduling onLinkedIn to manage your posts
and that can be your kind ofmini blueprint for content,
(00:20):
because LinkedIn and all socialmedia I think is like the one
ring from Lord of the Rings likereally, really powerful, but if
you spend too much time inthere you will turn into Gollum.
Josh Hall (00:35):
Welcome to the Web Design Business Podcast, with
your host, josh Hall, helpingyou build a web design business
that gives you freedom and alifestyle you love.
You build a web design businessthat gives you freedom and a
lifestyle you love.
Here's something that's alittle ironic, and that is that
I am not currently active onLinkedIn.
However, if I was a webdesigner starting my business
(01:00):
today, I would make LinkedIn mynumber one social media platform
, and there's a lot of reasonsfor that.
Mainly, I know that LinkedIn isgeared towards connecting
professionals and if you want tofollow up with leads and
potential clients and to get topeople directly without having
to sift through the algorithmsof all other social media
(01:21):
platforms or those peoplesifting through the algorithms
to find you and connect with you, linkedin is kind of like the
directory.
It really is online networkingin every sense of the word.
So I want to take a deep diveinto LinkedIn for those of you
who are exploring it or want tomake it a bigger part of your
marketing strategy as well.
(01:41):
Really excited to have abonafide LinkedIn expert on this
episode, joe McKay, who wereally get into all the ins and
outs of LinkedIn, and I'm soexcited to hear how it helps you
.
Again, if you are currentlyusing LinkedIn and you want to
optimize it, or if you're brandnew to it and you just want to
(02:02):
skip all the fluff and go rightto what works, you can go to the
show notes for this episode,which will have all the links
that we mentioned which aregoing to be found at joshhallco
slash three, eight, six.
And you can go to Joe's website, joe McKayinfo to check that
out.
We will have all his links inthere and social media handles,
(02:24):
including you guessed it hisLinkedIn profile, so highly
recommend connecting with him.
He also has a free LinkedInplaybook.
That is really really good.
I checked it out after talkingwith him, so that link will also
be in the show notes over atjoshhallco slash 386.
Without further ado, here isJoe and let's dive into LinkedIn
strategies.
(02:51):
In to LinkedIn Strategies Well,joe, it's great to have you here
.
Man, we have a mutual friendand colleague in Eric Dingler,
who is the CEO of my agency.
Just found out you guys havesome mutual entrepreneurial
groups that you're a part of andsimilar.
I know Eric is a full-blowndigital nomad.
You're not quite that level ofdigital nomaddom, but I think
(03:12):
the cool thing about technologyand just where the industry is
today is that you can doanything from anywhere,
including marketing, and I knowwe're going to focus on LinkedIn
.
I imagine there's so manyopportunities, especially with
social media and LinkedIn, to be, you know, location independent
.
Joe McKay (03:27):
So, for all those reasons and more, I'm pumped to
chat with you, man and I go tomeet clients and things and I
can just pop my laptop in thebag and kind of continue to run
(03:47):
my agency and my business fromanywhere.
It's an amazing time to bealive.
So, yeah, really excited totalk.
Josh Hall (03:52):
Can you give us just the lay of the land of what you
do exactly, Joe?
What is your business and whatkind of services are you
fulfilling for clients?
Joe McKay (03:58):
Yeah for sure.
So the original part of my kindof solopreneur business and
going out on my own was ahigh-end LinkedIn ghostwriting
and content service.
I've now kind of scaled thatinto a small agency serving
founders, entrepreneurs who aretrying to build their brand and
find clients on LinkedIn.
(04:19):
That's a key part of my offer.
And then the other thing thatI'm really passionate about is
helping other solopreneurs inthat zero up to 100K type range
to get going, get moreconsistent revenue, feel less
stressed and get themselves offwhat I call the revenue
rollercoaster.
So I do a lot of coaching withthose earlier stage solopreneurs
(04:39):
again to enable some of thelifestyle that I really enjoy
and help other people on asimilar path.
Josh Hall (04:46):
What?
I'm asking this because, whenit comes to LinkedIn, I think it
may depend on differentindustries, but what industries
are you serving?
Are you across the board?
Are you helping designers,agency owners, service providers
, creators all the above?
Who do you serve?
Joe McKay (05:03):
Yeah, look, I think typically my audience and the
people that I'm serving aredigital service providers in
some capacity.
So coaches, consultants, agencyowners, entrepreneurs, you know
.
I think one of the key valueadds for linkedin is you can is
the global reach.
So, um, typically businessesthat are serving customers
worldwide with some kind of adigital service is who I'm
(05:25):
serving.
I also do work with a couple ofCEOs and C-suite leaders more
in the corporate space as wellon their personal brand and
thought leadership contentaround that.
So a couple of client profilesthere.
Josh Hall (05:40):
Gotcha.
So I'm going to warn you now,joe, I'm going to be a sponge in
this chat with you just becauseI don't use LinkedIn.
I would.
If I were getting started inweb design today, or if I had my
own agency, I would definitelymake LinkedIn a big time
priority for all those reasonsthat you just mentioned as well,
just with theinterconnectivities of just
(06:01):
professionals and decisionmakers connectivities of just
professionals and decisionmakers.
But for that reason, I don'treally know the ins and outs of
what's working well for LinkedIn, which is one reason I'm so
pumped to pick your brain aboutthis to see what's working.
But I just want to start offwith it's probably a very
one-on-one, elementary questionbut why LinkedIn?
What are some of the benefitsfor LinkedIn over Instagram or
(06:23):
Facebook or TikTok or some ofthe other socials?
Joe McKay (06:26):
Yeah, look.
So I think the key benefit thatI see for LinkedIn at the
moment is twofold.
The first is really related tothe professional identity that's
kind of wrapped up in theplatform.
So there are no anonymoushandles.
There's a lot less, I find,random kind of keyboard warriors
and lurkers that are out therekind of muddying the waters.
(06:48):
It is absolutely a professionalplatform.
It is absolutely a place to goand kind of build business
relationships.
So I think it's a logical haunt.
I guess it's a logical place tohang out if you're looking to
develop a business.
So I love that about LinkedIn.
If we get a little bit moretechnical, kind of
algorithmically and this isshifting but historically
(07:08):
LinkedIn has really focused onserving you content around your
network, so your actualprofessional network, versus
like TikTok and other platformsthat really prioritize virality.
So being able to leverage yournetwork is a really powerful
tool, as all business ownerswill know.
