387 - 400+ Website in a Day Clients with Bailey Collins - Web Design Business with Josh Hall

Episode Transcript
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Bailey Collins (00:00):
And that's one of the most common pieces of
feedback we get from people onInstagram or emails.
They're like, how do you haveall these random businesses that
you're working with and all thesites look so different at the
end of the day, and I'm like,well, that's the fun of it.
I would get bored if I wasworking with the same industry
all the time, and so that worksfor me to work with different
types of people.
But usually the people who cometo us are people who have been

(00:20):
in business for usually it's oneor three to five years.
We do sometimes have newbies,though, coming to us, but three
to five years, and a lot oftimes it's a site redesign and
as long as they fit within thewheelhouse of one to six pages,
which is a huge portion of theservice-based businesses out
there, we get it up for them andget it running within the day.

Josh Hall (00:44):
Welcome to the Web design business podcast with
your host, josh Hall helping youbuild a web design business
that gives you freedom and alifestyle you love.
If you're a web designer in2025, I'm guessing you've heard
of or maybe you even you've eventried out some sort of VIP day
or a website in a day styleoffer.

(01:05):
These things are great,especially if you want to have
something that's more of astarter package that could
either be low cost or, eitherway, something that's
productized that you can get outvery quickly.
But there's a lot of challengeswith doing that.
So I am thrilled and a half tohave on Bailey Collins, who is
the founder and creativedirector of Honeywave Creative,

(01:28):
and they have done over 400website in a day projects for
clients.
So in this episode, Bailey holdsnothing back.
Spare no expense to my fellowJurassic Park fans in sharing
what works for them, everythingfrom how they structure their
plans, how much they charge forthem, If it really is truly a

(01:50):
website in a day or if it'slonger, how she balances doing
those design days along withselling and building her
business, how big her team is,how they do this all that and
more is covered.
It's a really it's kind of amasterclass on how to do this,
so I'm so excited to let you inon this conversation and if
you're interested in launchingyour own design day, perfect

(02:12):
timing, because Bailey has abrand new course that's coming
out.
It's called design dayblueprint.
And because this is notsomething I personally teach on,
I'm so excited to kind ofpartner up with Bailey here
because, as you'll find out, sheknows what the heck she's doing
and what works, and you canapply this to your business.
Bailey has been kind enough toset up a special link for you

(02:35):
that will be at the show notesat joshhallco slash 387.
You can also go to joshhallcoslash DDB, which stands for
design day blueprint, where youcan get access to her brand new
blueprint course on how to buildand launch your own design day.
So all of that will be linkedbelow and again at the show
notes at joshhallco slash three,eight, seven and for right now,

(02:56):
here's my conversation withBailey on how the heck they have
done over 400 design dayprojects.
Let's roll over 400 design dayprojects.
Let's roll.
Well, Bailey, it's so good tohave you on the show.
We were just joking about howwe both feel like we know each
other.
I followed your social mediafor a while.
You are a student of, I think2022.

(03:20):
I looked back and saw that youwent through my.
C-Panel course a few years ago.
So how are the turntables?
It's so good to see you.

It's been a while I was telling you before
we came on, but you saved mylife, helped me migrate a
website for a client all thoseyears ago.
I literally you're my lastresource and you came in and
saved the day and I can't thankyou enough still to this day.

Josh Hall (03:40):
Ah, the smile that you have three years later
lights me up.
I mean when you you know youget a website migrated
successfully.

There is almost no better win for a web designer
other than getting paid for it.
So yeah, especially wheneveryou think you lost the entire
website, then it magicallyappears.
It's like, oh my gosh, bestthing ever.

Josh Hall (03:58):
Oh, ptsd right there.
Oh yeah, we've all been there.
Well, bailey, I'm so excited totalk with you at this stage in
the game because, um you, 400plus clients with day website in
a day, is that right?

Yeah.

Josh Hall (04:15):
Huge congrats.
That is freaking awesome.
It's interesting there's been ahuge movement in day rates Um.
Are you familiar with SarahMassey?

I am.

Josh Hall (04:24):
Yeah, she was kind of one of the queens of that model
, and there's some others toowho have a mix of either design
days, website in a day or evenwebsites in a week.
But I have to be honest, a lotof people it does not stick with
or it's it's hard fit for, andI have the same questions as
most web designers who don'tstart out with that model, which

(04:46):
is like how is it possible tohonestly get this done in a day?
So I'm hoping you can break thestereotypes for me and uh, and
help help enlighten me onexactly how you're doing this,
cause that's incredible, it'sobviously working and you're up
to something really cool.

Yeah, thank you.
Yeah, I think a lot of it.
So much of it.
If you have the process andsystems in place.
It makes it such a repeatablesystem where you just come in
and build something great andthen ready to launch at the end
of it.

Josh Hall (05:13):
Were you doing custom long.
You know 30, 45, 90 daywebsites or six months websites
before that.

Well, whenever I first started, I had a two-week
website process and that wasjust.
I took a course in the verybeginning and she taught a
two-week process and so Ithought it was normal, and so I
kind of jumped in at a quicktimeline not even knowing it.
And then, after about I'd say,a year of doing that, I took a
step back and I was like youknow, I feel like two of these

(05:41):
days I'm not even like I'm donewith the website already.
We don't really need these days.
I'm sitting here pretending todo stuff because I know that I
don't need to send it yet and Ijust felt like I could
streamline the process furtherand get clients their results
quicker, and so we justamplified it even further and
broke it down into a day.

Josh Hall (05:58):
And with this, what made you go to a day rather than
a week?
Did you just do so many of themthat you felt comfortable
giving it that day window?

Yeah.
Well, whenever it really cameto it, I kind of tested it first
, so I said it was going to be atwo-week process.
I was like, let's see if we canactually do this in a day.
And so I tested it.
I did it in a day.
She didn't know that we did itin a day, but I gave it to her
and she loved everything.
And then we went through therevisions and launched it.
But I was like you know, thisis really something here.
If we can deliver these sameresults in a day, it's not only

(06:28):
better.
Well, I enjoy it more because Iam the type of person that
likes just focusing in gettingit done and, uh, being able to
launch it after.
But it's good for the clientstoo to be able to not have all
the back and forth and be ableto get it out quicker.

Josh Hall (06:42):
What type, what type of scope are we talking about
here?
Are you?
Cause, I imagine you're notgetting a 50 product e-commerce
site probably.

No, no.
So we work with a lot ofservice-based businesses and we
can usually get around six pageswithin the day.
So that would be home aboutservices contact.
That's four.
That's the ones they typicallyneed, and then we usually have a
little flex room if they wantanother landing page or, like
podcast speaking page.
We have some flexibility in itfor that, and we do e-commerce

(07:11):
websites too, with Shopify.
But they're usually eitheralready have their products in
the store, so we're not havingto go and bring all the products
in, or we're just bringing inup to five products for them and
then building the website outand letting them add them after
the fact.

Josh Hall (07:26):
Do you have boundaries and constraints on
your packages?
Like what if somebody does cometo you and has a big honker
site with a lot of custom posttypes and they want to blog on
it and there's going to be sometraining or more functionality,
what's that process like for you?

So I do have an add-on for blog.
We still get it done within theday but it's a little $200 add
on.
But it's not anything crazywith like a bunch of different
custom post types.
It's just simple blog postsetup.
If they do need more than that,we do have hourly options for
them to add some more time onafter, or sometimes we'll do
like a two day setup instead ofa one day setup.
And I do also have custompackages if somebody really

(08:05):
wants something big, but a lotof times we're just sending
people to our design days.

Josh Hall (08:10):
Gotcha Okay.
So I'm looking at your servicespage here.
What your, your suite ofservices, as it were, is a one
day website, one day brand.
I've got some big questionsabout that.
Um website brand combo Can youdo those in one day?
A brand website combo Is that.

So that's two days.
Yeah, one day for brand, oneday for website.
I will say, though, we do havea mini brand option that would
be like an add-on for the oneday website, and with that
option we do complete it on thesame day as a website, and it's
the first two hours of thewebsite design day.
Make a simple brand.
I always preface.
It's very simple One logo,colors, fonts, get it approved,

(08:48):
and then we pull it into thewebsite and make something
beautiful with it.

Josh Hall (08:52):
Gotcha, gotcha.
Are you familiar with JamieStarchevich?

