July 21, 2025 • 59 mins
Here's the replay of the latest Q&A session held live on my YouTube channel.
Links mentioned:
Copy my new Revenue Calculator (free)
Bailey Collins' Design Day Blueprint Course (affiliate link)
*** Course enrollment ends Friday, July 25th, 2025 ***
Great live Q&A session here where we dove into topics including:
• Website in a day versus website in a week models can both be profitable starting at $2,500
• Setting clear client boundaries during the design approval process prevents expensive scope creep
• Understanding the difference between homepages, landing pages, and sales pages improves site effectiveness
• Real SEO success comes from consistent optimization, regular Google Business Profile updates, and valuable backlinks
• Shifting from a purely creative mindset to a business owner perspective ensures sustainable growth
• Networking with fellow web professionals works best by establishing a specialty and providing value first
• Building industry relationships through meetups and communities like Web Designer Pro creates referral opportunities
All additional links and show notes are at joshhallco.com/388
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Josh Hall (00:00):
Hello, my friend, great to have you here for a
special edition episode of thepodcast.
This is episode 388, and it isthe replay of the most recent
live Q&A session I did on myYouTube channel.
I've been going live everymonth.
It's been a commitment thisyear, in 2025, and we covered
some great ground on some reallygood timely topics in this one,
(00:21):
everything from pricingexamples to help you get to six
figures.
By the way, I have a freeresource for you that will be
linked below that I'll sharewith you here how to launch
either a website in a day or awebsite in a week model and the
difference between the two.
This was based off my recentconversation with Bailey Collins
on how she and her team landed400 plus clients for website in
(00:44):
a day projects.
We talked about how to handleclient feedback to avoid scope
creep.
A really great topic in thisone was the difference between
homepage landing pages and salespages.
We also get into SEO and a reallive look at an SEO win from
one of my Web Designer Procommunity members and a lot of
other good stuff that you canapply to your business today.
(01:06):
Now I mentioned I got a freeresource for you.
I just came out with a brandnew revenue calculator, and this
is a Google Sheet that you cancopy.
You don't even need to give meyour email address.
I have made this completelyfree for you to just copy and
play with.
It is down below in thedescription.
It'll also be at the show notesfor this episode of joshhallco,
slash 388.
(01:26):
And what this allows you to dois to visually look at your
services, your pricing and yourannual revenue target.
And the cool thing about thisis you can duplicate that sheet
and you can make one with whereyour pricing is now and where
your business is today.
But then you can make the dreamversion of your business, the
goal version, and if you want toget to six figures, all you
(01:49):
have to do is play around with afew numbers and adjust your
pricing to see what that lookslike.
If you want to get to multi sixfigures, you can do the same
thing.
It's a great way to give yousome confidence.
It's already helped a lot of myweb designer pro members,
because when you visually seewhat's possible, it suddenly
makes sales and marketing easier.
So I want that for you.
To make sure you go down belowin the description.
All you have to do is just copyit and again, no email, no,
(02:11):
nothing, completely free on me.
So get at it and have some funand take your business to six
and multi six figures,sustainably, of course.
All right, enjoy this latest Qand a session.
Oh, and there is a timely offerat the time of this, releasing
with Bailey's new course thatI'm a proud affiliate for.
So if you're listening to thisepisode on the week it comes out
, jump into that.
If you're interested inlaunching your website in a day,
(02:33):
if you're listening to it afterthat offer has expired, just
keep on listening.
Eventually, that course will beevergreen, but for right now,
jump on in.
All right, here we go.
All right, everybody.
Well, let's dive into some funhere.
I think, while some questionsare coming in the chat, there
was a couple of things I wantedto mention, one being there's a
(02:54):
couple really cool things that Ihave released in my community,
web Designer Pro that I wantedto share.
Those of you who are memberswho have you've seen this likely
, but if you are not yet amember of Web Designer Pro, we
have a little what's new sectionhere, and I took some pro
members who just have reallystrong businesses and are at
(03:16):
different ranges in theirbusiness, and I created
something called Inspiration.
So it's a.
It's a collection of 15 currentWeb Designer Pro members who
have great offers, clear copyand are just up to some amazing
things for just that inspiration.
So, members of Web Designer Pro, make sure you check this out.
If you're not a member yet, youcan just go to
(03:37):
WebDestinerProcom and join us.
If you join the community level, this is available for you.
A lot of these members havegiven details that are behind
their business and a lot of themhave even included their
current revenue numbers.
So you guys can see what'spossible and learn from other
folks, and even if you're reallyestablished, you can maybe find
some gaps in your business.
That will help you out.
So check that out.
(03:58):
Additionally, have you guys seen?
I put this in my newsletter acouple of weeks ago, but I
created a revenue calculator, solet me copy this here for you
If you have not seen this.
I created recently a newrevenue calculator the chat.
It's.
It's in the chat, this link,but I'm really, really excited
(04:20):
about this because you you cannow visualize your services both
one time and recurring withthis brand new revenue
calculator.
I have made this completelyfree.
You can copy this.
There's a couple of walkthroughvideos here for you and here's
the calculator.
So, for example, again, this isin the chat, so click that to
copy the revenue calculator.
(04:41):
You can make multiple versionsof this, but I love this because
you can now visualize yourprimary services and any
recurring services you have andyou can look at your target
revenue.
So let's say you want to make asix figure business real quick.
Let's say you have website in aday or website in a week,
services at 2,500.
You could go in here and youcould say, okay, I confidently
(05:03):
could sell one of those a month.
So we'll put that at 12.
This will automatically adjustyour yearly total and your
revenue target down here.
Let's say you do larger builds.
Let's say you're even at $5,000.
You could just change this to5,000.
Let's change this to 5,000.
And let's say I'm pretty sure Icould do like six of those.
(05:23):
And there we go, we're alreadyat 60K for our revenue target.
And let's say I do big sites at, maybe like e-commerce, that
are anywhere around 15,000.
Let's say, even though I justdo two of those, boom, we're
already nearly on track for asix-figure business right there.
And if you offer additionalservices like logo and branding
packages, let's say you could doat least five of those a year.
(05:46):
You sell SEO boost packages,which is what I teach in my SEO
course.
You can sell at least a dozenof those.
You do website audits forclients.
Let's say your goal is one ofthose a month.
That's 12.
Look at that.
We're already well over sixfigures.
And then we haven't eventouched our recurring revenue.
Let's say you have a basicwebsite maintenance plan for 99
(06:07):
a month and eventually you getto 25 clients on that.
That's almost 30,000 a year andyou can see what that will add
to your total revenue goals inyour calculator.
And let's say you have like anadvanced marketing plan or an
SEO plan that's a thousand.
You could sell maybe three ofthose.
Get three of those a month.
This is how you can very, veryquickly get up to the quarter
(06:27):
million dollar range.
And let's say you adjust yourpricing to where now you have a
$4,000 website in a week typeplan and then your main range
starts at 10 K.
Just with a few pricing tweaksyou can see how now you could
get that up to a quarter million.
So it's in the chat guys Go,download the revenue calculator
(06:49):
and use it.
Map out your business, whereyou're at today, and then you
can also map out where you wantto be.
Let me check the chat to seewhat you guys think about that
and more.
Hey, carolyn, it's good to seeyou in the house.
Kelly, great to see you as well.
Welcome in.
Is it Foglesville?
Foglesville?
Welcome in.
Hey, valerie, from Dallas,texas.
(07:10):
Great to have you here.
I'm not sure where all theweather is in relation to you.
I hope you guys are stayingsafe.
I just saw the.
We have a lot of what is on ourpro members in Texas and I know
that was Texas and I know thatwas.
We had some members close tosome of the scary stuff.
So I hope you guys are allright down there.
Uh, alexia wanted to know haveyou ever had a client that wants
to combine several differentdesign direction is having
(07:32):
trouble deciding on a style?
If so, how do you handle it?
So yes, for sure, alexia, itkind of depends.
I did have a.
It was more of a friend.
Thank God it wasn't a client.
I had a photographer,videographer friend who plain
and simple, said I don't knowwhat I want and he never got his
website live because and Ididn't work on it long I was
(07:54):
like, dude, we just this needs.
He didn't pay me for it.
It was kind of like when I wasstarting.
And those are the ones youreally need to be careful on is
those who just can't decide.
That's why having an absolutedeadline for a project is key.
That does not go past that,because you're forced to move
forward.
What I would say, alexia, is,if they just can't decide on a
style, make sure you have hardcut off times for their phases
(08:19):
and their project and you say,look, we need to decide, we need
to decide and just let themknow this isn't something that's
carved in stone, like you coulddecide on style a for the
website and let's let this rollout, and then eventually, if you
want to do a redesign or if youwant to even change some of the
button styles or colors, that'salways an option Obviously not
(08:39):
ideal for long-termsustainability, but you got to
decide on something.
So that's the way I would goabout that and there's a few
little things you could probablydo from there.
I would ask them like hopefullyI think, alexia, you have like
an inspo type process, but getinspiration from them If they
know what kind of sites theylike.
If they don't know what kind ofsites they like, show them your
(09:02):
portfolio or give themdifferent categories.
That's the one of the best waysto go about that.
That's actually something thatuh Bailey, who's on my podcast
this week, has everyone listenedto that episode with Bailey on
how her and her agents or herand her team have done over 400
website in a day offers.
Uh, I highly recommend that.
(09:22):
And one thing we talked aboutwas that kind of analysis,
paralysis with team or with herclients, so she helps guide them
with, like, she'll ask forinspiration, but if a client
doesn't know what they want, shehas categories.
She has categories of websitesthat are masculine, categories
that are feminine, categoriesthat are different styles,
(09:43):
whimsical categories that arefeminine, categories that are
different styles, whimsical, etcetera.
So that's the best way to goabout that.
I will put this podcast link inthe chat If you guys have not
heard that one.
I think everybody should listento this episode, even if you
don't have the desire to do awebsite in a day service,
because, while this is her mainoffer, bailey actually has a
(10:04):
system that you can replicatefor your starter packages.
So I have the details below.
But Bailey does have a brand newcourse coming out on this so I
highly I back it.
I recommend it.
I am a proud affiliate for it.
If you use my link below,that'll take you to this
exclusive page where you can gether design day blueprint course
and you can, out of the gate,charge $2,500, starting One more
(10:30):
time.
For anyone multitasking andjust perked up, you can charge
$2,500 after going through thiscourse out of the gate.
Now her pricing is actuallystarting at around $4,000.
So you could technically dothat as well, depending on where
you are in your journey andyour comfort with pricing.
I would start have your likestarting range and depends on
(10:50):
your clientele as well.
As you build social proof.
I think a nice starting pointrange is 2,500.
Most clients who are going tobe okay with spending a thousand
to 1,500 are going to swing2,500, but four and $5,000 is a
different ball game in people'spricing mindset.
So if you're not ready tocharge 4k for a website in a day
(11:12):
offer, charge 2,500,.
Use my link below, which willtake you here, because you will
get an exclusive bonus deal whenyou jump into Bailey's course.
That course is actually um, itis cohort style at first.
It is going to close on Friday,so you need to make sure you
jump in on Friday.
But, guys, I highly recommendit.
Website in a day is not a modelI teach, but it is absolutely
(11:34):
what I would recommend doingwithin my larger model as your
starter package at least.
Carolyn says amazing podcast.
Love the metaphors, josh.
Yeah, the puns and themetaphors are truly what I'm
getting very good at.
So, yeah, if I ever stopcoaching on the business of web
design, it'll be because Istarted a pun school, KY Lamore
(11:57):
welcome in McLamore.
Mclamore, that's a fun lastname.
Do you think website in a day orwebsite in a week are feasible
for new builders?
I would start with website in aweek, ky for sure.
And even $2,500 for a websitein a week is a great offer
because you could frame it towhere you could still get a lot
of the design done in probably afew days.
(12:18):
But some of the other processesaround that especially if you
decide to jump into Bailey'scourse using my link, if you
would, it is affiliate link um,that will help you leverage all
of the content collection,client communication and
everything around the actualbuild day still within the
context of a week if you wantedto.
So absolutely, I would startwith a week and just say you can
(12:40):
even map it out to where yousay you know we have, say we get
your content collection withina week of your time and then
your week starts.
This week, monday is when wesolidify, you do an initial
strategy call or design call,you get going.
Maybe midweek is time forrevisions and that gives you a
(13:01):
couple more days to add in therevisions.
Now the one difference betweenthis KY is that with Bailey and
her website in a day offer, sheliterally dedicates a full day,
completely no other projectsaside from a couple little
windows for check-ins and maybea consult call, but her and her
team are dedicated with awebsite in a week.