Referrals, word of mouth, thatkind of thing.
(07:29):
I think of LinkedIn as reallyword of mouth on steroids and it
is structurally functionallygeared up to enable that more
effectively than the otherplatforms that I see.
So they're kind of the two keyaspects for me.
I also just personally neverreally got into.
Well, I got into Facebook, butInstagram, tiktok has never been
(07:49):
a thing.
I miss that boat.
I feel a little bit moreproductive on LinkedIn than some
of the other channels.
How long have you been onLinkedIn?
And this is the other reallyinteresting part LinkedIn, I
think, is now the longeststanding social platform.
Others have come and gone, butLinkedIn started in 2000.
I probably joined in 2008,maybe.
Josh Hall (08:09):
Did it.
Really I didn't realize itstarted in 2000.
Joe McKay (08:13):
Yeah, I mean you might need to fact check that,
but I'm sure it's well over 20years old, so very early 2000s,
and so most of us do have fromsome level of 2002.
And so most of us do have fromsome level of 2002.
Okay, there you go, there yougo, fact checked.
Most of us have built a networkover time.
We've just accumulated anaudience over time and so it's
(08:33):
just really the place when Istarted a business was really
the logical place for me to showup and just start hanging out,
because I've been there for over15 years now.
Josh Hall (08:41):
That's fascinating.
So it began in 2002, but itlooks like it was officially
launched in May of 2003.
Regardless, yeah, we're lookingat well over 22, 23 years at
this point.
I did not realize it was thatmuch of an OG.
It is the.
Joe McKay (09:00):
OG now yeah.
Josh Hall (09:01):
So I wonder let's dive into that a little bit,
because I can't help but wonderif LinkedIn has a base of folks
who were early adopters even inthe first 10 years.
I wonder how many of thosefirst 10-year adopters are still
on LinkedIn.
I would imagine a lot of them.
Joe McKay (09:19):
Yeah, and that also creates a big opportunity.
So LinkedIn historically waslike copy and paste your CV and
add a photo and update where youwork.
It was just very much your CVonline, I would say four to five
years ago.
That really flipped to.
Hey, there's a feed in here andwe can actually talk about
stuff other than just likeannouncing that I've got a new
(09:40):
job and updating my status.
That opened a massiveopportunity where you now have.
You know, I think the currentstat is like 98% of all LinkedIn
users never post content.
So if you're trying to getshare of voice, you're trying to
get attention, which we all arein our marketing.
Linkedin is a great place tohang out because so many of
(10:00):
those kind of OG users aredrifting away from other
platforms that maybe have turneda corner Like I would think of
X in that category where itdoesn't feel as fun as it used
to.
Maybe they come to LinkedInkind of looking for a bit of
something, a bit of educationand interest, and if you can
show up there in the right way,um, there's, there's headspace
(10:20):
there for you to kind of standout.
I think.
Josh Hall (10:23):
So you brought up something interesting there,
which is that the majority, ahigh majority, are not creating
content.
I, regardless of the, I thinkmy tone has changed over the
last five years.
I've never been againstLinkedIn by any means.
I've always appreciated it inthe very limited capacity I've
used it, but I just never madeit a priority.
And I think it's because when Ibecame an entrepreneur and look
(10:45):
at the landscape of differentsocial media platforms, I viewed
LinkedIn as just likeheadhunting territory or like
you know, if you join acorporate job, you have a
LinkedIn profile and then youmake sure that's optimized and
then if you get fired or let goor you leave, you have your
LinkedIn profile to help you getanother corporate job go or you
leave, you have your LinkedInprofile to help you get another
(11:06):
corporate job.
That was kind of myinterpretation of it back in
like the 2010s and stuff, andI'm sure I'm not alone in
feeling like it was just kind oflike where corporate was.
Has that changed over the lastprobably decade in particular?
Joe McKay (11:20):
Absolutely, absolutely.
Look, there is still a largeamount of, I would say, in that
1% to 2% that are postingregularly.
There is still a large amountof, I would say, in that one to
2% that are posting regularly.
There's definitely a lot ofkind of recruitment and, more
recently, kind of, I would say,b2b, saas, tech type sales
people as well who are kind offilling the content void.
But I think the key thing thatcreates opportunity here is who
(11:41):
is on that platform.
So, yes, if it's a place whereheadhunters are hanging out,
that's because they're trying totalk to high income.
You know other entrepreneurs,business owners, experienced
people so there are.
I guess it's a high valueaudience in that sense.
But I think the mindset hascertainly shifted and LinkedIn
is pushing this along with newfeatures.
You know we now have a TikTokstyle vertical video feed on
(12:04):
LinkedIn which is helping peopleconsume content in a very
different way and it's kind ofopening up as a blue ocean kind
of media channel.
I would say it's actually welland truly open and some of that
ocean is starting to kind ofmuddy a little bit as more and
more people realize theopportunity that's there.
Josh Hall (12:22):
Well, and something you mentioned just a little bit
ago is really intriguing to me,and I'm sure a lot of others,
especially now, which is thatyou don't get the anonymous
profile riffraff and just pureand utter spam.
I mean my DMs and Instagram andFacebook, and I have a very
minimal following compared to alot of like thought leaders and
(12:44):
other industry experts indifferent niches and, my gosh, I
can't imagine what their DMSlook like.
They they must have somebodywho just manages their DMS full
time.
Um, and then the algorithms andeverything else, like I'm just
seeing, especially Facebook.
I don't know what the heck hashappened to Facebook, but I'm
just seeing the weirdest stuffand I'm like why.
(13:05):
Like I remember recently my wifeand I were joking, I just
started getting like Indian guyswith their cars in cities, like
with my feet, was just like I'mlike, why am I?
Why am I getting nothingagainst you?
That's your thing.
Like that's fine, but it wasjust one of those parts Like I'm
like, why am I getting this?
I have what.
Why?
Like, what algorithm did I getinto?
So there's all this like justweird noise, both in the
(13:29):
algorithms and behind your DMSand stuff.
That's just.
I mean, it's overwhelmingsometimes to where I'm like I
don't even want it, like I don'teven look at my Facebook DMS
anymore because it's just 99%spam.
Um, I only say that to say it'sintriguing to think that
LinkedIn has protected a placewhere it's like real people.
(13:52):
It seems like.
Joe McKay (13:54):
Yeah, and being able to control who's in your network
and have that dictate themajority of the content that
you're going to see.
That's the real difference.