I don't think so no.

Josh Hall (08:57):
She's been speaking in some summits and stuff.
She was recently on and she haslike a light branding package
which is sounds very similar tothat, and they crank them out
within a day, typically as well.
So all to say like there's alot of power in that, especially
we all know as web designersthere's nothing worse than
designing a site with a terriblelogo or no brand at all.

You have to just wing it.

Josh Hall (09:18):
Um, very, very cool.
I love the suite of services.
I also love excuse me, as I waschecking out your services you
have it very clear that you dohave the custom option.
That congrats starts at 10k.
So you're very, probably cleardifference than a one day
website and you did the biggiewhich is started starts at 10k.
But I am very curious how Okay.

(09:44):
So we got to talk about theprocess, like how much work is
leading up?
I imagine you have some systemsand stuff automated so you're
not, you know, personally goingback and forth just leading up
to the actual design day, causeI think a lot.
What a lot of people assume islike I'm only going to spend
literally one day talking to theclient, collecting content,
designing and rolling out, andthen a lot of people are

(10:04):
including myself are like howcould you do all that in the day
?
So I'm assuming you're doing alittle bit of prep work before
the design day, right?

Yes, and that's, I mean, a critical piece of how
we're able to get to the designday in that morning and to
start cruising, diving straightinto the actual development of
the website.
So whenever a client signs onto work with us, we get them
onboarded.
And with that onboardingprocess, that's where we're
almost passing the baton off tothem and saying, okay, balls in

(10:32):
your court, because that'swhenever they need to get us the
pictures, the words for thewords.
That's always, as I'm sure youknow, like I feel like the
biggest hold back whenever itcomes to getting clients ready
for the design.
And so what we did for that?
To help simplify it oneverybody's end, we put together
a Google Doc that outlines themost important sections that are

(10:52):
on the homepage great forstrategy conversions most
important sections on theservices page, the about contact
page and we give them chat, gptprompts and also just like tips
on what to write in thesesections, and that way they're
able to if they want, they cando a copywriter, but if they
want to have some help writingout the words for the website,
it makes it really quick forthem to go through, fill

(11:13):
everything in and that way it'snot like a big haul on their
part that they get overwhelmedby, and so they get the prep
stuff in, they schedule theirday, pick out the time, and then
we do have a prep call withthem before.
It's usually a 20, 30 minutecall, and on that call we're
just reviewing everything withthem, making sure we're on the
same page, going through anysticky areas where it's like,
okay, this, we may not be ableto get 15 pages done within a

(11:36):
day.
We're going to have to keep itto six now stuff like that.
And then we we we usually doprep the website too in the way
that we will install WordPress,we'll install plugins.
That way, on design day we getin that morning, we're building
from the very start of it.
So I would say, before thedesign day there's around one to
two hours that we put inprepping for the day.

Josh Hall (11:58):
Feedback on the same day, or how do you handle
feedback?

Yeah, so which?
That's part of the beautiful,one of the most beautiful parts
of the one day website we build.
We finish around 3 PM and thenwe have three to five for
revisions, and so I usually wedon't get live on with a client
I will record a loom video goingthrough the website showing
them everything off, send thevideo to them while they're
watching.
The video is whenever we goback through we start doing
responsiveness button links, andthen that's whenever they're

(12:28):
watching the video and theystart putting any edits that
they want into the Google docwhere they had all the words for
their site, making any notes ofany changes we want, and then
we go through work on thechanges, make it happen and
they're ready to launch by five,sometimes five30 ish, but
usually we're riding thatwheelhouse of five.

Josh Hall (12:46):
And if a client's like actually we do have like
another three or four pages wewant to add, do you shoot for
the day after or do you just getthem on the schedule for the
next week or a different, youknow, follow up process?
How's that work?

Yeah, we just we get them on the schedule for
whenever the next availabilityis and whenever they're ready
for it.
Usually we know before ifthey're going to need those
extra pages.
So we'll kind of, if they wanttwo days back to back, we can
book them in for it.
But I will say too we promiseup to six pages with the package
.
But I'm the type of personwhere I tell them, like, look,
this is your day.

(13:18):
So if we finish with six pagesand it's only 12 o'clock and I
have extra time, heck, yeah,I'll go out and build the extra
three pages for you.
Like I don't have a problemwith that, you have us for the
day.
But I say six to always be ableto over deliver and never under
, you know.

Josh Hall (13:34):
All right.
So all the tinkering webdesigners which is like 99.9% of
web designers want to know wetalking templates.
How are you cranking these outso fast?

That's what everyone thinks, or they say.
Is it AI?
And I promise you we are notusing templates.
We're not using AI.
If you really think about it,though, with websites, there's
only so many layouts you can do.
Like there's a two columnsection, there's a section where
you got the text in the middlecenter of line, you maybe have
three columns.
So whenever you really breakdown the nuts and bolts of a

(14:06):
website design, there's only somany things you can do, and once
you have those core sectionscreated, it's just styling it to
fit with the client's needing.
So we don't start with anything.
We go in, we build from scratchevery day, and that way we can
make sure it fits the exactstyling they need the exact

(14:28):
content they're needing to fitin and we're not trying to fit a
square into a circle hole, youknow.

Josh Hall (14:31):
Do you guys have any proven like frameworks or
templates that you use for yoursites?
Like, if there's a contact pagethat a client likes from
another site, instead ofliterally going in and placing
each module, are you likeduplicating that or using it as
a template, like a startingtemplate kind of?
Do you have those layouts?

I tried doing that with the headers and
footers because, I mean, a lotof times they're very similar to
each other and, like the sidemenu, sometimes that will have
pop out, and we used to.
We went through a phase wherewe were trying to copy that over
and at the end of the day Isaid you know, I feel like this
took just as much time, if notlonger, to try customizing and
getting that to fit what Ineeded than just building it and

(15:10):
just putting it in there andmaking it look good.

Josh Hall (15:13):
Gotcha Tool stack.
What's your tool stack rightnow?

For the actual website development.

Josh Hall (15:19):
Yeah.

WordPress Elementor.
Do you use Elementor?

Josh Hall (15:24):
Divi.

Divi.

Josh Hall (15:25):
Okay, but we can still be friends.

I've played Elementor, we can be friends.
I always say, if any designersare listening to this and
they're not necessarily lovingElementor, I always say
Elementor Pro is a thousandpercent worth it.
If you're debating like, oh,should I get the Pro, get the
Pro because you can do so manythings in there.
And then the other one that Ireally like is unlimited
elements, and that is what givesus some of the cool widgets
more interactive widgets for you, where you see it and you're

(15:52):
like, oh, how'd they do that?
That's usually the unlimitedelements, which is our reason.

Josh Hall (15:56):
Gotcha and we'll come to this.
I don't want to dive too farinto what happens after, but
what about hosting?
Do you host all these sitestypically, or you try to?

So no, and I know you teach to do that right,
but uh, I did in the beginningand I don't know, I just I
didn't like it and so I just Ihave host Gator.
Typically is what I'llrecommend to our clients and
they'll get their account andthen I go in and connect
everything, but they own theaccount and I don't manage the
hosting after the fact.

Josh Hall (16:27):
Maintenance plans, ongoing support.
Are you offering anything likethat?

I do have retainer packages available,
yeah, but I don't do the hostingand maintenance packages.

Josh Hall (16:37):
Interesting.
What about outside of thewebsite?
What if they're wanting emailand stuff like that?
Do you just leave thatcompletely in their court, Even
when it comes to likedeliverability email
deliverability, I mean that canend up being half a day
sometimes if you're going backand forth on email
deliverability, so how do youreel that in?

The part that makes it half a day, though, I
feel like, is waiting on thecodes to get into Google.
I don't know if you strugglewith that, but yeah, so we
usually will.
I mean, we set it all up withinthe day.
That's usually an end of theday type of thing.
We go in, we will do the SMTPor the MX records if we need to,
and make sure the emails aregoing through, the forms are

(17:18):
submitting, and call it a day.

Josh Hall (17:21):
Okay, you said we were just.
We're like we're flashingthrough the out the outline of
this.
We want to drill in deeper.
This is fascinating, though.
How big, how big is we?
Who is behind Bailey?

All right Behind the honey wave the honey wave.