(13:22):
The only difference would be isthat you're not actually
dedicating a full week of 40hours to a project, you're just
expanding the window ofdeliverables from like one
actual day to start to finish tomore so like pockets and
segments within a week fromstart to finish.
So uh, but yeah, absolutely, Iwould just frame it as your
(13:42):
start or your starter.
Websites are done in seven daysor like five days.
It's a website in a week modelMonday you start, friday you're
launched.
How fun is that for clients toknow.
I love that model.
If it were me and I werestarting that offer, I would run
with a website in a weekbecause it would just give a
little bit of leeway, especiallyif you're balancing a lot of
different projects or if you'reworking part-time, if you're
(14:08):
working somewhere and you can'tcommit to a full day and you're
doing web design on the side orpart-time.
Website in a day is notpossible, but website in a week
is something to consider.
Great question, all right guys.
Well, I am yours for a fullhour.
Jump in the chat.
There is no bad question.
I am an open book.
We can talk about business.
We can talk about how fastsummer is going.
Is it going super fast foranyone else?
(14:30):
I feel like someone's got thedang fast forward button on.
It is going so fast.
Carolyn says if a client hasapproved the initial design
phase one, they're going intophase two.
They start with the crazy editsand style changes.
How do you avoid that?
So it depends on what thoseedits would be.
Carolyn, in relation to like,is it design related, like
(14:51):
making the logo pop and movingbuttons around, or is it more
like copy and messaging, becausethose can be two different
things.
So I mean, if they've approvedthe initial design, then I would
say that is, there are no moredesign edits Like the edits of
the initial design in.
Then I would say that is, thereare no more design edits.
Like the edits of the initialdesign in phase one are done,
you move on to building the rest.
So, um, the kind of like sternway to go about that is to say,
(15:15):
we could do more edits, butthey're going to be an upcharge,
we've already approved.
It's kind of like when my wifeand I were building our home, we
had a very small window to makethe decisions and then, okay,
so it's design related, got it.
So we had a very, very smallwindow to make decisions on the
design and once they're approved, you can not change them.
(15:36):
So I've said this a lot morerecently and I really want to
double down on this idea thatweb designers in particular, and
all service providers, alldesigners in particular, we need
to almost treat our businesseslike we're in a different
industry, like when you'rebuilding a home, you get a very
small window to decide whatcountertops you want, decide the
(15:58):
layout of the house decide themain things and then once that
is approved, it's on aproduction.
So you, carolyn, are already onproduction.
It's probably gonna be a littlebit of a mental challenge
because you move from like pixelpusher and people pleaser to
business owner and you're likelisten, client.
I would happy to do these, butthese are major changes and
(16:18):
we've already got approval,we're already in production.
So I would frame it like thatwe're in production.
We can't make these changesunless it's an add on, because,
uh, we're getting into, you know, changing what's already been
approved and we're going to messup the plan.
So, or just charge more, justsay we could do it, but it's
good that we would need to makethat a separate you know
retainer type hour thing,no-transcript in the production
(17:06):
phase, and it's already beenapproved.
So anything out of approval isgoing to need to be separate.
Not easy to do, I know.
Easy for me to say, causethey're not my client, but you
do need to get stern with peoplewho are wishy-washy and are
going back and forth and changeand stuff, especially as you're
midway through a project.
If you just joined us, welcomein, it's so great to see you.
I did post in the chat realquick.
(17:28):
I highly, highly, highlyrecommend checking out my new
revenue calculator.
This is completely free.
I've made it available toeverybody.
This is here to help you mapout your revenue target and you
can literally structure asix-figure business here, or a
multi-six-figure business, andsee what you need to do.
(17:49):
And don't think that you need todo all of these services.
Let's say you just do a coupleof these services, you don't
need to worry about anythingthat you don't do.
Let's say you don't do anythinghere, all right.
Let's say you just do $10,000websites and you're pretty
confident.
You get eight of those a yearAwesome.
And you have support plans.
(18:09):
You've got a maintenance plan.
Let's say you eventually wantto get to 35 customers at 99
range.
Let's say you can get 10 on afallback plan, but then you've
got a few larger sites that needsome ongoing support.
Look at that Eight websites andunder 50 clients on a monthly
retainer at a couple ofdifferent levels is $173,000.
(18:32):
Is that freaking awesome?
Now you got to do the work, butI just I'm showing you this to
show you how practical it is tomake this happen, and I I'll
tell you this because I releasedthis early in Web Designer Pro
and I got so much feedback abouthow members felt so much more
confident in selling becausethey knew what they needed to
(18:53):
sell and they knew their offersand they gave a much more visual
, clear reference of like okay,I could do this, and right now,
what I would say is adjust yourpricing to where you are now and
what I would do is duplicatethis model and then I would do a
(19:13):
version of where you want toget to.
So make this model where youare now and make this one where
you want to get to.
So do that for your ownreference.
This is completely free.
I've made it available toeverybody.
Again, this just maps out verycommon and this is a large suite
(19:36):
of services.
Most web designers don't havethis many services, but I'm just
offering you what you could doif you have this many services,
but if you don't do these, don'tworry about them.
Delete those bad boys and don'teven, don't even think about
them.
And you could just go in hereand delete the rows.
I'm not a spreadsheet master,but you could delete those if
you don't want them, just toclarify and clean up your suite
(19:58):
of services, but you will beshocked at how fast you can get
to six and multi-six figures andhave a plan of action for that.
That is in the chat foreveryone to copy and check out.
All right, ky said definitelygoing to check that new podcast
out because I'm wondering if thewebsite and a day versus week
structure offerings are a littledifferent than the people that
spend up to a month on a website.
(20:19):
Yeah, they are, ky, and it doesdepend on the complexity of the
builds.
I will say that Bailey straightup said they are for six page
and under websites with limitedfunctionality.
So if you do have a complexbuild, it's going to be a
minimum of a week, up to 30 days.
But what I the, the distinctionI would do there, is that a
(20:41):
website in a day offer isextremely product ties.
It is extremely constrainedwith the amount of things you
will do.
A website in a week could beexpanded on a little bit.
Maybe that could be like a 10page website with a calendar, a
blog and a few other features.
But then if you have a largesite that's like 30 pages and
there's a lot of custom work andthere's SEO involved, that's a
(21:03):
month project for sure.
So there's nothing wrong withthat.
By the way.
I know a lot of people dog webdesigners who are doing 30 to 45
days.
That's what I did and it workedand I was able to space and
stagger projects, but I wasoften doing pretty, for whatever
reason, pretty robust sites orat least ones that were a good
(21:23):
10, 20, I think.
My average page count on my topprojects were at least 20 to 30
pages.
So yes, I had plenty that werein the five to 10 range, but
yeah, for whatever reason, I wasjust getting a lot of those in
the 10 to 20 to 30 page countrange.
So my, my usual turnaround wasmonthish.
But absolutely, if you're goingto do a week, constrain it and
(21:46):
just spread those out for you,ky and others who are interested
in having a more productizedoffer.
Yes, ky says also, the revenuecalculator makes making 1K a
year look realistic.
It is, it truly is, andsometimes you just got to
visualize it.
Sometimes you just got tovisualize what you need to do
because a lot of web designersin particular remain market, and
(22:09):
then you're like I don't reallyknow how many I need to make.
I don't know what I need tocharge.
All those questions If you joinWeb Designer Pro, at least in
the courses tier, you get myaccess to all my courses.
My business course is what helpsguide you through that, so
you'll get confident on yourpricing and your offers.
But then the question becomesyeah, how do I exactly know?
Like how many I want to sell?
(22:30):
And it will change you tobecome a bit of a business owner
, even as a creative, and that'swhat you want to get to.
Most people who get to sixfigures and beyond either become
or are thrust into becoming abusiness owner.
Um, so I'm glad I helped KY.
That's great.
It's great to have Austin inthe house who was pumped to be
here, and maybe that was inrelation to the website
(22:52):
calculator, austin, I'm not sure, but I'm going to say I'm just
going to say Austin's pumped tobe here.
So it's good to see everybodyjump on in the chat.
Guys, I am down to answer anyquestions.
You guys have some great onesin so far.
Again, I mentioned this a littlebit ago, but go check out
whether or not you're interestedin a website in a day service.
(23:14):
Check out the recent podcastepisode with Bailey Collins.
Her and her team have done over400 website in a day projects
and she is not lying.
She is the real deal.
I learned a lot from her on howshe structures this, because
they truly do do it in one day.
But, as you'll see, it isextremely productized and it is
(23:35):
only for sites that are sixpages and under, with a couple
add-on options.
She does have a $10,000 customoption for sites that are bigger
, but her bread and butter isthe website in a day.
And if you would like to stealeverything from Bailey and know
her process in and out, use thelink I have below for you.
It's joshhallco slash ddb forDesign Day Blueprint.
(23:57):
I am a proud affiliate of hercourse that is dropping next
Friday, so enrollment does closeon this, but if you use my link
, you will get a special bonus.
It's actually a $500 valuebonus that you'll get
automatically just by using mylink.
So head on over there.
And again, if you learn fromBailey, you can charge
(24:17):
confidently at minimum 2,500bucks.
So the course right now is a$1,600 investment, but you do
one project in one day with hermodel.
That's 2,500 bucks.
That's $900 profit.
Did I get that right?
Yes, and that's just one.
You do several of those a week.
It's going to be a whole newyou and you use my revenue
(24:38):
calculator to figure out howmany you want to sell and
everyone is loving life, havinga good time, and then you can
join my community web designerpro because you got the cheddar
rolling in and it's no big dealfor you.
So that's the goal and we canall win, win together.
Everything says Austin, he'sjust pumped.
That's because Austin has had abunch of growth this year.
(24:58):
Austin, congrats.
I forget the exact percentages,but I think you were like well
over three X from last year,right, austin?
So good on Austin.
Exciting times ahead as a WebDesigner Pro member.
Alexia, another Pro member,that's one thing.
I'm focused on more beingbusiness-minded, not just
creative-minded.
Yep, tracking revenue and MRRhas helped tons.
(25:20):
Yeah, that's awesome, alexia,and it's tricky, because I would
encourage everyone to not loseyour creative spark, your
creative vibe, if you will,alexia, as the owner of Visual
Vibe, because you want to becreative and you want to stay up
on trends.
But the reality is yourmortgage company and your cell
phone company and your cablecompany they don't care about
(25:42):
how creative you are.
They want you to pay them forthe rent and the bills and the
utilities.
So you got to almost be abusiness owner.
You can't buy stuff withcreativity.
You need to buy stuff withactual revenue coming in.
So it's very tricky, butbalancing the left and right
brain of being creative but alsobeing business owner and
logical, that's where we allneed to get to.
(26:06):
How do you determine if a nicheis underserved or there's enough
money to be made there?
Yeah, good question, kelly.
You could do some basic marketresearch on that industry.
The one thing I would really becareful about with certain
niches is volatility of it.
Is it something that is goingto be hit potentially with
(26:28):
anything?
Right now, tariffs areobviously talk of the town.
Um, I know I have a pro memberwho serves primarily authors,
and authors have been hit bigtime with with tariffs.
Um, a lot of people who wereheld like helping tourists, like
I knew one web designer whospecifically worked with
tourists and travel companies.
(26:48):
Guess what happened in thespring of 2020?
He lost almost all his businessovernight because all those
businesses were shut down.
So you want to make sure, if yougo niche, it's something that
is going to stand the test oftimes with fluctuations in the
global and economic landscapes.
So just think about that andobviously no one has a crystal
(27:09):
ball to be able to seeeverything on there.
But you just don't want to getinto a market where that could.
Potentially you're reliant ontheir success.
That's kind of the big point is, you don't want to put yourself
in a position where yoursuccess relies on a certain
market success.
But if you do some basicresearch and you have a really
(27:30):
good understanding of thatmarket share and then what your
competition looks likecoopetition if you want to work
with them, awesome, go for it.
And the reality is mostindustries are multi-million or
billion dollar industries.
So, like hair salon, averagehair salons don't make that much
by themselves.
But if you can get one on to a,you know, a two or three or
(27:54):
four or $5,000 annual plan, youdon't need that many of those to
get to six figures just on yourend.
But there's also nothing wrongwith having industry served.
Actually, a quick, quickexample of that Let me show you.
I'm going to show you twoexamples of industry served.
(28:16):
If you want to go like kind ofniche but not all in on niche,
so what?
My favorite example of a kind ofa hybrid niche approach is
Content Snare.
This is the content collectionsoftware that I use, and I
remember James, the owner I'veknown for a while.