You know, facebook and Instaand the others have completely
unlocked their algorithms.
They've changed theiralgorithms to just focus on hey,
a large volume of people seemto like this content, so we're
going to show it to you as well.
Whereas if you're a webdesigner and you show up on
(14:15):
LinkedIn and you're connected toother web designers, you know
people that fit your ICP.
That then shapes your feed kindof 80% of your feed versus
Facebook, where you just feelcompletely out of control of
what's actually going to appearat any any even moment.
And if you think about as amarketer, if you're trying to
get yourself heard amongst allthat noise on other channels,
(14:36):
it's a very I can imagine um,and the people you know, the
business owners that I work withthat have kind of tried other
channels.
It's a very frustratingexperience to just have that
complete lack of control.
Josh Hall (14:47):
So perfect setup getting yourself heard on,
particularly LinkedIn, I wouldimagine.
Is it fair to say that doingvideo or media that's going to
stand out, is there moreopportunity than ever on
LinkedIn compared to these otherplatforms, especially as far as
video goes?
Joe McKay (15:04):
Yeah, look, video has recently arrived on LinkedIn.
I would say mid to late 2024 iswhen vertical video and the
feed-based video showed up, soit's definitely an open market
or open opportunity there.
I'm working with clients a lotmore around video.
That's kind of become a corepart of my LinkedIn ghostwriting
and content creation offeringis how do we get you on video?
(15:28):
So that is absolutely a bigopportunity.
Having said that, I think thegood, old-fashioned text post
and I call this, I bucket thisas like normcore content, kind
of like Crocs and Socks stylecontent, where it's just like
it's really focused on.
It's not pretty, it's notbeautifully formatted, it's not
(15:49):
any bold visuals, it's reallyjust, I guess, more pure thought
leadership, ideas, consideredperspectives, opinions,
experience and expertise that isshared in black and white, in
text in a feed.
I think LinkedIn is a specialplace in terms of the socials
where you can find that.
So they're kind of the twothings that I'm seeing in 2025
(16:09):
as, I guess, trends aroundLinkedIn content.
Josh Hall (16:12):
For the actual, for the written content.
I have a lot of colleagues andmembers of my community, web
Designer Pro, who are reallyactive on LinkedIn and there's a
variety of strategies I've seenwork for them.
Some of them are treatingLinkedIn as a place to house
their newsletters and to havevery, very like deeper, in-depth
thought leadership type ofposts.
(16:33):
Some are doing more like, youknow, tweet style posts that are
just like quick thoughts.
Um, and then I mean there's avariety of other strategies, but
those those seem to be like thetwo trends I'm noticing is like
a more sub-stack style, likenewsletter written piece on
LinkedIn.
Are there any other strategies?
As far as the text route that'sworking in LinkedIn, are those
(16:56):
two pretty common Newsletter andquick posts?
Joe McKay (16:59):
Yeah, look, those are the key ones, I think.
Um, the other very kind ofshort-term tactic that I'm
seeing from a lead generationpoint of view is, um, I think of
this as like mini gated content, so you might write a post that
says I've written this.
You know, I've pulled togetherthis amazing swipe file of
landing page templates, you knowcomment keyword, and I'll send
(17:24):
you a copy.
This is a little algorithm hack, kind of an engagement hack
that really pleases thealgorithm.
It sends your content viral andis a short-term way for people
to generate a lot of inboundinterest, I guess, and attention
and get their ideal client toraise their hand.
Now it's a very effective, butit's a very divisive tactic that
(17:48):
we're seeing as well.
It feels a little click-baity.
It feels a little yeah, kind ofbait and switch.
Almost.
It's sort of it is algorithmhacking, algorithm jacking a
little bit, but it's certainlyworking.
And my guidance there is alwayswho's the target audience and
(18:08):
how do you, if you imagine oneof your actual real-life clients
kind of scrolling the feed, howwould they respond or engage to
this and who are you trying toposition yourself as being in
the market and how you show upin content?
So that's probably the othertactic I've seen recently.
Josh Hall (18:26):
And then what about images, carousels pictures?
When I'm thinking about socialmedia, marketing across any of
these channels and just puttingyourself out there online to
build your network and to getclients, I think the big hang up
that I've always seen and thatI'm coaching a lot of members on
is they're a little overwhelmedwith, like what to do, whether
(18:48):
it's focus on video or focus onshort text or focus on like more
meaty newsletter style approach, blog approach or carousel
pictures and stuff like that.
Do any of those work betterthan others?
Joe McKay (19:01):
on LinkedIn, so if I think specifically about web
designers, a way that I thinkabout creating content that
resonates is to give people atour of the workshop.
And so what that can look likeand I think this would really
apply for web designers isreally like raw, kind of in the
(19:23):
wild, like screen grabs of itmight be a Figma layout or you
know a homepage template orthings like that that give
people an insight into kind ofwhat's going on behind the
scenes.
That tour of the workshop.
This can be a great way toproduce content that you kind of
just go looking for, ratherthan having to stare at a blank
page and try and create fromscratch.
(19:44):
You might anonymize orde-identify.
You know information if it'sclient specific or you can't
share that confidential stuff.
But if you're feelingoverwhelmed about like visual
style content and how to kind ofshow a bit of what you do, um
see if you can take a snippet ofa deliverable or something
that's a work in progress andgive people a tour of the
(20:05):
workshop.
I've even worked with clients toextend that to a very short
Loom video that's just walkingthrough a Figma layout, some
font selections like whatever itmight be, palette work to just
give people that tour of theworkshop, and so I kind of at a
more strategic level yeah, thattour of the workshop, um, and so
(20:27):
I kind of at a more strategiclevel, I try and help clients to
harvest content rather thancreate from scratch.
So, look around you all thework that you're already doing
in your business, rather thanthinking of as like marketing,
is like this separate bucketthat I have to go and find time
to sit and create content.
It's like, okay, while I'mdelivering this thing for
someone, how can I turn thatinto marketing?
How can I, um, kill two birdswith one stone in that sense, um
(20:51):
, and harvest stuff from whatI'm already doing for customers
and then push that out ascontent?
Josh Hall (20:57):
Yeah, heck, yeah, I could.
I totally backed that up,couldn't agree more.
I've seen so many web designers, uh, do the same thing where
they're like, what should Icreate?
And I'm like, just look at yourportfolio, case studies, before
and afters.
I mean, honestly, I totallyagree, man.
I like that analogy andterminology behind the work or
(21:18):
tour of the workshop.