Josh Hall (17:38):
So, who is the nectar behind the honey way?
I'm trying to punt it out.

Okay, so it's me and I have a full-time
assistant who is in the officewith me, named Kyle, and he has
been with me for two and a halfthree years now, so he's very
much in the swing of things withhow the design days go.
Um, I do also this year.
A couple of months back I got avirtual assistant to help out
with some of the emailsresponding to clients while I'm

(18:06):
head down during design days.
That way people aren't havingto wait.
And then I also have anotherpart-time graphic design
assistant who helps with ourretainer clients.
Again, so they're not having towait.
If we have like four websitesbooked during the week, she can
kind of keep them with theirwork that they're needing while
we're head down on actual,actual design days.

Josh Hall (18:23):
Gotcha, and do you have any like the, the email
kind of stuff if it gets hairy?
Do you have like tech supportor more advanced support outside
of your you?

That's part.
That's going to be a comingsoon area.
Yeah, something I'm working on,but it is me for now and
handling all that.
And I will say too cause weasked, you asked about team you
don't have to have a team to dothis design day model.
I did it by myself as well fora year and a half before I
brought on Kyle, and whenever Iwas just that or it was just me

(18:55):
I would typically say five pagesinstead of six.
So I give them a little extrapage now and the sites also are
a little more advanced than whatthey used to be when it was
just me.

Josh Hall (19:03):
Well, I think it's a good testament to how much you
can get done with a deep,focused day.
I mean, I've experienced thiseven just with blocks of days
where it's like three hoursuninterrupted machine.
But if you're bouncing back andforth with emails and other
stuff, that's where we all knowyou know what you could do in
one day could easily stretch outto two weeks.

(19:23):
Yeah, if you're jugglingmultiple things, how many design
days are you doing a week onaverage right now?

Some weeks it's I usually have at least two
weeks.
We can do up to four.
The most I've ever done is fourand a half day, so that was a
very busy week, but four is fourin a week is pretty busy, so we
try to stay between two andthree a week.

Josh Hall (19:43):
Yeah, four in a week is pretty busy, so we try to
stay between two and three aweek.

Yeah, because you still have to juggle the
onboarding for the next project?

Josh Hall (19:48):
right yeah, Do you have like a reactionary block in
your day for those days whereyou're doing a design day and
you've got a call for theupcoming design day?
How do you balance those?

I usually will get to the office 30 minutes-ish
early before I want to start onthe website which is around
eight and that way I can sitdown, go through emails or do
any catch up that I need to, andthen usually at the end of the
day too, I'll have like 30minutes after the site's
launched to go through, do anycatch ups and make sure
everybody's getting taken careof the way they need to.

Josh Hall (20:19):
Would you say, to roll out a successful design in
a day model, you've got to knowthe tools and you've got to know
your tool stack front and back.

Yeah Well, and just the process behind it.
Like I was saying earlier, it'sa repeatable process to follow.
But if you don't know it, it'salmost like you're kind of
floundering and whenever you'refloundering, your client's
floundering, and so you need tohave the confidence to say, okay
, no, this is when we're doingthis, do it.
If you do it, I'm going to beable to deliver on it and kind

(20:49):
of guide them through thatprocess, hold their hand and
just take control of it and knowtrust in the process and
systems you have and know thatyou're going to be able to
deliver if you stick to it.

Josh Hall (20:57):
How do you control yourself, especially with
tinkering?
You know what I, like all webdesigners, like we could spend.
I mean, I've notoriously spentyou know way more hours than I
care to admit on like onesection just because I'm like,
oh, I could try this, oh, Icould try this, oh, this is new,
oh, that's cool, and like I'm,I'm experimenting with divi 5
right now, which is is going tobe the next evolution of divi

(21:19):
here, and I'm using it fordesigner procom and I gave
myself some grace learning thenew interface and stuff.
But I mean I spent you know way, way longer than I would have
on a client site, onwebdesignersprocom, which was at
the time a one pager.
How do you control that?
How do you control that?
How do you limit yourself?
Or do you just give your like?
Are you like one hour homepage?
One hour service page?

(21:41):
How's that?

So I know about the timestamps that I need to be
hitting to be on top or on pacefor the day.
So I know that by 1030, I needto have the homepage pretty much
done and ready to go on it.
And so if I'm working throughthe homepage and I'm realizing
like hey, you spent 30 minuteson this one section, or 40.
Like if it's taken long, I justforce myself to move on, keep

(22:03):
cruising down the page.
That way, Cause whenever yourbrain is in a state of flow, you
just moving.
You know, and if you don't letyourself get caught up and you
just break away from it, keepgoing.
And then usually what I'll dois I'll build out the rest of
the pages and then I'll comeback.
Because if you come back to itat the end of the day, once you
see how much time you haveremaining, how much flex time,
you can either decide like, okay, yeah, I'm going to pursue this

(22:24):
.
Or is there an easier way?
We can do pretty much the samething?
Get 90% of the way there, whereit may not have that little
extra 10% of like, oh, thiswould be cool, but 90% of the
way there is still somethingthat's really great and done
with it.
Call it done.

Josh Hall (22:39):
Heck yeah.
And I mean it bears a reminderthat you've got the images,
you've got the content, you'vealready got the concept,
everything's in place.
And that makes things go somuch faster, rather than like
let's try this section out andthen let the client know and
then get copy, but then the copychanges the section and then a
new image is like oh, we needvertical, not horizontal.

(22:59):
That's where the true delayshappen, aside from just getting
the content.
That's where the true delayshappen, aside from just getting
the content.
But I'm actually curious realquick, bailey how long before
somebody signs on and a designday starts, how long do you give
a client a window to put theircontent in?

So I leave it in their court balls in their
court and they can pick.
So I have some clients who willliterally sign up to this
morning and then they'll onboardthem and they'll want to be the
next day.
Usually they'll ask me beforecan I do the next day?
They're usually in a rush, like, oh, I have a conference, let's
begin, and if we have the dayfree then we can do it.
And if they get the contentadded, we have the call that
afternoon and we're good to gofor the next day.

(23:36):
But then I have other clientswho weeks and it's really just
kind of up to them.
I know a lot of business ownerslike to book the website in so
that it forces them to takeaction on it, but they may not
necessarily be ready to actuallymove towards it.
So I usually recommend twoweeks of prep.
That way they're not stressingand they can take their time on
it.
But I find and after speakingwith a lot of the people we work

(23:59):
with that on their part, ifthey just sit down for an hour,
two hours, it's usually enoughtime for them to go through and
get us the material that we need.
But a lot of people like toprocrastinate and wait till
right before you know.

Josh Hall (24:11):
What do you do?
Do you find that some clientsbecause clients are people and
some people are really organizedand will do it themselves and
some need handholding?
How do you limit?
And I just know this frompersonal experience with clients
who are like, every day they'rereaching out, it's like, okay,
we need to like bulk.
I learned to like do a weeklycall or, depending on the

(24:32):
project, how?
What do you do if somebody ishitting you up every day asking
questions and they're steppingoutside of the boundaries that
you've placed?

I'm trying to think, I feel.

Josh Hall (24:43):
So it just jinx you.

I know right.
If you do not go, don't jinx me.
We don't typically have thathappen and I think honestly so.
You send, whenever you onboardclients, you send them a video,
right yeah for sure Okay.
I like best personal touch ever.
But in our onboarding video andI don't know if this is how you
do it too we I talked themthrough so we use Trello is like

(25:06):
project hub where they add alltheir info, and in that
onboarding video I'm talkingthem through like okay, here's
like everything you need to do,and they have extra tips inside
of the Trello board giving themwhatever guidance they would
need, and a lot of times they'rereally able to run with it.
If anything, they may ask likeemail a couple questions over.
Send me a message on Instagram,but I don't typically have a

(25:29):
lot who are repeatedly comingback with more and more
questions.

Josh Hall (25:34):
Are you on your?
We haven't talked about thesales or marketing process, but
do they have a call with youbefore they pay you?
Or do you have a model to wherepretty much anyone can sign up
for a day?
Or do you bet them out?
Do you weed them out anyway?