He told me because he was a webdesigner, he was a digital
(28:38):
agency owner and he started thisproduct specifically for
digital agencies and webdesigners.
But then he found that a lot ofCPAs and accountants were using
it Law firms were using itmortgage finance people.
So what he did was it's thesame software but he created
different landing pages for eachindustry.
(29:00):
So this one is catered todigital agencies.
It's all about website contentand working with clients.
The one about mortgage andfinance is going to be about
gathering finance documents andstuff like that.
So that's one approach.
You can do as well for Kelly oranyone who wants to serve one
niche.
If you're not 100% sure, theway to start is to have an
(29:22):
industry served range ofcategories, but then make sure
you stay open if.
If you are in fact open toworking with anyone, you can
have that there.
Another way to structure thisanother Web Designer Pro member,
mark.
If you go to markhydecom, hehas a really good example of
kind of.
It's not necessarily byindustry, it kind of is, but
(29:45):
it's by his expertise.
So Mark comes from the churchworld and he once told me church
websites are my jam.
So he's very referable and he'svery um known in different
circles of churches as kind oflike the website guy, cause he
just he knows that world, heknows where, like where, the
call to actions need to be andall that good stuff.
(30:05):
So he has his by churches,christian schools, but he also
serves local businesses in hisarea and creators, influencers
and bloggers.
So it's another good example Ifyou want to go to markhydecom
to check that out.
A couple of different examplesthere of going niche without
going fully niche, if you'rejust not 100% sure.
(30:27):
Great question though Kellysays I've turned P1 development
into serving the racing industry.
That's right, kelly, because Iknow you're in pro for a little
while.
I don't know if you had fullycommitted then, but I know your
website was geared towards that.
Getting so much traction withpossible clients, I feel like I
can easily position myself asthe one serving this niche.
(30:47):
Yeah, I mean, go for it, kelly.
Look if if you're there Iremember we talked about this
early on If you feel like you'rethere, I want to see that term
possible clients change toactual clients.
So let's get some sales going.
Get some sales going and getthat referral base going and
then you'll be off off to theraces if you catch my draft.
So yeah, go for it, kelly.
(31:08):
Um, the other option too is likeif you want to make yourself
open to other referrals whileyou get that stable, then
there's nothing wrong withhaving either a page of your
site dedicated to that or aspinoff website, that is, a one
landing page, all about racingwebsites.
And if you use Bailey's modelor any sort of model for website
in a day or website in a week,you can really productize that
(31:31):
to be your website in a day orweek.
Offer.
Anisha, welcome in.
Let me take a drink and let'sget this question.
No apologies for questions, noapologies needed.
There are no bad questionsaround here, unlike a lot of web
designer Facebook groups.
Apologies for my question,newbie.
(31:51):
Here I've been seeing a lotbetween sales pages, landing
pages and website.
What is the difference betweena landing page and my website
homepage?
This is a great question and hesaid so.
There is a, and actually I lovethat you're you're bringing
this up because there's a veryimportant distinction between
all of those things.
Let's start with a websitehomepage.
I view a website homepage as adirectory to your landing in
(32:17):
your sales pages.
So a website homepage inparticular is going to be very
scannable, or at least it shouldbe very scannable.
Now, if you have a services pageabout web design and what type
of web design services you offer, that's where you can go into
the meaty details about all thethings that you do within a
website what tools you use, yourexperience, your team.
(32:41):
That's where you could go infurther with case studies and
results, all on one website page.
That isn't as scannable, it's alittle more readable.
So that's the big differencethere and it is all that.
So landing pages can be a salespage.
Here's how I view it.
All sales pages are landingpages to some extent, but not
all landing pages are salespages.
(33:03):
Case in point a blog post mightbe a landing page because you
may drive traffic to a blog postor to a piece of content that
is a rich and meaty page, butthen that goes to a sales page
to actually purchase or tocontact or to book a call.
So that's the distinction there.
(33:23):
Landing pages are thein-between, because landing
pages could be services pages aswell.
It's kind of the in-betweenbetween your homepage and then
an actual sales page.
So that's the big distinctionthere.
Great question.
That's really the way I see it.
The big distinction, yeah.
(33:45):
So let me know if that helps.
Anisha, that's a great questionand I think this is actually a
really important thing to relayto clients.
So, even if you're establishedand you think you've got it all
figured out, remember thatclients don't have it figured
out.
So if your clients are wantingto make a homepage, a sales page
, but then they also haveservice pages and blog posts, I
(34:06):
would let them know yourhomepage should be the one that
directs them to the service page, because in most cases, seo,
chat, gpt and other searchengines and search platforms are
trying to find the bestinformation for a certain
problem or a certain solution.
It's not always going to go toa homepage, it's going to go to
a service page.
(34:26):
It's not always going to go toa homepage, it's going to go to
a service page.
Yeah, valerie says just listenedto 387 today, still figuring
out my systems.
Great info, awesome, valerie.
Yeah, and again, the detailsare below.
But if anyone is interested inlaunching your VIP day or your
design day and you want tocharge 2,500 bucks at minimum
for those, jump into Bailey'scourse.
(34:46):
I'm a proud affiliate.
Use my link for your bonus.
I guarantee you will come outof that thing and you will be
launching design days for at thevery least a couple thousand
dollars.
It'll pay for the course withone project.
Then you can thank me later andagain, if you don't want your
whole model to revolve around adesign day like I wouldn't I
would have it as your startingoffer product, ties the heck out
(35:09):
of that thing and let's go asthe kids say these days.
Are the kids even saying thatthese days?
Or is let go more like earlyadulthood?
It's probably that.
Shout out to Alexia.
I want to offer web design andbranding services and I've been
looking at her and the other promember sites and inspiration
(35:30):
Awesome, uh, for building mysite.
That's awesome.
I'm so glad the inspirationspace has helped you.
For those who didn't see thisearlier Um oh man, yeah, we just
opened up a brand new space inweb designer pro called
inspiration and I've got 15members featured who all have
something unique about theirbusinesses and what's really
(35:52):
exciting about these is Mike isreally focused on in-person
networking and a lot of themshare.
I'm not going to share theirnumbers here because I promised
to every member that wouldremain private inside of Web
Designer Pro, but they did givestats about what's behind their
business, their pricing model,if they serve a niche, what
their specialty is.
Mike's a really good example ofin-person networking, but some
(36:17):
other ones here don't do near asmuch in-person networking.
Kristen doesn't do barely anyin-person networking.
She serves speakers and that'show she has built her referral
network in the speaker andcoaching world.
So yeah, members of WebDesigner Pro, have some fun with
this and if you're not in pro,join us.
If you join at the communitylevel, you get immediate access
(36:38):
to the entire community andinspiration and you can see
their pricing, see what'sworking and then make sure you
use your revenue calculator thatI have in the chat to map out
your services and your offersand your pricing.
Let me know if you guys needthis in the description, by the
way, because I can put thisrevenue calculator in the
description if it's not easilyfound in the chat.
(37:00):
So just let me know.
All right, guys, let's get backto some more questions here.
Good to see PBP Web Design.
Welcome in.
Awesome.
Hey, mark, good to see you.
I was just asked to redo awebsite for a foundation that I
donated design work for theirlogo and fundraising flyers, a
(37:21):
couple of red flags coming up.
What would be a way I can saythat I can't do everything for
free and that I'll need tocharge to stay in business?
Exactly what you said, mark.
That's it.
You nailed it.
Just let them know.
Those projects I did thatincluded the logo and the flyers
.
Those were pro bono, but thosewere timed and those are the
(37:45):
only things I offer for free.
This would be those were timed.
Those are the only things Ioffer for free.
Now, you could always offer afoundation bonus or a foundation
you could discount.
I'm a little leery about sayingdiscount, but what a foundation
(38:05):
.
As a previous client, a client,they get it for four grand,
something like that.
That's how I would go aboutthat.
But yeah, no one should feelbad about not doing work for
free, because, unless you justhave a trust fund that you can
live off of and you don't needto make money, um, you need to
get paid for your work.
So, yeah, don't feel bad fornot charging.
I would feel terrible for notcharging because I don't want
(38:28):
you to be out of business, mark,and if they want you to be out
of business, they can.
I won't make any gestures, butthey can let P.
How about that Peace out?
Uh, but yeah, that's the way Iwould approach it is.
Just let them know thoseservices were pro bono.
These are not, but you do get afoundation discount.
Pro bono these are not, but youdo get a foundation discount,
(38:55):
awesome, awesome.
Carolyn liked Anisha's question.
Yeah, it was a great one Sales,landing page, homepage, all
different things.
Is there a wrong way to buildmy website if I'm new to web
design?
I, like the marketing agency,look for websites.
I wanted to know if it would bedifficult to go.
I'm actually not familiar withpentagram, smith, smith and
dictation or diction.
(39:17):
I don't know.
Yeah, I'm not sure.
Okay, well, I don't know, I'mnot savvy to that.
There's no right or wrong wayto build your website.
I would start simple.
That there's no right or wrongway to build your website.
I would start simple.
I think the worst thing you cando is make your own site a
massive project that is toocomplex to get done.
The best place to start foranyone is a one-page landing
(39:39):
page site that just zips down tocertain sections.
You've got your hero section.
You've got about.
You've got services, you gotpricing, you got contact Boom.
Got pricing, got contact, boom,Social proof and testimonials,
a recent work, if you can andthen the next phase is to build
out their portfolio and then youcan go further into your
services and then further intolocal SEO.
If you want to blog posts,resources, that's the way to go.
(40:02):
All right, awesome, anisha.
I'm glad that helped.
Alexia has a win.
Speaking of chat GPT, I came upnumber one for Web Design,
rogers.
There was a twice yesterday,not always, but popping up more
and more Now.
Alexia, I don't want to dampenany excitement, but was that off
of your own searches or clients?
(40:23):
Because I have found that chatGPT in particular gets very
biased and if you go in thereand search something, it's like
oh, alexia, you're number one,cause I found this too.
Um, it's interesting because Idon't think there's a way to
measure chat GPT results yet.
Like with Google, there isliterally a like these are the
(40:46):
top 10 places.
Like it's, it's measured, itdoesn't change for other people.
Like there may be somevariations, but with SEO you get
the top spots If you have thebest site and the best domain
authority, et cetera.
With Chad GPT, I found that it'sa little more.
Uh, what's the right word I'mlooking for.
It's persuaded by like your ownpreferences or your own history
(41:10):
on it.
So, all on different devices.
Well, hey look, you know I'm anoptimist.
I never want to be pessimistic,but that's the only thing I
recommend watching out for,especially if you're showing off
results to clients.
But, alexia, if you're doingdifferent devices and it's
working awesome, I tell you what.
Let's do a little test and it'sworking Awesome.
I tell you what.
(41:30):
Let's do a little test.
Let's do a live challenge.
Alexia, we're going to put youon the spot and I'm going to see
web designers Rogers, ar.
Let's try this out, let's havefun, shall we?
Let's see what pulls up for me.
And again, if it doesn't,that's no problem.
So I'm going to go into chatGPT here.
We are going to see Webdesigner or web design, rogers.
(41:58):
They are.
Let's see what we see on my endhere.
Alexia, no pressure, look atthat.
Number one, numero uno, alexiaLynn.
(42:19):
Number one in chat GPT for webdesign.
Digital marketing agencies inRogers, arkansas.
I said Arizona, I'm sorry, I'min Arkansas.
Digital marketing agencies inRogers, arkansas.
I said Arizona, I'm sorry, I'min Arkansas.
Look at that Way to go, alexia.
That's huge.
What a freaking web designerpro.
Alexia, it's only been a yearand a half since you were on a
YouTube live stream saying youthought about joining pro.
In a year and a half later,this is literally like a live
(42:42):
success case study, guys.
So way to go, alexia.
That is awesome.
Look at that killer way to go.
For those who have not checkedout Alexia's website, why don't
you do the chat GPD search andgo check it out?
Visual vibe designcom.
She is actually in our list ofinspiration too, right here, so
you can get a feel for whatshe's up to Way to go.
(43:04):
Well, that was fun.
Feel for what she's up to Wayto go.
Well, that was fun.
Awesome, sweet, sweet way to go, alexia.
All right.
Uh, valerie wanted to know, doyou have a tutorial on creating
landing pages, what you justmentioned?
One page that zips down, Idon't, um, it's interesting.
(43:24):
I've actually so I'm I've beenfor a little while continuing to
kind of like secretly build,spill something in the shadows
which is a model site, a newlike model agency site, and I
thought about doing one that isjust a landing page.