I really love that approachbecause I think that separates
us, as web designers too, from alot of other designers and ai
now is it's like this is reallywhat's working.
This is literally what clientsare paying me for.
Like you're, you know you couldsee what is actually working.
Um, yeah, I'm glad youmentioned the um.
Joe McKay (21:36):
I'm glad you mentioned ai because I was
thinking about web designers andhow to help them and I listened
to your episode around kind ofthe functions, the functionality
that ai's got and I think it'ssuper easy now to create
something that looks reallypretty and visually appealing
with ai.
That's where I think this tourof the workshop that's going to
be the differentiator.
Um, they're like the finishedproduct.
(21:59):
I think web designers typicallyare always, are often great at
like showc, that like the herolanding page and the beautiful
finished product.
That's an important part ofsocial proof.
I think, more and more, thetour of the workshop is going to
be that separator.
This is where I love looms.
This is where I love anythingthat kind of narrates or almost
gives people an insight into howyou make the decisions that you
(22:21):
make, why you choose certainthings, versus like hey, I just
prompted AI to give me somethingthat looks beautiful.
I think that's an opportunityfor differentiation.
Josh Hall (22:31):
Yeah, I mean, we've all always been interested.
I think most humans areinterested in like, how did you
do this, how did you make this?
I mean, there's so many showsthat are massive documentaries
and series about how.
How did it happen?
How do you?
I mean, I'm like, maybe it'sage, I don't know but like when
my wife and I stumbled acrosslike how this was made, I'm like
(22:51):
, oh, I would love to see howballoons are made.
You know, like how, how doesthat work?
I don't even know.
I never thought about that.
Um, I think so there's obviouslya massive opportunity for
content creation of all thesesorts on LinkedIn, but I still
(23:14):
feel like the true value, propand differentiator for LinkedIn
is the connectivity, and I wouldimagine I mean I did this years
ago when I was in a networkinggroup I would connect with
somebody I met on Facebook or,occasionally, linkedin.
I did actually use LinkedInmore back then, I just never
prioritized it.
But is there maybe even more ofan opportunity today to be able
(23:38):
to follow up on LinkedIncompared to Instagram or
Facebook or anywhere else?
Joe McKay (23:44):
Yeah, absolutely, because it is identifiable.
We can search and find theindividual, the person or the
role title or the company, theperson that has that job at that
company that you want to workwith.
So absolutely, it is one of thekey value props of LinkedIn.
It also presents an interestingsituation because you talk
(24:06):
there about all the spam.
On other social channels we dosee nowhere near as much and
it's a different kind of spam.
But we do see, I would say, arelatively low bar in terms of
what networking and what kind ofcold outreach I guess can look
like on LinkedIn.
Like, we do see a lot of what Iwould call a pitch slap.
(24:26):
You know the connection requestcomes in and you accept it and
then all of a sudden it's likeyou know the connection request
comes in and you accept it andthen all of a sudden it's like,
hey, would you like 10 moreleads a month in your CRM and
things like that.
So very powerful tool.
And I think a low bar is set bysome people that are using
automation tools and they'rejust not thinking about outreach
in a smart way.
So the one-to-one connectionpiece and like essentially
(24:48):
getting into the DMs on LinkedInis a huge opportunity for
anyone running a business, anykind of agency, but you need to
do it in a smart way, and theway that I think about that, and
doing it in a way that's notsleazy, that's not slimy, is
something called presentcommonality.
The most effective way to kindof share with you this idea of
(25:11):
present commonality is, if I askyou a question, right, so maybe
I'll give you a scenario.
Imagine you're going to awedding.
You're going to this wedding byyourself, a friend's wedding,
and you arrive a few minutesearly at the venue and you look
around and you realize that youdon't know anyone else that's
going to be at this wedding.
So you're going to go and sitdown next to someone that you've
never met before going to be atthis wedding.
(25:32):
So you're going to go and sitdown next to someone that you've
never met.
Before you go and sit down,you're sort of looking around
and you want to start aconversation with this new
person that you've never metbefore.
What kind of question might youask that random person that you
sit down next to at a wedding?
Yeah, would you like more leads?
Josh Hall (25:49):
Yeah, I'd probably.
I mean, yeah, I guess in thatsense I'd be like uh, hey, I'm
josh.
I'd probably just start withlike hey, I'm josh, what do you
do?
Probably something to thateffect yeah, yeah, yeah.
Joe McKay (25:59):
So you would like.
If it is in a specificsituation, like a wedding or one
of the you know, one of theserandom things that we find
ourselves at when you're tryingto open a conversation present
commonality feels comfortablebecause it's the thing that we
have in common at that presentmoment.
So, like a lot of people inthat wedding example would say
something like how do you knowthe bride and groom?
(26:19):
This is also the same reason weso often just end up talking
about the weather, because thesky over our head is like the
thing we have in common at anygiven moment.
So present commonality is thatthing that links you together
with someone that you don't know.
So, on LinkedIn, if someoneconnects with you, if someone
checks out your profile which isa really good signal of intent
(26:42):
or if they like your content allthat kind of stuff that can be
a moment of present commonalitythat you can use to open with
outreach.
So you might say hey, josh,thanks for liking my post last
week, and then from there, onceyou've established the present
commonality, it would just bedid anything stand out?
I just want to hand you themicrophone and give you an
(27:03):
opportunity to say something, ifyou want to.
I see that as being a reallyeffective outreach strategy.
That's the outreach strategythat I use.
So if you're creating contentregularly, if you've got people
that are kind of orbiting aroundyou and this is the thing about
LinkedIn most people are justlurking.
They're just hanging out andscrolling and they're never
going to take that first step.
So a simple one-to-one outreach, as you identified, is a
(27:27):
massive opportunity and that'show I would approach it.
Josh Hall (27:30):
Yeah, that's a great approach.
Yeah, no one do what I did.
Please don't do that at awedding or on LinkedIn.
That was terrible.
Follow Joe's advice.
Joe McKay (27:37):
I put you on the spot there.
Josh Hall (27:39):
Yeah, yeah, I'm like I'm a.
I can't do small talk anymore.
I just cut to the straight likehey, so what do you do?
How much?
How much do you make at yourjob?
So, with, with, with theseconnection requests because I'm
not active on LinkedIn right nowand others who maybe are
curious about it is it a closedDM?
Like, do you have to?
Is it basically closed requestand you have to approve that
(28:01):
request to come in?