I feel like this is a hot topic with designers
because it's like, oh, should Ijust let people buy or should I
bet them before?
And so I will get on salescalls if people want to get on
sales calls.
However, I also have it towhere people could go straight
to our site and sign up if theywant and they can sign.
We used Dubsado for that Runsmy business, loved Dubsado, will

(26:12):
always love them.
But they have I can do it towhere I have a proposal,
contract and invoice allattached straight from the
website and they'll go on andsign on.
And I know some designers arescared to do that because of the
red flag clients that may cometheir way.
But I say, if it's not broke,don't fix it and don't make up a
problem.
That's not there and I haven'thad an issue with having bad

(26:34):
clients.
If I did, I would refundsomebody if I didn't think it'd
be a good fit, but I haven't hadthat issue yet it's all good
people, that's great and it's atestament to your marketing,
your clarity, the the packagesthat you have.

Josh Hall (26:47):
Like it's probably pretty clear you know if
somebody has a big custom sitethey want done, they're probably
not going to choose a six pagedesign day, Like they're going
to go with the custom package.
So it sounds like I mean, justlike with anything, it all can
work as far as do you do a freediscovery call or do you get
paid first?
Do you weed them?
I have my own weeding outprocess but I recognize that I

(27:10):
didn't have your type of modeland there are some times where,
like I have a friend, JasonGracia, with Swift Sites.
He has like perhaps the mostproductized model I've ever seen
, Actually very similar to whatyou're doing, because they kick
their sites out more so usuallywithin a week, but often within
a day, but he does a sales callwith everyone and then upsells

(27:30):
it and he's very niche.
So it all can work.
But all that to say like, yeah,if it's working, fine, that that
just means that you reallyreeled in your copy, your
messaging, your marketing.
What type of clients are youattracting?
Are they certain niches?
Are they certain industries?
I mean, I imagine they have tobe okay with WordPress and
Elementor.
Are you upfront about your toolstack?
How's that all work?

Yeah, we don't design.
I used to.
I've done a couple of sites inWix.
I've actually never tried anyof the others Now.
Think about it Squarespace.
None of the others I've tried,but I have done.
In the beginning I did, I think, like two sites and wigs and I
was like, yeah, no, not the move, I can't.
I couldn't get it to look theway I want it to look or as
responsive as I wanted to look.
So I was like we're just goingWordPress, it's what we're best

(28:11):
at, it's what we're going toroll with.
And we also do Shopify.
And so if it's e-commerceShopify, if it's service,
wordpress with Elementor andusually they well, they do know
that coming into it, and sothey're, they're fine with it
before they sign up.

Josh Hall (28:28):
Have you found a bit of a like hot streak with
certain niches, as it were?

Uh, as far as like, like clients, like are you
sir?

Josh Hall (28:37):
Like do you tend to like I've?
I've notoriously said like Igot a hot streak with home
inspectors.
For better or for worse, I'vehad pretty diverse.
I liked being a generalist withdifferent industries, but I
know there's a lot of power ingoing niche.
I just mentioned Jason.
Jason, he exclusively workswith coaches.
You have to be a coach of somesort to work with his brand.

(28:58):
Yeah, do you have commonindustries served or is it all
over the board?

It's honestly all over the board, and that's
one of the most common pieces offeedback we get from people on
Instagram or emails.
They're like, how do you haveall these random businesses that
you're working with and all thesites look so different at the
end of the day, and I'm like,well, that's like that's the fun
of it.
I don't.
I would get bored if I wasworking with the same industry
all the time, and so that worksfor me to work with different
types of people.
But usually the people who cometo us are people who have been

(29:26):
in business, for usually it'sone or three to five years.
We do sometimes have newbies,though, coming to us, but three
to five years, and a lot oftimes it's a site redesign and
as long as they fit within thewheelhouse of one to six pages,
which is a huge portion of theservice-based businesses out
there, we get it up for them andget it running within the day.

Josh Hall (29:49):
Very awesome, and you mentioned you will take a sales
call.
Do you have typical days?
Do you typically do somethinglike Tuesdays and Thursdays for
design days and then have thoseother days as flex days?
What's your typical week looklike, I guess, and how are you
balancing the occasional salescall with feedback days, with
design days?

(30:09):
How are you doing this, bailey?

So the plan going into the year was to make
it so that Monday, wednesday,friday were design days.
Tuesday, thursday were businessdays, call days.
I have not stuck to that plan.
So my days, I have my calendaropen and whenever they book in
design days, they book it in.
Typically what I'll do, though,if I have a design day, I'll

(30:32):
make sure that we don't have anycalls during that critical
period.
So usually one, 30 to five, nocalls.
If there's something in themorning, I do short 15 minute
sales calls, so it's not like abig long expenditure that I'm
putting out, but I'll jump onthe call, jump back out and it's
not a big disturbance.
But if I do see that we have adesign day and there's already a
call booked in, I'll close theday out for calls, cause I don't

(30:54):
want to have any more than onecall on top of the design day
that we have going.

Josh Hall (30:58):
What are you talking about in 15 minutes?
How do you know?
Like I would love, I don't.
I don't understand how peoplehave a 15 minute call, and it
might just be my long windedpersonality, but I have never,
ever had a 15 minute call.
So explain to me how you cancover ground at 15 minutes.

Yeah, well, it's so funny too, because whenever
I used to do sales calls, theywere an hour and I would take up
that hour and the clients wouldtake up that hour and we had
stuff to talk about.
But whenever I, again, I wasoptimizing my systems, I was
like this is a bunch of flufftime, like, yeah, I would love
to hear about your dog, I wouldlove to hear about your dog, but
I also need to work on thiswebsite, you know, and I need to

(31:37):
be able to focus in so I canactually get you the results
that you're going to be needingthat's literal fluff in a call
yeah, literal fluff the dogs.
But so, anyways, I put it downon my call booking link to be a
15 minute anchor, like tellingthem up front it's 15 minutes.
And it was insane thedifference that I noticed
whenever clients got on thatcall, because it wasn't anymore
like, oh, how are you doing?

(31:59):
The weather's nice.
We still have the littleformalities in the beginning to
kind of, you know, feel goodabout talking to each other, but
they're down to business.
They're like, okay, this is aproblem I'm having, can you fix
it?
And yeah, I'll hear them out,hear what they're having the
trouble with, have aconversation with them about
whether we'd be able to fix it.
If it's going to be a good fit,answer any questions, tell them
about what the process wouldlook like, the price, I will say

(32:25):
a lot of people, wheneverthey're on the calls with us, we
have the packages outlined soclearly on the website with
what's included, the pricing.
I'm not one to hide the price.
I don't.
I don't like that method.
I like just telling them theprice up front.
So usually by the time they geton the call with me, they
already are almost sold on itand they may just have a couple
of questions that they need tokind of wrinkle out before they
make the decision to moveforward.

Josh Hall (32:44):
Gotcha, and I'm glad you mentioned pricing because I
that's the biggest question oneveryone's mind here, including
myself.
Do you vary on these?
I know on your VIP day do youstill?
Is VIP day the term you usewith clients, or do you call it?

I call it design days, but VIP day same thing
yeah.

Josh Hall (33:02):
And so 3,800 investment.
Does that fluctuate at all?
No, or do you just use that asa starting point, or that's not
even a starting point.
That's what it is.
And then you have add-ons, yeah, so 3,800.

And then if they need a blog, $200 add-on.
And if they want the mini brand, it would be a $500 add-on.

Josh Hall (33:23):
Gotcha On top of on, and if they want the mini brand,
it would be a $500 add onGotcha.
So you're, you're off.
You're often probably at 4,500to 5,000, depending on what's on
there.
Yeah, gotcha, very, very cool.

And we do offer payment plans too.
So if they want to spread itout over four months, it
actually whenever you sign upfrom the site, it automatically
puts them on that payment plan,just because I've tried it
different ways.
But if you give somebody thatpayment plan and your business
can allow for that type offlexibility, it makes it that
much easier for them to say yes,and so it's just.
You know, if it makes it easierfor you, go for it.
It doesn't hurt me.

(33:54):
As long as I'm getting paid,I'm happy with it and I'll let
them have it, yeah.

Josh Hall (33:59):
I can't wait to talk about support services and
retainers MRR, monthly recurringrevenue for anyone who doesn't
know that term.
So how, what are you offeringfor MR and follow up?
Question is, if you'respreading those payments out of
to four months, if you get asite done in a day, do you sell
a support plan immediately?