So this gives me, valerie, thethe push to make that a priority
, to have like the push to makethat a priority to have like
(43:46):
like a great one pager basically.
Uh, I don't have an exacttemplate for that yet, but I'm
trying to think of anyone isrolling with a one page site
that I've seen here recently.
Most of the pros that I havefeatured all have multiple pages
.
Gosh, I could have sworn.
I just saw one that was more ofa one pager.
(44:09):
Yeah, that's a.
That's a great call, valerie, Iwill make that a bit of a
priority item here.
Um, I will say, though, I dohave a video on, like a layout
that I recommend.
Um, what is that video called?
Uh, homepage.
Hold on a sec.
Here we go how to design a highconverting website homepage.
(44:34):
So let me post this in the chat, guys.
And, uh, this, this video is alittle, a little older, but I
still stand by all of theseprinciples, so go check that out
If you would like.
It's in the chat.
It is a video on, um, some ofthe like main aspects I
recommend having in either ahomepage or even a one page
(44:59):
website.
So, yeah, go check that out.
Awesome.
And, by the way, alexia wasnervous, I know, but hey, holy
crap, it's actually real.
It is Alexia on my chat, gpt,which I don't believe I've ever
put anything about Alexia or herwebsite in my chat.
(45:19):
Gpt, it's real.
Alexia, you have arrived, youare in the big leagues Now.
You are now being searched.
I wonder if, on Google, that'sthe case too.
Um, I imagine you're probably.
Yeah, you're second.
When I searched on Google NowI've been to your site so it was
(45:46):
like that.
But I imagine, even if we goincognito, I imagine that's
going to be the case.
Yeah, rogers, ar web design.
That's first on my end,incognito.
So, my gosh, keep on going.
And I see a second page that isoh, is this a?
(46:08):
Oh, it's Carl's.
It's Carl's website Interesting.
So you're actually getting twolistings.
You have two pages on the frontpage.
So way to go, alexia.
This is incognito.
I'm seeing number one resultand I'm seeing number five.
Is you?
Again?
You have two links on the topfive.
(46:30):
The next step you could take, ifyou really want to own this
Alexa even more, to get in themap pack, probably as well as to
do a local SEO page dedicatedto Rogers.
For those who don't, whohaven't been to my SEO course
yet, I do teach this method.
It's via forge.
So via forge is a web designagency here in Columbus.
(47:01):
I actually knew the owner unlesshe has since disbanded, I'm not
sure and he had, like a greatlocal SEO.
Maybe he disbanded.
I know that they were in flux.
Regardless of what he did onthe business front, he sure as
(47:21):
heck got great SEO results, forexample.
I wonder, because this is onehe was pulling up on.
Let's see.
Yeah, he must have took hissite down, but he was more of a
digital marketer agency than webdesign and, as I've been saying
(47:43):
a lot recently, I've seen a lotof agency owners burn out,
regardless of what type ofresults they get.
So make sure you staysustainable.
So the moral of the story is hehad location-based pages and
got incredible results with that.
So that moral of the story ishe had location-based pages and
got incredible results with that.
So that's something you couldgo.
If you want to go further intothat, alexia, all right.
(48:04):
Valerie, thinking of offeringlanding pages as a promo slash
discounted option for churchesor nonprofits that need a
discount offer?
Yeah, yeah, what you could do.
Essentially, valerie, you couldstructure it as a landing page
or just a one, a one pager.
Um, that's definitely what youcould do and that's where I
would do like a design in a daytype of route, because you're
probably only going to have six,seven, eight, nine sections at
(48:28):
most for that type of landingpage.
So there's nothing wrong withthat as a starter.
But you just I would make itmore of a fallback plan because
a lot, of, a lot of owners arelike, well, if your packages
start at 5,000 for main sites,but we could just do a one pager
for, you know two, you know youdon't want to get them like
thinking what could I do to notpay five.
(48:49):
So I would use it as more of afallback plan.
Yeah, yeah, alexia has beenreally focusing on my own SEO
for the last six months, so gladit's paying off.
It's literally paying off inrankings and I know you've been
boosting your conversions toAlexia.
So, um, yeah, that's great.
What have you been doingspecifically, alexia, without
(49:10):
making this a typical webdesigner pro coaching call hot
seat.
Um, have you just been updatingdescriptions and metadata, or
have you done anything else toyour Google business profile?
If there's anything you'd liketo share in the chat, I'm sure
myself and others would love tosee what exactly you've been
doing that you've been puttingfocus on.
All right guys, we've got fiveminutes left so I am going to
(49:33):
put a final call out for finalquestions.
Been a fast hour, but I hopeyou guys have enjoyed this one
and taken some stuff you canapply to your business.
I will put in the replaydescription the link to the
revenue calculator that I haveset up for you.
If you just joined us late,this is completely free that I
(49:55):
have set up for you.
If you just joined us late,this is completely free.
I've made this available to youto where and this does have a
little overview of how to use itso you don't get stuck or mess
anything up and can't figure itout.
This is available so you canchange your price points and
then you can decide what yourrevenue target is for the year.
So let's say you don't even do,you don't do those sites.
(50:15):
Let's just say you do a websitein a week and pro sites, you
could definitely do maybe 15 ofthose a year.
Five of those, boom, we'rethere.
And depending on how many uhMRR clients you think you can
lock down or what you have now,maybe this is where you can
adjust this.
You have a $99 plan with 25clients.
(50:37):
Look at that we're already ontrack to six figures.
A couple of support plans thatare higher in, and then what the
heck?
Let's do logo and branding.
Let's do five of those per year.
Boom, we're over six figures.
And then you adjust some ofthese numbers and it's very
interesting how quickly you canget to a quarter million plus.
Yes, yes, yes, exciting times.
(51:01):
And for those who joined late,please do yourself a favor,
regardless of whether you'reinterested in design days or not
, and check out Bailey's episode, which is on the podcast right
now, the web design businesspodcast.
It's episode 387, and I am aproud affiliate for her and her
course, the Design Day Blueprint.
Use my link below to nab up theoffer to get that special bonus
(51:24):
deal when you learn from herabout how to structure and
launch your design days.
And again, I'm telling you, youcan come out of this with
selling one day websites for$2,500 at minimum, so you will
make your investment uppotentially 2x with one website.
So I fully support it.
It is the perfect addition towhat I teach with my pricing and
(51:49):
my offers, which is to have adesign day in the starter range
and you can take a lot of thoseprinciples into custom projects.
But, as we saw earlier, a lot ofprojects are not going to be a
fit for design day.
It needs to be a design in aweek or a more, like a month
style custom project.
Nothing wrong there, no shamein that game.
They can really work welltogether, which is awesome.
(52:11):
So, alexia, for her SEO stuff,has been optimizing your site
metadata, google, businessupdates and posts.
Also got some backlinks fromher local library because she
was teaching some workshopsright there.
That's genius.
I didn't even think about that.
I knew you were doing thoseworkshops, but yeah, you get
backlinks on that stuff.
(52:31):
That's amazing.
Hats off, alexia.
Way to go.
Cheers, cheers, cheers.
All right, guys.
Final call for any questions,any final questions?
Anybody have a takeaway they'dlike to share today?
Was there something today thatyou were like, yes, I'm
implementing this ASAP aspossible?
Let me know, let me know in thechat, let me know a final
(52:54):
question or your favoritetakeaway of the day?
Valerie is a librarian here.
Thanks for drawing people toyour local library.
Yeah, because I think her locallibrary has been doing these
open workshops for businesses.
And yeah, alexi has done acouple of them and really it's a
great example of a win-win.
And it translates onlinebecause when you do a local
(53:17):
workshop you get a backlink.
It absolutely transports tothings online.
Kelly said I listened to thepodcast about LinkedIn.
Can I tell you I'm getting moreracing warm leads from there
than anywhere else.
Interesting Kelly, veryinteresting.
That's great.
And man, I would just roll withthat.
I would just keep on going withLinkedIn.
(53:39):
Whatever is working, whateveryou're getting leads from,
double down on it.
So make LinkedIn your thing.
I'm glad that episode helped.
Uh yeah, joe McKay was great.
Um, that was just a coupleepisodes back.
If you guys want to check thatone out, highly recommend it.
That's wonderful to hear.
That was actually a three 86.
If you guys want to go back tohow to use LinkedIn specifically
(53:59):
to get clients Awesome to hear.
I'd love to get your thoughts onthe most effective way to
contact other web designers whomight meet night, might need
help handling overflow or whitelabel work.
So one of the best ways to goabout this is to either in in
person and virtual.
In person, join a.
We'll go to meetups.
(54:20):
You can search like web designmeetups or designer meetups,
graphic design meetups If youdon't know anybody, and you will
meet designers and you can justbuild relationships with them.
But before you do that, have anarea of expertise.
Even if you do a lot of otherthings, you need to be referable
.
You need to be the person whothey're like radio, nowhere TV,
(54:41):
I don't know your actual namethat they do this.
They know WordPress, they knowWooCommerce, or they know local
SEO Great, or they do a certainaspect, or they know Webflow, or
they know Dubsado or whateverit is.
Have an area of specialty.
And yeah, alexia says uh, nocold email.
I agree, that's like it's ahard game.
(55:04):
I would look for meetups in yourarea.
Don't be afraid to go to, likeBNI and networking groups,
because a lot of those groupshave creatives, have digital
marketers.
One of the best things you cando is to find folks who are not
other web designers.
I mean you could for handlingoverflow, but I would actually
look for referral partners,folks who do SEO, digital
(55:25):
marketing, social media,videography, photography who can
then funnel clients to you.
If you want your own clients,if you purely want to just
currently, right now, for a time, want to do white label work,
then I would have an area ofspecialty.
Actually, real quick, as we wrapthis up, let's go over to
inspiration and this is thestrategy to do it online, which
(55:48):
is to be in a community.
So I would say join WebDesigner Pro and go to the Pros
for Hire section and you canpost your skill set right here.
We have a section here in Prothat you guys are seeing live
where members who are down towhite label for other agencies
and other members who need helpput it right here.
You can add your specialty,your platform of choice, your
(56:10):
builder, you can add yourdetails and you can get hired
inside of Web Designer Pro.
If you don't do it in pro, doit in Facebook groups.
But it takes a differentstrategy.
You can't just say hire me.
You have to do what Christiandid in my inspiration category
here.
Christian is actually mypersonal developer, who I hire
occasionally, and he hasexpertise in a very advanced
(56:32):
WordPress development andadvanced custom fields, which is
a plugin for WordPress.
Those are his bread and butterand I connected through him
through a Divi Facebook grouporiginally, so you can go that
route as well.
You can be in a Facebook group,but you just have to be really,
really helpful and like spendsome time and just answering
(56:53):
questions and prove yourself.
Prove to other people thatyou're an expert in some sort of
field.
Not even that you don't have tobe an expert, but you have
expertise in something.
You gotta be referable.
So that's the way I would goabout that because, yeah,
agencies do need help, um, andyou can always put yourself out
on Upwork and Fiverr, but that'sa hard game and it's a lot of
(57:13):
competition.
You're also going to becompeting with people at $5, $10
, $15 an hour Probably not whereyou want to be if you're
listening to my stuff.
So that's a couple of differentroutes there in person and
online.
All right, guys, greatquestions.
Today this will be available asan audio podcast on my podcast.
(57:35):
So if you missed some of thisand you haven't had a chance to
watch the replay over the nextfew days, if you listen to my
podcast, the Web Design BusinessShow, you'll here for you.
You can map out your businessgoals.
I would highly encourage youlisten to the latest episode
(57:59):
about Bailey's agency getting400 plus clients on a website in
a day offers, and if you use mylink, joshhallco slash DDB,
that will take you to a specialoffer that Bailey and I have put
together for you to learn herexact systems and processes.
Yes, that is my affiliate link,so I will get a kickback.
So I do appreciate it if youuse that, but I fully back this.
(58:22):
Guys, this is not something Ipersonally teach on.
So go through this, launch yourdesign day, starting at 2,500,
and we can cheers together inperson at some point when we
meet up.
How does that sound?
Awesome, awesome.
All right, guys.
Thank you so much for joining.
Great questions, as always.
Really enjoyed this one.
This is one of my favorite Q andA's of recent Great topics
explored.
So have a great rest of theweek.
(58:44):
Keep on doing your thing.
Guys.
Don't let any of the negativityaround AI or economic
uncertainty scare you, becauseI'm telling you, I'm overseeing
web designers doing a hundred,200, 300.
I have a couple of members inpro doing 500 plus in their web
design agencies and are notburned out and stressed out.
It is possible.
A lot of what we talked abouthere today is the groundwork of
(59:04):
it.