So I would imagine meetingsomebody at a networking event.
If I were to DM them a daylater, they'd be like oh yeah, I
met, you know, josh, at thatevent.
Is that the way LinkedIn workscurrently with DMs?
Joe McKay (28:13):
Yeah, exactly.
So you can pay for a premiumfeature that allows you to send
what is called in-mail and soyou can arrive in someone's
inbox.
But in-mail just is a massivealarm bell of pitch.
So it is a gated kind ofconnection request.
It has to be accepted beforeyour message is sent.
So I like that feature as well.
(28:33):
It just cuts down the noise andthe spam.
Josh Hall (28:37):
How do you recommend people getting started on
LinkedIn or wanting to growtheir network on LinkedIn with
ideal clients.
How do you recommend that theyconnect with them?
There's a present commonality,like you mentioned, but are
there groups or forums I'mtrying to think of other than
(28:59):
just cold DMing somebody?
How would you practicallyconnect with somebody other than
I imagine?
Sharing their posts orcommenting on their posts, like
other socials, is a greatstrategy, but I guess what other
like hidden areas of connectionare on LinkedIn that maybe
people aren't thinking aboutother than commenting on posts,
sharing posts or DMing?
Joe McKay (29:18):
Yeah, look, I think I mean you've you've touched on
like commenting.
Is is a big one actually, andso a lot of people I work with
that are thinking about takingLinkedIn more seriously.
They have, um, what I call FOPO, this fear of posting online,
and that holds them back fromlike creating content themselves
.
I actually propose commentingas a great easy way to kind of
(29:39):
dip your toe in the water aroundthat, so you just get
comfortable with.
You don't have to create awhole post, but you can just
share some thoughts.
You can leave a genuine,specific compliment.
That is actually.
It's very simple, but it's agreat way to kind of get your
headline, your photo, like yourbio, in front of more people.
So I strongly recommendcommenting as a as an initial
(30:01):
strategy, um, whether that'sdirectly on the content of
people that you're wanting towork with or just in other, like
what I think of as centers,centers of influence or
influential people in your spacewhere your client is likely to
be kind of hanging out andconsuming their content, they
can be great places to show upas well.
Those would be key ones, andthen the DMs we've covered as
(30:22):
well.
So, yeah, look, I think that'sa pretty holistic strategy for
me.
Josh Hall (30:27):
We've had a couple of members of Web Designer Pro
talk about the sales navigatoraspect of LinkedIn.
So how does that work?
That's not familiar to me atall.
So, with the sales navigator,does that just purely get people
who are ideal clients thatyou're looking for and then you
would implement any one of thesestrategies, or does that give
(30:48):
you a foot in the door to DMs?
If that's the case, is it thecold outreach pitch problem?
How's the sales navigator work?
Have you used that, yeah.
Joe McKay (30:59):
So look to be perfectly transparent, I don't
use sales navigator on my ownprofile.
Some clients that I'mghostwriting for and handling
their LinkedIn accounts for willhave sales navigator and we're
using it to really it's kind ofa whole bunch of extra search
filters and capability thatallows you to build account
lists, build target lists ofcontacts and then get really
(31:21):
like forensic on who you want totarget, so some more detailed
search functionality that youdon't have with LinkedIn or
LinkedIn Premium.
You also get the extra messagingfeature that's there as well.
But, yeah, especially at theearly stage, I don't think it's
necessary.
I think the search parametersthat you can use on LinkedIn
(31:43):
just out of the box are going toget you 95% of the way there.
Sales Navigator is that kind ofvery high-end power user type
experience and is not cheapeither.
I think it's like $100 a monthand, yeah, I don't use it
personally in my businessbecause I'm trying to lean on
(32:03):
content more, pull tactics, sogetting people to check out my
content and then implementingthe hand-raiser outreach that we
were talking about, more sothan really getting forensic on
like creating a prospect listand then cold outreach and that
kind of stuff gotcha.
Josh Hall (32:19):
Um, speaking of you mentioned like searching for
profiles and stuff.
Are company profiles a thing onlinkedin and are they popular
in any way?
Or is LinkedIn primarily like apersonal brand almost for every
profile?
Joe McKay (32:36):
Yeah, so this has a.
Company profiles are absolutelya thing on LinkedIn.
However, linkedin has recentlyadapted its algorithm to
massively prioritize contentthat comes from personal pages,
so individual creators pages.
So I view the company profileas something that again like I
don't have one for my agency, mybusiness.
(32:56):
It's another audience thatyou've got to kind of start from
scratch.
Posting content from companyprofiles is really deprioritized
in the algorithm, so it justnever gets great traction.
So, depending on the scale ofyour business and who you're
trying to talk to, if you wantto have a lens of, I guess,
credibility, you might have asimple company profile, but if
(33:18):
you're creating regular content,I would absolutely suggest
doing that from your ownpersonal channel.
Josh Hall (33:25):
Yeah, I was just going to say so.
For a web designer who'swondering should I set up a
profile under my business nameor just me as the owner of the
business or the creativedirector, sounds like the solid
strategy which I would say onall social media platforms, now
more than ever.
I just recommend doing apersonal brand.
Do you as the founder of suchand such?
Joe McKay (33:47):
Yeah, absolutely.
I think so many creatives andpeople generally just undervalue
their own story and how muchpeople like to learn and want to
understand more about them.
So, if you are a freelancer, ifyou're a solopreneur, you know
you are the brand and yourpersonal brand is going to be
the thing that people want tokind of see a little bit of
themselves in you and that'syour differentiator versus a
(34:10):
bigger agency or a biggercompany, a bigger firm.
And so, yeah, I absolutelyagree that the personal brand is
the best route for that.
Josh Hall (34:18):
Makes sense too, with LinkedIn being such a
connectivity platform.
If I were to see a businessname in my inbox, I'm going to
immediately think they'repitching something or they're
just trying to sell something,versus seeing, you know, seeing
Jim as a profile or a Sally orsomething.
Joe McKay (34:39):
Absolutely A lot more warmer connection initially
right?
Yeah, completely.
And so that leads me to aquestion for you, josh.
I always try and ask thisquestion because, for me, my
business just originated and hasalways grown on LinkedIn.
It's the one place that I hangout.
What would you say for yourpeople, your web designers, that
you're working with?
How are they?
(34:59):
If LinkedIn's not currently aclient acquisition channel, what
is the go-to client acquisitionchannel for web designers right
now?