(34:20):
That's a separate deal, Like sothey would have four payments,
you know, for those months, butthen they would have a separate
deal.
So they would have fourpayments for those months, but
then they would have a separateplan that kicks off monthly
right away, potentially, If youwould.
I'm so curious about all thosethings and more.

Yeah, well, so, and I'll start back a level.
We have the payment plans.
Sometimes, like I was sayingearlier, we'll have clients who
sign up.
We're doing the site within oneor two days and so they've only
made that first deposit.
And whenever I talk to a lot ofdesigners they're like, oh, how
could you launch the sitebefore?
And again, that's one of thosethings where it hasn't been a

(34:53):
problem, so I'm not going tomake it a problem.
Yet we get paid and our clientspay us and we don't have an
issue with it.
So that's the first part of itis I've put the trust in the
client.
I've only gotten burnt like twotimes on it over the last five
years, so, and even those twowere working on it.
But, uh, for for the paymentplan, I'm fine with that.
And then after the design day Ido, I'll tell them about the

(35:13):
retainer packages.
If they're interested and theywant to sign up, they can sign
up immediately, or some of themwill wait until cause.
I have a two week supportperiod after the design day for
functionality not design changes, gotcha.

Josh Hall (35:27):
Yeah, that could turn into a two week project, right.

Very important, yeah, but uh, so some people
sign up that same day for theretainer, some people sign up a
little later, just depending onwhen they think there'll be
needing a little extra supportcoming in.

Josh Hall (35:39):
Gotcha, and what type of support are you offering?
So we talked about hosting.
So you're not doing hosting,but do you have like a typical
maintenance plan for WordPresswhere you're doing updates,
security stuff like that?

Yeah, so all of our clients who are on the
retainers, we will do the plugin, update, security, all that
kind of stuff, a backup of thewebsite.
But the retainer packages aremore so.
I like to call it almost likehaving a designer on call and it
can be anything brand orwebsite related, and so it
starts at an hour, one hour amonth.
They could do a three-hourmonth or five-hour month package

(36:13):
and I always feel at the end ofthe month, even the ones with
the three-hour package, I'm likeman, they got so much in that
three hours Because, again, it'sjust like focus time.
Whenever they come to us inneed of something, we go in and
get it done for them.
But that's kind of how we haveit split up and our hourly rates
a hundred dollars an hour forpast clients and so if they do
the one hour package they get a10% discount $90 a month.

(36:33):
Three hour package 15% discount.
Five hour package 20% discounton it.

Josh Hall (36:39):
It's almost like selling half days likeip, half
days ongoing yes and no.

The big difference between like the
hourly support stuff is it'smore of a, it's a lot more
casual than so it's a I'll getto it as soon as I can, but I'm
not necessarily like it's notimmediate back and forth with
the client.
It's usually I'll design it,send it over, get feedback, come
back.
So it's more of a spread outprocess.
What do you do if a clientdoesn't like the design or has
that?

Josh Hall (37:04):
not been an issue?
Are you send it over, getfeedback come back?
So it's more of a spread outprocess.
What do you do if a clientdoesn't like the design, or has
that not been an issue?
Are you guiding them through,like, are they choosing their
color palette and stuff likethat during that process of
content collection to where thedesign?
I'm assuming I feel like everywebsite in a day type of
approach.
There's probably no surprisewhen a site is presented.

(37:26):
I would guess Is that the goalFor the most part?

Yeah, yeah, so a big part of it.
They come in with their brandif they have the brand already.
So that's, I already know whatcolors they want.
And then if we're designing thebrand I always will like, even
if it's a mini brand and we'redoing it the same day, I make
sure to get it approved beforeand that way they kind of know.
But I think a big part of thattoo is part of the prep is we

(37:50):
get them to give us inspo sitesof things that they like, and on
the prep call we look at theinspo sites together.
And I think the biggest thingthat's helped me whenever
looking at inspo sites is I lookat the style of the site, but I
also try picking up on thepatterns of the like, repeats,
like.
Okay, every single one of thesesites has a header where the
logo is in the middle.
Every single one of these siteshas rounded buttons on it and

(38:12):
little picking up on things likethat.
And then two, I feel like yourclients almost give you the
cheat sheet whenever you're onthe prep calls with them,
because they'll tell you exactlywhat they like and exactly what
they want.
And If you just make a note ofit, like.
Like if they see on a websitesome marquee going across the
screen and they're like, oh,that's the coolest thing ever.
I love it so much.
And I'm thinking in my head okay, you're getting some marquee on

(38:32):
your website.
Or if they like a videobackground, they think it's the
coolest thing ever.
And if you just sprinkle inthose pieces that they really
love and that gets them excited,gives them that surprise and
delight factor, then at the endof the day, when you're talking
them through it all, they'relike their eyes are just going
crazy.
Like we have people who arecrying whenever they're coming
back to us, telling them like oh, my gosh, how'd you read my

(38:53):
mind?
This is the best thing ever.
And it's just because I'm likeyou told me the answer.
Like I'm not a mind reader.
You told me exactly what youwanted.

Josh Hall (39:12):
I just implemented it into, implemented into the site
, gave to you.
So I mean, can't stress thisenough so much of a successful
design day is the prep and theplanning and what you've refined
with a Google doc.
It sounds like right.
I mean, are you, are there anyother tools involved in the
planning, or is it just a Googledoc that guides them through
everything with the prompts andeverything?

So the Trello board is a huge piece and we get
amazing feedback on the Trelloboard.
Everybody loves Trello and I Ialways get asked Trello or
ClickUp or Asana because they'revery similar.
But I have a lot of designfriends who use those and they
don't get as great of likefeedback on it.
Like a lot of their clientsdon't necessarily like it and I
think Trello is a veryuser-friendly way for clients to

(39:42):
interact without gettingoverwhelmed.
But it also might be a part ofthe onboarding video that
explains it.
So yeah not saying but with theTrello board they go in, fill in
their answers and then thatGoogle doc helps them with the
words, and I mean Calendly forbooking, for their picking out
their day, trying to think ofany other tools.
Another thing that's reallycool that I have enjoyed adding

(40:04):
in over the years is for theTrello board I mentioned earlier
.
But like we try to put as manyresources in to help and by that
I mean like things that I canmake one time that I know would
benefit everyone so we have inthere a photo shoot guide.
So if you're doing a photoshoot, we have one for service
or e-commerce.
These are the types of picturesthat look good.
Make sure you get somelandscape.
Make sure you get somelandscape.

(40:28):
Make sure you get some thataren't just your face smiling at
the screen, like, give us somevariety that we're working with.
So little things like that.
We also have some Canvatemplates.
Or if they want to make a postof, hey, launch a new website
after they can go in and usethat.
I used to make them myself forevery client.
They would never post it, so Iwas like, okay, I'll give you a
template and if you want to doit, you can do it.
If not, that's fine, it won'thurt my feelings on it.
But little things like that ifyou can make it.
Well, another one too All theideas.

(40:49):
A lot of times clients havetrouble finding websites that
they like, and so if you tellthem like, hey, send me inspo
sites, they're like I don't know.
I don't know what a goodwebsite looks like.
And so we have a Google docthat lists out different
websites and differentcategories.
So fun and colorful, masculine,whimsical, whatever, it is

(41:11):
minimal.
And we have some examplewebsites listed out for them to
kind of get the ball rolling onit.

Josh Hall (41:16):
I was gonna say your portfolio could be a great spot
for that too.
Right, because you're like well, here's a few different
categories of sites we've built.

Yeah, but I feel like giving them all those
resources and it's light lift onyour part because we do it once
, we provide it and everybodybenefits, but it just guides
them through the process andhelps them get everything
together without needing toomuch support on it.

Josh Hall (41:36):
So we talked about design, copy and the
functionality that you're doing.
But what about SEO?
How far are you?
Are you touching us?
Are you just doing?
But what about SEO?
How far are you?
Are you touching us Like, areyou just doing basic?
Do you ask about SEO in theGoogle Doc?
Are you just doing like,homepage basic, meta description
, title, that kind of stuff, areyou?
How far do you go with SEO?

Not very far and I will tell you.
They asked me if that's animportant thing to them.
I said, look, I with the oneday model, that's not something
I can really get into with thattimeframe.
I will say, if people have themeta descriptions, we'll add in
like page meta descriptions anddo very minimal if they have it.
But that's not something thatwe go too deep into.