So keep on going, friends.
There's all the opportunity inthe world, freaking awesome.
So happy to help you.
I hope to see you in WebDesigner Pro If you would like
to become a member.
I will be opening up somecoaching spots for folks who
want to have DM access to me forcoaching and our weekly
coaching calls.
That'll be next week, so a goodtime to jump in.
Everybody in pro in thecommunity level gets first
(59:26):
access on that, so I hope to seeyou in pro.
All right guys, have a greatone Giving you a good old.
Hello, my friend, great to have you here for a
special edition episode of thepodcast.
This is episode 388, and it isthe replay of the most recent
live Q&A session I did on myYouTube channel.
I've been going live everymonth.
It's been a commitment thisyear, in 2025, and we covered
some great ground on some reallygood timely topics in this one,
(00:21):
everything from pricingexamples to help you get to six
figures.
By the way, I have a freeresource for you that will be
linked below that I'll sharewith you here how to launch
either a website in a day or awebsite in a week model and the
difference between the two.
This was based off my recentconversation with Bailey Collins
on how she and her team landed400 plus clients for website in
(00:44):
a day projects.
We talked about how to handleclient feedback to avoid scope
creep.
A really great topic in thisone was the difference between
homepage landing pages and salespages.
We also get into SEO and a reallive look at an SEO win from
one of my Web Designer Procommunity members and a lot of
other good stuff that you canapply to your business today.
(01:06):
Now I mentioned I got a freeresource for you.
I just came out with a brandnew revenue calculator, and this
is a Google Sheet that you cancopy.
You don't even need to give meyour email address.
I have made this completelyfree for you to just copy and
play with.
It is down below in thedescription.
It'll also be at the show notesfor this episode of joshhallco,
slash 388.
(01:26):
And what this allows you to dois to visually look at your
services, your pricing and yourannual revenue target.
And the cool thing about thisis you can duplicate that sheet
and you can make one with whereyour pricing is now and where
your business is today.
But then you can make the dreamversion of your business, the
goal version, and if you want toget to six figures, all you
(01:49):
have to do is play around with afew numbers and adjust your
pricing to see what that lookslike.
If you want to get to multi sixfigures, you can do the same
thing.
It's a great way to give yousome confidence.
It's already helped a lot of myweb designer pro members,
because when you visually seewhat's possible, it suddenly
makes sales and marketing easier.
So I want that for you.
To make sure you go down belowin the description.
All you have to do is just copyit and again, no email, no,
(02:11):
nothing, completely free on me.
So get at it and have some funand take your business to six
and multi six figures,sustainably, of course.
All right, enjoy this latest Qand a session.
Oh, and there is a timely offerat the time of this, releasing
with Bailey's new course thatI'm a proud affiliate for.
So if you're listening to thisepisode on the week it comes out
, jump into that.
If you're interested inlaunching your website in a day,
(02:33):
if you're listening to it afterthat offer has expired, just
keep on listening.
Eventually, that course will beevergreen, but for right now,
jump on in.
All right, here we go.
All right, everybody.
Well, let's dive into some funhere.
I think, while some questionsare coming in the chat, there
was a couple of things I wantedto mention, one being there's a
(02:54):
couple really cool things that Ihave released in my community,
web Designer Pro that I wantedto share.
Those of you who are memberswho have you've seen this likely
, but if you are not yet amember of Web Designer Pro, we
have a little what's new sectionhere, and I took some pro
members who just have reallystrong businesses and are at
(03:16):
different ranges in theirbusiness, and I created
something called Inspiration.
So it's a.
It's a collection of 15 currentWeb Designer Pro members who
have great offers, clear copyand are just up to some amazing
things for just that inspiration.
So, members of Web Designer Pro, make sure you check this out.
If you're not a member yet, youcan just go to
(03:37):
WebDestinerProcom and join us.
If you join the community level, this is available for you.
A lot of these members havegiven details that are behind
their business and a lot of themhave even included their
current revenue numbers.
So you guys can see what'spossible and learn from other
folks, and even if you're reallyestablished, you can maybe find
some gaps in your business.
That will help you out.
So check that out.
(03:58):
Additionally, have you guys seen?
I put this in my newsletter acouple of weeks ago, but I
created a revenue calculator, solet me copy this here for you
If you have not seen this.
I created recently a newrevenue calculator the chat.
It's.
It's in the chat, this link,but I'm really, really excited
(04:20):
about this because you you cannow visualize your services both
one time and recurring withthis brand new revenue
calculator.
I have made this completelyfree.
You can copy this.
There's a couple of walkthroughvideos here for you and here's
the calculator.
So, for example, again, this isin the chat, so click that to
copy the revenue calculator.
(04:41):
You can make multiple versionsof this, but I love this because
you can now visualize yourprimary services and any
recurring services you have andyou can look at your target
revenue.
So let's say you want to make asix figure business real quick.
Let's say you have website in aday or website in a week,
services at 2,500.
You could go in here and youcould say, okay, I confidently
(05:03):
could sell one of those a month.
So we'll put that at 12.
This will automatically adjustyour yearly total and your
revenue target down here.
Let's say you do larger builds.
Let's say you're even at $5,000.
You could just change this to5,000.
Let's change this to 5,000.
And let's say I'm pretty sure Icould do like six of those.
(05:23):
And there we go, we're alreadyat 60K for our revenue target.
And let's say I do big sites at, maybe like e-commerce, that
are anywhere around 15,000.
Let's say, even though I justdo two of those, boom, we're
already nearly on track for asix-figure business right there.
And if you offer additionalservices like logo and branding
packages, let's say you could doat least five of those a year.
(05:46):
You sell SEO boost packages,which is what I teach in my SEO
course.
You can sell at least a dozenof those.
You do website audits forclients.
Let's say your goal is one ofthose a month.
That's 12.
Look at that.
We're already well over sixfigures.
And then we haven't eventouched our recurring revenue.
Let's say you have a basicwebsite maintenance plan for 99
(06:07):
a month and eventually you getto 25 clients on that.
That's almost 30,000 a year andyou can see what that will add
to your total revenue goals inyour calculator.
And let's say you have like anadvanced marketing plan or an
SEO plan that's a thousand.
You could sell maybe three ofthose.
Get three of those a month.
This is how you can very, veryquickly get up to the quarter
(06:27):
million dollar range.
And let's say you adjust yourpricing to where now you have a
$4,000 website in a week typeplan and then your main range
starts at 10 K.
Just with a few pricing tweaksyou can see how now you could
get that up to a quarter million.
So it's in the chat guys Go,download the revenue calculator
(06:49):
and use it.
Map out your business, whereyou're at today, and then you
can also map out where you wantto be.
Let me check the chat to seewhat you guys think about that
and more.
Hey, carolyn, it's good to seeyou in the house.
Kelly, great to see you as well.
Welcome in.
Is it Foglesville?
Foglesville?
Welcome in.
Hey, valerie, from Dallas,texas.
(07:10):
Great to have you here.
I'm not sure where all theweather is in relation to you.
I hope you guys are stayingsafe.
I just saw the.
We have a lot of what is on ourpro members in Texas and I know
that was Texas and I know thatwas.
We had some members close tosome of the scary stuff.
So I hope you guys are allright down there.
Uh, alexia wanted to know haveyou ever had a client that wants
to combine several differentdesign direction is having
(07:32):
trouble deciding on a style?
If so, how do you handle it?
So yes, for sure, alexia, itkind of depends.
I did have a.
It was more of a friend.
Thank God it wasn't a client.
I had a photographer,videographer friend who plain
and simple, said I don't knowwhat I want and he never got his
website live because and Ididn't work on it long I was
(07:54):
like, dude, we just this needs.
He didn't pay me for it.
It was kind of like when I wasstarting.
And those are the ones youreally need to be careful on is
those who just can't decide.
That's why having an absolutedeadline for a project is key.
That does not go past that,because you're forced to move
forward.
What I would say, alexia, is,if they just can't decide on a
style, make sure you have hardcut off times for their phases
(08:19):
and their project and you say,look, we need to decide, we need
to decide and just let themknow this isn't something that's
carved in stone, like you coulddecide on style a for the
website and let's let this rollout, and then eventually, if you
want to do a redesign or if youwant to even change some of the
button styles or colors, that'salways an option Obviously not
(08:39):
ideal for long-termsustainability, but you got to
decide on something.
So that's the way I would goabout that and there's a few
little things you could probablydo from there.
I would ask them like hopefullyI think, alexia, you have like
an inspo type process, but getinspiration from them If they
know what kind of sites theylike.
If they don't know what kind ofsites they like, show them your
(09:02):
portfolio or give themdifferent categories.
That's the one of the best waysto go about that.
That's actually something thatuh Bailey, who's on my podcast
this week, has everyone listenedto that episode with Bailey on
how her and her agents or herand her team have done over 400
website in a day offers.
Uh, I highly recommend that.
(09:22):
And one thing we talked aboutwas that kind of analysis,
paralysis with team or with herclients, so she helps guide them
with, like, she'll ask forinspiration, but if a client
doesn't know what they want, shehas categories.
She has categories of websitesthat are masculine, categories
that are feminine, categoriesthat are different styles,
(09:43):
whimsical categories that arefeminine, categories that are
different styles, whimsical, etcetera.
So that's the best way to goabout that.
I will put this podcast link inthe chat If you guys have not
heard that one.
I think everybody should listento this episode, even if you
don't have the desire to do awebsite in a day service,
because, while this is her mainoffer, bailey actually has a
(10:04):
system that you can replicatefor your starter packages.
So I have the details below.
But Bailey does have a brand newcourse coming out on this so I
highly I back it.
I recommend it.
I am a proud affiliate for it.
If you use my link below,that'll take you to this
exclusive page where you can gether design day blueprint course
and you can, out of the gate,charge $2,500, starting One more
(10:30):
time.
For anyone multitasking andjust perked up, you can charge
$2,500 after going through thiscourse out of the gate.
Now her pricing is actuallystarting at around $4,000.
So you could technically dothat as well, depending on where
you are in your journey andyour comfort with pricing.
I would start have your likestarting range and depends on
(10:50):
your clientele as well.
As you build social proof.
I think a nice starting pointrange is 2,500.
Most clients who are going tobe okay with spending a thousand
to 1,500 are going to swing2,500, but four and $5,000 is a
different ball game in people'spricing mindset.
So if you're not ready tocharge 4k for a website in a day
(11:12):
offer, charge 2,500,.
Use my link below, which willtake you here, because you will
get an exclusive bonus deal whenyou jump into Bailey's course.
That course is actually um, itis cohort style at first.
It is going to close on Friday,so you need to make sure you
jump in on Friday.
But, guys, I highly recommendit.
Website in a day is not a modelI teach, but it is absolutely
(11:34):
what I would recommend doingwithin my larger model as your
starter package at least.
Carolyn says amazing podcast.
Love the metaphors, josh.
Yeah, the puns and themetaphors are truly what I'm
getting very good at.
So, yeah, if I ever stopcoaching on the business of web
design, it'll be because Istarted a pun school, KY Lamore
(11:57):
welcome in McLamore.
Mclamore, that's a fun lastname.
Do you think website in a day orwebsite in a week are feasible
for new builders?
I would start with website in aweek, ky for sure.
And even $2,500 for a websitein a week is a great offer
because you could frame it towhere you could still get a lot
of the design done in probably afew days.
(12:18):
But some of the other processesaround that especially if you
decide to jump into Bailey'scourse using my link, if you
would, it is affiliate link um,that will help you leverage all
of the content collection,client communication and
everything around the actualbuild day still within the
context of a week if you wantedto.
So absolutely, I would startwith a week and just say you can
(12:40):
even map it out to where yousay you know we have, say we get
your content collection withina week of your time and then
your week starts.
This week, monday is when wesolidify, you do an initial
strategy call or design call,you get going.
Maybe midweek is time forrevisions and that gives you a
(13:01):
couple more days to add in therevisions.
Now the one difference betweenthis KY is that with Bailey and
her website in a day offer, sheliterally dedicates a full day,
completely no other projectsaside from a couple little
windows for check-ins and maybea consult call, but her and her
team are dedicated with awebsite in a week.
(13:22):
The only difference would be isthat you're not actually
dedicating a full week of 40hours to a project, you're just
expanding the window ofdeliverables from like one
actual day to start to finish tomore so like pockets and
segments within a week fromstart to finish.
So uh, but yeah, absolutely, Iwould just frame it as your
(13:42):
start or your starter.
Websites are done in seven daysor like five days.
It's a website in a week modelMonday you start, friday you're
launched.
How fun is that for clients toknow.