Josh Hall (35:10):
One is going to be in-person, one's going to be
virtual.
In person it's networkinggroups or referral groups, like
BNI, something that is like abusiness-centric meeting,
sometimes occasional or oftenongoing, like in the case of
like a BNI group.
It is a referral group becauseit is where people are going to
meet other business owners andget and give referrals.
(35:32):
So that's key.
That still works just as good,if not better, today than it did
20 years ago, and that's how Ibuilt my business was that route
.
The virtual route is typicallyeither if they're not using
LinkedIn and using it, it'sgenerally what I found nowadays
is Instagram or and this is justfrom the pool of web designers
(35:53):
I'm thinking of top handInstagram or a larger discovery
platform like YouTube.
I think about one of my members,sam, who really loves SEO and
more specifically, local SEO,and he built his network up
dramatically with a YouTubechannel focused on local SEO, so
(36:13):
it brought people to himwithout him needing to
one-on-one connect in a varietyof other areas.
So, yeah, those are some of themain aspects, but I mean
LinkedIn could fit solidly inbetween each one of those,
especially the in-person, inbetween each one of those,
especially the in-person,because suddenly you could go
(36:33):
from in-person and then followup on LinkedIn and take that
relationship virtual withouthaving to do ongoing in-person
meetups, potentially.
And then in the case of YouTubeor a larger discovery platform,
if I were taking LinkedInseriously, I would say if you
want to connect with me, you seemy YouTube channel.
If you want to connect with me,here's my LinkedIn, that's I, I
(36:55):
, I.
What do you think Like?
I feel like LinkedIn is aperfect next step for both of
those scenarios.
Joe McKay (37:00):
Yeah, a hundred percent.
I mean I'm I'm a massiveLinkedIn advocate.
As I mentioned, that's the onlyplace that I hang out.
I've recently kicked off anemail newsletter, which is which
is growing well.
But in terms of socials andthose kind of mass distribution
channels, yeah, linkedin is theplace to be for me.
I think the other reallyinteresting opportunity around
this is like what I love aboutthe work I do with web designers
(37:25):
is there's that really tangiblelike launch moment.
You know you hand over thatbeautiful, like a client getting
their new website is just sucha massive moment and every
client assuming the project'sgone.
Well, you know, there is this,like I'm gonna go on linkedin, I
can't wait to post this onlinkedin and I would love and I
(37:48):
work a little bit with webdesigners on this like how can
you advise your clients onnailing that launch moment, that
beautiful feel-good moment foryour client?
Because, let's say, the clientthey get the new website.
You know, joshhallco, they jumpin.
I'm so excited.
I've been working with you.
Know, joe, tag, joe, like we'veworked on this for ages.
(38:09):
Here's my beautiful new website, joshhallco.
You press post on that LinkedInpost and then you're like
awesome.
The problem is only about 5% to7% of your own network, your
own audience on LinkedIn, isgoing to see that one post.
So I see so many people,whether they're web designers or
(38:29):
just clients, who've gotsomething to share.
They're like I've done it, I'veposted, I've launched this
thing, job done.
When for me, like as a you know, as a real marketer at heart,
it's like let's never miss amarketing moment and let's talk
and talk and talk about this.
Josh Hall (38:45):
So keep it going, stretch it out.
Joe McKay (38:48):
Yeah, like, post multiple times.
Just do not be shy.
This is a really key asset foryour business which, if you've
worked with a quality webdesigner, it's going to be an
important part of your journey.
You need to make sure you'vekind of saturated that message
into your audience.
So I think there's a reallycool offer there for web
designers, like leveraging thatgreat feel-good moment that's
(39:08):
going to get you a goodtestimonial and referrals and
that kind of stuff.
Say, hey, I moment that's goingto get you a good testimonial
and referrals, and that kind ofstuff.
Say, hey, I know you want totalk about this on linkedin.
Here's a bunch of little screengrabs or more assets, whatever
you could share as well as justlike, why don't you post about
this three, four, five, sixtimes?
You know, here's some contentbehind the scenes that you might
share from while I was building, like I love working on what
are those like surprise anddelight kind of moments that you
(39:29):
can have beyond your, your core, and I just see so many
launches.
I guess that kind of fall flat.
So we post about it once andthen assume everyone knows what
we've got and that's it, andthat's just such a missed
opportunity.
Josh Hall (39:43):
It's a great reminder because there's weeks, maybe
God forbid, months, of work thatgoes into largely custom
websites, and what a shame tojust be like, alright, it's live
, congrats, okay, move on to thenext one and then you're back
into work mode.
I totally agree, stretch thatout.
We've actually been talking alot currently about launchpacks
(40:05):
and giving clients actual assetsand scripts and posts that they
just copy and paste.
They could customize it andpersonalize it if they want to.
But most busy clients if youjust give them like five posts
or offer to do it for them, ifanyone's doing marketing or any
sort of digital socialmanagement, or even just get
temporary access to say likewe'll post this for you and
(40:27):
share it out and tag us there'sa lot of opportunity for that.
I think it's a great reminder tostretch like when stretch wins
out.
Oh yeah, very timely too, joe,because we just recently had uh,
at the time of recording thisour big, first in-person event
for my community, and I had thesame thought as like I'm not
just gonna say like it was agreat weekend with one post and
(40:50):
then share a couple pictures andnot talk about it.
I'm gonna talk about this thingfor like months probably I'm
just going to stretch this out.
I'm going to continue to sharelittle snippets and case studies
and pictures and recap videosand thoughts.
So a good reminder for me, too,that I need to hear like, yes,
we're a couple of weeks out fromit already, but I don't need to
(41:10):
stop talking about it.
Joe McKay (41:12):
Yeah, absolutely yeah , that's a great reminder.
Josh Hall (41:15):
One thing on that I wanted to ask you about Cadence.
Is LinkedIn, from what you know, are there pros and cons to a
certain amount of posting?
Are they rewarding two or threeposts a day?
Do they like one post a daywith comments and follow-ups?
(41:36):
Is it just about something thathits well?
Tell me about cadence, withwhat you're seeing work well on
LinkedIn.
Joe McKay (41:42):
For sure.
So if you're sitting therelistening to this and you're
like, okay, I want to get ontoLinkedIn, I need to start
creating content on LinkedIn.
My first guidance is a diet, alike a gym, like a health
routine.
The best routine is the one youcan stick to.
So there's no point like beingthere at zero and then going,
okay, I'm going to post everyday for a month, like it's just
(42:03):
bound to kind of the wheels arebound to fall off, I think.