(42:17):
Just and I'm curious to hearyour opinion on this too.
For SEO to get actual results,isn't it more so of a thing
that's going to be like a monthover a month, like you need to
put some time into it to reallysee results with it, right?

Josh Hall (42:31):
Typically.
I mean it is kind of a itdepends answer.
It's completely dependent onthe strategy for SEO, with it
being like is it local, like alocal brick and mortar store,
versus?
Is it more about like a longphrase term, especially if it's
e-commerce, if it's like a shirtor an apparel thing, that's
going to have a way differentapproach than like a barbershop

(42:52):
locally.
If it's a barbershop locally,you might get results in a
couple of days, depending on theother barbershops probably
don't have much there.
But then you're getting intolike Google business profile set
up and I was kind of curiousabout that as well.
Are those add-ons for you ifit's a local business that wants
that stuff?
yeah, yeah, we'll do it, but itwould do it as an add-on gotcha
gotcha, but I mean that could bea great upsell for for monthly

(43:16):
stuff is like yeah, if you wantto tackle some seo, you probably
roll that image.
What you're dealing with itsounds like it's kind of a mix
of a support plan and a growthplan, but I don't know how far
and just of interest you havewith like growth style plans
with the you know monthlyretainers, because that can open
up a can of worms I haven'tgotten much in the seo.

I just stay more to the design side of it.
I I have a couple designersthat I are really good at seo
and I've actually mentored them,so they're kind of like
students but SEO experts, and soI usually will funnel people
their way for any SEO needs andit works out great for us.

Josh Hall (43:50):
Yeah, and listen, what you're doing is obviously
working out so well.
You've been doing it for fiveyears.
You're energized, you're, youknow you're still loving the
model.
So, yeah, I do think if youwent too far into that it'd
probably take you away from yourproductivity with knocking
these pipes out, with focusingon design and conversion and
copy.
What if they send you terriblecopy?

I read it before the prep call and I'm like, I'm
like, Are you sure you want tosay it like this?
Maybe we should go back andI'll give them pointers on the
prep call, if I think.
But a lot of times, especiallywith the sections that we
provide them with of like, no,on the homepage, you should have
testimonials.
You should probably give theman introduction of what you're
offering.
You should like we give them anidea of what to put in the

(44:33):
different pages, and so withthat guidance, they usually it's
usually not too bad.
If I do think that they're offkilter.
Anyway, I'll say, hey, maybe weshould reconsider or have how
about we try doing it this way?
But yeah, usually the decentcopy for the websites.
Yeah, it works out good.

Josh Hall (44:51):
Awesome.
Another big question I'mcurious about here is your
clients themselves.
We were saying like I'vefollowed you on Instagram for a
while now.
I don't even know how we gotconnected on there.

I think maybe you mentioned that Probably me
needing help with the migration,yeah.

Josh Hall (45:05):
And then, yeah, then I followed you from there.
I generally follow most of mystudents and members of pro and
stuff, but are you getting a lotof clients from Instagram?
Are you getting folks local?
Where are you based out of, bythe way, I forget?

I'm in Lake Charles Louisiana, so South
Louisiana.

Josh Hall (45:20):
Okay, cool, cool.
I heard a little bit of anaccent there, so I wasn't a
little bit.
It's tough with Southern accentSometimes I can't quite pick
them all out.
So are you getting clientslocally or online?
All the above?

be like all local businesses.
And then I started going out tobusinesses around here and they
all wanted a website for $300,because our town is very much so
old school, like a little bitstuck in the past, so it's not
something where the value of awebsite is necessarily seen here
.
And so I was like you know, ifthey're not going to pay the
price, I want to pay.
I know that the people in NewYork and California will,
because a lot of them look at mypackages and they're like, oh,

(46:07):
that's a great deal, that's socheap, and so they sign up and
uh, so yeah, we get a lot of ourclients through Instagram.
We also get, at this point, alot of referrals just because we
worked with so many people nowand we have a wide network of
business owners.
So a lot of them are sendingthem out to friends and family
or coming back for more.

Josh Hall (46:24):
How did you, when you got started, tell me about,
like, your first dozen clientsyou know not each one, but like
where did those, where did thefirst wave, first wave, honey
wave, come from?

It was a bit scrappy on the start of it.
I had actually one of myfriends had uh, she had a dad.
She has a dad.
I shouldn't I don't know why Isaid it like that.
She has a dad and a grandma,okay, and they both needed.
Her dad needed two websites,her grandma needed three.
And so I was like, hey, I cando that, and so I made them a

(46:56):
website.
And then after that I said,okay, I need to figure out
somewhere else to get businessfrom, and so I went on Instagram
.
I was posting like crazy, notgetting a ton of traction on
anything, and so what I starteddoing was I was like, well, I'm
going to just message people andI'm not going to be sleazy or
like I hate whenever people tryto pretend to be your friend.
And then it's like so, do youwant to buy something from me?

(47:17):
I don't like that.
So I would just be up front andsay, hey, um, I really love
everything you're doing.
I really wanted to work withluxury picnic companies.
That was my thing.
I don't know why I was sointerested.
So I reached out to 50 luxurypicnic businesses a day and I'd
be like, hey, I love your stuff.
It's so cool.
If you ever are interested in awebsite, I'd love to be your
go-to.
Just let me know and I'm herefor you.

(47:37):
And a bunch of them didn'trespond.
A bunch of them actually hadtwo that wanted to work me.
They're like, hey, yeah, let'sdo it, and so that kind of
kicked things off for me theluxury picnic I was not
expecting that one such a randomyeah what do they do?

Josh Hall (47:56):
they just have like really nice tupperware
containers and stuff and likeyou haven't seen the luxury
picnics I don't know you'regonna have to look it up.

I'll send you some after this.

Josh Hall (48:06):
My wife might know better than I do I know zero,
absolutely nothing about theluxury picnic industry you're
gonna have to look it up.

They do.
It's really cool.
They'll put out a blanket andthen they have little tables set
up that are on the ground.
They style it, make it lookreally pretty, do all sorts of
charcuterie and wow cushions andI was very interested in luxury
like date nights, anniversary,special occasions bachelorette
parties oh my gosh, yeah right,interesting.

Josh Hall (48:36):
Well, that's fascinating, okay.
Well, there's a fun rabbit holewe can all go down after this
yeah, go look it up that is so.
That makes total sense.
Any other marketing channelsfor you that have worked well
other than the personal approachand then the DMing on Instagram
?
Obviously now you're probablygetting a lot more traction.
It looks like on Instagram withyour videos and stuff, but yeah

(48:58):
, I get a lot on Instagram.

Honestly, that's pretty much our only.
Our main marketing revenueswould be Instagram and referrals
and repeats.
We do have a newsletter thatgoes out once a week, but I mean
, those people usually find usthrough Instagram or a referral.

Josh Hall (49:14):
What's in your newsletter?
Is it tips and tricks kind ofstuff?
Is it dad jokes?
Oh, I'm going to sign up, thenget me some.

We have every Wednesday.
I got a hump day die joke toget you through the week.
But we also have.
We have some website tips.
I usually pull out my innermotivational speaker from my
sports background and the firstlittle message will be like I
don't know, I try to come upwith something that'll inspire
them for the week.
And we have a designer tipsection.
We have website inspo section.

(49:42):
I think that's the main onesthat we have on there.

Josh Hall (49:46):
Get a little Bailey buzz for the week.

I like that.

Josh Hall (49:50):
You can take that.
You can take that and brand itthe Bailey buzz.

I like it.

Josh Hall (49:54):
Yeah, I mean once a week once a week a little Bailey
buzz, I feel like, with yourbrand.
Is your about page?
Does it say like the honey wavehive or something?
Are you the queen bee in the?
I mean you could go wild withpuns with your brand.

I'm loving your puns actually, and I've never
even thought about exploringthat further, but you're giving
me a lot of good ideas.

Josh Hall (50:13):
That's actually what I'm best at.
Like, I'm a pretty good coachfor web design business, but I'm
way better at coming up withpuns on the fly now, so that's
my true next endeavor that Ineed to capitalize on.
You're great at it, I don'tthink chat GPT has me yet yeah,
Um, this has been great.
Bailey, this is fascinating.
How has your pricing increasedover what?
What did it start at when youstarted doing VIP days to now

(50:35):
you're at the 4k range.