I love that model.
If it were me and I werestarting that offer, I would run
with a website in a weekbecause it would just give a
little bit of leeway, especiallyif you're balancing a lot of
different projects or if you'reworking part-time, if you're
(14:08):
working somewhere and you can'tcommit to a full day and you're
doing web design on the side orpart-time.
Website in a day is notpossible, but website in a week
is something to consider.
Great question, all right guys.
Well, I am yours for a fullhour.
Jump in the chat.
There is no bad question.
I am an open book.
We can talk about business.
We can talk about how fastsummer is going.
Is it going super fast foranyone else?
(14:30):
I feel like someone's got thedang fast forward button on.
It is going so fast.
Carolyn says if a client hasapproved the initial design
phase one, they're going intophase two.
They start with the crazy editsand style changes.
How do you avoid that?
So it depends on what thoseedits would be.
Carolyn, in relation to like,is it design related, like
(14:51):
making the logo pop and movingbuttons around, or is it more
like copy and messaging, becausethose can be two different
things.
So I mean, if they've approvedthe initial design, then I would
say that is, there are no moredesign edits Like the edits of
the initial design in.
Then I would say that is, thereare no more design edits.
Like the edits of the initialdesign in phase one are done,
you move on to building the rest.
So, um, the kind of like sternway to go about that is to say,
(15:15):
we could do more edits, butthey're going to be an upcharge,
we've already approved.
It's kind of like when my wifeand I were building our home, we
had a very small window to makethe decisions and then, okay,
so it's design related, got it.
So we had a very, very smallwindow to make decisions on the
design and once they're approved, you can not change them.
(15:36):
So I've said this a lot morerecently and I really want to
double down on this idea thatweb designers in particular, and
all service providers, alldesigners in particular, we need
to almost treat our businesseslike we're in a different
industry, like when you'rebuilding a home, you get a very
small window to decide whatcountertops you want, decide the
(15:58):
layout of the house decide themain things and then once that
is approved, it's on aproduction.
So you, carolyn, are already onproduction.
It's probably gonna be a littlebit of a mental challenge
because you move from like pixelpusher and people pleaser to
business owner and you're likelisten, client.
I would happy to do these, butthese are major changes and
(16:18):
we've already got approval,we're already in production.
So I would frame it like thatwe're in production.
We can't make these changesunless it's an add on, because,
uh, we're getting into, you know, changing what's already been
approved and we're going to messup the plan.
So, or just charge more, justsay we could do it, but it's
good that we would need to makethat a separate you know
retainer type hour thing,no-transcript in the production
(17:06):
phase, and it's already beenapproved.
So anything out of approval isgoing to need to be separate.
Not easy to do, I know.
Easy for me to say, causethey're not my client, but you
do need to get stern with peoplewho are wishy-washy and are
going back and forth and changeand stuff, especially as you're
midway through a project.
If you just joined us, welcomein, it's so great to see you.
I did post in the chat realquick.
(17:28):
I highly, highly, highlyrecommend checking out my new
revenue calculator.
This is completely free.
I've made it available toeverybody.
This is here to help you mapout your revenue target and you
can literally structure asix-figure business here, or a
multi-six-figure business, andsee what you need to do.
(17:49):
And don't think that you need todo all of these services.
Let's say you just do a coupleof these services, you don't
need to worry about anythingthat you don't do.
Let's say you don't do anythinghere, all right.
Let's say you just do $10,000websites and you're pretty
confident.
You get eight of those a yearAwesome.
And you have support plans.
(18:09):
You've got a maintenance plan.
Let's say you eventually wantto get to 35 customers at 99
range.
Let's say you can get 10 on afallback plan, but then you've
got a few larger sites that needsome ongoing support.
Look at that Eight websites andunder 50 clients on a monthly
retainer at a couple ofdifferent levels is $173,000.
(18:32):
Is that freaking awesome?
Now you got to do the work, butI just I'm showing you this to
show you how practical it is tomake this happen, and I I'll
tell you this because I releasedthis early in Web Designer Pro
and I got so much feedback abouthow members felt so much more
confident in selling becausethey knew what they needed to
(18:53):
sell and they knew their offersand they gave a much more visual
, clear reference of like okay,I could do this, and right now,
what I would say is adjust yourpricing to where you are now and
what I would do is duplicatethis model and then I would do a
(19:13):
version of where you want toget to.
So make this model where youare now and make this one where
you want to get to.
So do that for your ownreference.
This is completely free.
I've made it available toeverybody.
Again, this just maps out verycommon and this is a large suite
(19:36):
of services.
Most web designers don't havethis many services, but I'm just
offering you what you could doif you have this many services,
but if you don't do these, don'tworry about them.
Delete those bad boys and don'teven, don't even think about
them.
And you could just go in hereand delete the rows.
I'm not a spreadsheet master,but you could delete those if
you don't want them, just toclarify and clean up your suite
(19:58):
of services, but you will beshocked at how fast you can get
to six and multi-six figures andhave a plan of action for that.
That is in the chat foreveryone to copy and check out.
All right, ky said definitelygoing to check that new podcast
out because I'm wondering if thewebsite and a day versus week
structure offerings are a littledifferent than the people that
spend up to a month on a website.
(20:19):
Yeah, they are, ky, and it doesdepend on the complexity of the
builds.
I will say that Bailey straightup said they are for six page
and under websites with limitedfunctionality.
So if you do have a complexbuild, it's going to be a
minimum of a week, up to 30 days.
But what I the, the distinctionI would do there, is that a
(20:41):
website in a day offer isextremely product ties.
It is extremely constrainedwith the amount of things you
will do.
A website in a week could beexpanded on a little bit.
Maybe that could be like a 10page website with a calendar, a
blog and a few other features.
But then if you have a largesite that's like 30 pages and
there's a lot of custom work andthere's SEO involved, that's a
(21:03):
month project for sure.
So there's nothing wrong withthat.
By the way.
I know a lot of people dog webdesigners who are doing 30 to 45
days.
That's what I did and it workedand I was able to space and
stagger projects, but I wasoften doing pretty, for whatever
reason, pretty robust sites orat least ones that were a good
(21:23):
10, 20, I think.
My average page count on my topprojects were at least 20 to 30
pages.
So yes, I had plenty that werein the five to 10 range, but
yeah, for whatever reason, I wasjust getting a lot of those in
the 10 to 20 to 30 page countrange.
So my, my usual turnaround wasmonthish.
But absolutely, if you're goingto do a week, constrain it and
(21:46):
just spread those out for you,ky and others who are interested
in having a more productizedoffer.
Yes, ky says also, the revenuecalculator makes making 1K a
year look realistic.
It is, it truly is, andsometimes you just got to
visualize it.
Sometimes you just got tovisualize what you need to do
because a lot of web designersin particular remain market, and
(22:09):
then you're like I don't reallyknow how many I need to make.
I don't know what I need tocharge.
All those questions If you joinWeb Designer Pro, at least in
the courses tier, you get myaccess to all my courses.
My business course is what helpsguide you through that, so
you'll get confident on yourpricing and your offers.
But then the question becomesyeah, how do I exactly know?
Like how many I want to sell?
(22:30):
And it will change you tobecome a bit of a business owner
, even as a creative, and that'swhat you want to get to.
Most people who get to sixfigures and beyond either become
or are thrust into becoming abusiness owner.
Um, so I'm glad I helped KY.
That's great.
It's great to have Austin inthe house who was pumped to be
here, and maybe that was inrelation to the website
(22:52):
calculator, austin, I'm not sure, but I'm going to say I'm just
going to say Austin's pumped tobe here.
So it's good to see everybodyjump on in the chat.
Guys, I am down to answer anyquestions.
You guys have some great onesin so far.
Again, I mentioned this a littlebit ago, but go check out
whether or not you're interestedin a website in a day service.
(23:14):
Check out the recent podcastepisode with Bailey Collins.
Her and her team have done over400 website in a day projects
and she is not lying.
She is the real deal.
I learned a lot from her on howshe structures this, because
they truly do do it in one day.
But, as you'll see, it isextremely productized and it is
(23:35):
only for sites that are sixpages and under, with a couple
add-on options.
She does have a $10,000 customoption for sites that are bigger
, but her bread and butter isthe website in a day.
And if you would like to stealeverything from Bailey and know
her process in and out, use thelink I have below for you.
It's joshhallco slash ddb forDesign Day Blueprint.
(23:57):
I am a proud affiliate of hercourse that is dropping next
Friday, so enrollment does closeon this, but if you use my link
, you will get a special bonus.
It's actually a $500 valuebonus that you'll get
automatically just by using mylink.
So head on over there.
And again, if you learn fromBailey, you can charge
(24:17):
confidently at minimum 2,500bucks.
So the course right now is a$1,600 investment, but you do
one project in one day with hermodel.
That's 2,500 bucks.
That's $900 profit.
Did I get that right?
Yes, and that's just one.
You do several of those a week.
It's going to be a whole newyou and you use my revenue
(24:38):
calculator to figure out howmany you want to sell and
everyone is loving life, havinga good time, and then you can
join my community web designerpro because you got the cheddar
rolling in and it's no big dealfor you.
So that's the goal and we canall win, win together.
Everything says Austin, he'sjust pumped.
That's because Austin has had abunch of growth this year.
(24:58):
Austin, congrats.
I forget the exact percentages,but I think you were like well
over three X from last year,right, austin?
So good on Austin.
Exciting times ahead as a WebDesigner Pro member.
Alexia, another Pro member,that's one thing.
I'm focused on more beingbusiness-minded, not just
creative-minded.
Yep, tracking revenue and MRRhas helped tons.
(25:20):
Yeah, that's awesome, alexia,and it's tricky, because I would
encourage everyone to not loseyour creative spark, your
creative vibe, if you will,alexia, as the owner of Visual
Vibe, because you want to becreative and you want to stay up
on trends.
But the reality is yourmortgage company and your cell
phone company and your cablecompany they don't care about
(25:42):
how creative you are.
They want you to pay them forthe rent and the bills and the
utilities.
So you got to almost be abusiness owner.
You can't buy stuff withcreativity.
You need to buy stuff withactual revenue coming in.
So it's very tricky, butbalancing the left and right
brain of being creative but alsobeing business owner and
logical, that's where we allneed to get to.
(26:06):
How do you determine if a nicheis underserved or there's enough
money to be made there?
Yeah, good question, kelly.
You could do some basic marketresearch on that industry.
The one thing I would really becareful about with certain
niches is volatility of it.
Is it something that is goingto be hit potentially with
(26:28):
anything?
Right now, tariffs areobviously talk of the town.
Um, I know I have a pro memberwho serves primarily authors,
and authors have been hit bigtime with with tariffs.
Um, a lot of people who wereheld like helping tourists, like
I knew one web designer whospecifically worked with
tourists and travel companies.
(26:48):
Guess what happened in thespring of 2020?
He lost almost all his businessovernight because all those
businesses were shut down.
So you want to make sure, if yougo niche, it's something that
is going to stand the test oftimes with fluctuations in the
global and economic landscapes.
So just think about that andobviously no one has a crystal
(27:09):
ball to be able to seeeverything on there.
But you just don't want to getinto a market where that could.
Potentially you're reliant ontheir success.
That's kind of the big point is, you don't want to put yourself
in a position where yoursuccess relies on a certain
market success.
But if you do some basicresearch and you have a really
(27:30):
good understanding of thatmarket share and then what your
competition looks likecoopetition if you want to work
with them, awesome, go for it.
And the reality is mostindustries are multi-million or
billion dollar industries.
So, like hair salon, averagehair salons don't make that much
by themselves.
But if you can get one on to a,you know, a two or three or
(27:54):
four or $5,000 annual plan, youdon't need that many of those to
get to six figures just on yourend.
But there's also nothing wrongwith having industry served.
Actually, a quick, quickexample of that Let me show you.
I'm going to show you twoexamples of industry served.
(28:16):
If you want to go like kind ofniche but not all in on niche,
so what?
My favorite example of a kind ofa hybrid niche approach is
Content Snare.
This is the content collectionsoftware that I use, and I
remember James, the owner I'veknown for a while.
He told me because he was a webdesigner, he was a digital
(28:38):
agency owner and he started thisproduct specifically for
digital agencies and webdesigners.
But then he found that a lot ofCPAs and accountants were using
it Law firms were using itmortgage finance people.
So what he did was it's thesame software but he created
different landing pages for eachindustry.
(29:00):
So this one is catered todigital agencies.
It's all about website contentand working with clients.
The one about mortgage andfinance is going to be about
gathering finance documents andstuff like that.
So that's one approach.