So start small, you know, andif you commit to one post a week
, for example, build thatcadence, get comfortable with
that.
Maybe two posts a week, I think,if we kind of go long-term, for
me the 80-20 rule that has youkind of getting on with your
life and delivering for clientsand doing all the stuff around
(42:24):
your business that is not goingon LinkedIn, I think a good
80-20 rule is three posts a weekMonday, wednesday, friday.
Post it around 8 am or sometimebefore the workday starts in
your local time or wherever yourclients are hanging out, and
that can be.
You can use scheduling onLinkedIn to manage your posts
and that can be your kind ofmini blueprint for content,
(42:46):
because LinkedIn and all socialmedia, I think is like the one
ring from Lord of the Rings likereally, really powerful, but if
you spend too much time inthere you will turn into Gollum.
And so I'm trying to helpclients like let's do the work,
let's get the marketing done onLinkedIn, but I don't want you
spending your week in thereposting all the time and showing
(43:08):
up like let's batch it andlet's get to three posts a week
if we can.
Josh Hall (43:12):
Yeah, linkedin it's precious to me.
Joe McKay (43:15):
I say this as someone who spent way too much time in
the last three years.
Josh Hall (43:19):
Yeah, joe's precious is his LinkedIn profile.
On that note, the schedulingfeature and stuff.
One thing I'm wondering moreand more and I've noticed this
because I do right now currentlyjust Facebook and Instagram are
my two social hangouts and I'venoticed that if I post to them
(43:39):
directly and not using thebusiness manager scheduler or
whatever, I get better results.
And I don't know if this isproven or if it's just
coincidence, but if I postnatively to Instagram and then I
do the exact same post nativelyto Facebook instead of just
sharing it, they both seem to dobetter.
(44:00):
Are you helping clients withother social media at all or do
you see them do that sameapproach?
Or I guess I'm wondering theseall-in-one scheduled social
media kickouts Are therebenefits or detriments to using
that versus just nativelyposting via LinkedIn?
Joe McKay (44:21):
Yeah Well, so the cool thing now is LinkedIn has a
native scheduling feature soyou can use that.
I don't use any other.
There's no need to use aHootsuite or any of those other
tools that previously might havebeen necessary for LinkedIn
showing up on schedule.
What I see on LinkedIn there isthis aspect of what some people
would call warming up thealgorithm, so to speak.
(44:42):
So if you're kind of logged inand you look at a few posts and
you leave a couple of commentsand a few likes and then you
like share a post, thattypically can the algorithm can
kind of reward that to an extent.
So but again, like I don't, Inever want the algorithm to
really drive too much of ourdecision making and how we show
(45:04):
up and interrupt our energy andour flow during the day.
So for me, the schedulinginbuilt on LinkedIn does the job
Absolutely.
What I might suggest you do isschedule your posts for a week,
and this is typically my powerroutine for LinkedIn Go in,
schedule your posts for the week, scroll the feed 15 minutes,
leave some comments, engage withsome people, manage your DMs
(45:27):
and within half an hour a weekyou can kind of be done.
You might tip that up to twicea week that you do that routine.
But so yeah, I think that kindof covers your question around
scheduling.
Josh Hall (45:42):
And let's wrap this up with a topic that we probably
should have kicked off with aterrible host decision here, but
profile optimization.
I just followed you on LinkedInand, again, I have a profile.
I just I'm not currently usingit, but I imagine you'd probably
want to start before we doanything that we've talked about
and covered, probably want tooptimize your profile.
(46:02):
So what are some of therecommendations that you help
folks with with optimizing theirprofile?
Is it a good header image?
Is it a good lead generator?
And email sign up?
What are all the above?
I imagine if you do too much,it's probably like ah, it's too
much, I don't know what to do.
How do you optimize a goodprofile.
Joe McKay (46:20):
Yeah, so I mean clear professional photo is the first
one.
Linkedin loves people, lovehappy, smiling faces, so it's
kind of start there yourheadline.
You know that is a reallyvaluable real estate and ideally
you want to communicate asconcisely as you can who you
help and what you help them with, especially on mobile.
There's very little real estatethere that you've got to work
(46:42):
with, so get straight to thepoint with your headline.
So I think one of the keythings and especially if I think
about the web designer audiencekey things, and especially if I
think about the web designeraudience one of the great things
about the profile versuscontent on linkedin is that it's
a.
It's a place to host externalcontent.
So linkedin will punish incontent any external kind of
(47:05):
link that you publish.
So, josh hallco, for example,the algorithm wants you to stay
on platform.
Microsoft wants you browsinglinkedin, so it will hurt
content that has external links.
That takes people away.
Your profile is a safe spacefor that kind of stuff.
So, whether it's like portfolio,whether it's your homepage,
(47:26):
other assets that you've got,use your profile and you've got
a featured section there thatyou can turn on to guide people
to external content.
That would be the other kind ofgeneral principle that I'd look
at.
Then the final thing around theabout section, which used to
just be your list ofachievements and all the jobs
you've had since university.
That is now much more.
(47:47):
Think of that as almost like amini landing page, like a mini
sales letter, potentially foryour target audience.
It's not actually about you,it's about your audience and who
you serve.
I go really deep on profile ina bunch of the playbooks that
I've got, because there's amillion and one different ways
(48:07):
and things you can look at there, so I'm happy to share that
with the audience as well.
Josh Hall (48:11):
Yeah, and I figure we'll come to that, because you
have a playbook that everyonecan pick up at joemckayinfo and
then it just takes somebodysigning up for your email to get
that right your LinkedInplaybook.
Joe McKay (48:23):
Yeah, yeah.
So jump onto my.
I have a weekly email calledsolo success school.
You'll get my full likesolopreneurs, entrepreneurs
LinkedIn playbook when you signup and you'll be on my list
after that, so you'll hear a lotmore.
I talk honestly.
I talk way too much aboutLinkedIn.
I love it.
Josh Hall (48:39):
Well, look, there's so much opportunity.
So I'm super glad, I meanalready we've covered so much
here.
I'm definitely I've talked fora while that like eventually,
once I can clear a little time,I'm going to take LinkedIn
seriously.
But this one even more has melike, okay, I'm getting very
close to feeling like I want tooptimize this or at least take
the first steps on it.
So we'll have that link in theshow notes for sure, joe, and
(49:00):
I'll bring it up again here.