Yeah.
So whenever I started, it was$800 and I did one for $800.
And then I did the second for$900, and then a thousand and
then 1200.
And I stuck at 1200 for a whilebut I really I was like, okay,
we're proving it.
But what made me do a huge jumpwas I had one client.
Actually there was a couple ofclients who had like really

(50:59):
great results.
But one of our clients launchedtheir site and before that they
were making like $2,000 a monthand the month that they
launched they had a $40,000month after and I was like wow,
like we did that in a day andnow they have cause.
They were just marketingthrough Instagram and now they
have a site to send peoplethrough.
People were signing up and itwas just the coolest thing.

(51:20):
And then, whenever I keptseeing that happen like these, I
had one go from the coolestthing.
And then, whenever I keptseeing that happen like these, I
had one go from he was making$5,000 a month and then he's
making $30,000 a month after theweb brand and website and he'd
only been in business for likethree months and it's like,
whenever you see those results,time and time again I bumped the
prices up, but it made me wantto do it even more, cause I'm
like man, we're really helpingpeople here, we're getting
people up and off the ground andmoving on it.

Josh Hall (51:43):
It seems like you're just like a bubble of enthusiasm
and excitement andprofitability.
Has there ever been any dips orsome rough patches in these
past five years with you or thismodel?

I've gone through some slow periods.
I feel like usually the monthleading up to summer, which we
just made it through we actuallyit wasn't that bad this year,
but usually the month leading upto summer is slower for us,
just because I guess summervacations, but that's usually a
little bit of a dip, and that iswhenever I like to really take
the time to look at.
I will map out our process,start to finish, every single

(52:16):
step of the way and each stepask myself is this necessary?
To begin with, okay, we need it.
Is there a way I can automateit?
Is there a way I can make itsmoother for me and them and go
through and smooth it out duringthat time?
That way, whenever it does pickback up, we're ready for it.

Josh Hall (52:32):
Gotcha Very cool.
I was just curious, yeah, whatyou did in those times.
Did you ever go back?
Did you ever dip back withpricing or anything, or have you
always stuck to your guns withyour price increases?

I.
The only time I've donesomething like that was I.
I have the four month paymentplan by default.
I went through a phase where Iwas like I'm going to do two
plans instead of four and do oneupfront one once they're done
and see.
And I don't know if it wasnecessarily correlated directly
to that, but I did notice a dipafter that, and so I was like

(53:03):
you know, I don't, I don't careif they take four months, I'm
just going to go and push itback to four months.
It's not that big of a deal forme.
And so that was the only timethat I was like well, let me
adjust pricing a little bit,cause it's a little slow, and
see if that'll fix anything.

Josh Hall (53:14):
Interesting.
So 50% upfront, 50% completion,which is actually what I did
and what I teach, actuallydidn't work out as well for you
as a four month installmentwhich may have been coincidence,
may have not been directlyrelated, but yeah, I, I tried it
once and that was my resultsfrom it.
Do you have a cap on umtimeframe?

(53:34):
Like you mentioned earlier, youlet the client decide how long
they want to take, but do youhave a window where, like listen
, it's been two months, we gotto get your stuff in?
Do you have a deadline?

and usually that'll kind of get the ball
moving on them.
Or they'll say like, oh, I'm sosorry I've been busy, I'll do
it next month.
Like okay, like I don'tnecessarily, it's fine as long
as they don't like ghost for twoyears and then come back.
But I've only had that once, soit usually works pretty well
again.

Josh Hall (54:09):
I feel like I'm just jinxing you all over with client
delays and all sorts of stuffafter you set me up.
What's your favorite part,bailey?
What's your favorite part ofthe whole process, with
everything you've refined now?

The end of the day, whenever.
So I use Voxer to communicatewith clients.
That actually might be added tothe tool stack.
Something to mention I don'tlike emails.
Whenever you're needing quickresponses, voxer is amazing.
Are you familiar with Voxer?

Josh Hall (54:36):
I haven't used it.
I mean, I've heard of it, but Ihaven't used it myself.

No, Well, it lets you talk like walkie talkie
, real like, not even to whereyou have to finish speaking.
As soon as you're speaking theycan hear it, which sometimes
they're like I didn't mean tosay that, Let me backtrack.
And and at the end of the day,so I sent off the website reveal
video showing them howeverything came together, and
I'm anxiously waiting like, oh,if they like it, if they liked
it.
And whenever I get the boxermessage of them just like

(55:01):
freaking out, crying, like onewas like my daughter and saw it
and she said she was so proud ofme and I'm like, oh, my gosh,
that part of the day is myfavorite part of the day, Just
hearing their feedback from whatwe did for them.

Josh Hall (55:13):
Do they have to download that as an app or is it
like a browser based thing thatthey can just jump on and do?

You know, I think they could do it on the
browser.
I never thought I was tellingto get it on their phone, so I
think usually they have it ontheir phones, but I mean I have
it on my browser.

Josh Hall (55:26):
Yeah, so there's even like communication boundaries
and tool stack into this processof again preparing that way day
of you're probably not likedownload this app and then we
can talk, because yeah, yeah,yeah, that's on the onboarding
video.

I say, hey, get, get this app.
I need you to make an accountand then send me a message at
honeywave creative so it showsup on my end do you have the
occasional 60 year old ownerwho's like I can barely turn my
phone on?

Josh Hall (55:48):
I'm just gonna call you, especially down there in
louisiana.

Come on oh, you wouldn't, you wouldn't believe
it.
But I do have a couple of thosepeople who is usually as the
locals, who are a little bitolder and they just want to do
it by phone and, although I'mhesitant to do that, usually
those types of people don't havevery low expectations for the
website.
So whenever they see thewebsite, at the end of the day
they're like oh, I love it, thisis amazing, no changes.
And I'm like, heck, yeah, let's, let's go, brother, like launch

(56:13):
that site.
We'll get it out there.

Josh Hall (56:14):
That's a really good point.
It is sometimes worthwhile justdoing the occasional call with
the clients who are like, yeah,that's fine, I had some like
that too.
I had a swimming coach one timewho was retired and yeah, he
would notoriously call me atlike 5 or 6 pm, like right when
my family and I are eatingdinner, and then every once in a
while I would just answer itjust because typically, yeah, he

(56:35):
was like very, very lowmaintenance on the site.
Usually he would talk aboutsomething that could have been
an email, but he paid me welland he was a great monthly
recurring client.

So it's a give and take.
As business owners we get tochoose, so it's worse for some
people than it does for othersof like who to do it with.

Josh Hall (56:50):
That's very cool.
Well, Bailey, I'm sure a lot ofpeople would love to know how
to roll this out if they'reinterested.
I mean, I imagine your processand everything you've crafted to
this point could also work in awebsite and a week model or
even custom, just a more likestreamlined custom approach.
So sounds like you're enteringinto sharing more about this and

(57:10):
pulling the curtain back asidefrom just the conversation.
Tell us more.
Yeah, so I revealed a lot of mysecrets here, but didn't quite
reveal all of them, and I feellike we covered a lot of it, but
I started seeing the Google docand all the nitty gritty.

And so I am putting out a course it's
officially launching next monthcalled design day blueprint, and
in that course I'm goingthrough exactly the entire
process, start to finish, fromselling it to creating the
package, to onboarding,offboarding we didn't even talk
about offboarding any, butkeeping them all in the process,
delivering the design day, socovering all the pieces of the

(57:47):
process and helping other peoplestart doing design days too,
because I know how much itopened up my schedule as far as
like flexibility, and I know howmuch it benefited me as far as
keeping clients to the setdeadlines without having any
leaky projects that last waylonger than they need to.
And so, yeah, launching July15th, design Day Blueprint, and
I'll show you how to doeverything inside of the magic

(58:10):
that we've created.

Josh Hall (58:12):
Well, I think this is going to be coming out the week
of that, so we'll, of course,have a link.

Where can folks go to check that out?
You know that's a greatquestion.

Josh Hall (58:24):
I should have gotten a link for it.
We'll have it linked in theshow notes promise, but will it
be at honeywaycreativecom or isit like a whole separate brand
type thing?

Is it?