You can do as well for Kelly oranyone who wants to serve one
niche.
If you're not 100% sure, theway to start is to have an
(29:22):
industry served range ofcategories, but then make sure
you stay open if.
If you are in fact open toworking with anyone, you can
have that there.
Another way to structure thisanother Web Designer Pro member,
mark.
If you go to markhydecom, hehas a really good example of
kind of.
It's not necessarily byindustry, it kind of is, but
(29:45):
it's by his expertise.
So Mark comes from the churchworld and he once told me church
websites are my jam.
So he's very referable and he'svery um known in different
circles of churches as kind oflike the website guy, cause he
just he knows that world, heknows where, like where, the
call to actions need to be andall that good stuff.
(30:05):
So he has his by churches,christian schools, but he also
serves local businesses in hisarea and creators, influencers
and bloggers.
So it's another good example Ifyou want to go to markhydecom
to check that out.
A couple of different examplesthere of going niche without
going fully niche, if you'rejust not 100% sure.
(30:27):
Great question though Kellysays I've turned P1 development
into serving the racing industry.
That's right, kelly, because Iknow you're in pro for a little
while.
I don't know if you had fullycommitted then, but I know your
website was geared towards that.
Getting so much traction withpossible clients, I feel like I
can easily position myself asthe one serving this niche.
(30:47):
Yeah, I mean, go for it, kelly.
Look if if you're there Iremember we talked about this
early on If you feel like you'rethere, I want to see that term
possible clients change toactual clients.
So let's get some sales going.
Get some sales going and getthat referral base going and
then you'll be off off to theraces if you catch my draft.
So yeah, go for it, kelly.
(31:08):
Um, the other option too is likeif you want to make yourself
open to other referrals whileyou get that stable, then
there's nothing wrong withhaving either a page of your
site dedicated to that or aspinoff website, that is, a one
landing page, all about racingwebsites.
And if you use Bailey's modelor any sort of model for website
in a day or website in a week,you can really productize that
(31:31):
to be your website in a day orweek.
Offer.
Anisha, welcome in.
Let me take a drink and let'sget this question.
No apologies for questions, noapologies needed.
There are no bad questionsaround here, unlike a lot of web
designer Facebook groups.
Apologies for my question,newbie.
(31:51):
Here I've been seeing a lotbetween sales pages, landing
pages and website.
What is the difference betweena landing page and my website
homepage?
This is a great question and hesaid so.
There is a, and actually I lovethat you're you're bringing
this up because there's a veryimportant distinction between
all of those things.
Let's start with a websitehomepage.
I view a website homepage as adirectory to your landing in
(32:17):
your sales pages.
So a website homepage inparticular is going to be very
scannable, or at least it shouldbe very scannable.
Now, if you have a services pageabout web design and what type
of web design services you offer, that's where you can go into
the meaty details about all thethings that you do within a
website what tools you use, yourexperience, your team.
(32:41):
That's where you could go infurther with case studies and
results, all on one website page.
That isn't as scannable, it's alittle more readable.
So that's the big differencethere and it is all that.
So landing pages can be a salespage.
Here's how I view it.
All sales pages are landingpages to some extent, but not
all landing pages are salespages.
(33:03):
Case in point a blog post mightbe a landing page because you
may drive traffic to a blog postor to a piece of content that
is a rich and meaty page, butthen that goes to a sales page
to actually purchase or tocontact or to book a call.
So that's the distinction there.
(33:23):
Landing pages are thein-between, because landing
pages could be services pages aswell.
It's kind of the in-betweenbetween your homepage and then
an actual sales page.
So that's the big distinctionthere.
Great question.
That's really the way I see it.
The big distinction, yeah.
(33:45):
So let me know if that helps.
Anisha, that's a great questionand I think this is actually a
really important thing to relayto clients.
So, even if you're establishedand you think you've got it all
figured out, remember thatclients don't have it figured
out.
So if your clients are wantingto make a homepage, a sales page
, but then they also haveservice pages and blog posts, I
(34:06):
would let them know yourhomepage should be the one that
directs them to the service page, because in most cases, seo,
chat, gpt and other searchengines and search platforms are
trying to find the bestinformation for a certain
problem or a certain solution.
It's not always going to go toa homepage, it's going to go to
a service page.
(34:26):
It's not always going to go toa homepage, it's going to go to
a service page.
Yeah, valerie says just listenedto 387 today, still figuring
out my systems.
Great info, awesome, valerie.
Yeah, and again, the detailsare below.
But if anyone is interested inlaunching your VIP day or your
design day and you want tocharge 2,500 bucks at minimum
for those, jump into Bailey'scourse.
(34:46):
I'm a proud affiliate.
Use my link for your bonus.
I guarantee you will come outof that thing and you will be
launching design days for at thevery least a couple thousand
dollars.
It'll pay for the course withone project.
Then you can thank me later andagain, if you don't want your
whole model to revolve around adesign day like I wouldn't I
would have it as your startingoffer product, ties the heck out
(35:09):
of that thing and let's go asthe kids say these days.
Are the kids even saying thatthese days?
Or is let go more like earlyadulthood?
It's probably that.
Shout out to Alexia.
I want to offer web design andbranding services and I've been
looking at her and the other promember sites and inspiration
(35:30):
Awesome, uh, for building mysite.
That's awesome.
I'm so glad the inspirationspace has helped you.
For those who didn't see thisearlier Um oh man, yeah, we just
opened up a brand new space inweb designer pro called
inspiration and I've got 15members featured who all have
something unique about theirbusinesses and what's really
(35:52):
exciting about these is Mike isreally focused on in-person
networking and a lot of themshare.
I'm not going to share theirnumbers here because I promised
to every member that wouldremain private inside of Web
Designer Pro, but they did givestats about what's behind their
business, their pricing model,if they serve a niche, what
their specialty is.
Mike's a really good example ofin-person networking, but some
(36:17):
other ones here don't do near asmuch in-person networking.
Kristen doesn't do barely anyin-person networking.
She serves speakers and that'show she has built her referral
network in the speaker andcoaching world.
So yeah, members of WebDesigner Pro, have some fun with
this and if you're not in pro,join us.
If you join at the communitylevel, you get immediate access
(36:38):
to the entire community andinspiration and you can see
their pricing, see what'sworking and then make sure you
use your revenue calculator thatI have in the chat to map out
your services and your offersand your pricing.
Let me know if you guys needthis in the description, by the
way, because I can put thisrevenue calculator in the
description if it's not easilyfound in the chat.
(37:00):
So just let me know.
All right, guys, let's get backto some more questions here.
Good to see PBP Web Design.
Welcome in.
Awesome.
Hey, mark, good to see you.
I was just asked to redo awebsite for a foundation that I
donated design work for theirlogo and fundraising flyers, a
(37:21):
couple of red flags coming up.
What would be a way I can saythat I can't do everything for
free and that I'll need tocharge to stay in business?
Exactly what you said, mark.
That's it.
You nailed it.
Just let them know.
Those projects I did thatincluded the logo and the flyers
.
Those were pro bono, but thosewere timed and those are the
(37:45):
only things I offer for free.
This would be those were timed.
Those are the only things Ioffer for free.
Now, you could always offer afoundation bonus or a foundation
you could discount.
I'm a little leery about sayingdiscount, but what a foundation
(38:05):
.
As a previous client, a client,they get it for four grand,
something like that.
That's how I would go aboutthat.
But yeah, no one should feelbad about not doing work for
free, because, unless you justhave a trust fund that you can
live off of and you don't needto make money, um, you need to
get paid for your work.
So, yeah, don't feel bad fornot charging.
I would feel terrible for notcharging because I don't want
(38:28):
you to be out of business, mark,and if they want you to be out
of business, they can.
I won't make any gestures, butthey can let P.
How about that Peace out?
Uh, but yeah, that's the way Iwould approach it is.
Just let them know thoseservices were pro bono.
These are not, but you do get afoundation discount.
Pro bono these are not, but youdo get a foundation discount,
(38:55):
awesome, awesome.
Carolyn liked Anisha's question.
Yeah, it was a great one Sales,landing page, homepage, all
different things.
Is there a wrong way to buildmy website if I'm new to web
design?
I, like the marketing agency,look for websites.
I wanted to know if it would bedifficult to go.
I'm actually not familiar withpentagram, smith, smith and
dictation or diction.
(39:17):
I don't know.
Yeah, I'm not sure.
Okay, well, I don't know, I'mnot savvy to that.
There's no right or wrong wayto build your website.
I would start simple.
That there's no right or wrongway to build your website.
I would start simple.
I think the worst thing you cando is make your own site a
massive project that is toocomplex to get done.
The best place to start foranyone is a one-page landing
(39:39):
page site that just zips down tocertain sections.
You've got your hero section.
You've got about.
You've got services, you gotpricing, you got contact Boom.
Got pricing, got contact, boom,Social proof and testimonials,
a recent work, if you can andthen the next phase is to build
out their portfolio and then youcan go further into your
services and then further intolocal SEO.
If you want to blog posts,resources, that's the way to go.
(40:02):
All right, awesome, anisha.
I'm glad that helped.
Alexia has a win.
Speaking of chat GPT, I came upnumber one for Web Design,
rogers.
There was a twice yesterday,not always, but popping up more
and more Now.
Alexia, I don't want to dampenany excitement, but was that off
of your own searches or clients?
(40:23):
Because I have found that chatGPT in particular gets very
biased and if you go in thereand search something, it's like
oh, alexia, you're number one,cause I found this too.
Um, it's interesting because Idon't think there's a way to
measure chat GPT results yet.
Like with Google, there isliterally a like these are the
(40:46):
top 10 places.
Like it's, it's measured, itdoesn't change for other people.
Like there may be somevariations, but with SEO you get
the top spots If you have thebest site and the best domain
authority, et cetera.
With Chad GPT, I found that it'sa little more.
Uh, what's the right word I'mlooking for.
It's persuaded by like your ownpreferences or your own history
(41:10):
on it.
So, all on different devices.
Well, hey look, you know I'm anoptimist.
I never want to be pessimistic,but that's the only thing I
recommend watching out for,especially if you're showing off
results to clients.
But, alexia, if you're doingdifferent devices and it's
working awesome, I tell you what.
Let's do a little test and it'sworking Awesome.
I tell you what.
(41:30):
Let's do a little test.
Let's do a live challenge.
Alexia, we're going to put youon the spot and I'm going to see
web designers Rogers, ar.
Let's try this out, let's havefun, shall we?
Let's see what pulls up for me.
And again, if it doesn't,that's no problem.
So I'm going to go into chatGPT here.
We are going to see Webdesigner or web design, rogers.
(41:58):
They are.
Let's see what we see on my endhere.
Alexia, no pressure, look atthat.
Number one, numero uno, alexiaLynn.
(42:19):
Number one in chat GPT for webdesign.
Digital marketing agencies inRogers, arkansas.
I said Arizona, I'm sorry, I'min Arkansas.
Digital marketing agencies inRogers, arkansas.
I said Arizona, I'm sorry, I'min Arkansas.
Look at that Way to go, alexia.
That's huge.
What a freaking web designerpro.
Alexia, it's only been a yearand a half since you were on a
YouTube live stream saying youthought about joining pro.
In a year and a half later,this is literally like a live
(42:42):
success case study, guys.
So way to go, alexia.
That is awesome.
Look at that killer way to go.
For those who have not checkedout Alexia's website, why don't
you do the chat GPD search andgo check it out?
Visual vibe designcom.
She is actually in our list ofinspiration too, right here, so
you can get a feel for whatshe's up to Way to go.
(43:04):
Well, that was fun.
Feel for what she's up to Wayto go.
Well, that was fun.
Awesome, sweet, sweet way to go, alexia.
All right.
Uh, valerie wanted to know, doyou have a tutorial on creating
landing pages, what you justmentioned?
One page that zips down, Idon't, um, it's interesting.
(43:24):
I've actually so I'm I've beenfor a little while continuing to
kind of like secretly build,spill something in the shadows
which is a model site, a newlike model agency site, and I
thought about doing one that isjust a landing page.
So this gives me, valerie, thethe push to make that a priority
, to have like the push to makethat a priority to have like
(43:46):
like a great one pager basically.
Uh, I don't have an exacttemplate for that yet, but I'm
trying to think of anyone isrolling with a one page site
that I've seen here recently.
Most of the pros that I havefeatured all have multiple pages
.
Gosh, I could have sworn.
I just saw one that was more ofa one pager.
(44:09):
Yeah, that's a.
That's a great call, valerie, Iwill make that a bit of a
priority item here.