But one thing I did want to askwas what you just mentioned,
which is the strikes againstexternal links in posts and
taking that away from them.
Now, when I think about, like aweb designer sharing a case
study or sharing a new website,I imagine the thought is to like
check out the new website here,click here to go off to a
(49:22):
different website.
But is there room and how farwould you recommend that people
post content natively inLinkedIn?
So, for example, I would thinkmaybe, maybe, like a few
featured web design projectsmight maybe live on your website
and live on LinkedIn.
That way everything's there onLinkedIn and you don't just say
(49:45):
here's a new website, go to ourfull portfolio page.
Would you advise that type ofstrategy for LinkedIn?
Joe McKay (49:51):
Yeah, absolutely so.
How's you can?
How house your portfolio on theprofile and then, if you are,
if it is like a launch momentand you're sharing a new story,
it's great to drive people tothat final asset.
So, yes, you recognize lesspeople are going to see this
post, but the conversion, likethe click-through, is going to
be higher.
So take that opportunity andyou might even do that two or
(50:11):
three times.
But I would supplement thatwith some great screen grabs or
a quick flyover video or even acarousel that lays out some of
the key pages, so that you'rekind of covering this content
and, to your point, stretch itout as much as you can, get as
much mileage as you possibly can.
So I don't suggest that youcompletely ignore sharing
(50:32):
external links.
You just take that trade-offLess reach but better conversion
and click-through.
And then I guess if you'rerunning retargeting or other
strategies on your own website,that can also be valuable as
well.
Josh Hall (50:45):
Yeah, that's a great, great, great point.
So let's wrap this up here.
Joe, you've got the LinkedInplaybook that you've put
together.
Folks can sign up for that.
I'm actually looking at it nowbecause I picked it up Optimize
your LinkedIn profile, defineyour content strategy, which
content types to use, how towrite on LinkedIn algorithm
lessons, how to comment onLinkedIn outreach playbook.
(51:08):
I mean, this is like a meatymasterclass or course here that
you made available, so I'mdefinitely going to go through
this.
I appreciate that, man.
Again, one more time where canfolks go to pick that up, joe?
Joe McKay (51:19):
Yeah, so joemckayinfo , j-o-e-m-c-k-a-yinfo, and
otherwise, of course, you canfind me inside the big blue box
of LinkedIn.
Josh Hall (51:28):
And we'll have that linked in the show notes.
So is there anything?
While we wrap up Cause I knowyou got to catch a flight Is
there anything that you're like?
God, I wish Josh would haveasked me about that.
Is there anything we glancedover that you feel like people
have got to know about LinkedIn?
Joe McKay (51:43):
I think we covered the major points.
I'd actually I'd flip that toyou and say what do you think?
The web designer that'slistened to this chat so far and
they're like okay, there's thisone piece missing.
Josh Hall (51:58):
Do you think there's anything in that category?
I don't know if there's anythingmissing, but I think we should
double click on what we justtalked about, which is like what
to house natively in there, andmaybe it is a a mix of like
featured work, like maybe threeawesome projects that are your
ideal clients.
Maybe you have a whole portfolioon your website with everything
and you just replicate thatnatively on LinkedIn just to
(52:21):
appease the LinkedIn robots andthe algorithms who want to stay
on that site.
I think most everyone knowssocial media 101 is that if you
put an external link on a post,that platform isn't going to
love it because you want to keepeyes on the platform.
So that would probably be basedoff of this entire conversation
both profile management,content strategy, where to
(52:45):
content when you're DMing.
Maybe you DM to a LinkedIn postand don't recommend that they
go outside to a differentwebsite.
I think that's probably mybiggest challenge for everyone
in takeaway who's using LinkedInis to like let's see what we
can keep native on the platformIn the case of like a portfolio.
Yeah, I feel like that's what Iwould do.
(53:05):
I would have like three amazingprojects duplicated on LinkedIn
as case studies to always referback to.
Joe McKay (53:13):
I think that's a strong strategy.
You know, the DMs one isinteresting.
You got me thinking.
Dm is another place where Imean no one's going to, they're
not going to stop deliverabilityof your message.
So if you are connected withsomeone one-to-one, you can say
hey, here's my portfolio, or Isaw that you're in X industry.
Here's the last project I didfor other people in X industry.
(53:34):
Dm is another safe space, so tospeak, to get your own external
content out on platform as well.
So, yeah, good pick up there,that's awesome.
Josh Hall (53:43):
Well, joe man, we just scratched the surface.
This is great, though, dude,you definitely got me fired up.
I know who I'm going to turnback around to when I have some
more LinkedIn questions.
So thanks for your time andyour expertise.
And yeah, I mean guys, thisplaybook, I'm looking at it
right now.
It's free.
There's no reason not to getthis.
So, joemckayinfo, we'll havethat linked in the show notes.
But, yeah, I really appreciateyour time.
(54:03):
I'm so glad Eric connected us.
Man, again, I think I saidbefore we hit record, if Eric
sends me a guest, it's legit.
So I've really enjoyed meetingyou and getting to pick your
brain about this man.
Thanks, joe.
Joe McKay (54:15):
He's a good man Likewise, Josh.
Thank you Great to chat.
Josh Hall (54:17):
All right man.
Safe travels, Safe flight.
Cheers See ya, well, I certainlydo hope you enjoyed that one.
My friends, a bit of amasterclass on LinkedIn
marketing Again.
Show notes for this one are atjoshhallco slash 38 dot co.
Slash three eight six.
That will have all the linksthat Joe and I talked about and
that he sent over and again.
He has a free LinkedIn playbook.
(54:39):
It is practical, it is no fluffand it's really good.
I went through it after this.
That's on notion.
You can go to get that for freewhen you sign up for his email
list.
If you would like to check thatout, that link is at Josh
hallco, slash three, eight six.
Big thanks to Joe for coming onand sharing all the ins and outs
and the nitty gritty littlesecrets of LinkedIn.
Can't wait to hear how it helpsyou.
(54:59):
You can leave Joe and I acomment on this episode.
Joshhallco, slash 386.
So do that if you would, andcheers my friends to LinkedIn.
Maybe I'll see you over therewhen I finally start to be
active on LinkedIn.
Right now it's just not the bigpriority, but by golly it is
going to be more of a priorityfor me Eventually.
I can say that in confidenceand again, if I was starting a
(55:20):
web design business today.
That would be my number oneplatform, so consider it for
yourself and I hope it works foryou.
Cheers.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com