Josh Hall (58:30):
at baileybuzzcom.
Is that what we're going?

to find gonna.
Yeah, it needs to be now let'sdo honeywave creativecom
backslash design day blueprint.

Josh Hall (58:39):
All one word, no dashes got it and we'll have
that linked in the show notesfor sure.
So very, very cool.
Yeah, I love that you're um inthe place now where you're
sharing what's wrong.
I mean, you know that's it'swhat I do, so it's just, it's
the best.
Yeah, that's the real funfeeling.
I mean serving clients.
Serving clients is incredible.
When you see somebody else rollout something that you create,
it's like it's like you createthis little business baby that

(59:01):
now is like helping other peopleand it's like, oh, way to go.
A little business Bailey baby,way to go.

Yeah, I'm excited for it.
It's going to be a new avenueto go.
I have done some mentoringcalls, but not full force on the
course.
So it's going to be a newavenue and I'm excited, anxious
to see how it goes.
But I'm really excited for itbecause I feel like at this
point I mean we're doing over400 of them we have it so
streamlined and nailed down thatI just really think it's going
to help a lot of people and I'mexcited to push it out and get

(59:28):
it out there.

Josh Hall (59:29):
No doubt.
I mean, obviously I'm a littlesurprised with how like not
templatized your offer is, butyou're just a good example of if
you know a tool really well,you can bust things out very,
very quickly and to your point.
Like you know, you couldcustomize and tinker, but at the

(59:50):
end of the day, like I said,most website sections are going
to be a mix of a few differentstyles between two column, three
column, whatever image on leftimage, text button, whatever it
is.
Um, so very, very cool.
I definitely learned a lot inthis one.
I know I'm sure a lot of folksare going to be interested in
diving in more, so of coursewe'll have the link at the show

(01:00:10):
notes for for checking out yourcourse.
Again, this will be droppingthe same week as the plan right
now.
Is there anything else?
I mean, there are some thingsthat we didn't touch on, but
those could be saved for thenext phase for everyone.
But is there anything you know?
You have your weeklymotivational minute.
What would be your motivationalminute for folks who are
looking to make builds faster?

(01:00:33):
Yeah, any closing thoughts.
I'll just leave it to you.
Faster, yeah, any closingthoughts.
I'll just leave it to you.

Bailey Collins (01:00:38):
Let's see my motivational Monday Bailey buzz
of the week.
I would say that if you're adesigner who fills the inkling
to start trying this model,don't doubt yourself.
There's a reason you're feelingthe need to do it.
And if you're, if, if thelonger projects are starting to
get to a point where you feellike it's not exciting you
anymore and you really want tobe able to shrink it down and
it's calling your name, go forit.

(01:01:00):
If you have the process inplace, you can do it.
And even if it starts smaller,even if you're doing one page a
day I know a lot of people dolike a one day website with a
landing page it's an amazingsystem to at least try to
implement your business.
See if you like it to implementyour business.
See if you like it.
And if you like it it canreally do amazing things with
bringing up your time, makingyour business a lot more
profitable at least in my caseand and setting those boundaries

(01:01:21):
of clients is a great model.
So go for it if you're thinkingit.

Josh Hall (01:01:25):
Heck.
Yes, bailey, motivationalindeed, well thank you so much
for your time.
Thanks for literally pulling thecurtain back on your entire
business.
Congrats 400 plus sites in lessthan five years.
You're loving the business,you're profitable, you're
enjoying it.
You have more.
You've opened up free time tobe able to teach on this a
little bit and show what you'reup to.
So it was an honor I mean shoot, it was an honor to help you

(01:01:45):
with the migration stuff a fewyears back, and it's an honor to
have you on the show now andsee what you're up to.

So thank you.

Josh Hall (01:01:53):
I hope you got some good puns that you can use.
I mean, I really want to seethe hive, the Honeyway hive, on
your about pages, that's reallywhat I'm looking for.

I'm going to have to rewrite the whole thing
now.
You gave me too many ideas.

Josh Hall (01:02:06):
I mean, you're the queen bee.
It's too good.

It's too good, I love it.
I love it.
Well, thank you for having meon.

Josh Hall (01:02:12):
All right, thanks, bailey.
Awesome, great chat.
Not surprised.
You're awesome, bailey, I'm sopumped for you.

You're great at asking questions.
I feel like you were guiding me.

Josh Hall (01:02:25):
It's easy with this type of thing, cause all I have
to do is like how are you doingthat?
How are you doing that?
So?

yeah, no, I'm excited for it.
Thank you so much for having meon I.
I feel like it's so coolgetting to finally meet you in
person, because, well, I didn'tsay this either, but whenever I
was first starting websites, alot of the designing was
self-taught and I learned a tonfrom your videos.
And you're one of the ones likeokay, maybe Josh has a video on
this, Let me go see.

Josh Hall (01:02:46):
And it helps a ton.
Yeah, didn't get you over toDivi, though've been using Divi
5 since August, so it's a wholedifferent ballgame than 4.

I've heard it has some good things on there.

Josh Hall (01:02:59):
It's very cool.
It's going to rival.
Yeah, they're definitely behindcurrently from some of the
other builders, but it's goingto be.
I mean it's going to be toughto beat once it's all said and
done here, once it's officiallygoing.

I'll have to check it out.

Josh Hall (01:03:14):
Don't change.
I've learned over the years,like any tool If you love a tool
and it works for you, juststick with it.
Yeah, yeah, it's veryunprofitable to switch tool
stacks, that's a great point.

I'll just stick with Elementor.
It's working.
It's not working.

Josh Hall (01:03:30):
Yeah, just stick with Elementor.
Yeah, you're fine, awesome.
Well, thanks so much.
I'll let you know once thisgoes live and give you some
resources, but right now it's onthe schedule for the 14th so
amazing and yeah, just send methe link, if you would, once
everything goes live.
And then, uh, if you, if thereis like an offer for my audience
, let me know because we canyeah I can put that in the show

(01:03:51):
notes I'll make an affiliatelink for you too.

I didn't think about that, I'd be one if I was
gonna ask about that?

Josh Hall (01:03:55):
yeah, I would love to yeah, yeah, and that was
especially during the week.
I it's tough with open andclosed models, because I'm often
, you know, like randomly beinglike, yeah, check this course
out.
But if it's closed it's like,ah, shoot, but I'd still love an
affiliate link.

And then, once you, open it up more evergreen
yeah it will be evergreen, justfor the first round I gotta give
to give myself a little Iunderstand Phaser with it.

Josh Hall (01:04:15):
Yeah, yeah, totally get it.
Yeah, so I'll still love theaffiliate link and we can do
that the week.
Yeah, yeah, maybe maybe comefall, cause I'm doing like guest
trainings and pro, maybe we caneven I would be open to having
you come in, be cool.
It might be a fun way to kickoff the evergreen.

Yeah, for sure, I love it.

Josh Hall (01:04:39):
Sweet.
All right, bailey, awesome.
Well, thanks for your time.
Keep at it so great.

Yeah, thank you.
Nice meeting you.

Josh Hall (01:04:45):
I'll see you on your socials.
All right, bye.
You feel enlightened.
I feel enlightened, I feelinspired, I feel pretty pumped
up and if I was starting orbuilding my web design business
today, I would absolutely have,I would have some sort of frame
that would be website in a dayor website in a week for

(01:05:05):
especially a starting package.
But, as you've seen, you canbuild your entire business
around this model, especially asyou continue to refine it.
So if you don't want to takeany guesses on how to refine it,
I would highly encourage youcheck out Bailey's new course.
It is the Design Day Blueprint.
Again, that will be at the shownotes for this episode at
joshhallco slash 387.
Or you can go to my link rightnow, joshhallco slash ddb, which

(01:05:28):
will take you right there andwe're going to talk to Bailey
about potentially even cominginto Web Designer Pro to do a
free training for all promembers.
So keep on the lookout for thatas well.
Again, huge thanks to Baileyfor pulling the curtain back on
this one, because there wasnothing left, no stone unturned
here.
So big thanks to Bailey.
Go check her out athoneywavecreativecom to see this

(01:05:50):
live.
And, again, really hope youenjoy this one and have some
inspiration to be able to launchyour own website in a day, if
that's what you fancy.
Cheers.

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387 - 400+ Website in a Day Clients with Bailey Collins

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