Um, I will say, though, I dohave a video on, like a layout
that I recommend.
Um, what is that video called?
Uh, homepage.
Hold on a sec.
Here we go how to design a highconverting website homepage.
(44:34):
So let me post this in the chat, guys.
And, uh, this, this video is alittle, a little older, but I
still stand by all of theseprinciples, so go check that out
If you would like.
It's in the chat.
It is a video on, um, some ofthe like main aspects I
recommend having in either ahomepage or even a one page
(44:59):
website.
So, yeah, go check that out.
Awesome.
And, by the way, alexia wasnervous, I know, but hey, holy
crap, it's actually real.
It is Alexia on my chat, gpt,which I don't believe I've ever
put anything about Alexia or herwebsite in my chat.
(45:19):
Gpt, it's real.
Alexia, you have arrived, youare in the big leagues Now.
You are now being searched.
I wonder if, on Google, that'sthe case too.
Um, I imagine you're probably.
Yeah, you're second.
When I searched on Google NowI've been to your site so it was
(45:46):
like that.
But I imagine, even if we goincognito, I imagine that's
going to be the case.
Yeah, rogers, ar web design.
That's first on my end,incognito.
So, my gosh, keep on going.
And I see a second page that isoh, is this a?
(46:08):
Oh, it's Carl's.
It's Carl's website Interesting.
So you're actually getting twolistings.
You have two pages on the frontpage.
So way to go, alexia.
This is incognito.
I'm seeing number one resultand I'm seeing number five.
Is you?
Again?
You have two links on the topfive.
(46:30):
The next step you could take, ifyou really want to own this
Alexa even more, to get in themap pack, probably as well as to
do a local SEO page dedicatedto Rogers.
For those who don't, whohaven't been to my SEO course
yet, I do teach this method.
It's via forge.
So via forge is a web designagency here in Columbus.
(47:01):
I actually knew the owner unlesshe has since disbanded, I'm not
sure and he had, like a greatlocal SEO.
Maybe he disbanded.
I know that they were in flux.
Regardless of what he did onthe business front, he sure as
(47:21):
heck got great SEO results, forexample.
I wonder, because this is onehe was pulling up on.
Let's see.
Yeah, he must have took hissite down, but he was more of a
digital marketer agency than webdesign and, as I've been saying
(47:43):
a lot recently, I've seen a lotof agency owners burn out,
regardless of what type ofresults they get.
So make sure you staysustainable.
So the moral of the story is hehad location-based pages and
got incredible results with that.
So that moral of the story ishe had location-based pages and
got incredible results with that.
So that's something you couldgo.
If you want to go further intothat, alexia, all right.
(48:04):
Valerie, thinking of offeringlanding pages as a promo slash
discounted option for churchesor nonprofits that need a
discount offer?
Yeah, yeah, what you could do.
Essentially, valerie, you couldstructure it as a landing page
or just a one, a one pager.
Um, that's definitely what youcould do and that's where I
would do like a design in a daytype of route, because you're
probably only going to have six,seven, eight, nine sections at
(48:28):
most for that type of landingpage.
So there's nothing wrong withthat as a starter.
But you just I would make itmore of a fallback plan because
a lot, of, a lot of owners arelike, well, if your packages
start at 5,000 for main sites,but we could just do a one pager
for, you know two, you know youdon't want to get them like
thinking what could I do to notpay five.
(48:49):
So I would use it as more of afallback plan.
Yeah, yeah, alexia has beenreally focusing on my own SEO
for the last six months, so gladit's paying off.
It's literally paying off inrankings and I know you've been
boosting your conversions toAlexia.
So, um, yeah, that's great.
What have you been doingspecifically, alexia, without
(49:10):
making this a typical webdesigner pro coaching call hot
seat.
Um, have you just been updatingdescriptions and metadata, or
have you done anything else toyour Google business profile?
If there's anything you'd liketo share in the chat, I'm sure
myself and others would love tosee what exactly you've been
doing that you've been puttingfocus on.
All right guys, we've got fiveminutes left so I am going to
(49:33):
put a final call out for finalquestions.
Been a fast hour, but I hopeyou guys have enjoyed this one
and taken some stuff you canapply to your business.
I will put in the replaydescription the link to the
revenue calculator that I haveset up for you.
If you just joined us late,this is completely free that I
(49:55):
have set up for you.
If you just joined us late,this is completely free.
I've made this available to youto where and this does have a
little overview of how to use itso you don't get stuck or mess
anything up and can't figure itout.
This is available so you canchange your price points and
then you can decide what yourrevenue target is for the year.
So let's say you don't even do,you don't do those sites.
(50:15):
Let's just say you do a websitein a week and pro sites, you
could definitely do maybe 15 ofthose a year.
Five of those, boom, we'rethere.
And depending on how many uhMRR clients you think you can
lock down or what you have now,maybe this is where you can
adjust this.
You have a $99 plan with 25clients.
(50:37):
Look at that we're already ontrack to six figures.
A couple of support plans thatare higher in, and then what the
heck?
Let's do logo and branding.
Let's do five of those per year.
Boom, we're over six figures.
And then you adjust some ofthese numbers and it's very
interesting how quickly you canget to a quarter million plus.
Yes, yes, yes, exciting times.
(51:01):
And for those who joined late,please do yourself a favor,
regardless of whether you'reinterested in design days or not
, and check out Bailey's episode, which is on the podcast right
now, the web design businesspodcast.
It's episode 387, and I am aproud affiliate for her and her
course, the Design Day Blueprint.
Use my link below to nab up theoffer to get that special bonus
(51:24):
deal when you learn from herabout how to structure and
launch your design days.
And again, I'm telling you, youcan come out of this with
selling one day websites for$2,500 at minimum, so you will
make your investment uppotentially 2x with one website.
So I fully support it.
It is the perfect addition towhat I teach with my pricing and
(51:49):
my offers, which is to have adesign day in the starter range
and you can take a lot of thoseprinciples into custom projects.
But, as we saw earlier, a lot ofprojects are not going to be a
fit for design day.
It needs to be a design in aweek or a more, like a month
style custom project.
Nothing wrong there, no shamein that game.
They can really work welltogether, which is awesome.
(52:11):
So, alexia, for her SEO stuff,has been optimizing your site
metadata, google, businessupdates and posts.
Also got some backlinks fromher local library because she
was teaching some workshopsright there.
That's genius.
I didn't even think about that.
I knew you were doing thoseworkshops, but yeah, you get
backlinks on that stuff.
(52:31):
That's amazing.
Hats off, alexia.
Way to go.
Cheers, cheers, cheers.
All right, guys.
Final call for any questions,any final questions?
Anybody have a takeaway they'dlike to share today?
Was there something today thatyou were like, yes, I'm
implementing this ASAP aspossible?
Let me know, let me know in thechat, let me know a final
(52:54):
question or your favoritetakeaway of the day?
Valerie is a librarian here.
Thanks for drawing people toyour local library.
Yeah, because I think her locallibrary has been doing these
open workshops for businesses.
And yeah, alexi has done acouple of them and really it's a
great example of a win-win.
And it translates onlinebecause when you do a local
(53:17):
workshop you get a backlink.
It absolutely transports tothings online.
Kelly said I listened to thepodcast about LinkedIn.
Can I tell you I'm getting moreracing warm leads from there
than anywhere else.
Interesting Kelly, veryinteresting.
That's great.
And man, I would just roll withthat.
I would just keep on going withLinkedIn.
(53:39):
Whatever is working, whateveryou're getting leads from,
double down on it.
So make LinkedIn your thing.
I'm glad that episode helped.
Uh yeah, joe McKay was great.
Um, that was just a coupleepisodes back.
If you guys want to check thatone out, highly recommend it.
That's wonderful to hear.
That was actually a three 86.
If you guys want to go back tohow to use LinkedIn specifically
(53:59):
to get clients Awesome to hear.
I'd love to get your thoughts onthe most effective way to
contact other web designers whomight meet night, might need
help handling overflow or whitelabel work.
So one of the best ways to goabout this is to either in in
person and virtual.
In person, join a.
We'll go to meetups.
(54:20):
You can search like web designmeetups or designer meetups,
graphic design meetups If youdon't know anybody, and you will
meet designers and you can justbuild relationships with them.
But before you do that, have anarea of expertise.
Even if you do a lot of otherthings, you need to be referable
.
You need to be the person whothey're like radio, nowhere TV,
(54:41):
I don't know your actual namethat they do this.
They know WordPress, they knowWooCommerce, or they know local
SEO Great, or they do a certainaspect, or they know Webflow, or
they know Dubsado or whateverit is.
Have an area of specialty.
And yeah, alexia says uh, nocold email.
I agree, that's like it's ahard game.
(55:04):
I would look for meetups in yourarea.
Don't be afraid to go to, likeBNI and networking groups,
because a lot of those groupshave creatives, have digital
marketers.
One of the best things you cando is to find folks who are not
other web designers.
I mean you could for handlingoverflow, but I would actually
look for referral partners,folks who do SEO, digital
(55:25):
marketing, social media,videography, photography who can
then funnel clients to you.
If you want your own clients,if you purely want to just
currently, right now, for a time, want to do white label work,
then I would have an area ofspecialty.
Actually, real quick, as we wrapthis up, let's go over to
inspiration and this is thestrategy to do it online, which
(55:48):
is to be in a community.
So I would say join WebDesigner Pro and go to the Pros
for Hire section and you canpost your skill set right here.
We have a section here in Prothat you guys are seeing live
where members who are down towhite label for other agencies
and other members who need helpput it right here.
You can add your specialty,your platform of choice, your
(56:10):
builder, you can add yourdetails and you can get hired
inside of Web Designer Pro.
If you don't do it in pro, doit in Facebook groups.
But it takes a differentstrategy.
You can't just say hire me.
You have to do what Christiandid in my inspiration category
here.
Christian is actually mypersonal developer, who I hire
occasionally, and he hasexpertise in a very advanced
(56:32):
WordPress development andadvanced custom fields, which is
a plugin for WordPress.
Those are his bread and butterand I connected through him
through a Divi Facebook grouporiginally, so you can go that
route as well.
You can be in a Facebook group,but you just have to be really,
really helpful and like spendsome time and just answering
(56:53):
questions and prove yourself.
Prove to other people thatyou're an expert in some sort of
field.
Not even that you don't have tobe an expert, but you have
expertise in something.
You gotta be referable.
So that's the way I would goabout that because, yeah,
agencies do need help, um, andyou can always put yourself out
on Upwork and Fiverr, but that'sa hard game and it's a lot of
(57:13):
competition.
You're also going to becompeting with people at $5, $10
, $15 an hour Probably not whereyou want to be if you're
listening to my stuff.
So that's a couple of differentroutes there in person and
online.
All right, guys, greatquestions.
Today this will be available asan audio podcast on my podcast.
(57:35):
So if you missed some of thisand you haven't had a chance to
watch the replay over the nextfew days, if you listen to my
podcast, the Web Design BusinessShow, you'll here for you.
You can map out your businessgoals.
I would highly encourage youlisten to the latest episode
(57:59):
about Bailey's agency getting400 plus clients on a website in
a day offers, and if you use mylink, joshhallco slash DDB,
that will take you to a specialoffer that Bailey and I have put
together for you to learn herexact systems and processes.
Yes, that is my affiliate link,so I will get a kickback.
So I do appreciate it if youuse that, but I fully back this.
(58:22):
Guys, this is not something Ipersonally teach on.
So go through this, launch yourdesign day, starting at 2,500,
and we can cheers together inperson at some point when we
meet up.
How does that sound?
Awesome, awesome.
All right, guys.
Thank you so much for joining.
Great questions, as always.
Really enjoyed this one.
This is one of my favorite Q andA's of recent Great topics
explored.
So have a great rest of theweek.
(58:44):
Keep on doing your thing.
Guys.
Don't let any of the negativityaround AI or economic
uncertainty scare you, becauseI'm telling you, I'm overseeing
web designers doing a hundred,200, 300.
I have a couple of members inpro doing 500 plus in their web
design agencies and are notburned out and stressed out.
It is possible.
A lot of what we talked abouthere today is the groundwork of
(59:04):
it.
So keep on going, friends.
There's all the opportunity inthe world, freaking awesome.
So happy to help you.
I hope to see you in WebDesigner Pro If you would like
to become a member.
I will be opening up somecoaching spots for folks who
want to have DM access to me forcoaching and our weekly
coaching calls.
That'll be next week, so a goodtime to jump in.
Everybody in pro in thecommunity level gets first
(59:26):
access on that, so I hope to seeyou in pro.
All right guys, have a greatone Giving you a good old.
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